Website Sorted

What Website Sorted does

Website Sorted is a privately-held UK web design and digital marketing agency founded in 2006 and headquartered in Bristol, with a second office in Pontypridd, Wales. The company designs and builds responsive websites, e-commerce stores, and branding for small and medium-sized businesses across more than 30 industry verticals including care homes, hospitality, accounting, construction, schools, charities, and trades. Core technology is a proprietary Content Management System (CMS) positioned as intuitive for non-technical users to self-manage text, images, and pages, paired with a proprietary e-commerce admin panel supporting stock control, promotional codes, marketplace integrations (Amazon, eBay, Square POS), and Mailchimp email automation.

The business operates a sales-led, largely direct-to-SMB go-to-market with both in-person and virtual consultations, an interactive self-service website cost calculator, and free quote forms. Revenue is generated through one-time project fees across a tiered package structure (£899 to £2,799 for website packages; £2,399 to £3,599 for e-commerce add-ons), supplemented by annual recurring hosting, maintenance, training, and support subscriptions, plus a £50-£250 customer referral program. The team is small (1-10 employees) with named team members Jack Kinnerly and Neil Kinnerly; no external funding, parent company, acquisitions, or institutional investors are disclosed.

The company has launched 600+ websites for 400+ clients since founding, holds a 4.9 Google rating, and is celebrating 20 years in business. Its product surface has gradually expanded beyond web design into Google Ads/PPC management, SEO, branding/logo design, content creation, and Microsoft 365 setup services. There is no disclosed AI/ML capability, no patents, no certifications, and no M&A history; the company appears to be an organically grown, founder-led regional agency competing primarily on customer service, sector breadth, and post-launch support relationships rather than on proprietary technology scale or capital intensity.

Name

Website Sorted

Legal name

Website Sorted

Website

https://websitesorted.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Website Sorted is a UK-based web design and digital marketing agency founded in 2006, building responsive websites, e-commerce stores, and branding on a proprietary CMS for 400+ small and medium-sized businesses across 30+ verticals from offices in Bristol and Pontypridd.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Web design services
• Ecommerce solutions
• Digital marketing services
• Website development agency
• Responsive web design

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Website Design & Development Services: One-time project-based fees for bespoke website design and development services, ranging from basic brochure sites to sophisticated e-commerce solutions. Packages include Startup (£899), Advanced (£1299), Professional (£1499), Premium (£1799), Premium Plus (£2349), and Membership (£2799).
2. E-Commerce Website Packages: One-time fees for e-commerce solutions: E-Commerce 100 (£2399), E-Commerce 2500, and Unlimited E-Commerce (£3599). These can be added to any website package.
3. Annual Hosting, Maintenance, Training & Support: Follow-up annual fees for hosting, maintenance, training, and support services after initial website build. Payment terms: 50% advance, 25% when built, 25% on completion.
4. Referral Program Commissions: Commission fees paid to existing customers who refer new business, ranging from £50 to £250 depending on service type delivered to the referred client.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Website Sorted is a Bristol, UK-based web design agency founded in 2006 that designs and builds bespoke websites, e-commerce platforms, and provides digital marketing services for small and medium-sized businesses. The firm has developed its own proprietary content management system (CMS) and delivers tailored website solutions across multiple industry sectors. The company combines design, development, hosting, and ongoing support as integrated service offerings.

Product overview

Website Sorted operates as a web design agency offering a comprehensive suite of digital services. Their core offering consists of six website design packages (Startup through Membership, priced £899-£2,799) providing responsive website design, development, and hosting. The platform includes a proprietary Content Management System (CMS) enabling clients to manage their own content. E-commerce capabilities are offered as add-on modules across three tiers (Ecommerce 100, 2500, and Unlimited at £2,399-£3,599) featuring stock control, promotional codes, and marketplace integrations. Additional services include Digital Marketing/SEO, Google Ads/PPC management, Branding & Logo Design, Content Creation, and Microsoft 365 setup. Payment options include upfront and monthly payment plans. The company operates from Bristol and Pontypridd offices serving clients across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Website Design
• E-commerce Website Solutions
• Digital Marketing Services
• Website Hosting & Maintenance

Quantifiable outcome

• 600+ websites launched since 2006
• +2 more outcomes

Named customers20 records

Segments10 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hostinger: Web hosting provider with an integrated website builder and AI site generator. Targets price-sensitive SMBs that Website Sorted also serves.
• Squarespace: Premium DIY website builder aimed at creatives and small businesses. Competes with Website Sorted for design-conscious SMBs who may choose a template-based site over a paid bespoke build.
• GoDaddy: Domain registrar and web hosting company that also offers done-for-you web design services. Targets the same SMB segment with bundled hosting, design, and marketing.
• Shopify: Leading e-commerce platform. Website Sorted's e-commerce packages (£2,399–£3,599) compete against merchants choosing Shopify's subscription-based DIY storefront.
• IONOS (1&1): European hosting and SMB web services provider with bundled website builder, hosting, and marketing tools. Competes for the same UK and European SMB customer base.
• Wix.com: DIY website builder serving the same SMB market with a self-serve platform. Website Sorted's bespoke design services compete head-on with Wix's free/paid builder for SMB customers who would otherwise pay an agency.

Regional players

• Studio Mashbo: UK-based digital agency offering web design, branding, and e-commerce. Comparable small-to-mid UK agency competing in the same regional SMB segment.
• Yell: UK-based digital marketing and web services provider (formerly Yellow Pages). Serves the same UK SMB customer base with websites, SEO, and digital advertising.

Others

• Fiverr: Global freelance marketplace for design and web development services. Competes on price and speed for SMBs seeking one-off web design work rather than a local agency engagement.

Emerging players

• Webflow: Visual web design platform with a CMS, increasingly used by agencies and SMBs. Represents a more design-forward, modern alternative to Website Sorted's bespoke service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/websitesorted

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Website Sorted