Jappa
Jappa is a Swedish digital consultant marketplace founded in 2015 that uses AI-assisted matching to connect companies with pre-vetted IT, tech, and e-commerce consultants on hourly and permanent-placement terms, serving mainly Swedish enterprise and mid-market buyers.
- Company typePrivate
- Founded2015
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jappa does
Jappa, operating legally as New Terms AB (Swedish private limited company, Org. nr 556986-8606), is a digital talent marketplace founded in 2015 and headquartered at Kungsportsavenyen 37 in Gothenburg, Sweden. The company operates a self-serve, cloud-based platform that matches companies seeking flexible workforce capacity with consultants specialized in IT, technology, and e-commerce, serving primarily the Swedish domestic market. The platform combines proprietary AI-driven candidate matching (utilising OpenAI for text-based profile and job-need analysis) with human recruiter quality assurance, and provides integrated tooling for consultant communication, time reporting, invoicing, and administrative handling. Jappa reports 22,000+ reviewed consultant profiles on the platform, an NPS of 68.3, an average 4-day time from need identification to matched candidate presentation, and a customer base that includes recognizable Swedish e-commerce and retail brands such as Cervera, Stadium, Clas Ohlson, Nordiska Galleriet, Apotek Hjärtat, Rusta, and Kicks.
Jappa monetizes through two transaction-based streams. The primary stream is an hourly rate charged to clients when a consultant begins work, structured as a single transparent rate that includes the consultant's direct wage plus Jappa's margin, with no startup costs and no charge for matching or interviews. A secondary stream is a one-time recruitment fee for permanent placements, tiered at 2.5 months of salary (0-500 prior platform hours), 1.5 months of salary (500-1,000 prior platform hours), and zero (1,000+ prior platform hours), incentivizing retention on the platform. The go-to-market motion is hybrid: a self-serve product-led growth (PLG) flow where companies describe needs and receive AI-matched profiles, supplemented by an assisted-sales overlay with a primary 'Book a demo' CTA targeting mid-market and enterprise accounts. Distribution is concentrated on the jappa.jobs website, supported by SEO-optimized category pages, customer testimonial pages, and a logo wall of 20+ Swedish enterprise clients. Outreach beyond the Swedish market is not indicated in the available data. Leadership consists of CEO Fredrik Marthinsen and COO/VP Fredrik Borg; the firm operates with 1-10 employees and has no disclosed outside funding.
Jappa firmographics
Firmographics- Name
- Jappa
- Legal name
- New Terms AB
- Website
- https://jappa.jobs
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jappa is a Swedish digital consultant marketplace founded in 2015 that uses AI-assisted matching to connect companies with pre-vetted IT, tech, and e-commerce consultants on hourly and permanent-placement terms, serving mainly Swedish enterprise and mid-market buyers.
- Ownership category
- akta.pro rank
Jappa industry classification
Industry- Product category
- Consulting Staffing Platform
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (56132)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Remote & Global/Multilingual Direct Hire (BPACAFAO)
Keywords
Where Jappa is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Jappa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consultant placement - transaction fee: Jappa charges clients a single hourly rate when a consultant begins working for them. This rate includes the consultant's direct wage cost plus Jappa's margin. Pricing is transparent and shown before the client confirms the hire. No payment is required for quality assurance, candidate presentation, or interviews. For recruitment (permanent hire), a fee applies based on the candidate's salary, which decreases to zero if the consultant has already worked 1000+ approved hours through Jappa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consultant placement - hourly rate |
| Transaction based/ take rate | Pay-as-you-go | Recruitment - one-time fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Jappa product offering
Product offeringCore offering
Jappa is an AI-assisted digital talent marketplace that matches Swedish companies needing specialized staff with quality-assured IT, tech, and e-commerce consultants. Client companies describe their need on the platform, receive AI-matched candidate profiles typically within 24–48 hours, conduct digital interviews, and hire a consultant on a transparent hourly rate that bundles the consultant's wage and Jappa's margin, with Jappa handling administration including invoicing and time reporting. A separate permanent recruitment service is also offered for a one-time fee based on the placed candidate's annual salary.
Product overview
Jappa is a smart consultant broker operating in IT, tech, and e-commerce sectors. The core offering is a cloud-based digital competency marketplace/platform that enables companies seeking flexible workforce to find and hire suitable consultants for various hourly-based assignments. The platform combines AI-driven matching with human recruiter experience to connect quality-assured consultants with client companies. The main product is the Jappa platform itself, a digital marketplace with built-in AI for candidate matching, profile management, time reporting, and administrative handling. The company operates as New Terms AB (org. nr 556986-8606) headquartered at Kungsportsavenyen 37, 41136 Göteborg, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Jappa Consultant Marketplace Platform
- Consultant Placement (Hourly)
- Permanent Recruitment
Quantifiable outcome
- 22,000+ reviewed profiles within e-commerce and tech
- +3 more outcomes
Companies that use Jappa
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Jappa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature4 records
Jappa partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights4 records
Jappa competitors and assessment
Company assessmentBroad incumbents
- Etteplan: Etteplan is a Nordic engineering and digital solutions consultancy, competing for similar technical and digital talent pools in the Nordics.
- Knowit: Knowit is a Nordic IT and digital consultancy providing consulting, development and e-commerce services, overlapping with the categories of consultants Jappa places.
- Upwork: Upwork is a large global freelance marketplace covering IT, development, and digital marketing, with a broader and less curated model than Jappa's tech/e-commerce niche.
- Fiverr: Fiverr is a global marketplace for freelance digital services including development, content, and marketing, serving a similar buyer use case to Jappa's self-serve platform but with a much broader and less curated supply.
Regional players
- Cygni: Cygni is a Swedish IT consultancy specializing in software development and digital talent, overlapping with the categories of consultants Jappa brokers in Sweden.
- Academic Work: Academic Work is a major Nordic staffing and recruitment firm with deep Swedish operations, competing for similar tech and digital candidates though using a traditional staffing model.
- Nexer (formerly Sigma IT): Nexer is a Swedish IT consultancy offering digital, e-commerce and tech services, directly comparable to the categories of consultants Jappa supplies to Swedish clients.
Direct peers
- Malt: Malt is a European freelance and consulting marketplace connecting companies with independent tech and digital consultants, very similar to Jappa's two-sided model, though operating at larger pan-European scale.
- Toptal: Toptal operates a curated marketplace for top freelance technology talent, mirroring Jappa's model of quality-assured matching plus direct platform-based hiring.
- Comatch: Comatch is a European marketplace for freelance management and tech consultants, offering vetted experts on a project basis, a model highly comparable to Jappa's hourly consulting offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jappa social profiles
Digital presenceJappa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jappa leadership team
Management profileNumber of profiles
Profiles2 records
Jappa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jappa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jappa
What does Jappa do?
Jappa is an AI-assisted digital talent marketplace that matches Swedish companies needing specialized staff with quality-assured IT, tech, and e-commerce consultants. Client companies describe their need on the platform, receive AI-matched candidate profiles typically within 24–48 hours, conduct digital interviews, and hire a consultant on a transparent hourly rate that bundles the consultant's wage and Jappa's margin, with Jappa handling administration including invoicing and time reporting. A separate permanent recruitment service is also offered for a one-time fee based on the placed candidate's annual salary.
Is Jappa a public or private company?
Jappa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jappa founded?
Jappa was founded in 2015. It employs 1 to 10 people.
Where is Jappa based?
Jappa is headquartered in Göteborg, Sweden, in the Europe region.
How does Jappa make money?
One revenue line is on record: consultant placement - transaction fee.
Who are Jappa's main competitors?
Broad incumbents on record are Etteplan, Knowit, Upwork and Fiverr. Regional players are Cygni, Academic Work and Nexer (formerly Sigma IT). Direct peers are Malt, Toptal and Comatch.
Does Jappa have an API?
No public API is recorded for Jappa.
What industry is Jappa in?
Jappa's product category is Consulting Staffing Platform. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops). Its NAICS code is 561311 and its SIC code is 7361.