50 Forward Parkway

What 50 Forward Parkway does

50 Forward Mohawk Valley is a non-profit community organization founded approximately in 1964 and headquartered in Utica, New York, that provides programs and services to individuals aged 50 and older in Oneida and Herkimer Counties. The organization operates three physical community centers — Parkway Center (220 Memorial Parkway, Utica), Verona Beach (6734 NYS Route 13), and West Side (717 Court Street, Utica) — through which it delivers fitness center access, social activities, educational classes, workshops, health and wellness programming, veteran's services including the Vietnam War Commemoration program, and age-friendly community initiatives under the Livable Communities of Oneida County umbrella.

The service portfolio is broad and integrated: transportation programs include the Oneida County non-emergency medical transport (Way2Go, serving 1,919 participants annually), the Parkway Center member bus, and a member pick-up network; retail operations include the New 2 U Thrift Store (726 Washington St., Utica) and the Second Chance Tools used tool store, with thrift proceeds shared with the Central New York Veterans Outreach Center; and complementary programs include in-home financial management, volunteer coordination (923 active volunteers), special events, and trips. The organization is affiliated with the AARP Network of Age-Friendly States and Communities and the WHO Network of Age-Friendly Cities and Communities, and was recognized in 2024 as a New York State Age-Friendly Center of Excellence.

The revenue model combines earned income with charitable funding. Membership is structured in tiers: standard annual membership ($30 renewals / $35 new with included participant card), dual-location membership ($40 renewals / $50 new), and $250 lifetime membership; fitness center access is bundled or available to non-members at $20/month or $140/year; classes and special events carry small per-session fees ($25 for seven-week courses, $5 for Fall Bazaar admission); a $99/year online subscription was added for digital access. The substantial balance of revenue comes from grants and donations, with disclosed funding from federal, New York State, county (Oneida), and municipal (City of Utica) sources, the Community Foundation of Herkimer & Oneida Counties, the Health Foundation of Western and Central New York, the Mother Cabrini Health Foundation, Slocum Dickson Foundation, United Way of the Mohawk Valley, Annie's Fund, and corporate sponsors including Excellus BlueCross BlueShield, MVP, MVHS, Wellcare, Adirondack Bank, and Bank of Utica. Go-to-market is community-led: outreach through AARP and county Office for the Aging referrals, presence at community events, word-of-mouth, and a WordPress-based website. Technology is standard non-profit operational — WordPress, member management systems, and transportation scheduling — with no proprietary platform, app, or API.

Name

50 Forward Parkway

Legal name

50 Forward Mohawk Valley

Website

https://50forwardmv.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

50 Forward Mohawk Valley is a Utica, NY-based non-profit operating three community centers that deliver health, wellness, fitness, transportation, veteran, and social programs to adults aged 50+ across Oneida and Herkimer Counties, supported by memberships, grants, donations, and thrift-store proceeds.

Ownership category

akta.pro rank

Product category

Senior Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industry

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Senior community services
• Wellness programs
• Non-emergency medical transportation
• Fitness center memberships
• Volunteer community programs

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees ranging from $30-50 per year for standard membership, $250 lifetime membership. Members receive newsletter, class discounts, event discounts, and fitness center access.
2. Fitness Center Fees: Fitness center access at $60/year for members or $20/month ($140/year) for non-members. New members pay one-time $10 fee for participant and security cards.
3. Class Fees: Small fees for instructor-led classes, such as $25 for 7-week courses, to cover instructor costs.
4. Grants and Funders: Funding from government grants (Federal, State, County, City), foundations (Community Foundation, Health Foundation of Western and Central NY, Mother Cabrini Health Foundation, Slocum Dickson), and United Way.
5. Donations: Non-profit relies on donations from individuals and organizations to support mission.
6. Donations: Non-profit relies on donations to support programs and services for individuals 50+. Accepts in honor and in memory donations.
7. Thrift Store Proceeds: New 2 U Thrift Store generates proceeds that benefit 50 Forward MV programs and Central New York Veterans Outreach Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

50 Forward Mohawk Valley operates three physical community center locations (Parkway Center, Verona Beach, and West Side) that deliver programs and services for individuals aged 50 and older. Core offerings include fitness center access, social and recreational activities, non-emergency medical transportation, health and wellness programs, volunteer coordination, thrift store retail, veteran's recognition programs, and in-home financial management assistance.

Product overview

50 Forward Mohawk Valley is a non-profit community organization (not a technology company) that provides a coordinated suite of programs and services for individuals aged 50 and older. The organization operates three physical center locations (Parkway Center, Verona Beach, and West Side) that serve as hubs for fitness, social activities, classes, and specialized services. Key service modules include: transportation programs (non-emergency medical, member bus, and Way2Go services), retail operations (Tool Store and New 2 U Thrift Store), health and wellness offerings (fitness center, health fairs, educational workshops), veteran-specific services (breakfast club and war commemoration), financial management assistance, volunteer coordination, and special events. The organization also supports age-friendly community development through the Livable Communities initiative. Membership-based with annual fees ranging from $30-50 and optional fitness center access.

Differentiator

Problem solved

Functional benefit

Brands

• 50 Forward Parkway Center: Primary location at 220 Memorial Parkway, Utica, NY offering fitness, programs, and member services
• 50 Forward Verona Beach
• 50 Forward West Side
• Second Chance Tools
• New 2 U Thrift Store
• Way2Go
• 50 Forward Mohawk Valley Parkway Center Site Member Bus Transportation Program

Products and services

• 50 Forward Parkway Center Membership

Quantifiable outcome

• Served over 3,000 individuals in the past year
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• AARPcoreStrategic or Co-development PartnerAffiliated with AARP Network of Age-Friendly States and Communities, supporting age-friendly community initiatives.
• World Health OrganizationcoreStrategic or Co-development PartnerAffiliated through WHO Network of Age-Friendly Cities and Communities via Oneida County membership.
• Camden Life CenterminorOthersCommunity partner organization with volunteer opportunities.
• CFLRminorOthersCommunity partner organization.
• Donald J. Mitchell Department of Veterans Affairs Outpatient ClinicminorOthersVA clinic offering volunteer opportunities for veterans services.
• Greater Utica Chamber of CommerceminorOthersChamber organization providing volunteer opportunities and business connections.
• Hope HouseminorOthersCommunity organization offering volunteer opportunities.
• Jason Gwilt ApartmentsminorOthersHousing community with volunteer opportunities.
• ResQ2Feed Oneida CountyminorOthersFood rescue organization with volunteer opportunities.
• The CenterminorOthersCommunity organization with volunteer opportunities.
• Town of Verona Historical AssociationminorOthersHistorical association offering volunteer opportunities.
• Livable Communities of Oneida CountycoreStrategic or Co-development PartnerInitiative jointly led by Oneida County, Community Foundation of Herkimer and Oneida Counties, and 50 Forward Mohawk Valley to create age-friendly communities.
• Central New York Veterans Outreach CentercoreStrategic or Co-development PartnerLocal veterans organization that benefits from thrift store proceeds along with 50 Forward MV. Both organizations are local, meaning proceeds stay in the community.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AARP: National nonprofit advocacy and membership organization for adults50+. 50 Forward is an affiliate of AARP's Network of Age-Friendly States and Communities; AARP provides the umbrella brand, research, and policy framework that supports community-based peers like 50 Forward.
• National Council on Aging: National nonprofit advocating for older adults and supporting aging-services providers through grants, research, and program models. Functions as a broader umbrella and capacity-builder for community-based senior service organizations.
• Brookdale Senior Living: Largest U.S. senior living operator providing independent living, assisted living, memory care, and wellness programming. Serves an overlapping 50+ demographic with broader, residential services and significantly greater scale and resources.

Direct peers

• Saratoga Senior Center: Community-based senior center in Saratoga Springs, NY offering fitness, social, educational, and wellness programs for older adults. Operates on a similar membership and grant-funded nonprofit model serving the 50+ population in upstate New York.
• Lifespan: Rochester, NY-based nonprofit providing services and advocacy for older adults and caregivers across western New York. Comparable in its nonprofit, community-funded model and breadth of aging-services programming.
• Lifelong (formerly F.O.C.U.S. Greater Syracuse): Syracuse, NY-area nonprofit offering programs, services, and advocacy for older adults. Highly comparable geographic-adjacent peer with a similar multi-service, membership-based community model.
• YMCA of the Greater Tri-Cities: Local YMCA serving the Mohawk Valley region with fitness facilities, group classes, and community programming. Competes directly with 50 Forward for senior fitness memberships and wellness program participation in the same geography.

Regional players

• Oneida County Office for the Aging: Government agency serving Oneida County seniors with case management, transportation, and benefits navigation. Comparable service overlap but funded by public-sector appropriations rather than a membership/donation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/50ForwardParkwayCenter
• LinkedInlinkedin.com/company/50forwardmv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 50 Forward Parkway