What Waterleaf Interiors does

Waterleaf Interiors is a full-service residential interior design firm founded in 2006 and headquartered in Manhattan Beach, California. The firm was established by co-founders Jill and Suzanne, who bring complementary backgrounds from fashion (Jill ran her own clothing line for 13 years) and luxury retail (Suzanne began her career at Ralph Lauren). The firm serves high-net-worth residential clients across multiple luxury markets including South Bay, Carmel, Newport Beach, Scottsdale, and Maui, offering end-to-end design services spanning ground-up construction, remodels, and full-service design and decor, from architectural planning through final styling.

The firm operates a small, specialized team of approximately 13 members including 8-9 designers, a controller, an e-commerce/digital marketing lead, and administrative staff. Revenue is generated through project-based fees for design services, with a one-page portfolio of roughly 13 documented high-end residential projects. The firm also operates Waterleaf Home, a physical retail store and e-commerce site (waterleafhome.com) selling curated home goods, vintage pieces, and the GloBar organic skincare line launched by designer Jill Mitchell in 2021. The go-to-market is direct inquiry via phone or email, with marketing driven by social media (Instagram, Pinterest, Facebook), word-of-mouth referrals, and earned media coverage in publications such as Elle Decor, Sunset Magazine, Apartment Therapy, and House Digest.

Name

Waterleaf Interiors

Legal name

Waterleaf Interiors

Website

https://waterleafinteriors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterleaf Interiors is a full-service residential interior design firm founded in 2006, serving high-net-worth clients across luxury markets in California, Hawaii, and Arizona with end-to-end design, remodel, and decor services. The firm also operates a retail store and e-commerce shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Full-service residential interior design including ground-up constructions, remodels, and full-service design and decor. Services span from architectural planning and construction to final styling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Waterleaf Interiors is a full-service residential interior design firm offering end-to-end design services including space planning, furniture and material selection, custom finishes, and renovation oversight for private homes. The firm also operates the Waterleaf Home retail store for home furnishings and decor, and sells an organic skincare line called GloBar.

Product overview

Waterleaf Interiors operates as a full-service interior design firm offering design services for residential projects including ground-up constructions, remodels, and full-service design and decor. The company is structured with two main offerings: Waterleaf Interiors Design Services (core design services) and Waterleaf Home (a separate retail store). The Waterleaf Home store carries a curated selection of vintage pieces, designer bedding, modern coastal furniture, art, and accessories, and also retails the GloBar organic skincare line launched by team member Jill Mitchell. Projects span relaxed coastal homes to sophisticated contemporary spaces.

Differentiator

Problem solved

Functional benefit

Brands

• GloBar: A line of organic face and body oils inspired by Jill Mitchell's pharmacist father, available at Waterleaf Home. Launched in 2021.

Products and services

• Residential Interior Design Services End-to-end interior design services for homeowners, covering space planning, furniture selection, custom finishes, material sourcing, and renovation oversight across primary residences and second homes.
• Waterleaf Home Retail Store A physical retail store offering home furnishings, accessories, and decor curated by the Waterleaf Interiors design team, available to clients and walk-in customers.
• GloBar Organic Skincare Organic face and body oil line launched as a complementary product offering by the Waterleaf Interiors founders.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio McGee: Founded by Shea McGee, Studio McGee is a leading full-service interior design firm serving HNW residential clients with a strong brand, the McGee & Co. retail/e-commerce arm, and broad national press. Closely comparable to Waterleaf in target customer, full-service model, and retail extension strategy.
• Amber Interiors: Founded by Amber Lewis in Los Angeles, Amber Interiors is a luxury residential design firm with a California coastal aesthetic, a Shoppe retail line, and national press presence. The closest geographic and stylistic peer to Waterleaf's portfolio.
• House of Jade Interiors: Salt Lake City-based luxury residential design firm serving HNW clients nationwide with full-service design and a product line. Comparable in service model, client demographic, and brand-led positioning.
• Marie Flanigan Interiors: Houston-based full-service residential interior design firm serving HNW clients with a classical and timeless aesthetic. Comparable in service scope, project scale, and editorial recognition.
• Maestri Studio: Dallas-based luxury residential design firm with full-service offering and a published portfolio of high-end contemporary projects. Directly comparable in service model and target client.
• Dina Bandman Interiors: San Francisco-based luxury interior design firm specializing in full-service residential design for HNW clients. Comparable in service scope, project scale, and editorial presence.
• Brooke Wagner Design: Newport Beach-based luxury residential design firm with a coastal California aesthetic similar to Waterleaf's portfolio. Comparable in style, Southern California geography, and HNW client demographic.
• Hendley: Austin-based design studio serving HNW residential clients with a full-service approach and an interiors product line. Comparable in service model, brand-driven positioning, and channel extension.

Emerging players

• Havenly: Online interior design platform that connects consumers with designers for virtual projects with lower price points. Represents a digitally-enabled alternative that could pressure traditional boutique firms on price and accessibility over time.

Others

• Jenni Kayne: California-based lifestyle brand with home goods, apparel, and retail stores. Adjacent in aesthetic and retail expansion into home, but not a direct design services competitor; relevant for cross-brand retail expansion patterns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100050961596101
• Instagraminstagram.com/waterleafinteriors
• Pinterestpinterest.com/waterleafdesign
• LinkedInlinkedin.com/company/waterleafinteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterleaf Interiors