What Ipsos Retail Performance does

Ipsos Retail Performance is a UK-based B2B retail analytics company founded in 1989 and headquartered in Milton Keynes, operating as a wholly-owned subsidiary of the French-listed Ipsos SA. The company provides people counting and footfall solutions to enterprise retailers, with installations across more than 8,000 stores in 51 countries and four regional offices covering the UK and EMEA, North America, and Asia Pacific (Philippines). Its customer base spans fashion, telecommunications, jewellery, health and beauty, shopping malls, DIY and garden, financial services, food service, and public spaces, including named logos such as EE, O2 Telefonica, Mothercare, Carphone Warehouse, Thomas Pink, Homebase, Henri Lloyd, Migros Ostschweiz, Roadchef, and Citibank Hong Kong.

The company's product portfolio is built around a core people counting hardware and software stack integrated with multiple sensor technologies: Irisys thermal cameras, Brickstream (Point Grey) stereo cameras with path tracking, active infrared cameras derived from missile guidance technology, Wi-Fi analytics, and Intel AIM-powered facial profiling for demographic analysis. Around this sensor layer, Ipsos Retail Performance offers cloud-based reporting, the Ipsos Traffic Count mobile app, and a suite of analytics products including the Retail Traffic Index (tracking UK non-food footfall weekly since 1998 across 4,000+ stores), Retail Health Index, Conversion Rate Index, dwell time, occupancy, and customer journey mapping. Supporting services include benchmarking, project consulting, property planning, and training delivered through the Retail Training Academy. Data quality is governed by ISO 9001 (95%+ accuracy standard) and ISO 27001 certifications, with GDPR-compliant data storage.

Revenue is generated through three streams: subscription-based sale and ongoing service of people counting hardware and software, recurring retail analytics and benchmarking subscriptions, and professional services consulting (project consulting, benchmarking, workforce productivity analysis, training). The company operates a direct enterprise sales motion with dedicated account management, supplemented by a Channel Partner Program for broader market reach. Pricing is quote-based and not publicly disclosed.

Name

Ipsos Retail Performance

Legal name

Ipsos Retail Performance Limited

Website

https://ipsos-retailperformance.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Ipsos Retail Performance is a UK-based B2B retail analytics provider, founded in 1989 and part of Ipsos SA, that sells people counting, footfall tracking, and behavioral analytics solutions to enterprise retailers across more than 8,000 stores in 51 countries.

Ownership category

akta.pro rank

Product category

Retail Analytics and Footfall Measurement

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Electronics and Appliance Retailers (4492)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH), Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• People counting systems
• Footfall analytics
• Retail performance analytics
• Customer behavior analysis
• Store conversion optimization

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. People Counting Hardware & Software: Sale and ongoing service of people counting systems including installation, maintenance, and cloud reporting access.
2. Retail Analytics & Insights: Ongoing subscription for retail traffic data, benchmarking reports, and performance analytics.
3. Consulting Services: Specialist retail consulting including project consulting, benchmarking, workforce productivity analysis, and training programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ipsos Retail Performance designs, installs and operates people counting hardware and a cloud-based retail analytics platform that measures store footfall, conversion rates, dwell time and customer demographics. The company sells ongoing subscription access to footfall data, benchmarking indices, customer behavior and journey mapping, workforce scheduling insights, and complementary retail consulting services for enterprise retailers and shopping venues.

Product overview

Ipsos Retail Performance offers a comprehensive retail analytics platform built around people counting and footfall tracking as its core foundation. The platform integrates multiple product lines: People Counters & People Counting Software (the core hardware and software foundation), Retail Analytics & Insights (providing Retail Traffic Index, Wi-fi Analytics, Conversion Rate Index, and Retail Health Index), Customer Behavior Analysis & Journey Mapping (covering customer journey mapping, dwell time, occupancy, and profiling), Workforce Productivity solutions, Retail Customer Experience & Consumer Engagement, and Retail Consulting Firm services. Supporting technologies include Active Infrared Cameras, Thermal Cameras, Stereo Camera Monitoring (via Brickstream), and Facial Profiling (via Intel AIM). The company also offers cloud-based reporting, an in-store staff mobile app, benchmarking, project consulting, property planning, and training programs through their Retail Training Academy. More than 8,000 stores across 51 global locations use these solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Ipsos Traffic Count: Mobile application enabling in-store staff to view KPIs such as footfall and conversion rates
• Retail Traffic Index (RTI)
• Retail Health Index
• Retail Weathermap

Products and services

• People Counters & People Counting Software Hardware and software people counting system that measures customers entering retail stores, forming the foundation of the company's retail analytics portfolio. Sold to enterprise retailers and venue operators seeking accurate footfall measurement.
• Retail Analytics & Insights

Quantifiable outcome

• 39% increase in average customer spend when receiving positive assistance
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Point Grey / BrickstreamcoreTechnology or IntegrationTechnology partnership for stereo camera systems. Brickstream stereo cameras provide advanced stereo vision and path tracking technology to collect customer behaviors including traffic metrics, line metrics, and service metrics.
• IrisyscoreTechnology or IntegrationTechnology partner for thermal imaging solutions. Irisys thermal cameras detect body temperature differences to accurately count customers in high traffic volume environments.
• Intel (AIM Software)coreTechnology or IntegrationPowered by Intel's AIM software for facial profiling technology. Intel provides the face detection engine that enables demographic analysis of shoppers without storing personal data.
• Ipsos Group (Parent Company)flagshipStrategic or Co-development PartnerPart of the global Ipsos Group, a French listed company operating worldwide. Ipsos Group was the first research business in the world to subscribe to the UN Global Compact. The company operates under Ipsos Group global policies and compliance frameworks.
• Retail Think Tank (RTT)coreStrategic or Co-development PartnerCo-founded industry think tank providing retail insights and thought leadership. Combines expertise from multiple retail professionals to advance industry understanding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IpsosRP
• LinkedInlinkedin.com/company/ipsos-retail-performance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos Retail Performance