Ziploc
- Company typePrivate
- Founded1968
- HeadquartersYoung America, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Ziploc firmographics
Firmographics- Name
- Ziploc
- Legal name
- S.C. Johnson & Son, Inc.
- Website
- https://ziploc.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ziploc industry classification
Industry- Product category
- Household Food Storage Products
- NAICS
- Plastics Bag and Pouch Manufacturing (326111)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Food Storage Bags (Zip/Resealable) (CRAJAGAB)
Keywords
Where Ziploc is headquartered
LocationHeadquarters
- HQ city
- Young America
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ziploc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food Storage Bags: Ziploc generates revenue through the sale of disposable and reusable food storage bags including freezer bags, storage bags, sandwich bags, snack bags, and slider bags. Products are sold through retail channels (grocery, mass merchants, drug stores) and online retailers. Revenue is one-time transactional at point of sale with consumer repeat purchase behavior driven by product consumption and household usage rates.
- Endurables Reusable Products: Ziploc Endurables line generates revenue from reusable silicone containers and pouches designed for multiple uses. These premium products offer consumers a sustainable alternative to disposable bags, with higher per-unit pricing but long-term cost savings through reuse (over 100 uses claimed). Sold through same retail channels as disposable bags.
- Twist 'n Loc Containers: Leakproof food storage containers that provide an alternative to bags for consumers preferring rigid container solutions for food storage and transport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing through mass market channels |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ziploc product offering
Product offeringCore offering
Ziploc manufactures and sells re-sealable food storage bags and rigid containers under multiple product lines (Freezer, Storage, Sandwich & Snack, Slider, Specialty, Twist 'n Loc) along with the Endurables line of reusable platinum silicone pouches and containers. Products are sold to household consumers primarily through grocery, mass merchant, drug store, warehouse club, and online retail channels across the United States.
Product overview
Ziploc is a consumer household products brand owned by S.C. Johnson & Son, specializing in everyday food storage bags and containers. The product portfolio includes three main bag lines: (1) Freezer Bags with Grip 'n Seal technology and 9 Points of Protection for freezer storage; (2) Storage Bags with patented Stand-Up Bottom design for refrigerator and pantry use; and (3) Slider Bags featuring sliding zipper closure with Power Shield puncture-resistant technology. The Sandwich & Snack line offers portable food storage with EasyGuide texture. The Endurables sub-brand provides reusable platinum silicone pouches and containers designed for freezer-to-oven-to-table cooking, including sous vide capability. Ziploc also offers Twist 'n Loc Containers for leakproof food storage. All products are BPA-free and phthalate-free, meeting FDA requirements for food contact use.
Differentiator
Problem solved
Functional benefit
Brands
- Endurables: Reusable platinum silicone containers and pouches designed for freezer-to-oven-to-table use, marketed as sustainable food storage alternatives with over 100 uses per product.
Products and services
- Ziploc Freezer Bags Plastic bags designed for freezing food, featuring Grip 'n Seal technology and Stay Open Design to protect against freezer burn. Available in Gallon, Quart, Pint, and Two Gallon/XL sizes, with the 9 Points of Protection system on gallon and quart freezer bags.
- Ziploc Storage Bags Plastic bags for refrigerator and pantry food storage, featuring patented Stand-Up Bottom and Stay Open Design for easy filling and Grip 'n Seal technology for secure closure. Available in Gallon, Quart, and Two Gallon/XL sizes.
- Ziploc Sandwich & Snack Bags Smaller-format bags for lunch packing and on-the-go snacks, featuring EasyGuide texture for easy opening and closing. Includes Sandwich, Snack, and XL sizes.
- Ziploc Slider Bags Bags featuring a sliding zipper closure mechanism with expandable bottom for standing upright, using Power Shield puncture-resistant film. Available in Freezer and Storage variants in Gallon and Quart sizes.
- Ziploc Specialty Bags Specialized bags designed for specific use cases beyond standard storage and freezing needs.
- Ziploc Endurables Reusable Silicone Pouches Reusable platinum silicone pouches designed to go from freezer to oven to table, available in Small (1 cup), Medium (2 cups), and Large (8 cups/half-gallon) sizes. Heat safe up to 425°F and dishwasher safe.
- Ziploc Endurables Reusable Silicone Containers Reusable platinum silicone containers for food storage and cooking, available in Small (2 cups) and Medium (4 cups) sizes. Suitable for freezer, oven, microwave, and dishwasher use, including sous vide cooking.
- Ziploc Twist 'n Loc Containers Leakproof rigid food storage containers with twist-and-lock closure mechanism for secure sealing.
Quantifiable outcome
- Over 100 uses per Endurables product
- +2 more outcomes
Companies that use Ziploc
Customer profileSegments2 records
Ideal customer profiles2 records
Ziploc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ziploc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TerracycleminorZiploc Endurables products can be recycled through Terracycle's specialized recycling program. Consumers can create an account on the Terracycle website, print a prepaid shipping label, and send used Endurables products for recycling. This partnership addresses sustainability concerns for silicone products that are not typically accepted in standard recycling programs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ziploc competitors and assessment
Company assessmentBroad incumbents
- Rubbermaid (Newell Brands): Rubbermaid is a broad household storage brand under Newell Brands offering food storage containers that compete with Ziploc's Twist 'n Loc and Endurables product lines.
- Reynolds Consumer Products: Reynolds Consumer Products is the parent of the Hefty food storage bag brand and a direct competitor to Ziploc in the broader US household food and waste storage category.
- Tupperware Brands: Tupperware is an iconic broad-line food storage and container brand that overlaps with Ziploc's Twist 'n Loc and Endurables container SKUs in the household food storage category.
Emerging players
- Zip Top: Zip Top makes reusable silicone food storage containers and bags that compete directly with Ziploc's Endurables line in the reusable kitchen storage category.
- BlueAvocado (by HAVI): BlueAvocado makes reusable food storage bags and containers targeted at eco-conscious consumers, competing with Ziploc's Endurables line in the sustainable storage category.
- Stasher: Stasher is a leading reusable platinum silicone food storage bag brand competing with Ziploc's Endurables line, focused on the sustainability-conscious consumer willing to pay a premium for reusable pouches.
Others
- S.C. Johnson & Son: S.C. Johnson is the privately held parent company of the Ziploc brand, operating a broader household products portfolio that provides distribution scale and shared R&D resources for the Ziploc brand.
Direct peers
- Mainstays (Walmart private label): Mainstays is Walmart's private-label food storage bag line, offering lower-priced freezer, storage, and slider bags that compete with Ziploc on price in the mass channel.
- Glad (Clorox): Glad, owned by The Clorox Company, is the closest direct competitor to Ziploc in the US food storage bag and trash bag categories, selling freezer, storage, and slider zipper bags through the same mass and grocery channels.
- Hefty (Reynolds Consumer Products): Hefty is Reynolds Consumer Products' flagship food storage and trash bag brand, directly competing with Ziploc on freezer, storage, and slider bags across US grocery, mass, and club channels.
Market position
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Ziploc social profiles
Digital presenceZiploc compliance and trust
Trust signalCompliance2 records
Ziploc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ziploc leadership team
Management profileNumber of profiles
Ziploc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ziploc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ziploc
What does Ziploc do?
Ziploc manufactures and sells re-sealable food storage bags and rigid containers under multiple product lines (Freezer, Storage, Sandwich & Snack, Slider, Specialty, Twist 'n Loc) along with the Endurables line of reusable platinum silicone pouches and containers. Products are sold to household consumers primarily through grocery, mass merchant, drug store, warehouse club, and online retail channels across the United States.
Is Ziploc a public or private company?
Ziploc is a private company. It is classified as family owned and is currently operating.
When was Ziploc founded?
Ziploc was founded in 1968. It employs 11 to 50 people.
Where is Ziploc based?
Ziploc is headquartered in Young America, United States, in the North America region.
How does Ziploc make money?
Three revenue lines are on record. Food Storage Bags are the primary driver. The others are endurables Reusable Products and twist 'n Loc Containers.
Who are Ziploc's main competitors?
Broad incumbents on record are Rubbermaid (Newell Brands), Reynolds Consumer Products and Tupperware Brands. Emerging players are Zip Top, BlueAvocado (by HAVI) and Stasher. S.C. Johnson & Son is listed as an others. Direct peers are Mainstays (Walmart private label), Glad (Clorox) and Hefty (Reynolds Consumer Products).
Does Ziploc have an API?
No public API is recorded for Ziploc.
What industry is Ziploc in?
Ziploc's product category is Household Food Storage Products. Its primary akta.pro industry code is CRAJAGAB, Food Storage Bags (Zip/Resealable). Its NAICS code is 326111 and its SIC code is 2673.