What White Mirror does

White Mirror is a Lyon-headquartered, independent communications agency founded in 2017 that delivers integrated digital communications services — social media management, press relations, influencer marketing, paid social and Google Ads, and content creation — through four complementary pillars organized around an in-house creative studio. The studio centralizes graphic design, motion design, photography, and video production, allowing the agency to execute campaigns without external production dependencies. Its technology stack is built around multi-platform community management tooling covering Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube, plus a proprietary "Social Media Événementiel" methodology for live event coverage developed since 2019 and compliance scaffolding aligned with the French Influence Law of June 2023.

The agency serves a predominantly enterprise client base across food and hospitality (Bocuse d'Or, Groupe Valrhona, Cochonou, Justin Bridou, Sirha), luxury (Van Cleef & Arpels), healthcare and consumer health (Bayer France, Gifrer France), outdoor hospitality (Huttopia), local government (Villeurbanne), and recruitment (Rubix France), with occasional SMB engagements such as PILO and Tea Heritage. White Mirror monetizes primarily through multi-year retainer arrangements and project-based campaigns — including event coverage and influencer activations — supplemented by a "Forfaitisé" subscription model that allocates dedicated weekly or monthly creative production capacity. Its go-to-market is consultative direct sales, with the agency's own website, social channels, and case-study portfolio serving as the primary demand-generation surfaces. No external investment, funding rounds, or parent ownership are disclosed, and the firm remains founder-led by co-founder and Director General Jane Fiori.

Name

White Mirror

Legal name

White Mirror

Website

https://white-mirror.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

White Mirror is a Lyon-based independent agency founded in 2017 that provides integrated social media management, press relations, influencer marketing, paid ads, and in-house content production to enterprise clients across food, luxury, healthcare, and hospitality in France and select European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services Retainers: Ongoing agency retainer arrangements providing continuous social media management, community management, PR, and influence services. Includes regular deliverables such as content calendars, reporting, and strategic consulting.
2. Project-Based Engagements: Specific campaign implementations including event coverage, launch campaigns, content creation projects, and influencer marketing activations billed as distinct projects.
3. Forfaitisé Creative Services: Dedicated creative team allocation model where clients receive weekly or monthly creative production slots, providing predictable output and continuous creative support.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

White Mirror is a full-service communications agency providing social media management, press relations (RP), influencer marketing, and content creation services to brands and organizations. Services are delivered through an integrated in-house creative studio supporting strategy, community management, advertising campaigns, and live event coverage across multiple platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube, and traditional press.

Product overview

White Mirror is a service-based social media agency offering four complementary expertise areas: Social Media management, Press Relations (RP), Influencer Marketing, and an internal Creative Studio for content production. The agency also provides Social Ads services. All four pillars work in synergy to deliver integrated digital communication campaigns, with the Creative Studio serving as the central production hub that supports all service lines with graphic design, photography, video, and motion design capabilities. White Mirror operates primarily in France from Lyon and manages client accounts across food, hospitality, lifestyle, cultural, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy, community management, and content creation for social platforms including Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube. Includes social media audits, editorial planning, performance reporting, and algorithmic optimization for brands seeking consistent multi-platform social presence.
• Relations Presse (RP) Press relations services including media strategy, press releases, press kits, journalist outreach, and media partnerships. Targets national and regional media across sectors including economy, culture, tech, food, and tourism for organizations seeking media coverage and public perception management.
• Relations Influenceurs (Influencer Marketing) Influencer marketing campaigns including profile selection, campaign mechanics design, compliance with French Influence Law (Loi Influence 2023), content coordination, and performance measurement through KPIs such as EMV and impressions for brands seeking influencer-driven reach.
• Studio Créatif (Content Creation Studio) Internal creative studio providing graphic design, motion design, photography (with in-house studio), video production and editing, and art direction. Supports all agency services with consistent brand content production for clients.
• Social Ads & Google Ads Paid social media advertising and Google Ads management including campaign audits, audience targeting, ad creation, A/B testing, optimization, and performance analysis with KPIs tracking coverage, impressions, clicks, conversions, and ROI for clients seeking paid digital acquisition.
• Social Media Événementiel Live social media management for events including real-time content creation, stories and feed posts across multiple platforms, official photography and videography, and audience engagement during events for festival organizers and event producers.

Quantifiable outcome

• Bocuse d'Or follower growth: 85,281 to 454,151 (433% increase) from 2020 to 2023
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainsonic: French content marketing and social media agency offering integrated content strategy, creation, and distribution. Comparable mid-sized French agency serving enterprise clients with social-first content production capabilities similar to White Mirror's creative studio.
• Hopscotch: Major French public relations and communications agency offering media relations, influencer marketing, and digital communications to enterprise clients. Overlaps directly with White Mirror's press relations and influence services for French B2B and consumer brands.
• Kolsquare: French SaaS-enabled influencer marketing platform with agency services, providing campaign management and creator analytics. Operates in the same influencer marketing category as White Mirror and is used by many of the same French brand buyers.
• Eskimoz: French digital marketing agency offering SEO, paid media, social media, and content services to mid-market and enterprise clients across France and Europe. Comparable in size, service scope, and French SMB/mid-market positioning to White Mirror.
• Reech: France-based influencer marketing platform and agency that connects brands with creators and runs influence campaigns. Directly competes with White Mirror's influencer marketing service line for French brand budgets.

Broad incumbents

• Publicis France: French arm of Publicis Groupe, offering full-service advertising, PR, social media, and influencer marketing across all major French enterprise clients. Represents the dominant competitive threat to mid-size independents like White Mirror on tier-1 RFPs.
• Ekino: French digital agency (now part of SQLI Group) offering digital strategy, content production, and social media services to enterprise clients. Overlaps with White Mirror's content creation and social media management capabilities for French enterprise buyers.
• Havas Paris: Paris-based flagship of global advertising holding company Havas, offering integrated creative, media, PR, and influence services. Competes with White Mirror for major French enterprise clients but operates at vastly larger scale with broader geographic reach.
• BETC Paris: Award-winning creative agency within the Havas network based in Paris, known for integrated brand campaigns including digital and social. Comparable creative caliber but operates at larger scale and broader geographic footprint than White Mirror.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/WhiteMirror_WM
• Facebookfacebook.com/WhiteMirrorAgency
• LinkedInlinkedin.com/company/white-mirror
• Instagraminstagram.com/whitemirroragency
• TikToktiktok.com/@whitemirroragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Mirror