Possible

What Possible does

Possible is a UK-registered climate charity (Charitable Incorporated Organisation, charity number 1157363, legal name The 10:10 Foundation) founded in 2010 and rebranded from 10:10 Climate Action to Possible on 10 October 2019. Headquartered in London with 11–50 employees, the organisation runs four principal programmes: Car Free Cities (advocating reduced car dominance and active travel infrastructure), Fixing Factory (community repair hubs to extend electronics lifespans and reduce e-waste), Climate Perks (an employer scheme offering paid journey days for flight-free travel, now covering 65+ organisations and 2,200+ employees), and a community tree and hedgerow planting programme delivered with the Nature Friendly Farming Network. Its operations span multiple UK cities including London, Birmingham, Leeds, and Bristol, and it has extended internationally through the Car Free Megacities coalition.

The organisation is not a technology business: it operates a Squarespace website, has no app, no API, and no proprietary software product. Its core 'technology' is research and advocacy output — polling on climate attitudes, low traffic neighbourhood studies (e.g., a reported 46.9% mean traffic reduction in LTNs), and policy briefs produced in collaboration with the University of Westminster Active Travel Academy and New Weather Institute. It pursues regulatory and litigation levers, including a judicial review of the UK government's Jet Zero aviation strategy represented by law firm Leigh Day, and active campaigns on private jet taxation.

Possible's revenue model is donation-based and disclosed only qualitatively. Income is generated from three streams: individual donations processed via PayPal and Stripe, grants from at least eight named charitable trusts and foundations (European Climate Foundation, Samworth Foundation, National Lottery Climate Action Fund, Oak Foundation, Network for Social Change, Foundation for Integrated Transport, Ennismore Foundation, KR Foundation), and corporate sponsors. Go-to-market is community-led: digital channels (website, Twitter/X, Facebook, Instagram, LinkedIn, email newsletter), earned media, in-person events (tree planting, workshops), and the Climate Perks employer partnerships. Governance is independent, with no parent company, and the organisation faces a leadership transition following founder Leo Murray's departure in October 2025.

Name

Possible

Legal name

The 10:10 Foundation

Website

https://wearepossible.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Possible is a UK-registered climate charity (The 10:10 Foundation) that runs Car Free Cities, Fixing Factory, Climate Perks, and tree-planting programmes, funded by individual donations, trust/foundation grants, and corporate sponsors, and serving UK communities, employers, and policymakers.

Ownership category

akta.pro rank

Product category

Climate Advocacy and Environmental Charity

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Forestry (800)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD), Forestry & Reforestation (BPAGAGAD), Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Climate action charity
• Community climate campaigns
• Sustainable transport advocacy
• Circular economy repair
• Carbon emission reduction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization accepts donations from individuals through its website using PayPal and Stripe payment processors.
2. Trust and Foundation Funding: Possible receives funding from charitable trusts and foundations including European Climate Foundation, Samworth Foundation, The National Lottery, Oak Foundation, Network for Social Change, Foundation for Integrated Transport, and Ennismore Foundation.
3. Corporate Sponsors: The charity receives funding from corporate sponsors as part of its mixed funding model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Possible is a UK-based climate charity that mobilises individuals and local communities to take practical climate action through a portfolio of campaigns and community projects. Its core offerings are the Car Free Cities campaign (advocating reduced car use and improved active travel), the Fixing Factory initiative (community repair hubs that extend the life of electronic goods and reduce e-waste), the Climate Perks employer scheme (paid journey days for flight-free travel), and a Tree Planting Program delivered with farmers. The charity is funded by individual donations, charitable trusts and foundations, and corporate sponsors.

Product overview

Possible (formerly 10:10 Climate Action) is a UK-based climate charity that brings people together for climate action through practical campaigns and community initiatives rather than a traditional product platform. The organization operates several interconnected campaigns including Car Free Cities (advocating for reduced car use and improved active travel infrastructure), Fixing Factory (community repair hubs to reduce e-waste), Climate Perks (employer benefits scheme for flight-free travel), and Tree Planting Program (community hedgerow and tree planting with farmers). These initiatives focus on grassroots climate action combined with systemic change advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Free Cities campaign Campaign to reduce car dominance in UK cities by promoting walking, cycling, and public transport, including research on low traffic neighbourhoods and car-free urban visions. Intended for UK residents, local authorities, and policy makers.
• Fixing Factory community repair hubs Community repair initiative that sets up repair hubs on UK high streets to reduce electrical waste and teach repair skills, helping extend the lifespan of electronic devices. Intended for UK consumers and local communities.
• Climate Perks employee benefits scheme An employee benefits scheme that offers paid 'journey days' for flight-free travel to holidays, enabling employers to support staff in choosing low-carbon transport options. Intended for UK employers and their employees.
• Community Tree Planting Program Community tree and hedgerow planting events across UK farms, delivered with the Nature Friendly Farming Network to engage the agricultural sector in carbon reduction. Intended for UK local communities, farmers, and volunteers.

Quantifiable outcome

• 46.9% mean reduction in traffic on streets within Low Traffic Neighbourhoods
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Nature Friendly Farming NetworkcoreStrategic or Co-development PartnerPartnership for tree-planting activities engaging the agricultural sector in reducing carbon emissions.
• New Weather InstitutestrategicStrategic or Co-development PartnerThink tank collaborator on Car Free Megacities campaign, co-producing visions for pedestrianisation.
• University of Westminster (Active Travel Academy)coreStrategic or Co-development PartnerResearch partnership conducting studies on low traffic neighbourhoods and active travel. Collaborated on Car Free Megacities project.
• Wheels for WellbeingstrategicStrategic or Co-development PartnerDisabled cycling charity partner for EV charging rollout report and inclusive cycling advocacy.
• Transportation Alternatives (NYC)strategicStrategic or Co-development PartnerPartner in Car Free Megacities project for School Streets analysis in New York City.
• BromptonminorGTM or Marketing PartnerBicycle manufacturer supporting Car Free Megacities campaign and providing cycle hire for events.
• Active Travel Academy (University of Westminster)coreStrategic or Co-development PartnerResearch center partnership for active travel studies and low traffic neighbourhood research.
• Adfree CitiesstrategicStrategic or Co-development PartnerPartner in Badvertising coalition calling for end to high-carbon advertising.
• Fare CitystrategicStrategic or Co-development PartnerThink tank providing expert interviews and research supporting Car Free Visions workshops.
• Leigh DaystrategicOthersLaw firm representing Possible in judicial review of government's Jet Zero aviation strategy.
• Community Energy EnglandstrategicStrategic or Co-development PartnerPartner in coalition urging government to allow new renewable energy projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Friends of the Earth England, Wales and Northern Ireland: UK-based environmental advocacy charity running community campaigns on climate, transport, and pollution. Directly comparable in mission, funding model (trust grants and individual donations), and UK-focused grassroots advocacy approach.
• Greenpeace UK: UK arm of the global Greenpeace network running climate, transport, and energy campaigns including aviation and active travel. Overlaps with Possible's aviation, climate advocacy, and community mobilisation focus from a similar UK non-profit base.
• ClientEarth: UK-registered environmental law charity using litigation and legal advocacy on climate issues. Comparable as a UK climate charity working on aviation and government policy through legal action - Possible also engages Leigh Day for similar judicial review work.
• Sustrans: UK charity focused on active travel and Low Traffic Neighbourhoods. Highly comparable on the Car Free Cities and active travel policy work Possible conducts, with overlapping funder relationships and a similar community-led UK operating model.
• Campaign for Better Transport: UK charity advocating sustainable transport policy including opposition to road expansion and aviation growth. Directly aligned with Possible's Car Free Cities and aviation policy campaigns, serving overlapping funder and beneficiary groups.
• Ashden: UK charity accelerating climate solutions through awards and programmes. Similar UK climate charity structure with trust funding, comparable employee scale, and overlapping focus on practical decarbonisation rather than abstract advocacy.
• CPRE (Campaign to Protect Rural England): UK countryside charity engaged on planning, transport, and climate policy including opposing airport expansion. Comparable UK charity working on aviation policy and tree/hedgerow planting, sharing funder pools and policy-influencing tactics.
• Climate Coalition (The Climate Coalition): UK-wide coalition of civil society organisations campaigning on climate change. Heavily comparable as a UK climate advocacy body using coordinated campaigns, member organisation funding, and similar coalition tactics to Possible's Car Free Cities work.

Broad incumbents

• WWF UK: Large UK environmental charity with a broad climate, nature, and sustainable business portfolio. Comparable UK climate non-profit with overlapping trust/foundation funders but operates at materially greater scale with a wider mandate than Possible.
• Green Alliance: UK charity and think tank producing policy research on climate and sustainability. Similar in producing research that informs UK climate policy and accessing trust funding, but focuses on policy thought leadership rather than mass mobilisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_wearepossible
• Facebookfacebook.com/wearepossibleuk
• LinkedInlinkedin.com/company/possible-uk
• Instagraminstagram.com/_wearepossible

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Possible