What Zip Top does

Zip Top is a US-based consumer products company founded in 2017 by Rebecca Finell and headquartered in Cedar Park, Texas (Austin metro), operating as Zip Top, LLC. The company manufactures and sells 100% platinum-cured food-grade silicone reusable food storage containers — cups, dishes, bags, kids' shapes, and a specialty breast milk storage line — using a patented one-piece construction that eliminates the need for separate lids: each container stands up, stays open, and zips shut. Products are made in the USA, free of BPA, lead, PVC, and phthalates, and are certified dishwasher, microwave, and freezer safe.

The commercial model is one-time retail purchase (no subscription) with pricing from $9.99 for individual kids' items up to $119.95 for the flagship Full 8-Set, distributed through a multi-channel omnichannel stack: direct-to-consumer e-commerce via ziptop.com (the primary channel), official Amazon storefronts in the US and Canada, and physical retail partnerships with major national and regional chains including Target, The Container Store, Buy Buy Baby, Meijer, Bristol Farms, HEB, Wegmans, and Patagonia. The company expanded its geographic footprint into Canada and New Zealand via country-specific storefronts (ziptop.ca, ziptop.co.nz). Customer acquisition relies heavily on earned media — coverage in Forbes, Oprah Daily, Vogue, Food & Wine, People, the Today Show, and Bon Appetit — and design awards (IDEA 2020, Gold German Design Award 2020, European Product Design Award 2020, America By Design series winner 2021) rather than paid digital spend.

Target customers are segmented by use case: health- and environmentally-conscious adults seeking to displace single-use plastic in the kitchen, nursing mothers served by the reusable breast milk bag line (launched 2020), and parents of young children using the animal-shaped kids' line. Manufacturing is US-based and the company appears bootstrapped, with no disclosed institutional funding rounds in available materials; strategic control rests with founder and CEO Rebecca Finell alongside CFO Kristy O'Rourke.

Name

Zip Top

Legal name

Zip Top, LLC

Website

https://ziptop.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Zip Top is a US-based consumer products company that manufactures and sells patented one-piece 100% platinum silicone reusable food storage containers. It serves health-conscious consumers, nursing mothers, and parents through DTC e-commerce, Amazon, and major retailers including Target and The Container Store.

Ownership category

akta.pro rank

Product category

Reusable Food Storage Containers

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

akta.pro secondary industry

Food Storage Bags (Zip/Resealable) (CRAJAGAB)

Keywords

• Reusable food containers
• Silicone storage bags
• Plastic-free kitchenware
• Reusable breast milk bags
• Eco-friendly food storage

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of reusable silicone containers and accessories through e-commerce (ziptop.com), Amazon, and retail partners. No subscription or recurring revenue model.
2. Retail Distribution: Wholesale distribution through major retail chains including Target, The Container Store, Meijer, Bristol Farms, HEB, Buy Buy Baby, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Zip Top manufactures and sells reusable food storage containers made from 100% platinum-cured food-grade silicone. Its patented one-piece lidless design allows the containers to stand up, stay open, and zip shut. The product line spans cups, dishes, bags, kids' containers, and specialty breast milk storage bags sold as sets or individual units.

Product overview

Zip Top offers a portfolio of 100% platinum silicone reusable food storage containers with a patented one-piece lidless design. The core product line consists of Cups (Small, Medium, Large, Short), Dishes (Small, Medium, Large), and Bags (Snack, Sandwich), available individually or in sets. The flagship Full 8-Set provides the complete ecosystem with all cup, dish, and bag sizes. A specialty line includes Breast Milk Storage Bags with freezer trays for nursing mothers. A Kids line features animal-shaped containers (Bear, Cat, Dog, Pig) designed for children. All products share the signature design: they stand up, stay open, and zip shut without lids, made from platinum-cured food-grade silicone free of BPA, lead, PVC, and phthalates.

Differentiator

Problem solved

Functional benefit

Products and services

• Full 8-Set The complete Zip Top ecosystem containing all three cup sizes (small, medium, large), three dish sizes (small, medium, large), and two bag sizes (snack and sandwich) in 100% platinum silicone with the lidless one-piece design.
• Dish 3-Set Set of three nesting reusable silicone dishes in small, medium, and large sizes; microwave, freezer, and dishwasher safe.
• Cup 3-Set Set of three nesting reusable silicone cups in small, medium, and large sizes with upright design fitting standard cup holders.
• Bag 3-Set Set of three reusable silicone bags in snack and sandwich sizes; stands up, stays open, and zips shut with an easy-clean rounded interior.
• Bag 2-Set Set of two reusable silicone bags in snack and sandwich sizes with one-piece platinum silicone construction and dishwasher-safe open design.
• Breast Milk Bag 6-Set + Freezer Tray First reusable pure silicone breast milk storage bag system including six milk storage bags and one freezer tray with pour corners and writable surface; targets nursing mothers seeking safe, reusable alternatives to disposable milk bags.
• Breast Milk Bag 2-Set Set of two reusable platinum silicone breast milk storage bags with pour corners, freezer and dishwasher safe, easy to sterilize.
• Kid 4-Set Set of four animal-shaped reusable silicone containers (Bear, Cat, Dog, Pig) designed for little hands with large soft zippers; fits in cup holders.
• Large Cup Individual large reusable silicone cup for food storage; stands up, stays open, zips shut and is microwave, freezer, and dishwasher safe.
• Small Cup Individual small reusable silicone cup for portion control and small snacks; 8 oz capacity.
• Short Cup Individual compact reusable silicone cup with 9 oz capacity, suited for smaller portions and travel.
• Large Dish Individual large reusable silicone dish with 32 oz / 946 ml capacity and one-piece platinum silicone construction.
• Medium Dish Individual medium reusable silicone dish with 24 oz / 710 ml capacity; freezer, microwave, and dishwasher safe.
• Small Dish Individual small reusable silicone dish with 16 oz / 473 ml capacity and one-piece platinum silicone construction.
• Sandwich Bag Individual reusable silicone sandwich bag; stands up, stays open, zips shut and is dishwasher safe with an open rounded interior.
• Snack Bag Individual reusable silicone snack bag for portioned snacks; available in multiple colors.
• Gift Card Digital gift cards delivered by email and redeemable toward Zip Top products, offered in $25, $50, $100, and $200 denominations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Austin Disaster Relief Network (ADRN)minorOthers · 1 October 2022Zip Top partnered with the Austin Disaster Relief Network to send relief bins containing essentials to families impacted by Hurricane Ian. The bins included pillows, blankets, toiletries, and personal care items. Team members shopped for supplies and packed bins before dropping them off at ADRN.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• W&P: W&P designs reusable food storage bags, bowls, and lunch containers with a similar premium, design-forward, sustainability positioning. Directly comparable DTC brand competing for the same Target/Whole Foods shelf placement.
• Caraway: Caraway sells premium non-toxic, reusable food storage containers (ceramic-coated) targeting the same eco-conscious, design-driven consumer as Zip Top. Overlaps directly in food storage category with comparable DTC-led, retail-expanding GTM.
• Stasher: Stasher is the leading reusable platinum-silicone food bag brand, the most direct head-to-head competitor to Zip Top in snack/sandwich bags. Competes on the same eco-conscious, premium positioning with similar one-piece pinch-lock construction.
• Bee's Wrap: Bee's Wrap makes reusable beeswax-coated food wraps as a single-use plastic alternative, targeting the same sustainability-minded consumer seeking reusable food storage. Adjacent product format (wraps vs. bags) but same mission and customer base.

Broad incumbents

• OXO (OXO Good Grips): OXO is a broad kitchen and food storage brand carried at Target, Container Store, and other Zip Top retailers. Overlaps in reusable food containers and POP storage, but as a multi-category incumbent rather than a silicone-specialist.
• Lock & Lock: Lock & Lock is a global reusable food storage container brand with extensive retail distribution. Operates in the same category as Zip Top with a wider product range and longer operating history, primarily using hard plastic containers.
• S'well: S'well is an established reusable container brand primarily in hydration (bottles, tumblers) that has expanded into food containers and lunch bags. Comparable on reusable, design-led, sustainability messaging and broad retail distribution.
• Tupperware Brands: Tupperware is the legacy category-defining food storage brand. Operates in the same end-use (reusable household food storage) at much larger scale; Zip Top is positioned as the modern, design-forward disruptor of this category.
• Sistema Plastics: Sistema is a major reusable plastic food storage container brand with broad retail distribution. Competes in the same end-use category (reusable food storage for household/consumer) at larger scale and lower price points.

Emerging players

• Full Circle: Full Circle offers reusable, sustainable household and food storage products (including glass containers and produce bags) with a similar eco-conscious consumer base. Smaller, more fragmented portfolio than Zip Top, but overlapping retail and values.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ziptop
• Facebookfacebook.com/ziptopcontainers
• Instagraminstagram.com/ziptopcontainers
• Pinterestpinterest.com/ziptopcontainer
• Xx.com/Ziptopcontainer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zip Top