VacationsToGocom
- Company typePrivate
- Founded1984
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
VacationsToGocom firmographics
Firmographics- Name
- VacationsToGocom
- Legal name
- Vacations To Go
- Website
- https://vacationstogo.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
VacationsToGocom industry classification
Industry- Product category
- Cruise Travel Agency
- NAICS
- Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cruise Retail Travel Agencies (THAKABAF)
- akta.pro secondary industry
- Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)
Keywords
Where VacationsToGocom is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VacationsToGocom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Cruise Sales Commission: Vacations To Go acts as a retail travel agency earning commissions from cruise lines for bookings made through their platform. The company offers discounted cruises from all major cruise lines and earns transaction-based commissions on each sale.
- Service Fees: No booking fees charged to customers according to their 'Why book with us' messaging. Revenue primarily derived from cruise line commissions rather than service charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Discount pricing across all cruise lines and cabin categories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
VacationsToGocom product offering
Product offeringCore offering
Vacations To Go is a retail travel agency that sells discounted cruise vacations across all major cruise lines worldwide, offering up to 85% off retail pricing. The company operates primarily through its website and inbound phone sales center, featuring a 90-Day Ticker for last-minute cruise markdowns, and earns commissions from cruise lines on each booking.
Product overview
Vacations To Go is a travel agency operating as a single unified platform for booking cruise vacations and related travel services. The core product is a discount cruise booking service featuring the 90-Day Ticker for last-minute deals and Find a Bargain/Custom Search for advance bookings. The company expanded into specialty cruise segments (singles, groups, luxury, expedition) and diversified into adjacent travel verticals including river cruises (via rivercruise.com), tours (via tourvacationstogo.com), resorts (via resortvacationstogo.com), and African safaris (via africasafari.com). The platform aggregates inventory from every major cruise line worldwide and sells directly to consumers, positioning itself as the world's largest cruise-selling company with over $1 billion in annual sales.
Differentiator
Problem solved
Functional benefit
Brands
- Vacations To Go: Primary brand - discount cruise agency and world's largest cruise seller
Products and services
- Discount Cruises Retail travel agency service offering discounted and last-minute cruise bookings across all major cruise lines worldwide, with discounts of up to 85% off retail pricing. Targets individual consumers seeking affordable cruise vacations.
- 90-Day Ticker A comprehensive listing of last-minute cruise deals featuring real-time availability of deeply discounted sailings across major cruise lines worldwide. Average availability is less than seven days and many cruises sell out within hours. Targets price-sensitive travelers and bargain hunters.
- Singles Cruises Hosted singles cruise program offering professional hosts, cocktail parties, mixers, games, group excursions, and a private Facebook community. Includes a match program to pair solo travelers with same-gender roommates to avoid single supplement fees. Targets single travelers seeking social cruise experiences.
- Group Cruises Group travel services for company meetings, friends and family gatherings, employee incentive trips, and organizational/association travel, with discounted group rates. Targets corporate event planners, associations, and large family or friend groups.
- River Cruises Booking service for river cruise vacations operated through the partner-branded website rivercruise.com. Targets travelers seeking inland and European river cruise experiences.
- Tours Escorted tour vacation packages operated through the partner-branded website tourvacationstogo.com. Targets land-based travelers seeking guided group tours.
- Resorts Resort vacation packages operated through the partner-branded website resortvacationstogo.com. Targets travelers seeking land-based resort stays.
- Safaris African safari vacation packages operated through the partner-branded website africasafari.com. Targets travelers seeking African wildlife and safari experiences.
- Luxury Cruises Curated luxury cruise category featuring premium cruise lines and upscale onboard experiences. Targets affluent consumers seeking premium cruise vacations.
- Expedition Cruises Expedition cruise category offering voyages to remote destinations such as Antarctica, the Arctic, and the Galapagos. Targets adventure-seeking travelers.
Quantifiable outcome
- Save up to 85% on cruises compared to standard pricing
- +2 more outcomes
Companies that use VacationsToGocom
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
VacationsToGocom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VacationsToGocom partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
VacationsToGocom competitors and assessment
Company assessmentDirect peers
- Liberty Travel: Liberty Travel is a US retail travel agency chain with cruise, tour, and vacation package offerings; comparable to VTG in retail travel agency positioning, multi-channel GTM (storefront + phone + web), and discount-led cruise focus.
- Avoya Travel: Avoya Travel is a host-agency model leisure travel company with a strong focus on cruise bookings; one of VTG's closest direct competitors in independently sold cruise vacations and group travel.
- Dream Vacations (formerly CruiseOne): Dream Vacations/CruiseOne is a franchise-based travel agency network specializing in cruise sales, comparable to VTG in core product (cruise retail) and customer segment (leisure discount travelers).
- Cruise Planners: Cruise Planners is a franchise cruise travel agency with a similar focus on retail cruise bookings, group cruises, and discount positioning - directly comparable in product mix and target market to VTG.
- CruiseDirect: CruiseDirect is an online-focused retail cruise agency offering discount cruise bookings; directly comparable to VTG in product (discount cruise retail), GTM (self-service + online), and target customer.
Broad incumbents
- American Express Travel: American Express Travel is a long-established travel agency that sells cruises and luxury vacations; comparable to VTG as a multi-channel cruise retailer but with a more upscale and corporate-leaning customer base.
- Expedia Cruises: Expedia Cruises is the cruise-focused franchise arm of Expedia; comparable to VTG as a cruise retail agency while backed by a much larger OTA parent's inventory and traffic.
- Booking.com Cruises: Booking.com's cruise vertical is a broad OTA entrant into cruise retail; comparable to VTG as a competing channel for cruise bookings but differentiated by globalized inventory breadth and self-service UX.
- Priceline Cruises: Priceline's cruise vertical competes with VTG for online discount cruise bookings via an OTA model; comparable in discount positioning and customer segment but operates at much larger scale via Booking Holdings.
- Tripadvisor / Cruise Critic: Tripadvisor (and its Cruise Critic property) is a travel meta-search and lead-gen platform that increasingly books cruises directly, making it a competing funnel for the same discount-cruise shopper VTG targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VacationsToGocom social profiles
Digital presenceVacationsToGocom financial estimates
Financial estimateRevenue estimate
Valuation estimate
VacationsToGocom leadership team
Management profileNumber of profiles
Profiles1 record
VacationsToGocom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VacationsToGocom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VacationsToGocom
What does VacationsToGocom do?
Vacations To Go is a retail travel agency that sells discounted cruise vacations across all major cruise lines worldwide, offering up to 85% off retail pricing. The company operates primarily through its website and inbound phone sales center, featuring a 90-Day Ticker for last-minute cruise markdowns, and earns commissions from cruise lines on each booking.
Is VacationsToGocom a public or private company?
VacationsToGocom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VacationsToGocom founded?
VacationsToGocom was founded in 1984. It employs 101 to 250 people.
Where is VacationsToGocom based?
VacationsToGocom is headquartered in Houston, United States, in the North America region.
How does VacationsToGocom make money?
Two revenue lines are on record. Cruise Sales Commission is the primary driver. The others are service Fees.
Who are VacationsToGocom's main competitors?
Direct peers on record are Liberty Travel, Avoya Travel, Dream Vacations (formerly CruiseOne), Cruise Planners and CruiseDirect. Broad incumbents are American Express Travel, Expedia Cruises, Booking.com Cruises, Priceline Cruises and Tripadvisor / Cruise Critic.
Does VacationsToGocom have an API?
No public API is recorded for VacationsToGocom.
What industry is VacationsToGocom in?
VacationsToGocom's product category is Cruise Travel Agency. Its primary akta.pro industry code is THAKABAF, Cruise Retail Travel Agencies, with a secondary code of THAKAKAA, Retail Cruise-Only Travel Agencies (Leisure). Its NAICS code is 56151 and its SIC code is 7900.