What Kolsquare does

Kolsquare is a Paris-headquartered B2B SaaS platform that enables brands, agencies, and NGOs to plan, execute, and measure influencer marketing campaigns end-to-end. The company's entity traces to 2011 (originally as Brand and Celebrities) and has operated under the Kolsquare brand since 2018. Its core product is an all-in-one influencer marketing platform composed of four modules: Influencer Discovery (AI-driven semantic search and filtering against a database of several million creators across 180 countries), Campaign Management (briefs, approvals, communications, and payment tracking in a unified workflow), Influencer Reporting (AI-assisted performance analytics with live, shareable dashboards), and Competitive Listening (real-time benchmarking across major European markets). Free tools including an Instagram rate estimator (KOLculator), a TikTok EMV calculator, a brand-influencer insights tool, a carbon footprint calculator, and a Chrome extension for in-browser analytics extend the top of the funnel. Underlying technology centers on multi-modal AI: Visual AI for image and video analysis, semantic text search, speech-to-text video analysis, and a proprietary KOL Credibility Score that flags fake followers and engagement anomalies.

The company monetizes through tiered SaaS subscriptions (enterprise, mid-market, and a discounted NGO tier), all billed annually and quote-based, generating recurring revenue with land-and-expand potential. Distribution combines enterprise field sales for large accounts with a self-serve, product-led motion for mid-market and SMB customers, supported by content marketing, SEO, webinars, events (including OMR), PR, and partner referrals. The customer base of approximately 2,000 brands and agencies spans 30+ countries and includes enterprise logos such as Coca-Cola, Netflix, BMW, Sephora, Lacoste, Dior, Ralph Lauren, and Carrefour across fashion/retail, beauty, automotive, entertainment, and FMCG verticals. Kolsquare holds B Corporation certification (effective March 2024) and has pursued an aggressive regional roll-up, acquiring Woomio (Nordics, 2024), Inflead (Italy, 2025), and Storyclash (DACH, January 2025), the latter bringing predictive campaign intelligence and automated creator-brand matching into the platform. In October 2024 Kolsquare was itself acquired by Team.Blue, becoming part of a European digital group spanning 60+ brands, which underpins the acquisition-led European expansion strategy.

Name

Kolsquare

Legal name

Kolsquare

Website

https://kolsquare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kolsquare is a Paris-based B2B SaaS platform that uses multi-modal AI (Visual AI, semantic search, credibility scoring) to help brands, agencies, and NGOs discover influencers, manage campaigns, and measure performance across 30+ countries and roughly 2,000 customers.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing platform
• Creator discovery software
• Campaign analytics software
• Social media intelligence
• KOL management software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Kolsquare generates revenue primarily through SaaS subscription fees. The platform offers tiered pricing based on feature access, user seats, and usage levels. Annual and multi-year contracts are available with discounted rates. The subscription model provides recurring revenue with land-and-expand potential as customer teams grow.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Kolsquare sells a B2B SaaS influencer marketing platform that combines AI-powered KOL discovery, campaign management, automated performance reporting, and competitive social listening for brands, agencies, and NGOs. The platform is supported by a suite of free standalone tools (KOLculator for Instagram, TikTok Calculator, Brand Influencer Insights, Carbon Footprint Calculator, and a Chrome Extension) that enable individual creators and marketers to estimate rates, benchmark performance, and analyse accounts without a paid license.

Product overview

Kolsquare is a European AI-powered SaaS platform for influencer marketing operating as an all-in-one platform with modular components. The core offering consists of the Kolsquare Influencer Marketing Platform combining four main modules: Influencer Discovery (AI-powered semantic search and filtering), Campaign Management (relationship and workflow management), Influencer Reporting (automated performance tracking), and Competitive Listening (social listening and benchmarking). Additional products include free tools: KOLculator for Instagram rate estimation, TikTok Calculator for EMV calculation, Brand Influencer Insights Tool for competitor monitoring, Carbon Footprint Calculator for sustainability tracking, and a Chrome Extension for in-browser analytics. The platform integrates acquired brands Woomio (Nordics), Storyclash (DACH region), and Inflead (Italy) into its ecosystem, serving approximately 2,000 brands, agencies, and public organizations across more than 30 countries on Instagram, TikTok, YouTube, Facebook, X (Twitter), and Snapchat.

Differentiator

Problem solved

Functional benefit

Products and services

• Kolsquare Influencer Marketing Platform Central SaaS platform providing strategic intelligence, compliance scoring, and scale for influencer marketing. Combines influencer discovery (Visual AI, semantic search, credibility scoring), campaign management (briefs, approvals, communications, payment tracking), AI-powered campaign reporting, and competitive social listening into a unified system serving brands, agencies, and NGOs.
• KOLculator (Instagram Calculator) Free standalone tool that estimates Instagram influencer rates, helping brands and creators calculate the cost of influencer partnerships.
• TikTok Calculator Free standalone tool that estimates the price and Earned Media Value (EMV) of TikTok influencers worldwide.
• Brand Influencer Insights Tool Free real-time tool for tracking brand mentions and monitoring competitors' performance in the influencer space.
• Carbon Footprint Calculator Free personalised calculator that measures the carbon footprint of influencer marketing campaigns, supporting sustainability and environmental impact tracking.
• Kolsquare Chrome Extension Free browser extension that delivers audience insights and influencer statistics (engagement rates and audience demographics) directly while browsing TikTok and Instagram profiles.

Quantifiable outcome

• Forrester Consulting Study: Brands recovered €483,000 using Kolsquare platform

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• StoryclashcoreStrategic or Co-development Partner · 1 January 2025Kolsquare acquired Storyclash in 2025/2026 as part of its growth strategy to expand capabilities in the influencer marketing space. Storyclash was later divested with legal advisory from Schoenherr.
• InfleadcoreStrategic or Co-development Partner · 1 January 2025Kolsquare acquired Inflead in 2025 as part of its M&A strategy to strengthen platform capabilities and expand customer base.
• Team.BlueflagshipStrategic or Co-development Partner · 1 October 2024Team.Blue acquired Kolsquare in October 2024, becoming the parent company. This strategic acquisition positions Kolsquare within Team.Blue's portfolio of digital marketing and SaaS businesses, providing resources for continued growth and product development.
• WoomiocoreStrategic or Co-development Partner · 1 January 2024Kolsquare acquired Woomio in 2024 to enhance its influencer marketing platform capabilities and expand market presence in the creator economy.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform provides cloud infrastructure hosting for the Kolsquare SaaS platform, enabling scalability, reliability, and global data residency requirements.
• Social Media Platforms (Instagram, TikTok, YouTube, Facebook, X/Twitter, Snapchat)coreTechnology or IntegrationCore platform integrations with major social media networks enabling data access, content discovery, and campaign execution across all major influencer marketing channels.
• DLA PiperminorOthersDLA Piper served as legal advisor to Kolsquare for M&A transactions including acquisitions, providing legal counsel during the deal process.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise SaaS influencer marketing platform with creator discovery, CRM, analytics and measurement. Closest direct competitor globally, especially among large brand customers.
• Traackr: Influencer marketing platform focused on discovery, brand safety, performance and campaign analytics for global enterprises. Overlaps closely with Kolsquare's enterprise value proposition.
• Aspire (formerly AspireIQ): Influencer marketing SaaS platform covering discovery, workflow, and analytics. Directly comparable offering for mid-market and enterprise brand marketers.
• Modash: Influencer discovery and analytics platform with a large global creator database. Strong overlap with Kolsquare's Visual AI-driven discovery and credibility scoring capabilities.
• Upfluence: All-in-one influencer marketing platform with discovery, campaign management, and analytics, plus e-commerce integrations. Competes with Kolsquare across SMB to enterprise.
• HypeAuditor: AI-powered influencer analytics and fraud detection platform. Directly comparable to Kolsquare's fake follower detection, audience quality, and credibility scoring features.

Broad incumbents

• Sprout Social (Tagger): Social media management suite that acquired Tagger for influencer marketing. Offers overlapping discovery and analytics as part of a broader social marketing platform.
• Influencer.com (IZEA): Long-standing influencer marketing platform combining marketplace, managed services and SaaS tooling. Comparable in influencer campaign workflow and analytics.
• Meltwater (Klear): Global media intelligence platform that acquired Klear to add influencer marketing capabilities. Broader portfolio play that overlaps with Kolsquare in social listening and influencer analytics.
• Talkwalker: Enterprise social listening and analytics platform with influencer intelligence capabilities. Overlaps with Kolsquare's competitive listening and social analytics modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kolsquare
• Facebookfacebook.com/Kolsquare
• LinkedInlinkedin.com/company/kolsquare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kolsquare