MashMetrics

What MashMetrics does

MashMetrics is a boutique analytics consultancy headquartered in San Diego that delivers data integration, custom dashboard development, marketing analytics, and data strategy services to enterprise and mid-market clients. The firm's core offering is organized around four service modules — Data Integration & Setup, Custom Reporting & Dashboards, Data Analysis & Insights, and Data Strategy & Management — supported by a proprietary four-stage Analytics Maturity Model (Ad-Hoc through Predictive) and a survey-based seven-pillar Analytics Maturity Audit launched in 2025. Underlying technology is layered: client-facing dashboards are built on Looker Studio, Tableau, and Power BI; data is housed in BigQuery, Snowflake, or Redshift; ETL/ELT is implemented via Supermetrics, Funnel.io, Fivetran, and Stitch; and integrations span GA4, Google Ads, Meta Ads, TikTok Ads, HubSpot, Salesforce, Shopify, and CDPs. MashMetrics monetizes through quote-based professional services engagements delivered by cross-functional 'Client Pods' combining analysts, engineers, and project managers, with a content-driven top-of-funnel motion via The Data Drive blog and the public-facing Analytics Maturity Audit.

The firm serves a horizontal set of verticals — gaming (Aristocrat Gaming, Snap), financial services (Snap Finance, ENT Credit Union), insurance (Embroker, Olive, Freeway Insurance), healthcare (Western Dental), retail (H-E-B), technology (Todoist), and arts/culture (Van Gogh Museum) — and is approached primarily through its website contact form with enterprise sales-led motion. MashMetrics is bootstrapped and founder-owned: Thomas Bosilevac (Founder/Head of Insights, 20+ years in analytics) and Josh Nelson (Co-Founder, transitioned out of the CEO role) lead a team of approximately 11 people as of 2024, with no institutional funding, parent company, or M&A activity disclosed. The company differentiates on domain expertise and a prescriptive 'people + process + technology' methodology rather than proprietary technology, and explicitly positions AI as a productivity tool rather than a replacement for its services.

Name

MashMetrics

Legal name

MashMetrics

Website

https://mashmetrics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MashMetrics is a San Diego-based boutique analytics consultancy that provides data integration, custom dashboard development, marketing analytics, and data strategy services to enterprise and mid-market clients across gaming, financial services, insurance, healthcare, retail, and technology verticals.

Ownership category

akta.pro rank

Product category

Analytics Consulting Services

NAICS

Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Analytics consulting
• Data integration services
• Custom dashboard development
• Marketing analytics services
• Data strategy consulting

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Analytics Consulting Services: Professional services engagement model providing data integration, custom dashboard development, data analysis, and strategy consulting. Services are tailored to client needs and delivered through cross-functional Client Pods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MashMetrics is an analytics consultancy that delivers four integrated professional service modules: Data Integration & Setup (consolidating disparate CRM, e-commerce, and marketing data sources into unified systems), Custom Reporting & Dashboards (tailored visual reporting built on Looker Studio, Tableau, and Power BI), Data Analysis & Insights (diagnostic and prescriptive analysis of connected data sources), and Data Strategy & Management (ongoing strategic consulting aligned to business goals). Engagements are delivered through cross-functional Client Pods combining analysts, data engineers, and project managers.

Product overview

MashMetrics is an analytics consultancy offering professional services designed to transform chaotic data into actionable business growth. The core offering consists of four integrated service modules: Data Integration & Setup (connecting disparate sources like CRM, e-commerce, and marketing platforms into unified systems), Custom Reporting & Dashboards (visual reporting on Looker Studio, Tableau, and Power BI), Data Analysis & Insights (diagnostic and prescriptive analysis), and Data Strategy & Management (ongoing strategic guidance). Supporting these core services are the Analytics Maturity Audit (a survey-based assessment delivering personalized recommendations) and The Data Drive (an educational resource hub). The portfolio also encompasses specialized consulting for attribution modeling, marketing mix modeling, and analytics maturity advancement across four stages from ad-hoc reporting to predictive/prescriptive analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Integration & Setup Professional service that gathers disparate data from multiple sources (CRM, e-commerce, marketing automation) and integrates them into a single, unified, clean data system. Ensures data reliability and readiness for downstream analytics. Targeted at organizations with fragmented data across multiple platforms.
• Custom Reporting & Dashboards Professional service creating tailored dashboards that highlight specific business metrics. Built on platforms like Looker Studio, Tableau, and Power BI, delivering clear visual reports for executive meetings and decision-making.
• Data Analysis & Insights Consulting service providing deep-dive analysis to uncover actionable insights from connected data sources. Identifies market opportunities, optimizes marketing campaigns, and improves customer experiences through diagnostic and strategic analysis.
• Data Strategy & Management Strategic consulting service that helps clients build and manage a data strategy aligned with business goals. Includes ongoing management, periodic reviews, and ensuring long-term data utilization for success.

Quantifiable outcome

• Enabled confident million-dollar budget and investment decisions for clients
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability5 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adswerve: Adswerve is a Google Marketing Platform and Google Cloud partner specializing in GA4, Looker, and BigQuery implementations for enterprise marketers - directly comparable to MashMetrics on stack, customer profile (CMO/analytics leaders), and consultative delivery model.
• Analytics8: Analytics8 is a data and analytics consultancy that helps organizations with data strategy, data integration, and BI implementations across Tableau, Power BI, and Snowflake - directly comparable on service portfolio, vertical breadth, and engagement-based delivery to MashMetrics.
• Blast Analytics & Marketing: Blast Analytics & Marketing is a boutique consultancy focused on Google Analytics, tag management, attribution, and custom analytics implementations for enterprise and mid-market clients - directly comparable to MashMetrics on offering mix, customer type, and boutique delivery model.
• InfoTrust: InfoTrust is a digital analytics consultancy specializing in Google Marketing Platform, GA4, tag governance, and marketing measurement for enterprise clients - directly comparable on stack focus, customer profile, and boutique consultancy model.
• Seer Interactive: Seer Interactive is a digital marketing analytics consultancy delivering GA/GA4 audits, dashboards, attribution, and SEO analytics to enterprise brands - directly comparable on service scope (analytics + dashboards + strategy), customer profile, and thought-leadership content marketing.
• Bounteous: Bounteous is a digital analytics and experience consultancy that delivers data integration, BI dashboarding, and personalization work for enterprise brands (including GA4, Adobe, and Salesforce ecosystems) - directly comparable to MashMetrics' marketing analytics and dashboarding services for similar mid-market and enterprise buyers.

Others

• Funnel.io: Funnel.io is a marketing-data ETL platform that MashMetrics itself integrates with and recommends - it is an adjacent data-infrastructure vendor rather than a competitor, but its self-serve aggregation capabilities overlap with the lower end of MashMetrics' data-integration offering.

Broad incumbents

• Accenture Song (Accenture Interactive): Accenture's marketing analytics and data practices serve global enterprise CMOs with end-to-end measurement, MMM, and BI work - a broad incumbent competing in the same enterprise analytics-buying cycle as MashMetrics but with vastly greater scale and geographic reach.
• Deloitte Digital (Deloitte Consulting): Deloitte's Analytics & Cognitive practice delivers enterprise data strategy, BI, and marketing analytics engagements at global scale - a broad incumbent that competes for the same enterprise analytics RFPs MashMetrics targets, though typically larger and full-stack.
• 3Q/DEPT: 3Q Digital (now part of DEPT) is a larger digital marketing and analytics agency delivering attribution, BI, and media analytics at greater scale than MashMetrics - a broad incumbent that competes for the same enterprise CMO analytics engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mashmetrics
• Xx.com/yasmetrics
• Facebookfacebook.com/mashmetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MashMetrics