Avenue of the Arts

What Avenue of the Arts does

Avenue of the Arts Costa Mesa is a 238-room luxury boutique hotel operating as part of Marriott International's Tribute Portfolio collection. The property sits on a 3-acre lakeside site in Costa Mesa's Theatre and Arts District, directly across from Segerstrom Center for the Arts and within walking distance of South Coast Plaza. Originally a Wyndham property, it joined Starwood's Tribute Portfolio in spring 2016 and underwent a comprehensive multi-million dollar renovation that produced the current arts-inspired room product (Traditional and Deluxe rooms, Junior and Executive Suites, accessible accommodations) with hardwood floors, granite bathrooms, and lake-view terraces. The hotel is owned by Wincome Group, an international real estate company, and operated under Wincome Hospitality; the legal entity is Rosanna, Incorporated, domiciled in California.

The hotel generates revenue from four streams: guest room rentals, food and beverage (the on-site AAA Three-Diamond Silver Trumpet Restaurant and Bar plus 24-hour room service), meetings and events (seven flexible rooms totaling 6,800 square feet, including a 3,400+ sq ft Grand Ballroom), and weddings and celebrations (lakeside ceremonies, opulent ballrooms, and the Garden Retreat). Distribution runs through Marriott's global reservation system and Marriott Bonvoy loyalty program, the hotel's own booking engine, phone reservations, and third-party OTAs. GTM is sales-led, supported by an in-house sales and marketing team handling corporate, group, and wedding inquiries, complemented by digital channels, tourism partnerships (Visit Anaheim, Travel Costa Mesa), and community sponsorships including Segerstrom Center for the Arts and CHOC Children's Hospital.

The hotel serves three primary customer segments: business travelers (drawn by airport proximity, the airport shuttle, and meeting facilities), leisure travelers (cultural tourism, shopping at South Coast Plaza, beach and Disneyland visits), and wedding/social event couples. Its only AAA Four-Diamond designation in Costa Mesa, Marriott Hotel of the Year awards in 2017 and 2018, The Knot Best of Weddings Hall of Fame, and the 2024 Condé Nast Traveler Reader's Choice Award define its competitive positioning. The property has no disclosed AI/ML capabilities, no public financials, and operates as a single-asset private business with 51-100 employees.

Name

Avenue of the Arts

Legal name

Rosanna, Incorporated

Website

https://avenueoftheartshotel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Avenue of the Arts is a 238-room luxury boutique hotel in Costa Mesa, California, operated under Marriott's Tribute Portfolio by Wincome Hospitality. It serves business and leisure travelers, weddings, and corporate events, and is the only AAA Four-Diamond hotel in the city.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury boutique hotel
• Hotel accommodations
• Wedding venues
• Meeting event spaces
• Fine dining restaurant

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Revenue: 238-room luxury hotel offering traditional rooms, suites, and accessible accommodations. Primary revenue stream from room bookings across leisure, business, and group travelers.
2. Food & Beverage: Silver Trumpet Restaurant and Bar offers lakeside dining with contemporary California cuisine. Open for breakfast, lunch, dinner, happy hour and weekend brunch. Room service available 24 hours.
3. Meetings & Events: Seven flexible meeting rooms totaling 6,800 square feet including Executive Boardroom (seats 15) and Grand Ballroom (3,400+ sq ft, accommodates 250 banquet guests). Revenue from venue rental and catering services.
4. Weddings & Celebrations: Full-service wedding venue with opulent ballrooms, waterfront views, lakeside ceremonies, and experienced wedding planners. Catering and event services revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Avenue of the Arts Costa Mesa operates a 238-room luxury boutique hotel under Marriott's Tribute Portfolio, offering Traditional, Deluxe, Junior Suite, and Executive Suite accommodations with lakeside views. The property generates revenue through room rentals, the on-site Silver Trumpet Restaurant and Bar, and 6,800 square feet of meeting and wedding event space, supported by amenities such as an outdoor pool, fitness center, airport shuttle, and Marriott Bonvoy loyalty integration.

Product overview

Avenue of the Arts Costa Mesa is a 238-room luxury boutique hotel operating as part of Marriott's Tribute Portfolio. The property offers a unified hospitality experience centered on its arts-inspired accommodations, which range from Traditional King and Queen rooms (340 sq ft) to Deluxe rooms with lake views and suites (Junior Suite at 430 sq ft, Executive Suite at 700 sq ft). All room types feature hardwood flooring, granite bathrooms, flat-screen TVs, and mini-bars. The hotel's primary amenities include Silver Trumpet Restaurant and Bar (AAA Three-Diamond rated), an outdoor lakeside pool and hot tub, fitness center, and dog-friendly accommodations with a VIP Package. The property generates revenue through room rentals, food and beverage service, and event venues for meetings, weddings, and celebrations featuring 6,800 square feet of meeting space including a 3,400+ sq ft Grand Ballroom. Guests can book various packages including Romantic Escapes, Discover Costa Mesa, Season of Style, Bed & Beach, and Stay for Breakfast. The hotel participates in Marriott Bonvoy loyalty program and offers complimentary airport shuttle to John Wayne Airport (SNA), located 2.5 miles away.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Trumpet Restaurant and Bar: The hotel's signature on-site restaurant offering contemporary California cuisine with lakeside dining views, awarded AAA Three-Diamonds.

Products and services

• Avenue of the Arts Costa Mesa Hotel A 238-room luxury boutique hotel and part of Marriott's Tribute Portfolio, offering lakeside accommodations, dining, and event venues for leisure, business, and wedding guests in the heart of Orange County.
• Traditional King Room

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Segerstrom Center for the ArtscoreStrategic or Co-development Partner · 5 August 2020Hotel donated $52,000 to support Center at Home online virtual programming during COVID-19 pandemic. Hotel is located directly across the street. Many patrons enjoy pre- and post-performance dining at Silver Trumpet. The hotel has been lead underwriter for Broadway shows including HAMILTON. Long-standing relationship as ideal spot for Center patrons.
• Marriott International / Tribute PortfolioflagshipStrategic or Co-development Partner · 1 April 2016Starwood's 10th brand and second collection of independent hotels. Tribute Portfolio allows owners of distinct properties to maintain independent spirit while benefiting from Starwood's powerful distribution, loyalty and sales platforms. Hotel underwent multi-million dollar upgrade as part of joining the brand.
• CHOC Children's HospitalminorGTM or Marketing PartnerCharitable partnership through LATE CHOC-OUT Package - donating a portion of room rate to support CHOC Children's Hospital mission to nurture, advance and protect the health and well-being of children.
• Visit AnaheimminorGTM or Marketing PartnerTourism partnership for destination marketing. Hotel listed as partner property for visitors to Anaheim area attractions.
• Travel Costa MesaminorGTM or Marketing PartnerOfficial tourism partner of Costa Mesa Convention & Visitors Bureau. Promoted as part of 'City of the Arts' destination marketing.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Montage Laguna Beach: Luxury Forbes five-star coastal resort in Laguna Beach — operates at a higher price tier but defines the competitive set for high-end weddings and group business in OC.
• The Resort at Pelican Hill: Iconic luxury resort in Newport Coast with extensive spa and event facilities — captures the same high-end OC leisure, destination-wedding, and corporate retreat demand at the upper end of the same market.
• Ritz-Carlton, Laguna Niguel: Flagship luxury blufftop resort on the OC coast — competes for the same affluent leisure traveler and group business, with significantly larger scale and amenitized beach positioning.

Direct peers

• Hotel Emma (San Antonio): Fellow Marriott Tribute Portfolio property — comparable independent-luxury positioning with strong F&B and event verticals, providing a direct comp for Tribute brand economics and ADR.
• The Liberty Hotel (Boston): Iconic Marriott Tribute Portfolio conversion with arts/cultural heritage, lakeside-style amenities, and similar upscale independent boutique brand profile.
• Balboa Bay Resort: Luxury full-service resort in Newport Beach, Orange County — comparable size, upscale independent positioning, and corporate/leisure mix serving the same OC coastal and business travel demand.
• Island Hotel Newport Beach: Upscale full-service hotel near Fashion Island/Newport Beach serving Orange County corporate and leisure travelers with similar F&B, meeting, and event-driven revenue model.
• Hyatt Regency Huntington Beach Resort and Spa: Large full-service resort in coastal Orange County with comparable meetings/weddings mix and leisure+corporate demand base in the same SoCal market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aoacostamesa
• Facebookfacebook.com/aoacostamesa
• Instagraminstagram.com/avenueoftheartshotel
• LinkedInlinkedin.com/company/avenue-of-the-arts-costa-mesa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue of the Arts