Possible
Possible is a UK-registered climate charity (The 10:10 Foundation) that runs Car Free Cities, Fixing Factory, Climate Perks, and tree-planting programmes, funded by individual donations, trust/foundation grants, and corporate sponsors, and serving UK communities, employers, and policymakers.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Possible does
Possible is a UK-registered climate charity (Charitable Incorporated Organisation, charity number 1157363, legal name The 10:10 Foundation) founded in 2010 and rebranded from 10:10 Climate Action to Possible on 10 October 2019. Headquartered in London with 11–50 employees, the organisation runs four principal programmes: Car Free Cities (advocating reduced car dominance and active travel infrastructure), Fixing Factory (community repair hubs to extend electronics lifespans and reduce e-waste), Climate Perks (an employer scheme offering paid journey days for flight-free travel, now covering 65+ organisations and 2,200+ employees), and a community tree and hedgerow planting programme delivered with the Nature Friendly Farming Network. Its operations span multiple UK cities including London, Birmingham, Leeds, and Bristol, and it has extended internationally through the Car Free Megacities coalition.
The organisation is not a technology business: it operates a Squarespace website, has no app, no API, and no proprietary software product. Its core 'technology' is research and advocacy output — polling on climate attitudes, low traffic neighbourhood studies (e.g., a reported 46.9% mean traffic reduction in LTNs), and policy briefs produced in collaboration with the University of Westminster Active Travel Academy and New Weather Institute. It pursues regulatory and litigation levers, including a judicial review of the UK government's Jet Zero aviation strategy represented by law firm Leigh Day, and active campaigns on private jet taxation.
Possible's revenue model is donation-based and disclosed only qualitatively. Income is generated from three streams: individual donations processed via PayPal and Stripe, grants from at least eight named charitable trusts and foundations (European Climate Foundation, Samworth Foundation, National Lottery Climate Action Fund, Oak Foundation, Network for Social Change, Foundation for Integrated Transport, Ennismore Foundation, KR Foundation), and corporate sponsors. Go-to-market is community-led: digital channels (website, Twitter/X, Facebook, Instagram, LinkedIn, email newsletter), earned media, in-person events (tree planting, workshops), and the Climate Perks employer partnerships. Governance is independent, with no parent company, and the organisation faces a leadership transition following founder Leo Murray's departure in October 2025.
Possible firmographics
Firmographics- Name
- Possible
- Legal name
- The 10:10 Foundation
- Website
- https://wearepossible.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Possible is a UK-registered climate charity (The 10:10 Foundation) that runs Car Free Cities, Fixing Factory, Climate Perks, and tree-planting programmes, funded by individual donations, trust/foundation grants, and corporate sponsors, and serving UK communities, employers, and policymakers.
- Ownership category
- akta.pro rank
Possible industry classification
Industry- Product category
- Climate Advocacy and Environmental Charity
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- SIC
- Forestry (800)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industries
- Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD), Forestry & Reforestation (BPAGAGAD), Climate Policy, Governance & NDC Support (BPADALAA)
Keywords
Where Possible is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Possible business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: The organization accepts donations from individuals through its website using PayPal and Stripe payment processors.
- Trust and Foundation Funding: Possible receives funding from charitable trusts and foundations including European Climate Foundation, Samworth Foundation, The National Lottery, Oak Foundation, Network for Social Change, Foundation for Integrated Transport, and Ennismore Foundation.
- Corporate Sponsors: The charity receives funding from corporate sponsors as part of its mixed funding model.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Possible product offering
Product offeringCore offering
Possible is a UK-based climate charity that mobilises individuals and local communities to take practical climate action through a portfolio of campaigns and community projects. Its core offerings are the Car Free Cities campaign (advocating reduced car use and improved active travel), the Fixing Factory initiative (community repair hubs that extend the life of electronic goods and reduce e-waste), the Climate Perks employer scheme (paid journey days for flight-free travel), and a Tree Planting Program delivered with farmers. The charity is funded by individual donations, charitable trusts and foundations, and corporate sponsors.
Product overview
Possible (formerly 10:10 Climate Action) is a UK-based climate charity that brings people together for climate action through practical campaigns and community initiatives rather than a traditional product platform. The organization operates several interconnected campaigns including Car Free Cities (advocating for reduced car use and improved active travel infrastructure), Fixing Factory (community repair hubs to reduce e-waste), Climate Perks (employer benefits scheme for flight-free travel), and Tree Planting Program (community hedgerow and tree planting with farmers). These initiatives focus on grassroots climate action combined with systemic change advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Free Cities campaign Campaign to reduce car dominance in UK cities by promoting walking, cycling, and public transport, including research on low traffic neighbourhoods and car-free urban visions. Intended for UK residents, local authorities, and policy makers.
- Fixing Factory community repair hubs Community repair initiative that sets up repair hubs on UK high streets to reduce electrical waste and teach repair skills, helping extend the lifespan of electronic devices. Intended for UK consumers and local communities.
- Climate Perks employee benefits scheme An employee benefits scheme that offers paid 'journey days' for flight-free travel to holidays, enabling employers to support staff in choosing low-carbon transport options. Intended for UK employers and their employees.
- Community Tree Planting Program Community tree and hedgerow planting events across UK farms, delivered with the Nature Friendly Farming Network to engage the agricultural sector in carbon reduction. Intended for UK local communities, farmers, and volunteers.
Quantifiable outcome
- 46.9% mean reduction in traffic on streets within Low Traffic Neighbourhoods
- +2 more outcomes
Companies that use Possible
Customer profileSegments3 records
Ideal customer profiles3 records
Possible technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Possible partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and minor.
- Nature Friendly Farming NetworkcorePartnership for tree-planting activities engaging the agricultural sector in reducing carbon emissions.
- New Weather InstitutestrategicThink tank collaborator on Car Free Megacities campaign, co-producing visions for pedestrianisation.
- University of Westminster (Active Travel Academy)coreResearch partnership conducting studies on low traffic neighbourhoods and active travel. Collaborated on Car Free Megacities project.
- Wheels for WellbeingstrategicDisabled cycling charity partner for EV charging rollout report and inclusive cycling advocacy.
- Transportation Alternatives (NYC)strategicPartner in Car Free Megacities project for School Streets analysis in New York City.
- BromptonminorBicycle manufacturer supporting Car Free Megacities campaign and providing cycle hire for events.
- Active Travel Academy (University of Westminster)coreResearch center partnership for active travel studies and low traffic neighbourhood research.
- Adfree CitiesstrategicPartner in Badvertising coalition calling for end to high-carbon advertising.
- Fare CitystrategicThink tank providing expert interviews and research supporting Car Free Visions workshops.
- Leigh DaystrategicLaw firm representing Possible in judicial review of government's Jet Zero aviation strategy.
- Community Energy EnglandstrategicPartner in coalition urging government to allow new renewable energy projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Possible competitors and assessment
Company assessmentDirect peers
- Friends of the Earth England, Wales and Northern Ireland: UK-based environmental advocacy charity running community campaigns on climate, transport, and pollution. Directly comparable in mission, funding model (trust grants and individual donations), and UK-focused grassroots advocacy approach.
- Greenpeace UK: UK arm of the global Greenpeace network running climate, transport, and energy campaigns including aviation and active travel. Overlaps with Possible's aviation, climate advocacy, and community mobilisation focus from a similar UK non-profit base.
- ClientEarth: UK-registered environmental law charity using litigation and legal advocacy on climate issues. Comparable as a UK climate charity working on aviation and government policy through legal action - Possible also engages Leigh Day for similar judicial review work.
- Sustrans: UK charity focused on active travel and Low Traffic Neighbourhoods. Highly comparable on the Car Free Cities and active travel policy work Possible conducts, with overlapping funder relationships and a similar community-led UK operating model.
- Campaign for Better Transport: UK charity advocating sustainable transport policy including opposition to road expansion and aviation growth. Directly aligned with Possible's Car Free Cities and aviation policy campaigns, serving overlapping funder and beneficiary groups.
- Ashden: UK charity accelerating climate solutions through awards and programmes. Similar UK climate charity structure with trust funding, comparable employee scale, and overlapping focus on practical decarbonisation rather than abstract advocacy.
- CPRE (Campaign to Protect Rural England): UK countryside charity engaged on planning, transport, and climate policy including opposing airport expansion. Comparable UK charity working on aviation policy and tree/hedgerow planting, sharing funder pools and policy-influencing tactics.
- Climate Coalition (The Climate Coalition): UK-wide coalition of civil society organisations campaigning on climate change. Heavily comparable as a UK climate advocacy body using coordinated campaigns, member organisation funding, and similar coalition tactics to Possible's Car Free Cities work.
Broad incumbents
- WWF UK: Large UK environmental charity with a broad climate, nature, and sustainable business portfolio. Comparable UK climate non-profit with overlapping trust/foundation funders but operates at materially greater scale with a wider mandate than Possible.
- Green Alliance: UK charity and think tank producing policy research on climate and sustainability. Similar in producing research that informs UK climate policy and accessing trust funding, but focuses on policy thought leadership rather than mass mobilisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Possible social profiles
Digital presencePossible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Possible leadership team
Management profileNumber of profiles
Profiles2 records
Possible funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Possible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Possible
What does Possible do?
Possible is a UK-based climate charity that mobilises individuals and local communities to take practical climate action through a portfolio of campaigns and community projects. Its core offerings are the Car Free Cities campaign (advocating reduced car use and improved active travel), the Fixing Factory initiative (community repair hubs that extend the life of electronic goods and reduce e-waste), the Climate Perks employer scheme (paid journey days for flight-free travel), and a Tree Planting Program delivered with farmers. The charity is funded by individual donations, charitable trusts and foundations, and corporate sponsors.
Is Possible a public or private company?
Possible is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Possible founded?
Possible was founded in 2010. It employs 11 to 50 people.
Where is Possible based?
Possible is headquartered in London, United Kingdom, in the Europe region.
How does Possible make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are trust and Foundation Funding and corporate Sponsors.
Who are Possible's main competitors?
Direct peers on record are Friends of the Earth England, Wales and Northern Ireland, Greenpeace UK, ClientEarth, Sustrans, Campaign for Better Transport, Ashden, CPRE (Campaign to Protect Rural England) and Climate Coalition (The Climate Coalition). Broad incumbents are WWF UK and Green Alliance.
Does Possible have an API?
No public API is recorded for Possible.
What industry is Possible in?
Possible's product category is Climate Advocacy and Environmental Charity. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPAIAMAD, Climate Change Mitigation, Adaptation & Resilience Programs. Its NAICS code is 813312 and its SIC code is 800.