Name

Huebner

Legal name

ANTON HÜBNER GmbH & Co KG

Website

https://huebner-vital.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Natural Health Products & Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Natural & Clean Fragrance (CRABADAG)

Keywords

• Dietary supplements
• Natural health products
• Herbal remedies
• Cosmetic skincare products
• Silica gel supplements

Headquarters

HQ city

Ehekirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Health Products: Direct-to-consumer sales of health products including traditional medicines, dietary supplements, cosmetics, and medical devices through own e-commerce platform and retail partners. Revenue generated from product sales across categories including immune support, sleep/relaxation, beauty, digestion, and vitality.
2. B2B Distribution: Wholesale distribution to Reformhäuser (health food stores), BIO-Märkte (organic markets), Drogeriemärkte (drugstores), and international partners in approximately 40 countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Huebner manufactures and sells natural health products including dietary supplements, traditional herbal medicines, cosmetics, and medical devices derived from plant extracts, silicium gel, vitamins, and minerals. Products are sold direct-to-consumer via its own online shop and through health food stores, organic markets, and drugstores in Germany and ~40 countries.

Product overview

Huebner (hübner®) is a German health products company founded in 1936 in Ehrenkirchen, Germany, operating under ANTON HÜBNER GmbH & Co KG. The company offers a diverse portfolio of traditional medicines, dietary supplements (Nahrungsergänzungsmittel), cosmetics (Kosmetika), and medical devices (Medizinprodukte), primarily derived from natural ingredients inspired by Black Forest traditions. The core product lines include: silicium/kieselsäure gel-based beauty supplements (Haut Haare Nägel + Bindegewebe line) with clinically proven hair thickening effects; the arthoro joint health range (Hagebutte Direkt BIO, Glucosamin Multi Komplex, Grünlippmuschel, L-Prolin Direkt); immune and cold relief products (Bronchial-Sirup, Erkältungszeit-Bad, Kräuter Hustenbonbons BIO, Ingwer Bonbons BIO); inner calm and sleep supplements (Baldrian Tropfen, Lavendel Tropfen, Gut Einschlafen, Guter Schlaf, Gute Laune); vitamin and mineral supplements (Vitamin D3/D3K2/D3 Vegan, Vitamin B12, Eisen Vital, Magnesium Kompakt, Multi-Mineral series, Biotin intensiv); beauty and personal care products (Aloe Vera gel/creams/lotions, Hair Repair line, Nagel Aufbau Serum); oral care products (Zahncreme series); digestive health (Magen-Darm Gel, Bitter Tropfen, Fenchel-Anis-Kümmel Tropfen); Donath® whole fruit product line (Heidelbeere, Cranberry, Mango, Sanddorn, Granatapfel) for nutrition; and Silphion® BIO alcohol-free herbal apértifs. The company distributes through Reformhäuser (health food stores), BIO markets, drugstores (Drogeriemärkte) in Germany and partners in nearly 40 countries worldwide, as a company of the Dermapharm Group.

Differentiator

Problem solved

Functional benefit

Brands

• Donath®: Brand for fruit-based products including Vollfrucht (whole fruit) offerings such as Donath® BIO Vollfrucht Heidelbeere, Cranberry, Sanddorn, and Mango.
• Silphion®
• Tannenblut®

Products and services

• hübner® Shilajit Kompakt Premium Shilajit dietary supplement sourced from high-altitude Himalayan regions, containing fulvic acids and minerals, strictly tested for quality. For health-conscious consumers seeking vitality support.
• hübner® Haut Haare Nägel + Bindegewebe Traditional medicinal product with silicium gel (Kieselsäure-Gel) for skin, hair, nails and connective tissue health. Vegan, purely mineral, free from gluten, lactose, yeast, preservatives and stabilizers. For consumers seeking beauty support from within.
• hübner® Lavendel Tropfen BIO natural drops containing lavender essence for relaxation and inner calm, suitable for children from 4 years, alcohol-free. For consumers seeking stress relief and relaxation.
• hübner® Baldrian Tropfen Valerian root extract drops for natural relaxation and sleep support, BIO certified and alcohol-free. For consumers with sleep and stress needs.
• hübner® arthoro Range (Hagebutte Direkt BIO, Glucosamin Multi Komplex, Grünlippmuschel, L-Prolin Direkt) Joint and bone health supplement line including rosehip, glucosamine complex, green-lipped mussel, and L-proline products for musculoskeletal support. For consumers maintaining active lifestyles.
• hübner® Guter Schlaf / Gut Einschlafen / Good Night Sleep support supplements containing melatonin, vitamin B6, valerian, passion flower, gold poppy, and poppy extract for natural sleep onset and nighttime relaxation.
• hübner® Bronchial-Sirup Traditional herbal bronchial syrup (Tannenblut brand) for respiratory tract support during colds. For consumers with cold and respiratory needs.
• hübner® HaarGlück Hair supplement with zinc, biotin, copper, Venus hair and silicium supporting strong hair and reducing normal hair loss. Free from gluten, lactose and sugar.
• hübner® Vitamin D3K2 Tropfen Vitamin D3 and K2 drops for healthy bones, normal blood clotting and immune support. Vegetarian, free from gluten, lactose and fructose.
• hübner® Schwarzkümmel-Öl Black cumin oil in BIO quality made from Egyptian seeds, used as a seasoning oil. Gluten-free, lactose-free and vegan from controlled organic farming.
• hübner® Aloe Vera Range (Gel, Tagescreme, Nachtcreme, Bodylotion, Skin Repair Komplex, Saft Bio) Aloe vera-based cosmetic and personal care line including gels, day/night creams, body lotion, skin repair complex and internal juice for skin hydration and care.
• hübner® Zahncreme Range (Parodontose-Schutz, mild, Karies-Schutz) Toothpaste line offering periodontal protection, mild formulas for sensitive teeth, and caries protection. Classified as medical devices.
• hübner® Kollagen Komplex Direkt 5-combination collagen supplement with collagen peptides, silicium gel, hyaluronic acid, vitamin C and copper for skin elasticity.
• hübner® Eisen Vital / Iron VITAL Iron supplements with vitamin C, folic acid and B vitamins for energy metabolism support.
• hübner Silphion® BIO / Silphion® blanc BIO Natural alcohol-free BIO herbal apéritif based on blackcurrant (BIO) or elderflower (blanc BIO) combined with 16 herbs and natural vitamin C from acerola. Vegan, free from gluten and lactose; one serving provides 50% of daily vitamin C.
• Donath® Vollfrucht Range (Heidelbeere, Cranberry, Mango, Sanddorn, Granatapfel) Whole fruit (Vollfrucht) products milling all edible fruit parts (skin, flesh, juice, seeds) to preserve fiber and bioactive compounds. Vegan, alcohol-free, gluten- and lactose-free; many BIO certified.
• hübner® Magen-Darm Gel Gastrointestinal gel supplement for digestive health support. For consumers with digestive complaints.
• hübner® Lippenherpes-Gel Lip herpes gel medical device product for treatment of cold sores.

Quantifiable outcome

• 13% increase in hair thickness in 6 months (University Hospital Hamburg-Eppendorf study with 55 women with thin hair)
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dermapharm GroupcoreOthersAnton Huebner GmbH & Co KG is a company of the Dermapharm Group. The parent company provides corporate oversight and resources while Huebner operates as a subsidiary focusing on natural health products.
• Volker Simon (Press Contact)minorOthersExternal press and corporate communications contact via Nota Bene Communications ([email protected], 07551/9441040). Handles press inquiries and media relations for Huebner.
• Reformhäuser PartnerscoreChannel Partner/ Reseller/ DistributorLong-standing distribution partnership with health food stores (Reformhäuser) across Germany for traditional health products, dietary supplements, and natural remedies.
• BIO-Markt PartnerscoreChannel Partner/ Reseller/ DistributorDistribution partnerships with organic markets (BIO-Märkte) for certified organic products including Donath BIO, Silphion BIO, and other organic-certified offerings.
• Drogeriemarkt PartnerscoreChannel Partner/ Reseller/ DistributorDistribution through drugstores (Drogeriemärkte) for mass-market availability of health and beauty products.
• International Distribution PartnerscoreChannel Partner/ Reseller/ DistributorPartnership network spanning approximately 40 countries worldwide for international distribution of Huebner products outside Germany.
• University Hospital Hamburg-EppendorfminorStrategic or Co-development PartnerAcademic research partnership for clinical validation of silicium gel products. University study demonstrated 13% increase in hair thickness among women with thin hair after 6 months of product use.

Scale indicators3 records

Recent moves6 records

Direct peers

• Cefak: German manufacturer of homeopathic and herbal medicines, including plant-based drops and tonics. Comparable on herbal drops format (similar to Huebner's Baldrian/Lavendel Tropfen), German natural medicine positioning, and Reformhaus distribution.
• Weleda: German-Swiss manufacturer of natural cosmetics and anthroposophic medicines with overlapping natural/BIO positioning and multi-channel retail distribution. Closely comparable on product philosophy (botanicals, traditional remedies), customer base (health-conscious consumers), and German heritage branding.
• Orthomol: German manufacturer of orthomolecular food supplements (vitamins, minerals, micronutrients) targeting family wellness. Comparable on clinically-positioned supplement range, German pharmacy/retail distribution, and premium natural health positioning.
• Bombastus-Werke: German herbal products manufacturer (Salus Group sister company) producing herbal teas, essential oils, and plant-based cosmetics. Comparable on German heritage, herbal/BIO positioning, and Reformhaus/Apotheke distribution.
• Queisser Pharma (Doppelherz): German OTC supplement manufacturer behind the Doppelherz brand, offering vitamins, minerals, and herbal formulations. Comparable on German retail and drugstore channel presence, broad supplement portfolio, and mass-market positioning.
• Pascoe pharmazeutische Präparate: German manufacturer of natural medicines and homeopathic preparations. Comparable on German natural/traditional medicine positioning, multi-channel distribution (pharmacies, Reformhäuser, e-commerce), and family wellness focus.
• Hevert Arzneimittel: German manufacturer of homeopathic and phytopharmaceutical medicines. Comparable on German family-owned heritage, natural medicine portfolio, and pharmacy/retail distribution in DACH markets.
• WALA Heilmittel (Dr. Hauschka): German manufacturer of natural cosmetics (Dr. Hauschka) and anthroposophic medicines. Directly comparable on natural/BIO product positioning, German heritage, and distribution through Reformhäuser, BIO-Märkte, and select international partners.
• Salus (Floradix): German manufacturer of herbal tonics, liquid vitamin/mineral supplements (Floradix range), and natural health products. Comparable in German natural health positioning, Reformhaus distribution, and emphasis on plant-based formulations.

Broad incumbents

• Bayer Consumer Health: Large diversified pharma incumbent with a Consumer Health division (e.g., Aspirin, Bepanthen, Berocca, Elevit). Competes with Huebner in vitamin/supplement and OTC categories across the same German retail channels but with vastly broader scale and category reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9tJFnVg5CP0IaBwUF3VbNA
• Facebookfacebook.com/huebnerdeutschland
• LinkedInlinkedin.com/company/anton-huebner-gmbh-co-kg-a-company-of-the-dermapharm-group/mycompany/?viewAsMember=true
• Instagraminstagram.com/huebner_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huebner