Orchard Corset
Orchard Corset is a privately held, direct-to-consumer e-commerce retailer of off-the-rack steel-boned corsets, shapewear, and accessories, serving waist trainers, plus-size, bridal, and performer customers across the U.S., Canada, Europe, Japan, and Australia since 1996.
- Company typePrivate
- Founded1996
- HeadquartersWenatchee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Orchard Corset does
Orchard Corset is a privately held direct-to-consumer e-commerce retailer specializing in off-the-rack (OTR) steel-boned corsets, founded in 1996 and headquartered at 27 S Chelan Ave., Wenatchee, Washington. The company sells corsets, shapewear and fajas (including Vedette brand), fashion corset tops, accessories, and gift cards primarily through its own website, orchardcorset.com, shipping domestically and internationally to the U.S., Canada, the U.K., broader Europe, Japan, and Australia. Self-described as the "leading off-the-rack corset retailer in America," the firm operates with a staff in the 11-50 range and is led by CEO Rachel.
The core product line consists of steel-boned corsets offered in underbust and overbust silhouettes, across four curve levels (Modern, Romantic, Hourglass, Extreme) and three torso lengths (Waspie 7.5+ inches, Standard 8+ inches, Longline 11+ inches), with fabric options spanning satin, cotton, mesh, brocade, leather, PVC, lace, and pinstripe. Inclusive sizing extends to 5X Large (sizes 16-46), and select styles include functional hip ties (e.g., CS-426 HT with 14-20 inches of hip spring). The company's technical differentiator is its configurability system — combining curve level, torso length, fabric, and fit features — supported by a sizing consultation service, a sizing calculator, and an extensive educational content library covering seasoning, care, and waist-training methodology. Supporting revenue lines include Colombian Vedette fajas, limited-edition seasonal drops (monthly new arrivals), a Wedding Corset Collection, fashion corset tops, and accessories (liners, belts, replacement laces, garter straps, cases, travel cubes), plus a branded book ("Solaced: 101 Stories about Corsets" by Lucy Williams).
Orchard Corset's business model is DTC one-time-purchase e-commerce, with standard corsets priced at $71.25-$117 and shapewear at $48.75-$69. The company drives conversion through seasonal promotions (e.g., 25% off styles beginning with "4," Deal of the Week, up to 20% off sale items), free standard U.S. shipping on orders over $80 (flat $5.95 below), a Cinch! Rewards & Referrals loyalty program, and an Accessories Bundle discount. Customer segments are horizontally diversified — waist trainers (beginners through experienced tightlacers), plus-size and curvy customers, bridal shapewear buyers, stage performers, casual everyday wearers, and a niche male/gender-fluid segment — distributed across multiple geographies with no concentration in any single channel or anchor account. There is no disclosed AI/ML capability, no mobile app, no API, no funding rounds, and no M&A activity; the firm appears to be independently operated and bootstrapped.
Orchard Corset firmographics
Firmographics- Name
- Orchard Corset
- Legal name
- Orchard Corset
- Website
- https://orchardcorset.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orchard Corset is a privately held, direct-to-consumer e-commerce retailer of off-the-rack steel-boned corsets, shapewear, and accessories, serving waist trainers, plus-size, bridal, and performer customers across the U.S., Canada, Europe, Japan, and Australia since 1996.
- Ownership category
- akta.pro rank
Orchard Corset industry classification
Industry- Product category
- Corset Retail & Waist Training Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
Keywords
Where Orchard Corset is headquartered
LocationHeadquarters
- HQ city
- Wenatchee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orchard Corset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Corset and Waist Trainer Sales: One-time purchase of steel-boned corsets including underbust, overbust, waspie, standard, and longline styles in various fabrics (satin, cotton, mesh, brocade, leather, PVC)
- Shapewear and Fajas: Sale of Colombian shapewear (fajas) and waist cinchers including Vedette brand products
- Accessories: Corset accessories including replacement laces, corset liners, corset belts, garter straps, and corset cases
- Limited Edition Items: Limited edition corsets and accessories in seasonal patterns and colors, sold while supplies last
- Gift Cards: Orchard Corset gift cards available for purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Corset Products |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
| Unit Pricing | Pay-as-you-go | Promotional Discounts |
| Unit Pricing | Pay-as-you-go | Plus Size Shapewear |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Orchard Corset product offering
Product offeringCore offering
Orchard Corset is an off-the-rack corset retailer selling steel-boned corsets, shapewear/fajas, corset accessories, and fashion corset tops directly to consumers via its own e-commerce website. The catalog spans underbust and overbust styles, waspie, standard, and longline torso lengths, four curve levels (Modern, Romantic, Hourglass, Extreme), and inclusive sizing up to 5X Large. The business is centered on retail of finished physical corset products supported by sizing expertise and educational content.
Product overview
Orchard Corset is an off-the-rack corset retailer specializing in steel-boned corsets for waist training, fashion, wedding, costumes, back pain relief, and everyday wear. The product portfolio centers on the core Steel-Boned Corsets collection available in multiple variants including Plus Size Corsets, Waspie Corsets (short styles), Overbust Corsets, Limited Edition Corsets, Wedding Corset Collection, and Fashion Corset Tops. Supporting products include Fajas & Shapewear (including Vedette brand), Corset Accessories (liners, belts, replacement laces, garters, cases), and Gift Cards. The company positions itself as the leading off-the-rack corset retailer in America, offering corsets in satin, cotton, mesh, brocade, leather, and PVC fabrics across four curve levels: Modern, Romantic, Hourglass, and Extreme.
Differentiator
Problem solved
Functional benefit
Products and services
- Steel-Boned Corsets Steel-boned corsets for waist training, fashion, wedding, costumes, back pain relief, and everyday wear. Available in underbust and overbust styles with various fabric options including satin, cotton, mesh, brocade, leather, and PVC.
- Plus Size Corsets Inclusive sizing for curvy customers with sizes from 16 to 46 and 4X Large to 5X Large. Same steel-boned construction as standard corsets with hourglass curve designs.
- Waspie Corsets Short corsets ideal for everyday wear and casual styling with jeans or favorite outfits. Known for comfort and ease of wear with greater mobility.
- Overbust Corsets Steel-boned overbust corsets that cover the bust, suitable for stage performers and waist trainers seeking a comfortable and flattering fit. Available in romantic and hourglass curves.
- Limited Edition Corsets Extremely limited edition corsets available in fun patterns, colors, and fabrics while supplies last. New arrivals monthly featuring unique styles not available in the regular collection.
- Wedding Corset Collection Wedding-specific corsets and shapewear available in overbust, waspie, standard, and longline lengths to smooth and cinch the waist for the big day.
- Fajas & Shapewear Colombian-style fajas and waist cinchers including Vedette brand shapewear for additional body shaping and waist training support.
- Fashion Corset Tops Corset-style tops designed for fashion-forward styling, suitable for going out or special events.
- Corset Accessories Including corset liners, corset belts, replacement laces (satin ribbons and hip tie laces), garters and stockings, corset cases and storage boxes, and travel packing cubes.
- Gift Cards Digital gift cards available for purchase to give the gift of Orchard Corset products.
Quantifiable outcome
- Customer testimonials report successful exchanges and satisfactory fit experiences
Companies that use Orchard Corset
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Orchard Corset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Orchard Corset partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Orchard Corset competitors and assessment
Company assessmentBroad incumbents
- Spanx: Mass-market shapewear incumbent with broad distribution and brand recognition. Competes with Orchard in the shapewear/wear-everyday category but at a much wider price and channel footprint.
Direct peers
- Ann Chery: Colombian shapewear and fajas brand competing in the same waist-cincher and body-shaping category, including waist trainers. Direct overlap with Orchard's fajas and waist-cincher assortment.
- What Katie Did: UK-based corsetry and shapewear retailer selling steel-boned corsets, waist trainers, and vintage-inspired lingerie. Closely comparable product mix and educational content approach targeting waist-training enthusiasts.
- Hourglass Angel: Specialty shapewear and waist-training retailer carrying fajas, waist cinchers, and corsets, with strong emphasis on plus-size and everyday waist training. Directly comparable in shapewear/corset overlap and DTC focus.
- Corset Story: Online retailer specializing in corsets, waist trainers, and shapewear for everyday and occasion wear, with a comparable e-commerce-led DTC model and broad size range. Directly competes with Orchard Corset for the same off-the-rack corset buyer.
- Vollers Corsets: UK heritage corset maker and retailer offering made-to-measure and ready-to-wear corsets with strong educational content. Comparable in product depth, content-led marketing, and core corset buyer.
- True Corset: Specialty online corset retailer offering steel-boned and waist-training corsets across size ranges. Direct overlap with Orchard Corset's core OTR offering and target customer.
- Vedette: Colombian shapewear brand carried by Orchard Corset; sells fajas, waist cinchers, and body-shaping apparel directly to consumers. Comparable in product category and waist-training positioning.
- Timeless Trends: Online retailer of off-the-rack steel-boned corsets and waist trainers with a comparable curve-level and torso-length configurator. Direct competitor in the OTR corset category with overlapping customer base.
Emerging players
- Honeylove: DTC shapewear brand with a modern, design-forward positioning and strong content marketing. Adjacent overlap with Orchard's shapewear line and waist-training customer base, though narrower in size range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Orchard Corset social profiles
Digital presenceOrchard Corset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orchard Corset leadership team
Management profileNumber of profiles
Profiles1 record
Orchard Corset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orchard Corset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orchard Corset
What does Orchard Corset do?
Orchard Corset is an off-the-rack corset retailer selling steel-boned corsets, shapewear/fajas, corset accessories, and fashion corset tops directly to consumers via its own e-commerce website. The catalog spans underbust and overbust styles, waspie, standard, and longline torso lengths, four curve levels (Modern, Romantic, Hourglass, Extreme), and inclusive sizing up to 5X Large. The business is centered on retail of finished physical corset products supported by sizing expertise and educational content.
Is Orchard Corset a public or private company?
Orchard Corset is a private company. It is classified as unknown and is currently operating.
When was Orchard Corset founded?
Orchard Corset was founded in 1996. It employs 11 to 50 people.
Where is Orchard Corset based?
Orchard Corset is headquartered in Wenatchee, United States, in the North America region.
How does Orchard Corset make money?
Five revenue lines are on record. Corset and Waist Trainer Sales are the primary driver. The others are shapewear and Fajas, accessories, limited Edition Items and gift Cards.
Who are Orchard Corset's main competitors?
Spanx is listed as a broad incumbent. Direct peers are Ann Chery, What Katie Did, Hourglass Angel, Corset Story, Vollers Corsets, True Corset, Vedette and Timeless Trends. Honeylove is listed as an emerging player.
Does Orchard Corset have an API?
No public API is recorded for Orchard Corset.
What industry is Orchard Corset in?
Orchard Corset's product category is Corset Retail & Waist Training Apparel. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 458110 and its SIC code is 5621.