Al Nasser Group
Al Nasser Group is a Saudi family-owned provider of professional lighting, building controls, and smart home solutions, serving government, commercial, hospitality, healthcare, education, and residential customers across Saudi Arabia and the Middle East via six divisions, 14+ showrooms, and in-house manufacturing.
- Company typePrivate
- Founded1976
- HeadquartersRiyadh, Saudi Arabia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Al Nasser Group does
Al Nasser Group is a Saudi Arabian family-owned integrated lighting and building-solutions provider founded in 1976 by Sheikh Ali Al Nasser. The company designs, supplies, manufactures, and installs professional lighting, building control systems, smart home technology, and security solutions for government, commercial, hospitality, healthcare, educational, and residential customers across Saudi Arabia and the wider Middle East. With 251-500 employees, a 5,000 sqm manufacturing facility in Riyadh, and 14+ retail showrooms spanning Riyadh, Jeddah, Dammam, Al-Madinah, and Khamis Mushait, the group has been recognized among the Top 25 most active companies in Saudi Arabia's construction industry.
The group operates through multiple specialized divisions and brands: Al Nasser Pro (project supply and installation for government and commercial clients), Noortek (in-house manufactured LED and solar lighting), Sidra Lighting (residential LED products), Al Nasser Solutions (KNX-based building controls and lighting design consultancy), Al Nasser Retail (decorative and outdoor lighting), and Nplus (own-brand switches and videophones). Core technology spans energy-efficient LED systems, KNX smart home integration, solar-powered outdoor luminaires with battery autonomy, and integrated surveillance and security systems. The group holds exclusive Saudi distribution rights for Hager's Berker switches, Akuvox smart intercoms, and Daze EV home chargers, and assembles Schréder outdoor luminaires for Gulf-region distribution.
Revenue is generated through three primary streams: hardware sales of lighting and building-control products, project installation services for large government, hospitality, healthcare, and educational contracts, and exclusive distribution of international brands. Pricing is quote-based and not publicly disclosed. The go-to-market combines B2B enterprise sales for large-scale government and commercial projects, a national retail showroom network for contractors and consumers, an AlNasser eStore for online sales, and wholesale distribution through third-party resellers. Named reference customers include the Saudi Ministry of Interior, Riyadh Municipality, GOSI, the Grand Mosque of Mecca, Princess Noura University, Kingdom Towers, and Sultan Mall Jeddah. The group is ESCO-licensed (since 2020) and holds governance protocols developed with PwC's Family Business Advisory Services, positioning it for multi-generational operation and further professionalization.
Al Nasser Group firmographics
Firmographics- Name
- Al Nasser Group
- Legal name
- Al Nasser Group
- Website
- https://alnassergroup.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Al Nasser Group is a Saudi family-owned provider of professional lighting, building controls, and smart home solutions, serving government, commercial, hospitality, healthcare, education, and residential customers across Saudi Arabia and the Middle East via six divisions, 14+ showrooms, and in-house manufacturing.
- Ownership category
- akta.pro rank
Al Nasser Group industry classification
Industry- Product category
- Professional Lighting and Building Controls
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Building Automation & Controls (BAS/BMS) (HSAPAPAA)
- akta.pro secondary industries
- Landscape Lighting Design & Layout (HSAIAHAA), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)
Keywords
Where Al Nasser Group is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices7 records
Markets served
Al Nasser Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Lighting Products Sales: Sale of professional lighting equipment including LED luminaires, indoor-outdoor lighting, and specialized lighting for various applications
- Building Control Systems: Sales and installation of building automation systems, switches, KNX smart home solutions, and security systems
- Project Installation Services: Supply and installation services for government projects, commercial buildings, hotels, hospitals, and universities
- Distribution of International Brands: Exclusive distribution of international brands including Berker switches, Akuvox smart intercoms, and Daze EV chargers in Saudi Arabia
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Al Nasser Group product offering
Product offeringCore offering
Al Nasser Group designs, manufactures (through its Noortek factory in Riyadh), distributes, and installs professional lighting products and building control systems. The portfolio covers LED indoor, outdoor, street, tunnel, industrial, and solar lighting, KNX-based smart home and building automation systems, switches (Berker by Hager, Nplus), security and surveillance systems, lighting design and consultancy, and EV charging solutions. It serves government ministries, large commercial projects, hospitality, healthcare, education, retail/malls, and residential customers through 14+ showrooms, B2B project sales, and exclusive distribution partnerships.
Product overview
Al Nasser Group is a multi-brand, multi-division lighting solutions company offering integrated professional lighting products and services in Saudi Arabia and the Middle East. The portfolio consists of several distinct divisions and brands: Al Nasser Company (retail distribution of Berker switches, decorative lighting, and Nplus products), Noortek (high-end professional lighting manufacturing), Sidra Lighting (residential retail lighting sub-brand), Al Nasser Solutions (building controls and KNX smart home systems), and Al Nasser Pro (project-focused lighting supply and installation). The company also distributes Akuvox smart intercom systems and offers EV charging solutions through its partnership with Daze. Products span indoor-outdoor lighting, LED solutions, solar lighting, building control systems, surveillance cameras, security solutions, and lighting switches across government, hospitality, healthcare, educational, commercial, and residential segments.
Differentiator
Problem solved
Functional benefit
Brands
- Noortek: High-end professional lighting brand for indoor and outdoor lighting applications, including lighting controls. Products manufactured in Riyadh factory.
- Sidra Lighting
- N-Plus
Products and services
- Al Nasser Company Retail Distribution Retail distribution division offering Berker by Hager switches, decorative lighting, outdoor lighting, Nplus own-brand products, and Hyundai videophones through a network of 14+ showrooms across Saudi Arabia to individual consumers, contractors, and small businesses.
- Al Nasser Pro Project Lighting Supply and Installation Professional division handling design, supply, and installation of lighting systems for government projects, hotels, hospitals, universities, towers, malls, and various commercial and residential buildings.
- Noortek Professional Lighting Brand High-end professional lighting brand offering advanced indoor, outdoor, street, tunnel, industrial, and office lighting as well as lighting controls, manufactured at the group's Riyadh factory. Targeted at commercial, industrial, and large project buyers.
- Sidra Lighting Residential Brand Residential retail lighting brand offering energy-efficient LED products with easy installation, 3-5 year warranty, Made in KSA, and selected international products targeted at homeowners.
- Al Nasser Solutions Building Controls and Smart Home
Quantifiable outcome
- LED products provide 40% energy savings compared to traditional lighting
- +3 more outcomes
Companies that use Al Nasser Group
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Al Nasser Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Al Nasser Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DazecorePartnership with Daze, an Italian brand specializing in cutting-edge electric vehicle home chargers. Founded in Italy in 2019, Daze won a prestigious European Horizon call for innovative start-ups in 2020, becoming the European pioneer in EV charging. Al Nasser aims to transform EV charging accessibility in Saudi Arabia through this alliance.
- Akuvox CompanycoreStrategic agreement making Al Nasser the exclusive distributor for Akuvox smart intercom products in Saudi Arabia. Akuvox is a pioneer of smart intercom combining AI, SIP, Android, cloud, and security technologies. The partnership aims to provide innovative smart intercom solutions with outstanding quality and customer service.
- Hager GroupcoreAl Nasser is the exclusive partner for Hager's 'Berker by hager' range of switches and systems and Electrical Distribution Systems in Saudi Arabia. The partnership has lasted over 30 years, with Al Nasser recognized as a top 10 partner in the Middle East and awarded Gold Partner status in 2013-2015.
- SchrédercorePartnership agreement with Schréder, an international outdoor lighting specialist founded in Belgium in 1927 and represented in 33 countries. Noortek-Al Nasser Group handles assembly and testing of Schréder products at their factory according to international standards, with high-quality outdoor products supplied to the Gulf region.
- PwCminorEngaged PwC Family Business Advisory Services division to create family protocols and governance structures including Family Board, Family Council, and Shareholders' Assembly. The protocols help maintain family values while preparing future generations for business succession.
- UK Organization (unnamed)minorAl Nasser signed a contract with a UK organization to help keep up with demand, seeking UK investors for expansion. Focused on developing their own brand Noortek offering efficient lighting systems.
Scale indicators6 records
Recent moves10 records
Expansion highlights7 records
Al Nasser Group competitors and assessment
Company assessmentBroad incumbents
- Hager Group: European leader in electrical installations, building automation, and lighting controls (Berker by Hager). Hager is both Al Nasser's exclusive distribution partner and a peer in the building controls/switchgear category, competing for KNX and panel-board specification in Saudi projects.
- Schneider Electric: Global leader in building automation, electrical distribution, and energy management with strong Saudi presence. Directly competes with Al Nasser's building controls and KNX offerings through its EcoStruxure platform, and competes on large-scale project tenders including Saudi mega-projects.
- ABB: Global electrical equipment and building automation major with significant presence in Saudi Arabia. Competes with Al Nasser in building controls, KNX-compatible solutions, switchgear, and large infrastructure lighting tenders.
- Legrand: French global specialist in electrical and digital building infrastructure, including lighting controls, switches, and KNX-compatible systems. Direct competitor to Al Nasser's premium switch and building automation offerings (Berker/Hager distribution).
- Signify (Philips Lighting): World's largest lighting company (formerly Philips Lighting), covering professional LED, connected lighting, and lighting controls. Competes with Noortek on premium commercial, industrial, and outdoor lighting tenders across Saudi Arabia and the Gulf.
- Honeywell Building Technologies: Global building automation, security, and energy services major with active Saudi operations. Competes with Al Nasser's building controls and security/surveillance integration for large commercial and government projects.
Direct peers
- Acuity Brands: US-based leader in commercial, industrial, and institutional lighting fixtures and lighting controls. Comparable to Al Nasser's Noortek professional lighting line in terms of segment focus (commercial/industrial projects) and product mix (luminaires + controls).
- Schrédér: Belgian global outdoor lighting specialist operating in 33+ countries. Al Nasser's outdoor lighting partner and direct peer in street, tunnel, and area lighting - both serve Gulf-region infrastructure projects from a manufacturing/assembly base in the region.
- Zumtobel Group: Austrian premium lighting specialist serving commercial, industrial, architectural, and outdoor applications across Europe and Middle East. Highly comparable to Noortek's professional indoor/outdoor lighting portfolio and to Al Nasser Pro's project-focused go-to-market.
Emerging players
- Lutron Electronics: US leader in lighting controls, dimming systems, and motorized shades with growing Middle East presence. Direct competitor to Al Nasser's KNX and Berker-based controls offering for premium residential and hospitality projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Al Nasser Group social profiles
Digital presenceAl Nasser Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Nasser Group leadership team
Management profileNumber of profiles
Profiles8 records
Al Nasser Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Al Nasser Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Nasser Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Nasser Group
What does Al Nasser Group do?
Al Nasser Group designs, manufactures (through its Noortek factory in Riyadh), distributes, and installs professional lighting products and building control systems. The portfolio covers LED indoor, outdoor, street, tunnel, industrial, and solar lighting, KNX-based smart home and building automation systems, switches (Berker by Hager, Nplus), security and surveillance systems, lighting design and consultancy, and EV charging solutions. It serves government ministries, large commercial projects, hospitality, healthcare, education, retail/malls, and residential customers through 14+ showrooms, B2B project sales, and exclusive distribution partnerships.
Is Al Nasser Group a public or private company?
Al Nasser Group is a private company. It is classified as family owned and is currently operating.
When was Al Nasser Group founded?
Al Nasser Group was founded in 1976. It employs 251 to 500 people.
Where is Al Nasser Group based?
Al Nasser Group is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Al Nasser Group make money?
Four revenue lines are on record. Lighting Products Sales are the primary driver. The others are building Control Systems, project Installation Services and distribution of International Brands.
Who are Al Nasser Group's main competitors?
Broad incumbents on record are Hager Group, Schneider Electric, ABB, Legrand, Signify (Philips Lighting) and Honeywell Building Technologies. Direct peers are Acuity Brands, Schrédér and Zumtobel Group. Lutron Electronics is listed as an emerging player.
Does Al Nasser Group have an API?
No public API is recorded for Al Nasser Group.
What industry is Al Nasser Group in?
Al Nasser Group's product category is Professional Lighting and Building Controls. Its primary akta.pro industry code is HSAPAPAA, Building Automation & Controls (BAS/BMS), with a secondary code of HSAIAHAA, Landscape Lighting Design & Layout. Its NAICS code is 3351 and its SIC code is 3640.