TRASER Software
TRASER Software (Kiel, Germany) builds a Microsoft Dynamics 365 Business Central-based ERP and dealer management platform for agricultural machinery, construction machinery, and forklift dealers across Europe, covering trade, service, rental, and used-equipment workflows. Now a wholly-owned subsidiary of Aptean since January 1, 2025.
- Company typePrivate
- Founded2014
- HeadquartersKiel, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TRASER Software does
TRASER Software GmbH is a German vertical-market software company founded in 2014 and headquartered in Kiel, Germany. The company develops and sells a fully integrated digital platform, built on Microsoft Dynamics 365 Business Central, that addresses the end-to-end operational needs of dealers of agricultural machinery, construction machinery, and forklifts/material handling equipment across Europe. Its product suite comprises Aptean Equipment DMS for dealer/workshop/service management, Aptean Rental for rental fleet operations, Aptean Equipment Core for financial accounting, MaschinenParkOnline (MPO) for used-machinery marketplace and trade-in workflows, the AppCentral unified platform layer, plus mobile applications (Aptean Mobile Service, Aptean Mobile Rent) for field operations. According to the company, more than 4,500 users at over 300 customer locations in Europe run on TRASER's software, with named customers including John Deere dealers, Lankhorst Nord, Heinrich Grotemeier, GVS Agrar, rentem, Fricke Landmaschinen, BRUNS Landmaschinen, and Friedrich Niemann.
The business model is anchored on subscription-based SaaS licensing of the Microsoft Dynamics 365 stack with industry-specific modules, supplemented by recurring software maintenance/support and project-based professional services (implementation, customization, consulting). Go-to-market is driven by direct enterprise field sales via regional account managers, combined with an international partner network (including a customer/partner team in Romania) and an internal consulting/implementation practice that runs a 6-month junior consultant trainee program. Pricing is quote-based and tailored to dealer size and module scope; over 110 specialists with combined industry and software expertise support delivery.
On January 1, 2025, TRASER was acquired by Aptean — an international industry-specific software provider headquartered in Alpharetta, Georgia — and now operates as a wholly-owned subsidiary while retaining its TRASER/Aptean co-branded product portfolio and leadership under Co-CEO Hauke Lamb and Managing Director Brad Debold.
TRASER Software firmographics
Firmographics- Name
- TRASER Software
- Legal name
- TRASER Software GmbH
- Website
- https://traser-software.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TRASER Software (Kiel, Germany) builds a Microsoft Dynamics 365 Business Central-based ERP and dealer management platform for agricultural machinery, construction machinery, and forklift dealers across Europe, covering trade, service, rental, and used-equipment workflows. Now a wholly-owned subsidiary of Aptean since January 1, 2025.
- Ownership category
- akta.pro rank
TRASER Software industry classification
Industry- Product category
- Dealer Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where TRASER Software is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
TRASER Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses & Subscriptions: ERP software licensing based on Microsoft Dynamics 365 Business Central with industry-specific modules. Multiple license versions for different product tiers (DMS, Rental, Core).
- Software as a Service (SaaS): Cloud-based deployment with subscription billing for software usage.
- Software Maintenance & Support: Standard software maintenance services with updates and technical support.
- Professional Services: Implementation, customization, consulting and project management services for software deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ERP solutions with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels13 records
TRASER Software product offering
Product offeringCore offering
TRASER Software provides a completely digital platform built on Microsoft Dynamics 365 Business Central for agricultural machinery, construction machinery, and material handling equipment dealers. The platform covers the three core dealer processes of TRADE, SERVICE, and RENTAL, including dealer management, financial accounting, rental fleet management, mobile field service, and an online marketplace for used machinery (MaschinenParkOnline). Since January 2025, the company operates as a wholly-owned subsidiary of Aptean.
Product overview
TRASER Software provides a completely digital platform built on Microsoft technology (Dynamics 365 Business Central) for the agricultural machinery, construction machinery, and material handling equipment dealer industry. The product portfolio consists of Aptean Equipment DMS for dealer management and service operations, Aptean Mobile Service for field service mobility, Aptean Rental for rental fleet management, Aptean Mobile Rent for mobile rental access, MaschinenParkOnline (MPO) for used machinery online marketplaces and trade-in management, and Aptean Equipment Core for financial accounting and core ERP functions. These products cover the three core areas of TRADE, SERVICE, and RENTAL for equipment dealers. The company also operates AppCentral, an AI-powered unified platform that consolidates all Aptean solutions. Add-ons and interfaces further extend functionality. TRASER serves over 4,500 users at more than 300 locations across Europe. The company was acquired by Aptean in January 2025.
Differentiator
Problem solved
Functional benefit
Brands
- MaschinenParkOnline: Platform for used machinery listings and marketplace integration for dealers.
Products and services
- Aptean Equipment DMS
Companies that use TRASER Software
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
TRASER Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature7 records
TRASER Software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApteanflagshipAcquisition completed January 1, 2025. TRASER Software GmbH is now officially part of Aptean, an international provider of industry-specific software headquartered in Alpharetta, Georgia. The acquisition expands Aptean's market by integrating TRASER's solutions specifically tailored for the agricultural and construction machinery sectors. 'This significantly strengthens our company and takes TRASER to the next level.' - Hauke Lamb, Co-CEO of TRASER.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TRASER Software competitors and assessment
Company assessmentDirect peers
- Epicor: Epicor provides vertical ERP and dealer management solutions for distributors, manufacturers, and equipment-oriented service businesses. It directly competes with TRASER for mid-market equipment dealers looking to consolidate ERP, service, and rental functionality on a single platform.
- Procede Software: Procede Software provides dealer management software for heavy-duty truck, construction, and agricultural equipment dealers in North America. It is a direct vertical peer to TRASER's Equipment DMS in the heavy equipment dealer space.
- CDK Global Heavy Equipment: CDK Global's Heavy Equipment division provides dealer management systems for construction, agricultural, and industrial equipment dealers. It is one of the most direct DMS competitors to TRASER, particularly for North American dealers.
- SERTI: SERTI is a France-based vendor of dealer management software for construction, agricultural, and material handling equipment dealers across Europe. It is one of the closest direct competitors to TRASER's Equipment DMS and Rental product line in the European dealer vertical.
Others
- GRANIT PARTS: GRANIT PARTS is a major European parts catalog and supplier for agricultural, construction, and material handling equipment, and is a partner of TRASER via a dedicated interface app. It is a complementary ecosystem participant rather than a direct competitor.
Broad incumbents
- Trimble Agriculture: Trimble Agriculture provides precision farming and farm management software used by dealers and growers worldwide. As a broad incumbent in agricultural software, it overlaps with parts of TRASER's workflow scope through its dealer channel and farm management tooling.
- IFS: IFS provides enterprise software for asset-heavy industries including construction, rental, and field service management. While broader than TRASER, IFS overlaps on rental fleet and service management functionality and competes for large equipment dealers and OEMs seeking enterprise-grade suites.
- Infor: Infor delivers industry-specific cloud ERP suites including Infor Distribution and Infor CloudSuite Industrial, which target equipment distributors and service organizations. It is a broad incumbent that competes with TRASER for mid-to-large equipment dealer accounts.
Emerging players
- 365FarmNet: 365FarmNet is a European farm and machinery management platform from DKE-Data, supporting documentation, fleet, and machinery sharing workflows. It is an emerging player adjacent to TRASER's agricultural dealer customer base, competing for digital workflows with end farmers.
- Agvance: Agvance offers ERP, agronomy, and accounting software for agribusinesses including cooperatives, retailers, and input dealers. It is an emerging vertical player with partial overlap to TRASER's agricultural machinery dealer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
TRASER Software social profiles
Digital presenceTRASER Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRASER Software leadership team
Management profileNumber of profiles
Profiles6 records
TRASER Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRASER Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRASER Software
What does TRASER Software do?
TRASER Software provides a completely digital platform built on Microsoft Dynamics 365 Business Central for agricultural machinery, construction machinery, and material handling equipment dealers. The platform covers the three core dealer processes of TRADE, SERVICE, and RENTAL, including dealer management, financial accounting, rental fleet management, mobile field service, and an online marketplace for used machinery (MaschinenParkOnline). Since January 2025, the company operates as a wholly-owned subsidiary of Aptean.
Is TRASER Software a public or private company?
TRASER Software is a private company. It is classified as corporate owned and is currently operating.
When was TRASER Software founded?
TRASER Software was founded in 2014. It employs 51 to 100 people.
Where is TRASER Software based?
TRASER Software is headquartered in Kiel, Germany, in the Europe region.
How does TRASER Software make money?
Four revenue lines are on record. Software Licenses & Subscriptions are the primary driver. The others are software as a Service (SaaS), software Maintenance & Support and professional Services.
Who are TRASER Software's main competitors?
Direct peers on record are Epicor, Procede Software, CDK Global Heavy Equipment and SERTI. GRANIT PARTS is listed as an others. Broad incumbents are Trimble Agriculture, IFS and Infor. Emerging players are 365FarmNet and Agvance.
Does TRASER Software have an API?
No public API is recorded for TRASER Software.
What industry is TRASER Software in?
TRASER Software's product category is Dealer Management Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5132 and its SIC code is 7370.