Lakeshore Sport & Fitness

What Lakeshore Sport & Fitness does

Lakeshore Sport & Fitness is a privately held, direct-to-consumer health club operator running two purpose-built Chicago facilities under the legal entity LHC Operating LLC (with a parallel IAC Operating LLC for the Illinois Center site). The Lincoln Park club at 1320 W Fullerton is a four-story, 180,000+ square-foot facility featuring 8 indoor tennis courts, 3 rooftop outdoor courts, a 9-lane heated indoor lap pool, a rooftop pool, a rooftop playground, group fitness studios, spa, childcare, and the Harvest Rooftop Restaurant. The Illinois Center club at 211 N Stetson in the Downtown Loop offers badminton, basketball, climbing wall, golf simulator, pickleball, squash, group fitness, personal training, swimming, yoga, a rooftop venue, event space, and childcare/playspace. The company targets individuals, families, and youth across the Chicago metropolitan area, with primary customer segments including adults/families seeking comprehensive fitness and recreation, children and youth enrolled in sports instruction and swim lessons, and use-case segments such as tennis players, pickleball players, and swimmers.

The core product is the bundled monthly membership, which is quote-based and not publicly disclosed. Recurring revenue is supplemented by personal training (PT360 at Lincoln Park, personal training at Illinois Center), youth programs (Stingray's competitive swim team, Club48, Summer Camp, School Days Out Camp, PeeWee Preschool), group training (TeamX), group fitness classes (Pilates, yoga, etc.), spa services, food and beverage (Harvest), event venue rentals (birthday parties, showers, B'nai Mitzvahs, corporate events, proms), and on-site physical therapy (Lakeshore Physical Therapy). Supporting technology is intentionally light: standard fitness-club operations augmented by the MyLSF mobile app for lap-lane and court reservations, the Virtual Studio on-demand digital workout platform, and the Laila 24/7 AI chatbot for member inquiries.

The go-to-market is direct-to-consumer with no disclosed intermediary channels. Sales occur at club front desks and through website-driven membership inquiries routed to membership offices. Marketing is content-led via the LSF Blog, location-specific email newsletters (LP-newsletter, IC-newsletter), and YouTube video content. Operating geographies are restricted to the Chicago metropolitan area, and no franchise, licensing, or partnership-based distribution has been disclosed.

Name

Lakeshore Sport & Fitness

Legal name

LHC Operating LLC

Website

https://lakeshoresf.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Lakeshore Sport & Fitness operates two full-service Chicago health clubs — Lincoln Park and Downtown Illinois Center — serving individuals, families, and youth with fitness, sports, aquatics, training, youth programs, spa, dining, and event venue services under a subscription membership model.

Ownership category

akta.pro rank

Product category

Health & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Health club services
• Fitness facilities
• Personal training
• Aquatics and swimming
• Youth sports programs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Recurring membership fees charged to members for access to club facilities, fitness equipment, pools, and group classes. Memberships include access to both club locations.
2. Personal Training: One-on-one and small group personal training sessions with certified fitness professionals (PT360 at Lincoln Park, personal training at Illinois Center)
3. Youth Programs and Camps: Summer camps, School Days Out Camp, youth sports programs, and swim lessons for children
4. Event Venue Rental: Private event rentals including birthday parties, bridal/baby showers, B'nai Mitzvahs, corporate events, and prom photo experiences at rooftop venues
5. Food and Beverage: Harvest Rooftop Restaurant and food/beverage services at club locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lakeshore Sport & Fitness operates two full-service health clubs in Chicago (Lincoln Park and Illinois Center) totaling more than 180,000 sq ft. The clubs provide fitness equipment, group fitness classes, personal training, racquet sports (tennis, pickleball, squash, platform tennis), aquatics (lap swimming and youth swim teams), youth programming (camps, childcare, swim lessons), spa services, food and beverage, and event venue rentals.

Product overview

Lakeshore Sport & Fitness operates two full-service health clubs in Chicago (Lincoln Park and Illinois Center) offering fitness facilities, sports programs, aquatics, and family services. The portfolio includes PT360 Personal Training and TeamX Group Training for personalized fitness, Virtual Studio for digital workouts, and specialized programs like Stingray's Swim Team and Club48 childcare. Family amenities encompass Summer Camp, School Days Out Camp, Harvest Rooftop Restaurant, and event venues including rooftop spaces for private rentals. The MyLSF mobile app enables members to reserve facilities, while 24/7 AI Assistance provides automated member support.

Differentiator

Problem solved

Functional benefit

Brands

• PT360 Personal Training: Personal training services offered at Lincoln Park location
• TeamX Group Training
• Stingray's Swim Team
• Club48
• Harvest Rooftop Restaurant
• Lakeshore Physical Therapy
• Summer at the Shore
• Skyline Summer Series
• memBER Months Event Series

Products and services

• Lincoln Park Health Club Membership Full-service health club membership providing access to fitness facilities, sports courts, pools, group classes, family programming, and rooftop amenities for adults and families in Chicago's Lincoln Park neighborhood.
• Illinois Center Health Club Membership Full-service health club membership in Chicago's Downtown Loop providing fitness facilities, sports amenities, swimming, personal training, group classes, and event venue access for urban professionals and families.
• PT360 Personal Training One-on-one personal training program at Lincoln Park connecting members with certified trainers for customized workout plans and fitness goals.
• TeamX Group Training High-intensity group training program at Lincoln Park delivering structured team-based fitness sessions for members seeking results-oriented workouts.
• Virtual Studio Digital fitness platform providing virtual workout classes and on-demand exercise content for members to access remotely.
• Lakeshore Physical Therapy Physical therapy services integrated with the Lincoln Park fitness facility to support member recovery and rehabilitation needs.
• Stingray's Swim Team Competitive youth swim team at Lincoln Park developing skills and providing competition opportunities for young swimmers.
• Club48 Kids Program Supervised kids club program at Lincoln Park offering activities and entertainment for children while parents use the club facilities.
• Summer Camp Seasonal day camp at Lincoln Park offering sports, swimming, and adventure activities for children during summer months.
• School Days Out Camp Day camp program at Lincoln Park running September through May during school holidays, featuring activities, swimming, games, and art projects with extended care options.
• Harvest Rooftop Restaurant Family-friendly rooftop dining venue at Lincoln Park offering diverse menu options with panoramic views.
• Rooftop Event Venue Rental Event space rental at Illinois Center featuring rooftop facilities available for private events, proms, birthdays, bridal/baby showers, B'nai Mitzvahs, and corporate events.
• MyLSF Mobile App Member-facing mobile application enabling reservation of lap lanes and courts and management of fitness activities across both Lakeshore club locations.
• Laila 24/7 AI Member Assistant AI-powered chatbot available 24/7 to assist Lakeshore Sport & Fitness members with inquiries via chat and email.

Quantifiable outcome

• Year-round swimming access with heated indoor pools
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• XSport Fitness: Chicago-area fitness chain offering premium amenities at multiple suburban and city locations, including pools, group fitness, and family programming. Competes with LSF in the regional Chicago market at a slightly lower price tier.
• Rush Athletics: Chicago-based training facility offering group fitness, personal training, and specialized programming. Adjacent competitor focused more on training modality than full-service club amenities.
• LifeWorks Athletic Club: Premium full-service health club with racquet sports, aquatics, fitness, and spa amenities. Concept-model peer to LSF in non-Chicago geography, useful for valuation benchmarking of single/multi-location premium clubs.

Broad incumbents

• Life Time Fitness: National publicly-traded premium health club chain with multiple Chicago-area locations offering similar full-service amenities including racquet sports, pools, family programming, and on-site dining. Operates at significantly larger scale than LSF.
• Midtown Athletic Clubs: Multi-market premium athletic club operator with full-service amenities including tennis, pools, fitness, and family programming. Comparable concept model to LSF though operating in different geographies.
• Equinox Fitness: National luxury fitness brand with a Chicago presence targeting affluent professionals with premium group fitness, personal training, and spa amenities. Competes with LSF for the same premium Downtown demographic, though more focused on adult-only luxury positioning.

Direct peers

• Fitness Formula Clubs (FFC): Chicago-based premium multi-location health club chain with full-service amenities including pools, group fitness, and family programming. Closest geographic and positioning direct competitor to Lakeshore Sport & Fitness.
• East Bank Club: Long-established Chicago premium family athletic club with racquet sports, aquatics, fitness, dining, and family programming under one membership. Operates a single flagship facility on the Chicago River serving a similar affluent member demographic.
• Chicago Athletic Clubs: Chicago-based boutique premium club operator with multiple neighborhood locations offering group fitness, personal training, and family-friendly programming. Comparable in scale and positioning though smaller footprint per location than LSF.

Emerging players

• Club Pilates / Orangetheory Fitness: Boutique fitness franchises with growing Chicago-area presence offering specialized single-modality classes (Pilates, HIIT). Not direct full-service competitors but pull members and share-of-wallet away from premium clubs like LSF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lakeshoresf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeshore Sport & Fitness