The Champagne Dame

What The Champagne Dame does

The Champagne Dame is a privately held, founder-operated Australian champagne education and experience business run by sole proprietor Kyla Kirkpatrick, also known by the brand alias "Emperor Champagne." The core product set comprises Champagne Masterclasses delivered in private, corporate, and conference formats (with optional sabrage and champagne tower features), a subscription-based "Champagne Club" marketed as Australia's only dedicated champagne club, and multi-day Insider Tours to Champagne and Burgundy in France and to Tasmania, with bookings open for 2027 and 2028. The company also sells branded merchandise through a Shopify storefront, including Italian handcrafted Emperor Tulip crystal glassware (twin pack AUD $99, six pack AUD $199) and a 100% cotton "Train for Champagne" jumper (AUD $50), with worldwide shipping to markets including New Zealand, the United States, the United Kingdom, Singapore, Hong Kong, France, and South Africa.

The business operates under Australian Liquor License 36134718 and delivers in-person experiences across five Australian capital cities — Melbourne, Sydney, Brisbane, Perth, and Canberra — while extending reach through Virtual Tasting sessions offered to corporate and individual customers. The go-to-market is event- and content-driven, leveraging organic social channels (Instagram, Facebook, YouTube), a blog with educational content, a VIP email list, and direct email enquiry ([email protected]) for bookings. Pricing is a mix of subscription (Champagne Club), one-time per-unit (merchandise), and project/professional-services (tours, virtual tastings, corporate masterclasses), with named enterprise customers including Macquarie Capital, Mornington BMW, and a private investment firm.

Name

The Champagne Dame

Legal name

The Champagne Dame

Website

https://thechampagnedame.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Champagne Dame is an Australia-based, founder-operated champagne education and experience business offering masterclasses, luxury Insider Tours, a membership Champagne Club, virtual tastings, and branded glassware and merchandise to affluent enthusiasts and corporate clients.

Ownership category

akta.pro rank

Product category

Champagne Education & Experiences

NAICS

Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (THAFAEAF)

Keywords

• Champagne tasting experiences
• Champagne education services
• Luxury wine travel tours
• Corporate event entertainment
• Champagne subscription club

Headquarters

HQ city

Sandringham

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Champagne Experiences & Events: Revenue generated from hosting Champagne Masterclasses (private, corporate, conference formats), Insider Tours to Champagne/Burgundy/Tasmania, and a subscription-based Champagne Club membership.
2. E-commerce Product Sales: Sale of branded merchandise including Emperor Tulip crystal glassware (twin packs and six packs) and Train for Champagne jumpers through the company's Shopify storefront.
3. Virtual Tasting Experiences: Corporate and individual virtual champagne masterclass experiences conducted remotely.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Champagne Dame is a champagne education and experiences business that hosts Champagne Masterclasses in private, corporate, and conference formats; operates Insider Tours to the Champagne, Burgundy, and Tasmania wine regions; runs a subscription-based Champagne Club; and sells branded merchandise (Emperor Tulip Italian crystal glassware and Train for Champagne jumpers) through a Shopify e-commerce storefront with virtual tasting experiences for remote and corporate customers.

Product overview

The Champagne Dame is a champagne education and experiences business offering a portfolio of services centered around Kyla Kirkpatrick (the Champagne Dame). The core offerings include Champagne Masterclasses (available in private, corporate, and conference formats with optional champagne tower and sabrage), Insider Tours to Champagne, Burgundy, and Tasmania regions, and the Champagne Club membership. The business also sells merchandise including the Train for Champagne Jumper and Emperor Tulip Glassware collection, along with virtual tasting experiences. The Emperor Tulip Glassware is sold as twin pack crystal flutes ($99) and six pack crystal flutes ($199), while the branded jumper retails at $50.

Differentiator

Problem solved

Functional benefit

Brands

• Emperor Tulips: Crystal champagne glassware handcrafted in Italy, designed specifically for champagne enjoyment from non-vintage through to prestige cuvées.

Products and services

• Champagne Masterclass Educational champagne tasting experiences combining history, gastronomy, and oenology. Available in private, corporate, and conference formats, with optional champagne tower and sabrage experiences for clients across Australian cities.
• Insider Tours Luxury group travel experiences to Champagne, Burgundy, and Tasmania wine regions, including behind-the-scenes cellar door visits, black tie dinners, and meetings with winemakers. Bookings available for 2027 and 2028.
• Champagne Club Australia's only dedicated Champagne Club membership, offering exclusive experiences and content for champagne enthusiasts on a subscription basis.
• Virtual Tasting Experience Remote champagne masterclass experiences delivered from home, combining entertainment and education, with corporate package options available for teams and individuals.
• Emperor Tulip Glassware Collection Italian handcrafted crystal champagne tulip glasses with Emperor branding, featuring scored base for enhanced perlage and tulip shape for optimal aroma. Available in twin pack ($99 AUD) and six pack ($199 AUD). Dishwasher safe with luxury gift box included.
• Train for Champagne Jumper Limited edition pink embroidered cotton jumper designed by Kyla Kirkpatrick. Features 100% cotton, anti-shrink, anti-wrinkle, and quick-dry properties. Priced at $50 AUD (regularly $100 AUD). Ships to New Zealand, United States, United Kingdom, Singapore, Hong Kong, France, South Africa, and Australia.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wine Selectors: Australia's longest-running wine club (founded 1982) offering curated wine subscriptions, tasting notes, and member experiences to Australian consumers. Highly comparable as a domestic subscription wine club with educational content and member events.
• Cellarmasters / Langton's: Australian wine club and online retailer offering subscription cases and curated wine experiences. Operates in the same Australian DTC wine-subscription space and serves overlapping affluent consumer and corporate gifting segments.
• Vinomofo: Australian online wine retailer with subscription tiers and promotional 'wine deals' campaigns. Comparable as a digital-first Australian wine business targeting enthusiast consumers with recurring purchase mechanics.
• O Chateau: Paris-based wine tasting and educational experiences business offering masterclasses and corporate events led by a recognized sommelier. Directly comparable experiential wine-education model, including virtual tasting formats.
• Laithwaites: UK-founded wine subscription and event business with cellar tours, tastings, and educational content. Comparable as a wine club with experiential/educational layer beyond pure DTC bottles.

Broad incumbents

• Winc: US-based wine subscription service that combined personalization, education content, and DTC fulfillment at scale. Comparable subscription-plus-education business model, though at materially larger scale and with broader wine category focus.
• Moët & Chandon: Global prestige champagne house with cellar door tours, tasting experiences, and educational content at the Epernay estate. Comparable as a champagne education/experience provider, though at vastly larger scale and as a producer rather than independent educator.
• Veuve Clicquot: Prestige champagne house offering visitor experiences at its Reims estate including 'Veuve Clicquot Solaire Culture' experiential tours. Comparable as a champagne-tied experiential offering, though driven by the producer brand rather than an independent educator.

Emerging players

• Bright Cellars: US wine subscription service using a quiz-based personalization model with educational content. Comparable as a subscription wine club targeting enthusiast newcomers, though US-focused and algorithm-led versus founder-led.

Others

• Wine Folly: Wine education content platform offering articles, courses, infographics, and a shop. Comparable as a wine education/media brand monetizing through content and merchandise, though digital-only rather than experiential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5EC_aC08At7DFWoJcqrb3w
• Facebookfacebook.com/TheChampagneDame
• Instagraminstagram.com/TheChampagneDame
• Xx.com/champagne_dame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Champagne Dame