Circle of Trust

What Circle of Trust does

Circle of Trust is a Dutch specialty apparel brand founded in 2005 and headquartered in Amstelveen, the Netherlands. The company sells fashion items — anchored by a comprehensive denim assortment and extended into tops, blouses, sweaters, dresses, jackets, and accessories — for women, men, and girls through three named sub-brands (Dames, Heren, and Meisjes). Geographically, the brand serves consumers in the Netherlands and Belgium with free shipping and Dutch-language merchandising.

The commercial engine is a Magento-based direct-to-consumer e-commerce platform at circleoftrust.nl, supplemented by three additional channels: a B2B wholesale portal (circleoftrust.itsperfect.it) for retail partners, a single physical Concept Store in Amsterdam that doubles as a brand-experience and lifestyle-curation node, and external third-party retailers accessed via a store-locator page. The DTC site supports iDEAL, Riverty, credit card, and PayPal payments and offers same-day shipping for orders placed before 16:00 on weekdays. Marketing is conducted through Instagram (@circleoftrust_official), Facebook (@circleoftrustjeans), email newsletter (with a 10% first-order incentive), and on-site content such as denim fit guides that catalog fifteen-plus women's fits. Pricing sits in the €35-€130 average-unit-retail range, with frequent seasonal promotions offering 30-50% discounts. A Responsible Choice Program — a sustainability-curated sub-line built around responsibly sourced materials — overlays the core assortment to address environmental positioning.

Circle of Trust is a privately held, independent operator with no disclosed parent company, no institutional investors, no funding rounds, and no public ticker. It employs between 11 and 50 people, operates with no mobile application of its own (sales occur via the web storefront), and integrates with standard third-party tools for analytics, fraud/bot mitigation, and consent management (Cookiebot, Cloudflare Turnstile, Google reCAPTCHA, Hotjar, Microsoft Clarity). The company description in source data explicitly distinguishes this Dutch apparel entity from a separate Manchester-based technology startup sharing the same name.

Name

Circle of Trust

Legal name

Circle of Trust

Website

https://circleoftrust.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Circle of Trust is a Dutch fashion brand founded in 2005 selling denim-led apparel for women, men, and girls via a Magento-based DTC webshop, a B2B wholesale portal, and a physical Concept Store in Amsterdam, serving consumers in the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Consumer Sales: The primary revenue stream is direct-to-consumer sales through the company's Dutch e-commerce webshop at www.circleoftrust.nl, selling clothing and denim products to end consumers in the Netherlands and Belgium.
2. B2B/Wholesale: Revenue from wholesale distribution to retail partners through the B2B portal (circleoftrust.itsperfect.it), selling to retailers who then resell to end consumers.
3. Retail Store Sales: Revenue from the Concept Store in Amsterdam, a physical retail location where customers can purchase products directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Circle of Trust is a Dutch fashion brand that designs, retails, and wholesales denim-led ready-to-wear collections for women, men, and girls. The brand sells jeans in numerous fits (Skinny, Slim, Straight, Flared, Wide, Boyfriend, Loose, High Waist) plus complementary apparel (tops, blouses, sweaters, dresses, jackets, accessories) through its own e-commerce webshop, a B2B wholesale portal for retailers, and a physical Concept Store in Amsterdam, serving customers in the Netherlands and Belgium.

Product overview

Circle of Trust is a Dutch fashion brand (Circle Of Trust official webshop) offering clothing and accessories for women, men, and girls. The product portfolio centers on denim with comprehensive jeans collections featuring multiple fits (Skinny, Slim, Straight, Flared, Wide, Boyfriend, Loose), complemented by tops, blouses, sweaters, dresses, skirts, jackets, and accessories. The brand operates both an e-commerce platform and a Concept Store in Amsterdam, supported by a Responsible Choice Program for sustainable fashion.

Differentiator

Problem solved

Functional benefit

Brands

• Dames (Women's): Complete collections for women including jeans, shirts, tops, blouses, sweaters, vests, blazers, dresses, skirts, jumpsuits, shorts, jackets, accessories, and pants
• Heren (Men's)
• Girls
• Responsible Choice Program

Products and services

• Circle of Trust Official Webshop Dutch e-commerce platform for the Circle of Trust fashion brand, selling clothing and accessories for women, men, and girls with online purchasing, free shipping in NL/BE, and same-day shipping for orders placed before 16:00 on weekdays.
• Women's Collection (Dames) Complete women's collection including jeans (15+ named fits such as Skinny, Slim, Straight, Flared, Wide, Boyfriend, Mom, High Waist), blouses, tops, sweaters, cardigans, vests, blazers, jackets, dresses, skirts, jumpsuits, shorts, pants, and accessories.
• Men's Collection (Heren) Men's apparel including jeans in Regular Fit, Slim Fit, Skinny Fit, and Loose Fit styles with various washes, plus shirts, tops, sweaters, vests, jackets, shorts, pants, and accessories.
• Girls' Collection (Meisjes) Girls' apparel including shirts, tops, sweaters, vests, dresses, skirts, shorts, jeans, pants, jackets, jumpsuits, and accessories.
• Responsible Choice Program
• Concept Store Amsterdam Physical retail store in Amsterdam where customers can discover and purchase the full Circle of Trust collection and curated lifestyle products in person.
• Circle of Trust B2B Wholesale Portal Wholesale ordering portal enabling retail partners and resellers in the Netherlands and Belgium to purchase Circle of Trust denim and apparel inventory for resale to their own customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vanilia: Dutch women's fashion brand selling via DTC e-commerce and physical stores in the Netherlands. Comparable on customer base, price band, and Dutch omni-channel retail approach.
• Suitable: Dutch multi-brand fashion retailer curating contemporary women's and men's labels. Comparable touchpoint as a Benelux omni-channel apparel seller serving the same end customer.
• Scotch & Soda: Dutch contemporary fashion brand with multi-channel DTC, wholesale, and physical retail across Europe. Closely comparable in target customer (women/men contemporary apparel), price band, and Benelux+international GTM.
• Humanoid: Dutch contemporary apparel brand with DTC, wholesale, and own stores. Comparable as a Netherlands-based mid-market fashion label with multi-channel retail and women's-led assortment.
• Kings of Indigo (K.O.I.): Amsterdam-based denim and apparel brand with a sustainability focus and DTC plus wholesale distribution. Closely comparable as a Dutch denim specialist operating an explicit responsible/sustainable program.
• Only & Sons: Danish men's and women's apparel brand with broad European wholesale and DTC reach. Comparable multi-channel contemporary fashion brand serving adjacent price points to Circle of Trust.
• Second Female: Danish contemporary women's apparel brand with European wholesale and DTC operations. Comparable mid-market women's fashion positioning and multi-channel go-to-market.
• King Louie: Dutch women's apparel brand operating wholesale and DTC from the Netherlands, focused on feminine, vintage-inspired collections. Comparable mid-market positioning and Benelux-centric distribution.

Broad incumbents

• G-Star RAW: Larger Dutch-origin denim-led apparel brand with global DTC and wholesale presence. Directly comparable as a Dutch denim specialist but at materially greater scale and international reach.
• By Malene Birger: Established Danish contemporary women's fashion brand with global wholesale and DTC. Comparable in target customer and contemporary apparel positioning, though at a higher price tier and larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/circleoftrustconceptstore
• Instagraminstagram.com/circleoftrust_official
• LinkedInlinkedin.com/company/circleoftrust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle of Trust