Roberts Gordon
Roberts-Gordon is a US-based manufacturer of gas-fired and electric infrared radiant heating systems, including tube heaters, high-intensity ceramic units, air curtains, and electric infrared, sold through a 30+ independent representative network across the United States and Canada to industrial, commercial, military, and residential customers.
- Company typePrivate
- Founded1962
- HeadquartersBuffalo, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roberts Gordon does
Roberts-Gordon is a US-based manufacturer of gas-fired and electric infrared radiant heating systems serving industrial, commercial, and residential customers. Founded with a heritage dating to the early 1960s (the CORAYVAC product line has been in continuous production since 1962) and headquartered at 1250 William Street in Buffalo, New York, the company operates as Roberts-Gordon LLC, a privately-held subsidiary of Madison Air Movement and Heat. Its core technology is built around low-intensity infrared tube heaters using a proprietary burners-in-series architecture, supplemented by high-intensity ceramic infrared units, electric infrared systems, electric unit heaters, and air curtains. Notable technical components include modulating burner control algorithms (InfraRay, VANTAGE CTH3), negative-pressure combustion venting (VANTAGE CTHN), high-efficiency condensing configurations, two-stage firing controls (UltraVibe, GORDONRAY DF), and carbon-fiber infrared emitter technology (GordonGlo Electric).
The product portfolio spans the CORAYVAC®, GORDONRAY®, VANTAGE®, CARIBE®, GordonGlo™, UltraVibe™, NDUSTRIA®, BLACKHEAT™, ENERGYTUBE™, EUHC, DTH (Docked Trailer Heater), and Roberts-Gordon Air Curtains lines, addressing applications including warehouses and distribution centers, manufacturing facilities, aviation and military hangars, automotive repair shops, CNG/LNG vehicle repair facilities, fire stations, greenhouses, agricultural barns, retail and commercial spaces, sports and recreation facilities, outdoor hospitality patios, and residential garages. The company maintains alignment with major industry standards bodies — AHRI, ANSI, ASHRAE, CSA, IRSC, and NFPA — and markets an industry-leading 3-year warranty on its low-intensity infrared tube heaters, with extended warranties on specific components (e.g., 25-year limited warranty on CORAYVAC SF cast iron combustion chamber; 5-year limited ceramic burner warranty on NDUSTRIA).
Roberts-Gordon sells almost exclusively through an independent representative/distributor network of more than 30 second- and third-generation HVAC rep firms across the United States and Canada. Pricing is quote-based rather than published; customers enter a zip code on the corporate website to be routed to a local rep, and the company offers free heat-loss analysis and custom-engineered CORAYVAC system design as part of industrial project scoping. Revenue streams consist of one-time hardware sales across the product portfolio, custom engineering services bundled into industrial bids, and replacement-parts and controls sales (including the CORAYVAC 4-40 drop-in replacement burner). Notable enterprise customers include FedEx, WestJet, Tinker Air Force Base, Wegmans, Home Depot, Tulsa Fire Department, and Tualatin Valley Fire & Rescue.
Roberts Gordon firmographics
Firmographics- Name
- Roberts Gordon
- Legal name
- Roberts-Gordon LLC
- Website
- https://robertsgordon.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roberts-Gordon is a US-based manufacturer of gas-fired and electric infrared radiant heating systems, including tube heaters, high-intensity ceramic units, air curtains, and electric infrared, sold through a 30+ independent representative network across the United States and Canada to industrial, commercial, military, and residential customers.
- Ownership category
- akta.pro rank
Roberts Gordon industry classification
Industry- Product category
- Industrial Infrared Heating Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
- akta.pro secondary industry
- Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)
Keywords
Where Roberts Gordon is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roberts Gordon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Industrial & Commercial Heater Equipment Sales: One-time sale of infrared tube heater hardware (CORAYVAC, VANTAGE, GORDONRAY, GordonGlo Elite, UltraVibe, EUHC, DTH, Air Curtains, NDUSTRIA high-intensity units, ENERGYTUBE AG/ETX) sold through independent rep network.
- Custom Engineering & Heat-Loss Analysis Services: Free heat-loss analysis and facility design offered for industrial/commercial projects, with custom engineered CORAYVAC system layouts (burner spacing, tube routing, controls) provided as part of project bids.
- Heating Controls & Accessories: Sale of modulating heating controllers (InfraRay), CORAYVAC Heating Control stand-alone panel, replacement parts (e.g., CORAYVAC 4-40 burner) and air curtain SmartTouch controller.
- Residential Heater Sales (CARIBE): Compact factory-assembled residential/light commercial infrared garage heater sold direct through distributor network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing via independent representative network |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Roberts Gordon product offering
Product offeringCore offering
Roberts-Gordon manufactures and sells gas-fired and electric infrared radiant tube heaters, high-intensity infrared heaters, electric unit heaters, air curtains, and docked trailer heaters for industrial, commercial, agricultural, military, and residential applications. The company's flagship product line, CORAYVAC, has been in continuous production since 1962 and uses a proprietary burners-in-series architecture for custom-engineered industrial heating systems.
Differentiator
Problem solved
Functional benefit
Brands
- CORAYVAC®: Custom engineered, burners-in-series low-intensity infrared heating system for industrial facilities; in service since 1962.
- CORAYVAC® SF
- GORDONRAY®
- VANTAGE®
- CARIBE®
- GordonGlo™ Elite
- GordonGlo™ Electric (GGEL)
- UltraVibe™
- ENERGYTUBE™
- NDUSTRIA®
- BLACKHEAT™
- COMBAT®
- ECONORAY® / ECONOVAC®
- ULTRAVAC™
- COMPLETE™
- Roberts-Gordon DTH (Docked Trailer Heater)
- Roberts-Gordon EUHC
- Roberts-Gordon Air Curtains
- InfraRay™ Heating Controller
Products and services
- CORAYVAC® Infrared Heating System Custom engineered low-intensity infrared tube heating system with proprietary burners-in-series architecture for industrial facilities. Multiple burners share a single tailpipe with continuous modulation, allowing burners to be spaced 10-70 feet apart for uniform coverage and minimizing roof exhaust penetrations. For industrial facility owners, plant engineers, and specifying engineers.
- CORAYVAC® SF (Specialty Fuel) Infrared Heating System
Quantifiable outcome
- Up to 50% reduction in energy bills versus alternative heating systems
- +8 more outcomes
Companies that use Roberts Gordon
Customer profileNamed customers8 records
Segments14 records
Ideal customer profiles4 records
Roberts Gordon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Roberts Gordon partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered mid, minor and flagship.
- AC Systems Inc.midIndependent representative for Roberts-Gordon infrared heating products. Located at 11724 Adie Road, Maryland Heights, Missouri 63043. Phone: 314-569-1000. Sales contact: [email protected].
- Advanced Radiant SolutionsmidIndependent representative for Roberts-Gordon infrared heating products. Located at 6663 Huntley Road Suite D, Columbus, Ohio 43229. Phone: 614-257-8801.
- Applied Equipment SolutionsminorIndependent representative for Roberts-Gordon infrared heating products. Located at 12417 Ocean Gateway B16, Ocean City, Maryland 21842. Phone: 410-390-5363.
- Bartos Industries, LtdmidIndependent representative for Roberts-Gordon infrared heating products. Located at 10350 Olympic Drive, Dallas, Texas 75220. Phone: 214-350-6871.
- Boyd Engineering Supply Co.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 206 Conchas SE, Albuquerque, New Mexico 87123. Phone: 505-275-1250.
- CFM CompanymidIndependent representative for Roberts-Gordon infrared heating products. Two locations: Denver, Colorado (1440 South Lipan Street, 80223; 303-761-2291) and Cheyenne, Wyoming (1603 Capitol Avenue Suite 211A, 82001; 307-256-0207).
- Empire NortheastminorIndependent representative for Roberts-Gordon infrared heating products. Located at 39 S. Gordon Street, Gouverneur, New York 13642. Phone: 315-287-4856.
- Energy Sales IncmidIndependent representative for Roberts-Gordon infrared heating products. Located at 1200 East 115th Street, Burnsville, Minnesota 55337. Phone: 952-890-2966.
- Energy Saving ProductsminorIndependent representative for Roberts-Gordon infrared heating products. Located at 10400 S.W. Tualatin Road, Tualatin, Oregon 97062. Phone: 503-692-4664.
- Engineered Equipment Inc.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 4601 N Santa Fe Ave., Oklahoma City, Oklahoma 73118. Phone: 405-525-7722.
- Engineered Mechanical EquipmentminorIndependent representative for Roberts-Gordon infrared heating products. Located at 519 Vandalia Street, Memphis, Tennessee 38112. Phone: 901-324-6610.
- Entek SystemsmidIndependent representative for Roberts-Gordon infrared heating products. Located at 302 Commerce Dr. Suite 400, Exton, Pennsylvania 19341. Phone: 610-280-9100.
- Gil-Bar IndustriesmidIndependent representative for Roberts-Gordon infrared heating products. Located at 5 West 19th Street 7th Floor, New York, New York 10011. Phone: 212-331-8272.
- Herrmann Associates Inc.midIndependent representative for Roberts-Gordon infrared heating products. Located at 1000 Noblestown Road, Pittsburgh, Pennsylvania 15205. Phone: 412-922-7777.
- Jordan Mechanical SupplyminorIndependent representative for Roberts-Gordon infrared heating products. Located at 284 Creekmore Place, Richmond, Virginia 23238. Phone: 804-967-0972.
- Lincoln AssociatesmidIndependent representative for Roberts-Gordon infrared heating products. Located at 800 Battery Ave SE Ste 100, Atlanta, Georgia 30339. Phone: 770-425-1500.
- MacArthur Co.midIndependent representative for Roberts-Gordon infrared heating products. Located at 1869 Research Way, West Valley City, Utah 84119. Phone: 801-972-2874.
- McGranahan Associates, Inc.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 27016 Knickerbocker Road, Bay Village, Ohio 44140. Phone: 440-835-1919.
- Melia AssociatesminorIndependent representative for Roberts-Gordon infrared heating products. Located at 43 Thomas St, East Hartford, Connecticut 06108. Phone: 860-290-6969.
- Midwest Environmental Sales Co.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 1001 Nicholas Boulevard Suite L, Elk Grove Village (Chicago), Illinois 60007. Phone: 847-290-8888.
- Niagara International AssociatesminorIndependent representative for Roberts-Gordon infrared heating products. Located at PO Box 27, Williamsville, New York 14231. Phone: 716-632-2544.
- Overhead Products, Inc.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 4045 - B California Avenue, Carmichael, California 95608. Phone: 916-944-3526.
- Paul Voigt & AssociatesminorIndependent representative for Roberts-Gordon infrared heating products. Located at 28610 Standley Road, Defiance, Ohio 43512. Phone: 419-784-0858.
- Peter J. Schiller Corp.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 361 N. Washington Street, Rochester, New York 14625. Phone: 585-381-2550.
- RA Townsend CompanyminorIndependent representative for Roberts-Gordon infrared heating products. Located at 1100 N Bagley St, Alpena, Michigan 49707. Phone: 989-353-3105.
- Radiant Energy SystemsminorIndependent representative for Roberts-Gordon infrared heating products. Located at 29757 Anthony Drive, Wixom, Michigan 48393. Phone: 248-624-8550.
- RL Kunz, Inc.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 945 Lowndes Hill Rd, Greenville, South Carolina 29607. Phone: 864-271-2590.
- Roth & CompanyminorIndependent representative for Roberts-Gordon infrared heating products. Located at 8040 King Street, Anchorage, Alaska 99518. Phone: 907-344-9962.
- S. Conley, Inc.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 384 Gallatin Park Dr. Suite 201, Bozeman, Montana 59715. Phone: 406-585-7333.
- Somers Environmental ProductsmidCanadian independent representative for Roberts-Gordon infrared heating products. Located at 96 Meg Drive, London, Ontario N6E 3T7, Canada. Phone: 519-681-1977 x216.
- Star Mechanical SupplyminorIndependent representative for Roberts-Gordon infrared heating products. Located at 122 W. Randall Road, Springdale, Arkansas 72764. Phone: 479-756-2055.
- T&M Burke AssociatesminorCanadian independent representative for Roberts-Gordon infrared heating products. Located at 63 Burke's Rd, French Cove, Nova Scotia B0E 3B0, Canada.
- Triangle SalesmidIndependent representative for Roberts-Gordon infrared heating products. Located at 15300 West 110th Street, Lenexa, Kansas 66219. Phone: 913-541-1800.
- Vallieres & Associates Inc.midCanadian independent representative for Roberts-Gordon infrared heating products. Located at 7007 Arthur-Sauvé, Laval, Quebec H7R 3X8, Canada. Phone: 866-825-5437.
- Will Equipment CompanyminorIndependent representative for Roberts-Gordon infrared heating products. Located at 5907 River Road, Prospect, Kentucky 40059. Phone: 502-228-6176.
- William P Fogarty Co., Inc.minorIndependent representative for Roberts-Gordon infrared heating products. Located at 6181 Thompson Road Suite 220, Syracuse, New York 13206. Phone: 315-463-0261.
- BimObjectmidBIM content distribution partner. Roberts-Gordon publishes Revit® and AutoCAD® content (CORAYVAC, VANTAGE, GORDONRAY, CARIBE series) on the BimObject platform so architects and engineers can specify Roberts-Gordon infrared heaters directly inside their BIM workflow.
- Madison Air Movement and HeatflagshipRoberts-Gordon is presented as part of Madison Air Movement and Heat family on the company "About Us" navigation, indicating a parent/sister-company corporate relationship within the Madison group of HVAC brands.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Roberts Gordon competitors and assessment
Company assessmentDirect peers
- Detroit Radiant Products Company: Direct US competitor manufacturing gas-fired and electric infrared tube heaters (Re-Verber-Ray, DT-Series) for industrial, commercial and agricultural applications. Closest peer given overlapping CORAYVAC/VANTAGE-style product families and rep-driven distribution.
- Schwank Group: German-founded global infrared heater manufacturer (Schwank, Solatherm, Caldera lines) with strong US presence. Direct competitor in low- and high-intensity gas-fired radiant heating for warehouses, hangars, and manufacturing facilities.
- Solaronics: Industrial gas-fired infrared heater specialist focused on low- and high-intensity radiant systems for factories, warehouses and vehicle bays. Overlaps with Roberts-Gordon on rep-distributed industrial applications.
- TPI Corporation: US manufacturer of electric infrared heaters, unit heaters and forced-air heaters serving commercial, industrial and institutional customers. Comparable on electric infrared (GGEL) and electric unit heater (EUHC) product lines.
- Vulcan Radiant: Manufacturer of gas-fired infrared tube heaters and radiant heating systems serving industrial and agricultural markets. Direct competitor on tube-heater product positioning and rep distribution model.
- INFRA-RED Heating (Gas-Fired Tube Heaters): Niche infrared tube heater manufacturer competing on low-intensity gas-fired systems for industrial and commercial facilities. Closely comparable product category and end-customer profile.
Broad incumbents
- Modine Manufacturing: Diversified HVAC and thermal-management OEM offering unit heaters, radiant heating and refrigeration products. Larger incumbent that overlaps in industrial/commercial heating but with a much broader portfolio beyond infrared.
- Reznor (Nortek Air Solutions): Established gas and electric unit heater and infrared heating brand owned by Nortek. Competitor in commercial/industrial heating with broader HVAC portfolio and significantly larger distribution scale.
Emerging players
- Celmec International: Smaller specialized manufacturer of industrial gas-fired infrared tube heaters. Partial overlap with Roberts-Gordon's CORAYVAC custom-engineered offering but with narrower product breadth and channel.
Others
- Watlow: Thermal solutions provider offering electric infrared heaters and process heating controls. Adjacent rather than directly competing — relevant for cross-reference on industrial electric-infrared (GGEL) and controller (InfraRay) technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Roberts Gordon social profiles
Digital presenceRoberts Gordon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts Gordon leadership team
Management profileNumber of profiles
Roberts Gordon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts Gordon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts Gordon
What does Roberts Gordon do?
Roberts-Gordon manufactures and sells gas-fired and electric infrared radiant tube heaters, high-intensity infrared heaters, electric unit heaters, air curtains, and docked trailer heaters for industrial, commercial, agricultural, military, and residential applications. The company's flagship product line, CORAYVAC, has been in continuous production since 1962 and uses a proprietary burners-in-series architecture for custom-engineered industrial heating systems.
Is Roberts Gordon a public or private company?
Roberts Gordon is a private company. It is classified as corporate owned and is currently operating.
When was Roberts Gordon founded?
Roberts Gordon was founded in 1962. It employs 101 to 250 people.
Where is Roberts Gordon based?
Roberts Gordon is headquartered in Buffalo, United States, in the North America region.
How does Roberts Gordon make money?
Four revenue lines are on record. Industrial & Commercial Heater Equipment Sales are the primary driver. The others are custom Engineering & Heat-Loss Analysis Services, heating Controls & Accessories and residential Heater Sales (CARIBE).
Who are Roberts Gordon's main competitors?
Direct peers on record are Detroit Radiant Products Company, Schwank Group, Solaronics, TPI Corporation, Vulcan Radiant and INFRA-RED Heating (Gas-Fired Tube Heaters). Broad incumbents are Modine Manufacturing and Reznor (Nortek Air Solutions). Celmec International is listed as an emerging player. Watlow is listed as an others.
Does Roberts Gordon have an API?
No public API is recorded for Roberts Gordon.
What industry is Roberts Gordon in?
Roberts Gordon's product category is Industrial Infrared Heating Equipment. Its primary akta.pro industry code is IMAHAKAE, Chillers & Cooling Plant Equipment, with a secondary code of IMAHAKAF, Heat Pumps (Air/Water/Ground Source). Its NAICS code is 33341 and its SIC code is 3585.