e-Track
e-Track is a Birmingham, UK-based manufacturer of RFID electronic key management systems and cloud software, serving automotive, police, healthcare, logistics, and property customers across the UK and US with 1,000+ deployed systems tracking 100,000+ keys daily.
- Company typePrivate
- Founded2019
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What e-Track does
e-Track is a UK-based designer, manufacturer, and seller of intelligent electronic key management systems, founded in 2019 by Adam Smith and headquartered in Rowley Regis, Birmingham. The company's core offering combines RFID-enabled electronic key cabinets (Core Range e20–e200, High Secure Range, and Mini Range) manufactured in-house from 1.5–3mm high-grade mild steel with a cloud-hosted web software platform, touchscreen interfaces, biometric readers, and an open REST API for integrations. An expanding ecosystem of connected products includes the e-Drop self-service key handover system, RFID Checkpoints, the Transport Yard System (e-Dock), and the WIP Tracker workflow module, with Enterprise-tier software adding machine-learning-driven predictive analytics and anomaly detection.
The business operates a sales-led, direct go-to-market model complemented by a Partner and Referral Scheme, targeting enterprise and mid-market customers across automotive retail, police, healthcare, transport and logistics, property management, hospitality, and other sectors. Revenue is generated through hardware sales (entry-level systems from ~£2,000–£3,000; enterprise systems £5,000–£15,000+), cloud software subscriptions (Standard and Enterprise tiers), service packages, professional installation and training, and flexible financing from £199/month. The company has deployed 1,000+ systems across 350+ organisations tracking 100,000+ keys daily, holds 7 UK patents, and has invested over £4 million in R&D between 2020 and 2025. It holds ISO 9001:2015, BS 7984, Cyber Essentials, Made in Britain, Allianz insurance approval for its high-secure range, and CE/EMC/FCC certifications. A wholly-owned US subsidiary (e-Track, Inc.) was established in 2023 to support North American expansion.
e-Track firmographics
Firmographics- Name
- e-Track
- Legal name
- E Track Limited
- Website
- https://e-track.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- e-Track is a Birmingham, UK-based manufacturer of RFID electronic key management systems and cloud software, serving automotive, police, healthcare, logistics, and property customers across the UK and US with 1,000+ deployed systems tracking 100,000+ keys daily.
- Ownership category
- akta.pro rank
e-Track industry classification
Industry- Product category
- Electronic Key Management Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Automotive/Garage & Gate Access Control (Smart Garage Door, Driveway Gates) (HSAHAEAJ)
- akta.pro secondary industries
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Smart Locks & Access Control Retail (CRACAGAD)
Keywords
Where e-Track is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
e-Track business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Electronic Key Cabinet Hardware Sales: Sale of physical key management hardware including Core Range cabinets (e20, e40, e60, e100, e200), High Secure Range, e-Drop, Checkpoints, and Transport Yard Systems. Hardware is manufactured in Birmingham, UK. Pricing varies by capacity and security level; entry-level systems from approximately £2,000–£3,000, enterprise solutions from £5,000–£15,000+.
- Web Software Subscriptions (Standard and Enterprise): Cloud-hosted software subscriptions for remote management, reporting, user configuration, and multi-site visibility. Two tiers: Standard (real-time key/asset data, user permissions, reports, multi-site control) and Enterprise (adds machine learning, automated notifications, enhanced dashboards, and additional modules). Software is updated continuously with monthly feature releases.
- Service Packages: Service packages offering warranty, maintenance, support, and training. Options include Standard and Enterprise tiers. Enterprise includes 24/7 support, dedicated account manager, proactive monitoring, management reporting, and bespoke SLA.
- Professional Installation and Training: Professional installation by trained engineers, on-site training for customer teams, and integration with existing access control or fleet management systems.
- Financing and Flexible Purchase Plans: Flexible purchase plans and financing options from £199/month to match customer budgets. Includes hire options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level key cabinet with cloud software for small teams managing 20–50 keys |
| One time/ perpetual license | Pay-as-you-go | Enterprise solution for large organisations with 200+ keys across multiple locations |
| Subscription | Monthly | Flexible financing option for all system tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
e-Track product offering
Product offeringCore offering
e-Track designs, manufactures, and sells intelligent electronic key management systems consisting of RFID-equipped key cabinets paired with cloud-hosted web software. Cabinets are built in Birmingham, UK from high-grade mild steel with biometric, PIN, and RFID access, and are managed through a cloud platform providing real-time key visibility, audit trails, multi-site control, and integrations with dealership, access control, and fleet management systems.
Product overview
e-Track designs and manufactures intelligent electronic key management systems built in Birmingham, combining hardware products with cloud-hosted software. The core product portfolio includes Electronic Key Cabinets (Core Range, High Secure Range, and Mini Range), the e-Drop System for self-service key handovers, Checkpoints for workflow tracking, and Transport Yard Systems for dock operations. These hardware products are managed through e-Track's Web Software platform (available in Standard and Enterprise tiers) and Touchscreen Software interface. Add-on modules for Enterprise include WIP Tracker, AI-driven insights, vehicle circulation, and custom return questions. The company also provides service packages covering installation, training, and ongoing support. The ecosystem is connected via an open REST API supporting custom integrations with dealership management systems, access control, and fleet management platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Key Cabinets Hardware units for securely storing, tracking, and controlling access to physical keys with RFID key tags and complete audit trails. Includes Core Range (e20, e40, e60, e100, e200), High Secure Range, and Mini Range (e30). Targeted at automotive dealerships, police forces, healthcare, hospitality, and property management organisations.
- e-Drop System Self-service electronic concierge system providing 24/7 secure key and asset handovers with fully tracked deposit and collection functionality and complete audit trail. Designed for organisations needing round-the-clock key transfer without staff involvement.
- Checkpoints RFID-based tracking system that tracks keys and assets through every stage of a workflow, providing real-time status updates and traceability via checkpoint scanning.
- Transport Yard System
Quantifiable outcome
- Find any key in under 30 seconds
- +6 more outcomes
Companies that use e-Track
Customer profileNamed customers28 records
Segments10 records
Ideal customer profiles5 records
e-Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature11 records
e-Track partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, foundational and minor.
- EverardcoreEverard is an automotive dealership partner of e-Track, representing a modern solution for UK dealership key management. The partnership was formalised in a blog post announcing the collaboration in January 2026.
- KeyTrackerfoundationalKeyTracker was the former employer of e-Track founder Adam Smith and is listed as a key relationship in the company's history. e-Track was born from Adam's extensive experience at KeyTracker in the key management industry, where he gained expertise and was trusted to deliver critical projects including the Scottish Prison Service installation.
- Big Motoring WorldfoundationalBig Motoring World (one of the UK's largest independent car dealers with over 1,500 staff and 10,000 vehicles) served as e-Track's stress-test partner during early development, allowing the company to validate its solution in a fast-paced, high-pressure automotive environment. e-Track has since deployed 91 cabinets across their 14 sites.
- Scottish Prison ServicefoundationalThe critical project for the Scottish Prison Service, undertaken by Adam Smith while at KeyTracker, was the founding inspiration for e-Track. In custodial environments, a missing key is a serious security incident, and this project demonstrated the critical importance of reliable key management.
- Key Tracker (Partner Installer)minorKey Tracker is an e-Track partner that handled the installation at Stansted BMW, providing post-sale support and installation services. The partner is credited as providing amazing support following the sale.
- AWS (Amazon Web Services)coree-Track Web Software is hosted on AWS infrastructure with multiple regional locations including the UK, EU, and the US. AWS provides the cloud hosting foundation for e-Track's cloud-hosted platform with proactive monitoring, continuous deployment, and issue detection.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
e-Track competitors and assessment
Company assessmentDirect peers
- Traka (ASSA ABLOY): UK-headquartered electronic key management specialist now owned by ASSA ABLOY. Direct competitor offering intelligent key cabinets and asset management software with significant global reach across enterprise, government, and automotive segments.
- Morse Watchmans: US-based manufacturer of electronic key management and asset control systems, including the popular KeyWatcher series. Direct competitor serving similar verticals (corrections, healthcare, automotive, government) with comparable RFID-based cabinet technology.
- Deister Electronic: German manufacturer of RFID-based key management systems (e.g., proSafe) and electronic locker solutions. Direct peer in product technology, with broader presence in industrial and enterprise key/asset management across Europe.
- KeyTracker: UK-based direct competitor designing and manufacturing electronic key management cabinets. Closely comparable to e-Track in product category, customer segments (police, automotive, healthcare), and technology stack. Notably, e-Track founder Adam Smith is a KeyTracker alumnus.
- Real Time Networks (RTN): Canadian provider of key management and asset control solutions (KeyTracer, AssetTracer) for government, law enforcement, and enterprise customers. Direct competitor with comparable RFID-based tracking and audit trail functionality.
- Key Control Systems (KCS): US-based supplier of electronic key management systems including the KeyBank and KeyBank Touch product lines. Direct peer serving automotive dealerships, government, and property management customers with comparable cabinet-and-software offerings.
- Creone (LOQIT): Swedish manufacturer of electronic key management and asset control cabinets (LOQIT brand) serving European automotive, healthcare, and logistics customers. Direct peer with comparable RFID-cabinet technology and SaaS-style management software.
Broad incumbents
- ASSA ABLOY: Global leader in access solutions and parent of Traka. Broad incumbent offering electronic key management as part of a much wider portfolio of locks, access control, and door solutions across commercial and institutional markets.
- Stanley Security (Securitas): Global security services and solutions provider offering electronic key management as part of its broader integrated security portfolio. Adjacent competitor for enterprise and government procurement decisions.
Emerging players
- Camlock Systems: UK-based specialist in key management cabinets and electronic key tracking solutions serving automotive dealerships, fleet operators, and property managers. Smaller niche competitor with overlapping product offering but more limited geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
e-Track social profiles
Digital presencee-Track compliance and trust
Trust signalCompliance9 records
e-Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-Track leadership team
Management profileNumber of profiles
Profiles4 records
e-Track subsidiaries and ownership
Company hierarchySubsidiaries1 record
e-Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-Track
What does e-Track do?
e-Track designs, manufactures, and sells intelligent electronic key management systems consisting of RFID-equipped key cabinets paired with cloud-hosted web software. Cabinets are built in Birmingham, UK from high-grade mild steel with biometric, PIN, and RFID access, and are managed through a cloud platform providing real-time key visibility, audit trails, multi-site control, and integrations with dealership, access control, and fleet management systems.
Is e-Track a public or private company?
e-Track is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was e-Track founded?
e-Track was founded in 2019. It employs 11 to 50 people.
Where is e-Track based?
e-Track is headquartered in Birmingham, United Kingdom, in the Europe region.
How does e-Track make money?
Five revenue lines are on record. Electronic Key Cabinet Hardware Sales are the primary driver. The others are web Software Subscriptions (Standard and Enterprise), service Packages, professional Installation and Training and financing and Flexible Purchase Plans.
Who are e-Track's main competitors?
Direct peers on record are Traka (ASSA ABLOY), Morse Watchmans, Deister Electronic, KeyTracker, Real Time Networks (RTN), Key Control Systems (KCS) and Creone (LOQIT). Broad incumbents are ASSA ABLOY and Stanley Security (Securitas). Camlock Systems is listed as an emerging player.
Does e-Track have an API?
Yes. e-Track offers an open REST API that enables integration between external systems and e-Track asset management, including creating, updating, and removing assets and users. The API is fully documented and supports webhooks as a method to update external systems based on events happening within the e-Track system. They can integrate with fleet and dealership management systems, access control, and booking systems. Development support is available and the software development team can create custom integrations upon request.
What industry is e-Track in?
e-Track's product category is Electronic Key Management Systems. Its primary akta.pro industry code is HSAHAEAJ, Automotive/Garage & Gate Access Control (Smart Garage Door, Driveway Gates), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 33451 and its SIC code is 3600.