Wheels For Wellbeing
Wheels for Wellbeing is a UK charity founded in 2007 that provides inclusive cycling sessions and adaptive cycle hire for disabled people through three South London hubs, alongside national policy advocacy and accessibility consultancy.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wheels For Wellbeing firmographics
Firmographics- Name
- Wheels For Wellbeing
- Legal name
- Wheels for Wellbeing
- Website
- https://wheelsforwellbeing.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheels for Wellbeing is a UK charity founded in 2007 that provides inclusive cycling sessions and adaptive cycle hire for disabled people through three South London hubs, alongside national policy advocacy and accessibility consultancy.
- Ownership category
- akta.pro rank
Wheels For Wellbeing industry classification
Industry- Product category
- Disability and Adaptive Cycling Services
- NAICS
- Special Needs Transportation (485991)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Cycling/Spin Classes (HSADABAE)
- akta.pro secondary industries
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bikeshare (Dockless) (TLAFAMAF)
Keywords
Where Wheels For Wellbeing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Wheels For Wellbeing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations and Fundraising: As a registered charity (No: 1120905), Wheels for Wellbeing relies heavily on donations from individuals, corporate partners, and fundraising events. They accept donations via CAF (Charities Aid Foundation) Donate platform and have various fundraising programs including corporate partnerships, online shopping partnerships, and legacy giving.
- Training and Consultancy: The organization offers training and consultancy services including inclusive Cycle Parking Design training, consultation on accessible infrastructure, and resources for organizations and local authorities on active travel and accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free cycling sessions for disabled people |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Wheels For Wellbeing product offering
Product offeringCore offering
Wheels For Wellbeing is a UK charity that delivers free inclusive cycling sessions to disabled people at three South London hubs using a fleet of over 200 adaptive cycles (trikes, tandems, handcycles, side-by-sides), and runs the Wheels4Me London adaptive cycle hire scheme in partnership with Bikeworks. It also delivers training and consultancy to organizations and local authorities on accessible cycling infrastructure, and campaigns at national and local government level for inclusive cycling policy.
Product overview
Wheels for Wellbeing is a UK-based disability charity offering inclusive cycling services through a multi-product approach. The organization operates five weekly inclusive cycling sessions at three South London hubs (Herne Hill Velodrome, Croydon Sports Arena, Ladywell Sports Hall) with a fleet of over 200 adaptive cycles including trikes, tandems, go-karts, and side-by-sides. The Wheels4Me London cycle hire scheme extends adaptive cycle access citywide. Through its campaigning arm, the organization produces authoritative guidance publications including the Guide to Inclusive Cycling (now in its 5th edition), Guide to Paths Pavements and Roads, and Mobility Aid Resources. The organization also offers Training and Consultancy services, operates the Disabled Cycling Activists' Network (DCAN), and maintains a Photobank resource of disabled cyclists for public use.
Differentiator
Problem solved
Functional benefit
Products and services
- Inclusive Cycling Sessions Free weekly inclusive cycling sessions at three South London hubs providing disabled people with access to over 200 adaptive cycles including trikes, tandems, go-karts, handcycles, and side-by-sides; tailored offerings include sessions for children and people with dementia.
- Wheels4Me London Cycle Hire Citywide adaptive cycle hire scheme piloted in London with Bikeworks and funded by Sport England, providing long-term cycle loans to disabled Londoners who cannot afford to purchase their own adaptive cycles.
- Training and Consultancy Services
Quantifiable outcome
- Reached 1,000+ disabled people annually through cycling sessions
- +2 more outcomes
Companies that use Wheels For Wellbeing
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Wheels For Wellbeing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wheels For Wellbeing partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- BikeworkscorePartnership with fellow inclusive cycling provider Bikeworks to develop and pilot Wheels4Me London, the inclusive answer to bicycle hire schemes. Funded by Sport England as part of innovation initiative to serve disabled Londoners across the whole city.
- Disability Advice Service Lambeth (DASL)minorReferral partner that informed disabled Londoners about Wheels for Wellbeing's cycling sessions at Herne Hill Velodrome through email communications.
- Department for Transport (DfT)coreThe Expert Panel on Inclusive Cycling was set up by WfW in consultation with the DfT. The panel provides a collective, sector-led voice with strong links to DfT and high-level policy-makers to overcome barriers to inclusive cycling growth.
- Penge CCminorLocal cycling club that has been fundraising for Wheels for Wellbeing since 2017, raising over £7,000 in memory of member Barry Covington and continuing annual fundraising including the Barry Covington Memorial Ride.
- Evil Cycling LobbyminorCycling advocacy merchandise brand that donates a portion of t-shirt sale proceeds to Wheels for Wellbeing.
- 421adventureminorCycling couple who cycled around the world between May 2018 and August 2020, raising £3,546.20 for Wheels for Wellbeing.
- Kent Velo GirlsminorLocal cycling club that raised £2,043.50 for Wheels for Wellbeing through their annual sportive event on 6th October 2019.
- Hackney Cycling CampaignminorLocal cycling campaign group that donates raffle proceeds from their annual Burns Night celebration to Wheels for Wellbeing, having donated £300 in 2020.
- Lloyds Banking GroupminorEmployer that provided match-funding for employee Kelcie Poole's £1,400 fundraising challenge, and previously matched £500 donation from Alison & Philip's wedding, doubling to £1,000.
- Lewisham Irish Community Centre (BIA Project)minorPartnership in the BIA project led by Lewisham Irish Community Centre, where Wheels for Wellbeing delivered meals to older and isolated residents by cycle every Wednesday during COVID-19 pandemic response.
- SustranscoreAs part of Sustrans' review of the National Cycle Network, WfW contributed to advocacy that led to Sustrans agreeing to remove or redesign all 16,000 barriers on the network 'to make it accessible to everyone'.
- Beyond the Bicycle CoalitioncoreCoalition partner in the #BashTheBarriers campaign to remove discriminatory barriers on cycle routes and advocate for accessible cycling infrastructure.
- Cycling Marketing Board / #BikeIsBestcoreWfW is a partner in the Cycling Marketing Board's #BikeIsBest campaign, contributing inclusive imagery and perspectives. Director Isabelle Clement appeared in campaign videos featuring handcycles.
- Transport for AllcoreAlly organization in advocacy for accessible transport. Campaigns Lead Katie Pennick visited Wheels for Wellbeing sessions and collaborated on pavement parking campaigns.
- Leigh Day SolicitorsminorLaw firm partnered with WfW to deliver joint webinar on taking action against discriminatory barriers, providing legal expertise on litigation routes for barrier removal.
- UCL (University College London)minorAcademic partnership established in 2017 for collaborative work.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Wheels For Wellbeing competitors and assessment
Company assessmentBroad incumbents
- British Cycling: National governing body for cycling in the UK, with broader remit including grassroots participation and para-cycling pathways. Overlaps with Wheels for Wellbeing at the intersection of disability and competitive/recreational cycling.
- Cycling UK: UK's largest cycling charity, advocating for cyclists' rights and providing member services, training, and campaigning on a broader scale than Wheels for Wellbeing and with more generalist positioning.
- Sustrans: UK charity managing the National Cycle Network and active travel infrastructure, partnered with Wheels for Wellbeing on the 16,000-barrier review. Operates at a larger scale on infrastructure and policy, making it a comparable mission-aligned peer for active travel advocacy.
Others
- Living Streets: UK charity campaigning for walkable streets and active travel, aligned with Wheels for Wellbeing's broader mission around inclusive transport policy and infrastructure reform.
- Disability Rights UK: UK disability rights charity with overlap on inclusive transport policy, accessibility standards, and advocacy — closely aligned mission, though broader scope than cycling specifically.
Direct peers
- Transport for All: Disabled people's-led charity campaigning for inclusive transport, with overlapping advocacy agenda on pavement parking, accessible infrastructure, and disability rights in mobility — direct strategic ally to Wheels for Wellbeing.
- Bikeworks: UK cycling charity delivering inclusive cycling sessions, cycle training, and cycle hire for diverse communities. Direct co-development partner on Wheels4Me London and the most operationally similar peer in scope, target population, and service model.
- Wheels for All (Cycling Projects): National network of inclusive cycling sessions for disabled people and wider equity-deserving groups across the UK. Directly comparable service offering to Wheels for Wellbeing, operating adaptive cycle sessions at hubs nationwide.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wheels For Wellbeing social profiles
Digital presenceWheels For Wellbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheels For Wellbeing leadership team
Management profileNumber of profiles
Profiles7 records
Wheels For Wellbeing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheels For Wellbeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheels For Wellbeing
What does Wheels For Wellbeing do?
Wheels For Wellbeing is a UK charity that delivers free inclusive cycling sessions to disabled people at three South London hubs using a fleet of over 200 adaptive cycles (trikes, tandems, handcycles, side-by-sides), and runs the Wheels4Me London adaptive cycle hire scheme in partnership with Bikeworks. It also delivers training and consultancy to organizations and local authorities on accessible cycling infrastructure, and campaigns at national and local government level for inclusive cycling policy.
Is Wheels For Wellbeing a public or private company?
Wheels For Wellbeing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wheels For Wellbeing founded?
Wheels For Wellbeing was founded in 2007. It employs 11 to 50 people.
Where is Wheels For Wellbeing based?
Wheels For Wellbeing is headquartered in London, United Kingdom, in the Europe region.
How does Wheels For Wellbeing make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are training and Consultancy.
Who are Wheels For Wellbeing's main competitors?
Broad incumbents on record are British Cycling, Cycling UK and Sustrans. Others are Living Streets and Disability Rights UK. Direct peers are Transport for All, Bikeworks and Wheels for All (Cycling Projects).
Does Wheels For Wellbeing have an API?
No public API is recorded for Wheels For Wellbeing.
What industry is Wheels For Wellbeing in?
Wheels For Wellbeing's product category is Disability and Adaptive Cycling Services. Its primary akta.pro industry code is HSADABAE, Cycling/Spin Classes, with a secondary code of CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent). Its NAICS code is 485991 and its SIC code is 4700.