What Viebrockhaus does

Viebrockhaus AG is a family-owned German massivhaus (solid masonry) home builder founded around 1950 and headquartered in Harsefeld, Lower Saxony, currently led by co-CEOs Lars and Dirk Viebrock. The company designs, plans, and delivers turnkey Stein-auf-Stein single-family homes, villas, townhouses, bungalows, duplexes, two-family homes, and modular Power Townhouse multi-unit products, organized into three series (Selection, MyStyle, Complete) that map to tiers of smart-home integration. All homes are built to the BEG Effizienzhaus 40 standard, are QNG-compliant, and ship with photovoltaic, heat-pump, and KNX/Somfy/DoorBird smart-home technology as standard or optional components; the company also markets a 10-year warranty, a Festpreis (fixed-price) guarantee, and a 3–4 month construction timeline that underpins its differentiation.

Name

Viebrockhaus

Legal name

Viebrockhaus AG

Website

https://viebrockhaus.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Harsefeld

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Turnkey Massivhaus Sales: Viebrockhaus generates revenue through the sale of custom, turnkey (schlüsselfertig) masonry homes built to customer specifications. Revenue is recognized as a one-time transaction per house sold, with the total price fixed under a Festpreis (fixed price) guarantee. The company coordinates all trades and manages the full construction process from planning to key handover.
2. Multi-Family / Power Townhouse Sales: Sale of multi-unit housing products (Power Townhouse) to building communities (Bauherrengemeinschaften), investors, and social housing providers. Each Power Townhouse comprises multiple residential units (approximately 51 to 96 sqm each) sold as individual units or to investors for rental. Revenue is recognized per unit, with volume pricing possible for larger building community projects.
3. Real Estate Development Services: The company also provides property development (Projektentwicklung) services including land acquisition, project planning, and multi-family house construction advisory. Revenue from this stream includes consulting and coordination fees for multi-family house projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Viebrockhaus designs, builds, and delivers turnkey (schlüsselfertig) massivhäuser — stone-on-stone masonry single-family homes, villas, townhouses, bungalows, and modular Power Townhouses — for private homeowners, building communities, and investors across Germany. Each home is built to the BEG Effizienzhaus 40 standard with QNG compliance, includes integrated smart-home, photovoltaic, and heat-pump technology, and is delivered under a guaranteed fixed-price contract with a 10-year warranty. The company operates a full "Rundum-Sorglos" service covering land search, financing support, permits, construction, and key handover.

Product overview

Viebrockhaus is a German family-owned company with over 70 years of experience building massivhaus (stone-on-stone) homes. The product portfolio includes various house types: Einfamilienhäuser (single-family homes) such as Maxime 300 and Maxime XL; Villen & Stadthäuser (villas and townhouses) including Edition 800 II and Edition 900 II; Bungalows for barrier-free living; Doppelhäuser (semi-detached) and Zweifamilienhäuser (two-family homes); and Power Townhouse for building communities. Houses are organized into three series: Selection (entry-level with KNX smart home), MyStyle (with Smart-Home-Plus package including Somfy integration), and Complete (premium with full smart home automation). All homes meet BEG Effizienzhaus 40 standard, include Photovoltaik and heat pump technology, and are delivered turnkey at a fixed price with 10-year warranty. The company also offers a comprehensive Rundum-Sorglos-Service covering property search, financing, and construction coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Selection: One of three house series product lines featuring KNX-based Smart-Home package with wired KNX installation
• MyStyle
• Complete
• Power Townhouse
• SmartCity
• ViebrockhausWelt

Products and services

• Maxime 300 Bestseller single-family masonry home featuring 145 m² of living space with a 45° saddle roof, marketed as offering the best ratio of size and performance for private families.
• Maxime XL Generous single-family masonry home with modern living comfort, innovative building technology, flexible extension packages, and an optional guest apartment (Einliegerwohnung).
• Edition 800 II Villa/townhouse model with symmetric design inspired by historical villa architecture, featuring 192 m² of living space, a pitched roof, and KNX-based smart-home integration.
• Power Townhouse Modular terraced-house product targeting building communities and investors, comprising multiple residential units (each ~51–96 m²) that can be combined and customised, optionally with integrated photovoltaic roof systems.
• Bungalows Single-story accessible masonry homes offering barrier-free, spacious living on one level for elderly buyers, people with disabilities, and families seeking step-free design.
• Selection House Series Entry-level house series featuring a wired KNX basic package for individually configured smart-home applications, electric shutters with intelligent weather-sensor control, and fibre/CAT-7 hybrid outlets.
• MyStyle House Series Mid-tier house series featuring the Smart-Home-Plus package with intelligent lighting control, window-opening detectors, and ready-to-connect media cabling for three selectable rooms.
• Complete House Series Premium house series with Smart-Home-Paket including Somfy Tahoma smart-home centre, electric shutters with intelligent sun control via sun sensor, and empty conduit installation for future media cabling.
• Rundum-Sorglos Service Comprehensive turnkey service covering property/land search, financing support, building applications and soil surveys, construction execution, and coordination of all trades for on-time key handover — eliminating third-party intermediaries in the customer journey.
• Property & Multi-Family Project Development Real-estate development services including land acquisition, project planning, and advisory for multi-family housing (Mehrfamilienhaus) projects sold to building communities, investors, and social-housing providers.

Quantifiable outcome

• Construction time of 3-4 months for standard house models (compared to industry averages of 6-12 months)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• FC St. PaulicoreGTM or Marketing Partner · 16 August 2025Viebrockhaus is the official 'Kiezkönig' (Premium) partner of FC St. Pauli, one of Germany's most distinctive Bundesliga football clubs. The partnership, initially spanning two seasons from 2025, is built on shared values of sustainability, diversity, solidarity, and anti-racism. Activations include LED perimeter advertising and cam carpet branding at Millerntor stadium, family training camps (Rabaukencamps), fan community events, charitable donations (Kiezhelden initiative), and shared social responsibility campaigns. The partnership provides significant brand visibility in Hamburg and northern Germany while aligning the construction brand with the club's authentic, community-focused identity.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanse Haus: German turnkey massivhaus/prefab builder with comparable product lines, energy-efficiency positioning, and nationwide sales office network.
• Heinz von Heiden: Large German massivhaus provider offering turnkey single-family, multi-family, and commercial buildings with comparable energy-efficiency standards and nationwide Musterhauspark distribution.
• Living Haus: German massivhaus builder (part of Bien-Zenker group) offering turnkey homes with comparable customer journey, financing partnerships, and energy-efficiency features.
• SchwörerHaus: German massivhaus and prefabricated home builder with comparable energy-efficiency focus, fixed-price turnkey offerings, and multi-decade operational history.
• Town & Country Haus: Germany's largest franchise-style massivhaus builder offering standardized turnkey homes at broad price points, including subsidies-supporting energy standards. Competes on price and franchise reach.
• Kampa: German premium massivhaus builder with strong energy-efficiency and sustainability positioning, including Effizienzhaus standards and smart home integration.
• RENSCH-HAUS: Family-owned German massivhaus builder with comparable turnkey offerings, energy-efficient construction, and direct-to-consumer distribution model.
• WeberHaus: One of Germany's largest and most established prefab/massivhaus builders with comparable turnkey single-family home offerings, strong brand recognition, and energy-efficiency focus. Direct competitor in the German residential construction market.
• Bien-Zenker: Major German massivhaus and Fertighaus builder offering turnkey single-family and multi-family homes with comparable customization, smart home integration, and fixed-price guarantees.
• FingerHaus: Family-owned German massivhaus builder with multiple product lines, energy-efficient construction, and similar sales-led distribution through model house parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/user/ViebrockhausAG
• Facebookfacebook.com/Viebrockhaus
• LinkedInde.linkedin.com/company/viebrockhaus-ag
• Instagraminstagram.com/viebrockhaus
• Pinterestpinterest.de/viebrockhaus
• TikToktiktok.com/@viebrockhaus
• Xx.com/viebrockhaus_ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viebrockhaus