Jackman Consulting

What Jackman Consulting does

Jackman Consulting (legally Jackman Reinvention Inc., collectively 'Jackman') is a Toronto-based boutique consulting firm that provides retail reinvention, rebranding, and brand transformation advisory to established retail and consumer packaged goods (CPG) companies. Founded in 2008 by Joe Jackman, who is publicly positioned as a retail reinvention expert and remains personally involved in client engagements, the firm serves enterprise clients seeking to escape brand stagnation, execute strategic pivots, develop new visual identities, and plan retail expansion. Documented work includes a full-scale 25th-anniversary rebrand and nationwide packaging rollout for Organic Traditions, a functional food and beverage brand, delivered in partnership with Toronto creative agency Design of Brand.

The firm operates a direct, relationship-driven sales motion targeting enterprise retail and CPG clients. Revenue is generated entirely through professional services fees on bespoke consulting engagements; no software, platform, or licensed product exists, and pricing is not publicly disclosed. Marketing presence is minimal — the corporate website (jackmanreinvents.com) is currently on hiatus under a self-described 'reinvention of our own,' though the firm states operations have not slowed. The firm employs 51-100 people and operates from its headquarters at 80 Atlantic Ave, Suite 500, Toronto, Ontario M6K 1X9.

Jackman is a privately held Ontario corporation (Jackman Reinvention Inc.) with no disclosed venture or private equity backing, no subsidiaries, no patents or trademarks, no awards or formal certifications, and no public financial filings. Markets served are stated as North America while domicile is solely Canadian, and the firm's product surface consists of a single core service line — Jackman Consulting Services — covering strategic advisory, visual identity development, and retail reinvention expertise for consumer brands. No AI/ML capabilities, APIs, integrations, or proprietary technology are disclosed; service delivery rests on human expertise supplemented by creative partners such as Design of Brand.

Name

Jackman Consulting

Legal name

Jackman Reinvention Inc.

Website

https://jackmanreinvents.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Jackman Consulting (Jackman Reinvention Inc.) is a Toronto-based boutique consulting firm specializing in retail reinvention, rebranding, and brand transformation advisory for established retail and consumer packaged goods companies across North America.

Ownership category

akta.pro rank

Product category

Retail and Brand Strategy Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Retail reinvention consulting
• Brand transformation services
• Visual identity development
• Retail strategy advisory
• Business reinvention consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Professional services revenue model providing retail reinvention, rebranding strategy, and business transformation advisory to retail and CPG companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jackman Consulting provides retail reinvention and brand transformation consulting services to retail and consumer packaged goods (CPG) companies. Engagements cover strategic advisory, visual identity development, rebranding execution, and retail expansion planning, delivered as professional advisory work rather than packaged software or technology products.

Product overview

Jackman (Jackman Reinvention Inc.) is a Toronto-based retail reinvention and brand transformation consulting firm. The company does not appear to offer a traditional software product or platform, but rather provides advisory and consulting services focused on helping businesses reinvent their brands, retail strategies, and visual identities. Based on available evidence, the firm operates as a consulting practice rather than a product-based technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Jackman Consulting Services Retail reinvention and brand transformation consulting services, including strategic advisory, visual identity development, and retail reinvention expertise delivered to consumer brands.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Design of BrandcoreStrategic or Co-development Partner · 23 October 2025Toronto-based creative agency that partnered with Joe Jackman on the Organic Traditions 25th anniversary rebrand project. The partnership combined Design of Brand's creative design expertise with Jackman's retail reinvention strategic capabilities to deliver the full-scale rebrand including new visual identity and strategic direction.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Interbrand: Global brand consulting firm that advises companies on brand strategy, naming, visual identity, and brand transformation. Closely comparable to Jackman's retail/CPG rebranding and reinvention mandate, but operating at significantly larger scale across geographies and verticals.
• Landor: Specialist brand consulting and design firm focused on brand strategy, identity, and retail brand experience. Directly comparable to Jackman on visual identity development, rebranding execution, and retail-facing brand transformation work.
• Lippincott: Brand strategy and design consultancy advising corporations on brand positioning, identity systems, and brand-led transformation. Mirrors Jackman's combination of strategic advisory and visual identity creation for consumer-facing brands.
• Siegel+Gale: Brand strategy and design firm specializing in simplicity-driven brand systems and rebranding engagements. Comparable to Jackman on end-to-end rebrand delivery for retail and consumer brands.
• FutureBrand: Brand consultancy focused on brand strategy, design, and experience across consumer-facing industries. Comparable in scope and client type to Jackman's retail/CPG reinvention practice.
• Sterling Brands: Boutique brand strategy and design firm focused on consumer brands, with strong retail/CPG credentials. Closely comparable in size, positioning, and offering to Jackman's boutique retail-reinvention practice.
• Coley Porter Bell: Brand design and activation consultancy serving consumer brands with brand strategy, identity, and packaging design. Comparable to Jackman on visual identity and rebranding delivery for consumer/retail clients.

Broad incumbents

• Prophet: Larger growth and brand-led transformation consultancy with practices in brand, marketing, and digital. Overlaps Jackman's reinvention mandate but spans broader industries and offers analytics-heavy, scaled engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wearejackman
• Facebookfacebook.com/jackmanreinvents
• LinkedInlinkedin.com/company/jackman-reinvention-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackman Consulting