What 7days Performance does

7days Performance is a UK-based, private for-profit company founded in 2018 that operates a consumer-facing prize competition service. Its core product allows individuals to enter draws to win high-end cars at entry prices starting from 79p per ticket, with winners announced live on the company's Facebook page regardless of whether a given competition has sold out. The company commits to no rollovers or extensions, using this guaranteed-winner policy as a fairness and transparency mechanism to differentiate in the UK prize competition market.

The company operates a single unified product offering with no disclosed app, API, or third-party integrations. The technology surface is a self-serve website where consumers purchase entries directly; winner selection is broadcast via Facebook Live, which simultaneously functions as the marketing channel, the trust-verification mechanism, and a low-cost distribution channel. George Sapey is the founder and company director. Headcount is reported at 11-50 employees.

The business model is a high-volume, low-ticket consumer model: revenue is generated per entry sold, with average revenue per user necessarily small given the 79p price floor. No enterprise customers, B2B contracts, partnerships, awards, patents, funding rounds, or geographic expansion beyond the UK are disclosed. There are no operating geographies, subsidiaries, parent company, or ownership details available in the source data.

Name

7days Performance

Website

https://7daysperformance.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

7days Performance is a UK-based, private company founded in 2018 that runs online prize competitions where consumers can enter to win high-end cars from 79p per ticket. Winners are announced live on Facebook regardless of competition sellout, targeting individual UK consumers seeking affordable chance-based entertainment.

Ownership category

akta.pro rank

Product category

Prize Competitions

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Prize competitions
• Car competitions
• Online prize draws
• Low-entry competitions
• Guaranteed winner draws

Headquarters

HQ city

Attleborough

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

7days Performance runs paid online prize competitions where customers enter for as little as 79p to win a high-end car or other high-value prize. The company guarantees a winner is drawn and announced live on Facebook irrespective of whether the competition sells out, with no rollovers or extensions.

Product overview

7days Performance operates a single unified product offering — a car prize competition service where customers pay as little as 79p per entry to win a dream car. The company guarantees that winners are announced live on Facebook regardless of whether the competition sells out, with no rollovers or extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Prize Competitions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Others

• ThePrizeFinder: UK competition aggregator and listings platform. Adjacent comparison given overlapping consumer (prize-competition entrants) but operates a discovery rather than operator model.

Direct peers

• Raffall: Online raffle and prize-competition platform hosting prize draws across multiple verticals. Comparable online competition-entry model with live draws.
• BOTB (Best of the Bot): UK-based car prize competition operator running weekly dream-car giveaways with live draws. Closest direct competitor to 7days Performance given overlapping product (car competitions), geography, and live-draw mechanic.
• Omaze UK: UK arm of the global Omaze prize-draw platform running house, car and cash-prize competitions. Direct peer given identical entry-based competition model, live draw format, and UK consumer target.
• Dream Car Giveaway: UK car-prize competition operator running ticket-entry draws for high-end vehicles. Highly comparable on product (cars), entry mechanics, and live draw model.

Regional players

• Supercar Experiences: UK-based operator running supercar prize competitions and driving experience giveaways. Comparable product and geography with focus on a more enthusiast-oriented segment.

Broad incumbents

• Virgin Experience Days: Established UK gift-experience retailer offering experience days, driving experiences and prize-style products. Broader portfolio incumbent with overlapping consumer and prize-pool model.

Emerging players

• My UK Competitions: Aggregator and operator of UK-based prize competitions across multiple prize categories. Comparable consumer-facing competition model with broader prize mix than 7days Performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7days Performance