Play Human Group

What Play Human Group does

Play Human Group, operating as Playhuman, is a Belfast-based private company founded in 2020 that runs a Virtual Streaming Network combining 2D streaming, 3D immersive worlds, and real-world (IRL) activations within a single platform. The product targets three customer segments — individual creators (primary), brands, and media owners — offering them IP ownership from the moment of creation, a five-stream monetization architecture (subscriptions, live tickets, fan challenges, digital collectibles, brand deals), an 80% creator revenue share with 48-hour payouts, and a "Fans as Creators" call-and-response feature that allows fans to contribute content and earn revenue shares.

The underlying technology combines blockchain, AI, and crypto components. AI capabilities span generative creative tools within a unified Creator Studio dashboard (covering CRM, data management, and revenue tracking), multimodal content processing across text, video, audio, and image, and an "Emotional Intelligence" recommendation engine that matches audiences to content by current emotional state. The platform supports 8+ content formats across 12 named categories (Entertainment, Technology, Science, Education, Environment, Society, Culture, Fashion, Sports, Adventure, Wellness, Innovation) and is complemented by four sub-brand service programmes — Playhuman Playbook, Studios, Immersive, and Academy — covering strategy, production, virtual world-building, and creator education.

The business model is freemium and self-serve: creators apply to join at no cost via a website form, with revenue generated through a 20% take-rate on creator earnings. Go-to-market is product-led and community-led, relying on organic social (LinkedIn, TikTok, Instagram), creator testimonials, and an "Apply to Join" conversion mechanism rather than enterprise sales. The company has 11-50 employees, no disclosed funding rounds, no disclosed revenue, and operates from a single Belfast headquarters with a claimed global footprint.

Name

Play Human Group

Legal name

Playhuman™

Website

https://playhuman.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Playhuman is a Belfast-based virtual streaming network that lets creators, brands, and media owners own their IP and monetize content across 2D, 3D immersive, and real-world formats, taking a 20% revenue share on creator earnings via a freemium self-serve platform.

Ownership category

akta.pro rank

Product category

Creator Economy Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Independent Artists, Writers, and Performers (71151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Creator-Centric Short-Form Video Platforms (MPACAHAB)

akta.pro secondary industries

Live Shopping & Streaming Creator Activations (MPAAAHAM), Shoppable Video & Short-form Commerce Platforms (CRAFANAE), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Virtual streaming network
• Creator economy platform
• Live streaming services
• Digital content monetization
• Immersive 3D environments

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscriptions: Monthly recurring revenue from fans subscribing to creator channels. Creators retain 80% of subscription revenue.
2. Live Tickets: One-time purchases for access to live events and streams, with 80% going to creators.
3. Fan Challenges: Fans participate in challenges set by creators; winners earn revenue shares, creating a gamified engagement loop.
4. Digital Collectibles: Sale of digital assets and collectibles, likely leveraging blockchain technology, with 80% creator revenue share.
5. Brand Deals & UGC IP Revenue Shares: Branded content partnerships and user-generated content intellectual property revenue sharing arrangements with creators retaining 80%.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Playhuman is a Virtual Streaming Network that combines 2D streaming, 3D immersive worlds, and real-world experiences into a single creator-first platform. The service enables creators and brands to grow audiences, monetize content across five revenue streams (subscriptions, live tickets, fan challenges, digital collectibles, brand deals), and retain ownership of IP with an 80% revenue share and 48-hour payouts. Support programmes include Playbook, Studios, Immersive, and Academy.

Product overview

Playhuman is a Virtual Streaming Network — a unified platform combining 2D streaming, 3D immersive worlds, and real-world experiences. The core platform is augmented by Creator Studio (AI-powered content dashboard with CRM and revenue tools), Immersive 2D/3D Environments, and support services including Playhuman Playbook (content strategy), Playhuman Studios (production support), Playhuman Immersive (virtual world building), and Playhuman Academy (education). The platform targets creators, brands, and media owners across 12 content categories (Entertainment, Technology, Science, Education, Environment, Society, Culture, Fashion, Sports, Adventure, Wellness, Innovation), offering 80% creator revenue share and ownership of IP.

Differentiator

Problem solved

Functional benefit

Brands

• Playhuman Playbook: Content strategy, community building, and monetisation planning support programme for creators.
• Playhuman Studios
• Playhuman Immersive
• Playhuman Academy

Products and services

• Playhuman Virtual Streaming Network The flagship platform combining 2D streaming, 3D immersive worlds, and real-world experiences. Creators and brands grow audiences, set and scale revenues, and keep control of IP and creative freedom without restrictive algorithms. The platform is free to join for creators of all sizes and offers 80% revenue share with 48-hour payouts.
• Immersive 2D/3D Environments Branded virtual world environments that transcend traditional 2D feeds and grids, allowing audiences to move between 2D and 3D spaces. Mobile-first with no hardware required, enabling creators and brands to build their own world rather than renting a channel.
• Playhuman Playbook Creator support programme providing content strategy, community building guidance, and monetization planning to help creators transform stagnation into growth.
• Playhuman Studios Media production support service offering new content formats, live streams, and archive recycling to help creators level up content quality and variety.
• Playhuman Immersive Virtual world building and immersive experience creation service that extends 2D and real-world engagement into interactive 3D spaces.
• Playhuman Academy Training and creator education programme providing R&D access for creators wanting to advance platform skills or learn new formats.

Quantifiable outcome

• 80% revenue share for creators — higher than industry standard
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Patreon: Patreon is a direct competitor in the creator-subscription and revenue-share space, allowing creators to monetize through memberships and paid content. Playhuman's 80% creator share and 48-hour payouts are positioned directly against Patreon's fee structure and slower payout cadence, both targeting the same independent creator audience.
• OnlyFans: OnlyFans pioneered the high-revenue-share (80%) creator subscription model that Playhuman is directly emulating. Both platforms compete for creator mindshare on the basis of favorable take rates, content ownership, and direct fan relationships, with overlapping creator personas.
• Substack: Substack is a creator-first publishing platform with subscription monetization, owned audiences, and direct creator-fan relationships — a direct match to Playhuman's positioning on IP ownership, audience ownership, and revenue control. Both target independent creators seeking to escape platform dependency.
• Kajabi: Kajabi is a creator-economy platform focused on monetization through subscriptions, courses, and digital products with high revenue retention for creators. Playhuman's Creator Studio, Academy sub-brand, and revenue-architecture approach overlaps directly with Kajabi's creator-infrastructure positioning.

Broad incumbents

• Twitch: Twitch is the incumbent in live streaming — a core format of Playhuman's network. While Twitch is broader and more established, both compete for the same live-streaming creator pool, with Playhuman's 80% share and 3D/IRL extension positioning as differentiators.
• YouTube: YouTube is the dominant video streaming and creator monetization platform and a key incumbent that Playhuman explicitly contrasts itself against (algorithmic dependency, lower revenue share). Both serve creators monetizing video content via subscriptions, ads, and fan engagement.
• TikTok: TikTok is the incumbent in short-form creator content and algorithmic discovery — a category of platform Playhuman explicitly differentiates from via its no-algorithm-tax and creator-owned-audience positioning. Both target creators seeking audience growth and monetization.
• Instagram: Instagram (Meta) is a broad incumbent in social content and creator monetization via subscriptions, brand deals, and live content. Playhuman's multi-format, IP-ownership, and 80% revenue share positioning is a direct challenge to Instagram's creator tools.

Emerging players

• Cameo: Cameo is an emerging creator-economy platform enabling personalized video monetization from creators to fans — a focused subset of Playhuman's broader subscription, live-ticket, and digital-collectibles revenue streams. Comparable as a creator-direct monetization play.
• Koji: Koji is an emerging creator-tools platform that provides monetization features (digital goods, tip jars, merch) embeddable across social platforms. Comparable to Playhuman's revenue-architecture features (digital collectibles, fan challenges) as a creator-monetization infrastructure play, though Koji is lighter-weight and platform-agnostic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/playhuman
• Instagraminstagram.com/playhumanhq
• TikToktiktok.com/@playhuman
• Xx.com/playhumansocial
• Facebookfacebook.com/playhumanmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Human Group