Scotch & Soda
Scotch & Soda is a Dutch fashion brand founded in 1985 that designs, markets, and retails apparel and accessories for men, women, and children via DTC e-commerce and global physical retail, owned by Bluestar Alliance since 2023.
- Company typePrivate
- Founded1985
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Scotch & Soda does
Scotch & Soda is a Dutch fashion brand founded in 1985 in Amsterdam that designs, markets, and retails apparel and accessories for men, women, and children. Its product portfolio spans ready-to-wear (essentials, denim, shirts, blouses, outerwear, swimwear, blazers, sweaters, hoodies, co-ords), accessories (hats, bags, fragrance, scarves, socks, underwear), and footwear, with notable cultural collaborations including Basquiat capsules, Royal Delft, a 40th Anniversary Capsule, and the Let It Rain Amsterdam 750th collection. The brand's core operating technology is an RFID inventory tracking system covering 10 million SKUs, enabling omnichannel fulfillment and waste reduction across its DTC e-commerce store (scotchandsoda.com) and global physical retail footprint.
Scotch & Soda operates a direct-to-consumer business model with individual product pricing (e.g., $68–$158 per item), free shipping over $175, and promotional discounts applied at checkout. Revenue is generated primarily through DTC e-commerce and physical retail, with additional growth through licensing and brand-extension partnerships — most notably the exclusive footwear partnership with Ground Up International, which will launch new shoe lines across all demographics in early 2027. The brand is currently owned by S&S Brand Holdings LLC under Bluestar Alliance (a New York-based brand management firm), with B. Riley Financial holding an equity interest acquired in 2023; the website is operated by United Legwear & Apparel Co. as seller of record. Headcount is reported at 1,001–5,000 employees, with global retail distribution described as expanding under Bluestar Alliance's ownership.
Scotch & Soda firmographics
Firmographics- Name
- Scotch & Soda
- Legal name
- S&S Brand Holdings LLC
- Website
- https://www.scotch-soda.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Scotch & Soda is a Dutch fashion brand founded in 1985 that designs, markets, and retails apparel and accessories for men, women, and children via DTC e-commerce and global physical retail, owned by Bluestar Alliance since 2023.
- Ownership category
- akta.pro rank
Where Scotch & Soda is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Scotch & Soda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Apparel and Accessories Retail: Scotch & Soda generates revenue through direct-to-consumer sales of clothing, footwear, and accessories via e-commerce and retail stores. Products are sold at individual price points with free shipping on orders over $175.
- Licensing and Brand Extensions: The brand extends its intellectual property through licensing agreements such as the Ground Up International footwear partnership, building out product categories while retaining brand control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Scotch & Soda product offering
Product offeringCore offering
Scotch & Soda designs, markets, and retails its own label of men's, women's, and kids' ready-to-wear apparel, accessories, footwear, and fragrances through a global network of physical stores and a direct e-commerce site. The brand also releases limited-edition capsule collections in collaboration with cultural and heritage partners such as the Basquiat estate, Royal Delft, and city anniversary programs.
Product overview
Scotch & Soda is a fashion retailer offering a unified portfolio of men's, women's, and kids' clothing and accessories. The product lineup centers on core ready-to-wear collections spanning denim, casual essentials, formal occasion wear, outerwear, swimwear, and accessories including fragrance, hats, bags, and footwear. The brand differentiated through limited-edition collaborations including the Scotch & Soda x Basquiat capsule, Scotch & Soda x Royal Delft partnership, and the 40th Anniversary Capsule, as well as city-themed collections like the Let It Rain Amsterdam 750th anniversary line. Scotch & Soda is owned by S&S Brand Holdings LLC under Blue Star Alliance, with operations managed by United Legwear & Apparel Co.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing & Accessories Design-led men's ready-to-wear apparel, footwear, and accessories sold under the Scotch & Soda label for individual male consumers via the brand's e-commerce site and physical stores.
- Women's Clothing & Accessories
- Kids' Clothing
- Scotch & Soda x Basquiat Capsule Collection Limited-edition collaboration capsule featuring apparel and accessories designed in partnership with the Basquiat estate, sold to brand-conscious individual consumers via Scotch & Soda direct and retail channels.
- Scotch & Soda x Royal Delft Collaboration
- The 40th Anniversary Capsule
- Let It Rain - 750 Years of Amsterdam Capsule
Quantifiable outcome
- RFID tracking of 10 million inventory items enabling omnichannel fulfillment and waste reduction
Companies that use Scotch & Soda
Customer profileSegments3 records
Ideal customer profiles4 records
Scotch & Soda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scotch & Soda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ground Up InternationalcoreGround Up International partnered with Scotch & Soda as exclusive footwear partner, representing an expansion from kids shoes licensing to direct brand partnerships. Ground Up will be responsible for building up the brand's footwear category while the brand retains control over distribution strategy and retail positioning. New shoe lines will hit retail stores in early 2027.
- Bluestar AlliancecoreBluestar Alliance acquired Scotch & Soda as part of a larger acquisition of the Dutch fashion brand. B. Riley Financial acquired an equity interest as part of this transaction. Bluestar continues operating the brand and expanding its retail distribution as part of its brand investment portfolio strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Scotch & Soda competitors and assessment
Company assessmentDirect peers
- Maje: French contemporary women's-focused fashion brand with growing men's category, operating in similar price band and DTC-plus-flagship retail model as Scotch & Soda.
- Sandro: French contemporary fashion label offering men's and women's ready-to-wear and accessories in the accessible-luxury segment, with comparable global flagship retail strategy.
- G-Star RAW: Dutch-origin fashion brand headquartered in Amsterdam with global retail distribution and comparable mid-premium denim and casual apparel positioning. Closest direct peer given shared Dutch heritage and similar price-to-quality positioning.
- AllSaints: UK-based mid-premium fashion brand operating global physical retail and DTC e-commerce across men's and women's apparel, accessories and footwear — directly comparable in price band, channel mix and target customer.
- Reiss: British contemporary fashion retailer offering men's and women's apparel and accessories in the same accessible-luxury segment, with strong DTC e-commerce and selective global retail presence.
- Superdry: Global mid-market fashion brand with men's, women's and accessories ranges sold through DTC e-commerce and physical stores at similar price points to Scotch & Soda.
- Ted Baker: British heritage fashion brand selling menswear, womenswear and accessories globally through DTC and retail — comparable mid-premium positioning and brand-led product strategy.
- Massimo Dutti: Inditex-owned mid-premium fashion brand selling men's, women's and limited kids' lines globally through DTC e-commerce and large physical store footprint — comparable in product breadth and channel strategy.
Broad incumbents
- Tommy Hilfiger: Global heritage American fashion brand with broader portfolio spanning men's, women's, kids and accessories at comparable mid-premium price points — serves as a larger incumbent benchmark in the same segment.
- Calvin Klein: PVH-owned global lifestyle fashion brand operating across apparel, accessories and fragrance in the same accessible-premium segment — broader incumbent reference for category coverage and licensing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Scotch & Soda social profiles
Digital presenceScotch & Soda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scotch & Soda leadership team
Management profileNumber of profiles
Profiles5 records
Scotch & Soda funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scotch & Soda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scotch & Soda
What does Scotch & Soda do?
Scotch & Soda designs, markets, and retails its own label of men's, women's, and kids' ready-to-wear apparel, accessories, footwear, and fragrances through a global network of physical stores and a direct e-commerce site. The brand also releases limited-edition capsule collections in collaboration with cultural and heritage partners such as the Basquiat estate, Royal Delft, and city anniversary programs.
Is Scotch & Soda a public or private company?
Scotch & Soda is a private company. It is classified as corporate owned and is currently operating.
When was Scotch & Soda founded?
Scotch & Soda was founded in 1985. It employs 1,001 to 5,000 people.
Where is Scotch & Soda based?
Scotch & Soda is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Scotch & Soda make money?
Two revenue lines are on record. Apparel and Accessories Retail is the primary driver. The others are licensing and Brand Extensions.
Who are Scotch & Soda's main competitors?
Direct peers on record are Maje, Sandro, G-Star RAW, AllSaints, Reiss, Superdry, Ted Baker and Massimo Dutti. Broad incumbents are Tommy Hilfiger and Calvin Klein.
Does Scotch & Soda have an API?
No public API is recorded for Scotch & Soda.