What Superior Radiant Products does

Superior Radiant Products Ltd. (SRP) is a privately held Canadian designer and manufacturer of energy-efficient infrared heating solutions, founded in 1995 and headquartered in Stoney Creek, Ontario. The company produces gas-fired infrared tube heaters, high-intensity infrared heaters, and electric radiant heaters (including medium-wave and long-wave systems), along with controls and design software such as the ACCU-RATE PRO panel and HeatCalc 2.0. Core technology includes patented burner designs (VS vacuum series, Jet Stream, MODULUS adaptive modulating), proprietary 10-sided deep dish reflectors, and Japanese carbon fiber electric heating elements; products are certified to ISO 9001:2015, CSA, UL, CE, and comply with ANSI/AHRI 1330-2024 and EU ErP regulation 2024/1103.

SRP serves commercial facilities (aircraft hangars, warehouses, distribution centers, fire stations, big-box retail), industrial/manufacturing operations, agricultural facilities (poultry houses, greenhouses, barns), sports venues (ice arenas, driving ranges), and hospitality/residential customers. Named enterprise customers include Air Canada, FedEx, Target, Sobeys, Fairmont Raffles Hotels, Topgolf, Great Wall Motor, ThyssenKrupp, and the U.S. Army. The company operates manufacturing plants in Stoney Creek, Ontario and Fortville, Indiana, with regional sales and distribution subsidiaries IR Energy Inc. (Canada), Qingdao Thermpro Ltd. (China), and SRP Europe B.V. (Netherlands), and a UK alliance with Powrmatic Ltd.

Revenue is generated primarily through hardware sales of infrared heating systems and replacement parts distributed via an authorized dealer network, supplemented by engineering services for system design and layout. Pricing is quote-based and varies by heater series, BTU capacity, fuel type, and configuration. The go-to-market combines regional sales managers, inside sales support, and channel partners, supported by engineering resource platforms (BIMobject, CADdetails, SpecLink) that embed SRP products into building specifications globally.

Name

Superior Radiant Products

Legal name

Superior Radiant Products Ltd.

Website

https://superiorradiant.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Superior Radiant Products (SRP) is a privately held Canadian manufacturer founded in 1995 that designs and sells energy-efficient gas-fired and electric infrared heating systems for commercial, industrial, agricultural, sports, and residential customers across North America, Europe, and China.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoney Creek

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Infrared Heating Equipment Sales: Manufacture and sale of complete infrared heating systems including tube heaters, high-intensity heaters, and electric radiant heaters. Revenue generated from equipment sales to commercial, industrial, agricultural, and residential customers through dealer network and direct sales.
2. Replacement Parts: Sale of replacement parts including heating elements, reflectors, tubes, couplings, and control components. Parts available through authorized distributors with 24/7 virtual agent support.
3. Technical Support and Engineering Services: Technical support services for system design, installation guidance, and troubleshooting. Includes custom design layout and product selection assistance for complex applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Superior Radiant Products (SRP) designs, manufactures, and distributes energy-efficient infrared heating systems, including low- and high-intensity gas-fired tube heaters, vacuum pump-based modulating systems, and medium/long-wave electric radiant heaters. The company serves commercial, industrial, agricultural, sports, and hospitality facilities worldwide through a combination of direct sales, authorized dealers/distributors, and strategic channel partners.

Product overview

Superior Radiant Products (SRP) is an industry leader in the design and manufacture of energy-efficient infrared heating solutions, offering a comprehensive portfolio of products across multiple technology categories. The product lineup centers on low and high-intensity infrared heaters for industrial, commercial, agricultural, and residential applications. Core electric heating products include the sWAVE High Efficiency Electric Heating System (90% radiant efficiency) and sWAVE POD Series (up to 22.5 kW), along with eWAVE medium and long wave electric heaters. Gas-fired infrared products include the award-winning VS Modulating Infrared Heating Systems (up to 1.2M BTU on single vacuum pump), MODULUS Adaptive Modulating Heater, STEALTH High Efficiency Heater, TXR Two Stage Heater, and garage heaters (GRT Series). Agricultural solutions include EVENGROW brand heaters (ALX, ASLX, ATX, AUX), brooders (BRV, BRVS), and smart heaters with ROTEM OPTI-ZONE compatibility. Control and integration products include ACCU-RATE PRO Panel with BACnet, and HeatCalc 2.0 design software. Products are sold in over 6 countries across North America, Europe, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• sWAVE High Efficiency Electric Heating System Medium-wave electric radiant heater delivering 90% radiant efficiency with outputs from 2.5 to 7.5 kW. Features Japanese carbon fiber element with 10,000-hour lifespan and no-glare heating, suitable for commercial and industrial environments seeking clean energy heating.
• sWAVE POD Series High-Capacity Electric Infrared Heater Industrial-grade electric infrared heater delivering up to 22.5 kW with modular staging (7.5, 15, or 22.5 kW). Features integrated on-board controls, BAS compatibility, and rapid-access maintenance design for industrial environments.
• eWAVE Medium Wave Electric Heater Medium-wave electric infrared heater available at 1800W (120V/240V) and 2400W (240V), IP55 rated for indoor and outdoor use. Features extruded anodized aluminum radiant surface and built-in waterproof junction box.
• eWAVE Long Wave Electric Heater Long-wave electric infrared heater developed with the University of Modena Enzo Ferrari Engineering Department, featuring aluminum parabolic extrusions with thick black anodized coating. Available in 1500/3000/3200/4500W settings, single or 3-phase.
• VS Modulating Infrared Heating Systems Award-winning Premier VS Vacuum Series with patented burner rates accommodating up to 1.2 million BTUs on a single vacuum pump. Burner rates from 60,000 to 250,000 BTU/H with precise firing and reduced noxious emissions.
• MODULUS Adaptive Modulating Heater Patented Series AM modulating infrared tube heater with fully modulating gas and air. Available in natural gas and propane, models rated 48,000 to 200,000 BTUs with 40% modulating differential (largest in industry). Self-regulating system adapts to demand.
• SRP STEALTH High Efficiency Infrared Heater Patent-pending infrared tube heater with insulated canopy and 100% efficient twin parabolic reflector system. Minimizes energy consumption by 50% with 50% carbon reduction versus conventional units.
• TXR High Efficiency Two Stage Heater Two-stage infrared tube heater with sealed burner box for harsh environments. Heat-treated aluminized tubes, CSA approved for outdoor use. 40,000 to 220,000 BTU/h with parabolic aluminum reflectors.
• SRP Two Stage Garage Heater (GRT) Two-stage garage heater with high fire rate of 45,000 BTU/hr and low fire rate of 30,000 BTU/hr. Features thermal efficiencies above 82%, balanced flue construction, and CSA approval for outdoor use in residential garages and workshops.
• SRP Single Stage High Output Slim Brooder (BRV) Low-profile single-stage brooder at 14 inches tall with 40,000 BTU/hr output. Dual fuel compatible (NG/LPG) with Direct Spark Ignition and deep-dish reflector for targeted heat distribution in poultry houses and agricultural applications.
• SRP Single Stage High Output Smart Slim Brooder (BRVS) Smart agricultural brooder with zoned heating, individual burner monitoring, continuous diagnostics, and remote setpoint adjustment via ROTEM OPTI-ZONE compatibility.
• EVENGROW ALX Low Clearance Single Stage Agricultural Heater Cost-effective single-stage radiant heater for poultry and agricultural applications. Multiple input rates (60, 80, 100 MBH) and fuel options (Natural Gas and Propane).
• EVENGROW ASLX Low Clearance Single Stage Smart Agricultural Heater Smart agricultural heater with ROTEM OPTI-ZONE compatibility for precise zone-specific heating and enhanced environmental management, with decentralized zoning, remote setpoint adjustment, monitoring, diagnostics, and alerts.
• EVENGROW ATX Two Stage Agricultural Heater Two-stage infrared tube heater with premium high-efficiency features and special anti-corrosion structure for harsh agricultural environments.
• EVENGROW AUX Single Stage Agricultural Heater Single-stage agricultural heater with premium high-efficiency features and special anti-corrosion structure for harsh agricultural conditions.
• evenTUBE Modulating Two Stage Patio Heater Luxury outdoor infrared patio heater with modulating two-stage operation. Rates from 40,000 to 100,000 BTU/hr, effective for ceiling heights 9' to 16', clearance to combustibles as low as 4 inches, wind resistant up to 12 mph.
• Series 750 Low-Temperature Infrared Tube Heater Patent-pending low-temperature infrared tube heater designed for CNG/LNG fueled vehicle maintenance facilities, maintaining tube temperatures less than 750F for safer operation around alternative fuel vehicles.
• EUAV Two Stage Negative Pressure Infrared Tube Heater Highly efficient European-market radiant heating system with 100% reflector design and 20-60kW negative pressure two-stage burner. Narrow U-tube design of only 585mm wide to fit between sprinkler systems.
• CV Modulating Continuous Burner System Advanced European-market infrared radiant system for consistent warmth in commercial and industrial applications. CV+ version offers advanced modulation technology.
• mWAVE Outdoor Electric Radiant Heating System Outdoor electric radiant heating system for industrial and commercial applications in the Chinese market.
• ACCU-RATE PRO Control Panel Native BACnet Controller for building automation system integration. Features burner monitoring, zonal control, and real-time diagnostics for optimizing heating efficiency in commercial buildings.
• HeatCalc 2.0 Web-based program for calculating building heat loss to assist engineers and contractors with infrared heating system design.
• Replacement Parts Sale of replacement parts including heating elements, reflectors, tubes, couplings, and control components for infrared heating systems, available through authorized distributors.

Quantifiable outcome

• Up to 60% reduction in energy costs for manufacturing facilities
• +7 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Scale indicators12 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• TPI Corporation: U.S. manufacturer of electric and infrared heating equipment for commercial, industrial, and residential markets. Overlaps with SRP's electric and low-intensity infrared portfolio, particularly in garage/workshop applications.
• Modine Manufacturing: Publicly traded manufacturer of HVAC and thermal management solutions for commercial, industrial, and data center markets. Adjacent competitor in unit heaters and infrared, with significantly greater scale and global reach.
• Chromalox: Manufacturer of electric heating elements, infrared heaters, and process heating solutions for industrial applications. Comparable product set to SRP's electric infrared line (sWAVE, eWAVE) and process heating offerings.
• Reznor (Nortek Air Solutions): Large commercial and industrial HVAC equipment manufacturer offering unit heaters, infrared, and makeup air systems. Competes with SRP in commercial/industrial heating but as part of a much broader product portfolio under Nortek.

Direct peers

• Schwank: German-headquartered manufacturer of infrared heating systems (tube and luminous heaters) with strong presence in Europe and North America. Directly comparable gas-fired and electric infrared technology, similar specifier-driven sales motion.
• Detroit Radiant Products: U.S.-based manufacturer of infrared radiant heating systems, including low-intensity tube and high-intensity heaters for industrial, commercial, and agricultural applications. Overlaps directly with SRP's core tube heater portfolio and U.S. distribution footprint.
• SolAire Infrared Heaters: Manufacturer of infrared radiant heaters for indoor, outdoor, and patio applications. Overlaps with SRP's IR Energy subsidiary (EvenGLO, evenTUBE patio lines) and shared commercial/patio-heating customers.
• Roberts Gordon: North American manufacturer of gas-fired infrared tube heaters and high-intensity infrared heating equipment. Closest direct competitor to SRP across low- and high-intensity product lines, serving the same commercial, industrial, and agricultural end markets.

Emerging players

• Infralia: European supplier of infrared heating emitters and systems targeting industrial and commercial applications. Comparable infrared technology and European market overlap with SRP's SRP Europe B.V. operations.

Others

• Powrmatic: UK-based distributor and heating equipment manufacturer partnered with SRP for UK/European distribution, also competing in adjacent heating categories. Comparable heating product line and overlapping specifier base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/superiorradiantproducts
• Facebookfacebook.com/SuperiorRadiantProducts
• Xx.com/SRPHEAT

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Radiant Products