Baronet Coffee
Baronet Coffee is a fourth-generation family-owned specialty coffee roaster since 1930, offering 100+ Arabica coffee varieties, single-serve pods, and teas via DTC e-commerce, B2B wholesale to food service, convenience stores, and offices, and private label manufacturing.
- Company typePrivate
- Founded1930
- HeadquartersWindsor, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Baronet Coffee does
Baronet Coffee is a fourth-generation family-owned specialty coffee roaster headquartered in Windsor, Connecticut, tracing its origins to a business purchased by the Goldsmith family in 1930. The company roasts over 100 varieties of 100% Arabica specialty and flavored coffee in-house and offers a 136-product catalog spanning coffee by the pound, single-serve pods compatible with major brewer brands, in-house Terra Leaf tea pods, and the Stash tea bag line.
Its core technology is industrial coffee roasting and blending supplemented by single-serve pod manufacturing capability, which the company entered in 2004. Production operates out of a state-of-the-art manufacturing facility opened in Windsor, CT in 2016 that more than doubled the company's prior footprint, with quality systems anchored by SQF, USDA Organic, Fair Trade, and KVH Kosher certifications.
Baronet generates revenue through three primary streams: (1) direct-to-consumer e-commerce on baronetcoffee.com with a Coffee Club newsletter subscription, (2) B2B wholesale sales to food service, convenience stores, and office coffee service providers via a field sales team, and (3) private label and fractional packing for retailers. The company remains privately held by the Goldsmith family, with Bruce Goldsmith (third generation) serving as chairman.
Baronet Coffee firmographics
Firmographics- Name
- Baronet Coffee
- Legal name
- Baronet Coffee Inc
- Website
- https://baronetcoffee.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baronet Coffee is a fourth-generation family-owned specialty coffee roaster since 1930, offering 100+ Arabica coffee varieties, single-serve pods, and teas via DTC e-commerce, B2B wholesale to food service, convenience stores, and offices, and private label manufacturing.
- Ownership category
- akta.pro rank
Baronet Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Baronet Coffee is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Baronet Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (DTC): Direct-to-consumer sales of roasted coffee, pods, and tea products through the company e-commerce website. Products include coffee by the pound, coffee pods in various sizes (8g, 10g, 12g), tea bags, and Terra Leaf tea pods.
- Wholesale/B2B Coffee Programs: B2B sales to food service establishments, convenience stores, and office coffee service providers. Includes turnkey branded coffee programs with marketing support and the company's coffee program reportedly increases convenience store coffee sales by up to 70%.
- Private Label/White Label: Over 75 years of experience in private label and fractional packing business, providing complete solutions for private label coffee needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee by the Pound (16oz and 2lb bags) |
| Unit Pricing | Pay-as-you-go | Coffee Pods (8g-12g pods) |
| Unit Pricing | Pay-as-you-go | Terra Leaf Tea Pods |
| Unit Pricing | Pay-as-you-go | Stash Tea Bags |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Baronet Coffee product offering
Product offeringCore offering
Baronet Coffee is a specialty coffee roaster that imports and roasts high-quality coffee, offering a portfolio of products across four main categories: Coffee by the Pound (16oz and 2lb bags), Coffee Pods (8g, 10g, and 12g single-serve variants), Terra Leaf Tea Pods, and Stash Tea Bags. The company serves both individual consumers through its e-commerce store and B2B customers through wholesale food service, convenience store, office coffee service, and private label/white label channels. Baronet roasts over 100 varieties of specialty and flavored coffee using 100% Arabica beans and manufactures single-serve pods compatible with major pod brewer brands.
Product overview
Baronet Coffee is a specialty coffee roaster offering a portfolio of products across four main categories: Coffee by the Pound (16 oz bags, 2 lb whole bean), Coffee Pods (8g pods in a bag, 10g wrapped pods, 12g wrapped pods), Tea Bags (Stash brand), and Terra Leaf Tea Pods. The company roasts over 100 varieties of specialty and flavored coffee. Their coffee pods are compatible with most major pod brewer brands. They also offer wholesale programs for food service, convenience stores, office coffee service, and private label solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Terra Leaf: Tea pods that fit most major brands of coffee or tea pod brewers, individually wrapped for freshness
- Stash
Products and services
- Coffee by the Pound Roasted specialty and flavored coffee in 16oz and 2lb whole bean or ground bags, available in regular, decaf, Fair Trade Organic, and a wide range of flavored varieties for individual consumers and wholesale customers.
- Single-Serve Coffee Pods Single-serve coffee pods in 8g, 10g, and 12g sizes compatible with most major pod brewer brands, available across flavored, regular, decaf, Fair Trade Organic, and specialty varieties for home, office, and wholesale use.
- Terra Leaf Tea Pods
Quantifiable outcome
- Convenience store coffee sales increase of up to 70% with turnkey branded coffee programs
- +1 more outcomes
Companies that use Baronet Coffee
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Baronet Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Baronet Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Safe Quality Food Institute (SQFI)coreBaronet Coffee products are SQF Certified, meeting the highest possible global food safety standards. The company is committed to food safety and undergoes regular audits to maintain certification.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Baronet Coffee competitors and assessment
Company assessmentDirect peers
- Cameron's Coffee: Specialty coffee roaster focused on single-serve pods and bagged coffee distributed through grocery and foodservice. Closely mirrors Baronet's pod-heavy product mix and SKU breadth.
- Coffee Holding Company: Public holding company whose subsidiaries roast private-label and branded coffee for retail and wholesale. Most direct comparable on the private-label/franchise packing business Baronet has run for 75+ years.
- Royal Cup Coffee: Family-owned specialty coffee roaster providing roasted coffee, tea, and related products to foodservice, offices, and retailers with strong private-label capability. Direct comparable on multi-channel B2B model and private-label expertise.
- Boyd's Coffee: Specialty coffee roaster serving convenience stores, restaurants, and offices with branded and private-label programs. Comparable on wholesale foodservice and convenience-store programs where Baronet reports its 70% sales-lift outcomes.
- S&D Coffee & Tea: Largest custom-roasted coffee supplier in the U.S. serving foodservice, convenience, and private-label customers. Closest functional comparable to Baronet on private label, wholesale, and B2B turnkey coffee programs.
Broad incumbents
- Keurig Dr Pepper: Owner of the Keurig brewer platform and Green Mountain/Timothy's coffee brands. Sets the competitive context for Baronet's single-serve pod business and controls the dominant brewer installed base.
- Farmer Bros. Co. National coffee roaster and distributor serving foodservice with branded, private-label, and equipment solutions. Comparable on wholesale foodservice scale and private-label breadth.
- Massimo Zanetti Beverage USA: U.S. arm of a global coffee group (owns Chock full o'Nuts, Hills Bros., Cameron's) with foodservice, retail, and private-label exposure. Comparable on multi-channel specialty coffee distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Baronet Coffee social profiles
Digital presenceBaronet Coffee compliance and trust
Trust signalCompliance5 records
Baronet Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baronet Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Baronet Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baronet Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baronet Coffee
What does Baronet Coffee do?
Baronet Coffee is a specialty coffee roaster that imports and roasts high-quality coffee, offering a portfolio of products across four main categories: Coffee by the Pound (16oz and 2lb bags), Coffee Pods (8g, 10g, and 12g single-serve variants), Terra Leaf Tea Pods, and Stash Tea Bags. The company serves both individual consumers through its e-commerce store and B2B customers through wholesale food service, convenience store, office coffee service, and private label/white label channels. Baronet roasts over 100 varieties of specialty and flavored coffee using 100% Arabica beans and manufactures single-serve pods compatible with major pod brewer brands.
Is Baronet Coffee a public or private company?
Baronet Coffee is a private company. It is classified as family owned and is currently operating.
When was Baronet Coffee founded?
Baronet Coffee was founded in 1930. It employs 11 to 50 people.
Where is Baronet Coffee based?
Baronet Coffee is headquartered in Windsor, United States, in the North America region.
How does Baronet Coffee make money?
Three revenue lines are on record. Direct Product Sales (DTC) is the primary driver. The others are wholesale/B2B Coffee Programs and private Label/White Label.
Who are Baronet Coffee's main competitors?
Direct peers on record are Cameron's Coffee, Coffee Holding Company, Royal Cup Coffee, Boyd's Coffee and S&D Coffee & Tea. Broad incumbents are Keurig Dr Pepper, Farmer Bros. Co. and Massimo Zanetti Beverage USA.
Does Baronet Coffee have an API?
No public API is recorded for Baronet Coffee.
What industry is Baronet Coffee in?
Baronet Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 31192 and its SIC code is 2080.