EAG

What EAG does

EAG SE is a privately-held international investment group founded in 2018 in Prague, Czech Republic, focused on consolidating and monetizing the outbound channel in the European automotive segment. Rather than operating as a single product company, EAG functions as a holding platform of 14 wholly-owned portfolio companies that collectively cover the entire vehicle lifecycle — from selection and financing through purchase, insurance, and servicing to resale. The portfolio is organized around three strategic pillars: (1) marketplaces and direct sales channels (Carvago for B2C/B2B used-car transactions with 800K+ vehicles and 30,000 partners across 9 European markets; Fastback for B2B stock trading; Instamotion as Germany's largest online used-car dealer); (2) dealership management and enterprise systems (Omnetic, Teas, Autrado, Automotive Systems, Softvig, JBR — DMS/ERP solutions across CEE, DACH, and Poland serving thousands of dealer clients); and (3) data, analytics, and verification services (Cebia for vehicle history checks across 32+ countries, CarsData for market analytics across 16 European nations, CarAudit for digitalized vehicle inspection, CarObserver for pricing and margin optimization, plus Dotzilla for digital marketing). EAG's business model is multi-modal across the portfolio: subscription/recurring revenue from DMS and SaaS products, marketplace commissions, transaction-based verification and inspection fees, and analytics licensing. Since 2019 EAG has executed at least 11 acquisitions, with notable recent ones including Automotive Systems (2026), CarObserver and Dotzilla (2025), and Autrado, Instamotion, and JBR (2024). In 2024, portfolio company Omnetic secured up to €100M in growth capital from Kartesia and CVI to fund further European expansion. The group is led by CEO and Chairman Jakub Šulta alongside CIO Petr Kratochvíl and a broader C-suite (CPO, CTO, CMO, CSO, CRO, CFO). No holding-level revenue is publicly disclosed.

Name

EAG

Legal name

EAG SE

Website

https://eag.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

EAG SE is a Prague-based international investment group operating a 14-company portfolio that delivers marketplaces, dealership management systems, and data analytics covering the entire European vehicle lifecycle for dealers, manufacturers, importers, and end consumers.

Ownership category

akta.pro rank

Product category

Automotive Technology Platform

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Automotive technology investments
• Dealership management software
• Used car marketplace
• Vehicle lifecycle platform
• Automotive data analytics

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Returns: EAG generates returns through acquisition and development of automotive technology companies, consolidating and monetizing the outbound channel in the automotive segment in Europe
2. Portfolio Company Revenues: Various revenue streams from portfolio companies including marketplace commissions (Carvago), subscription/DMS software (Omnetic, Teas, Autrado), verification services (Cebia), and digital marketing services (Dotzilla)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

EAG SE is an international investment group that acquires and operates market-leading automotive technology companies across Europe. Its portfolio of 14 companies provides a connected ecosystem of products covering the entire vehicle lifecycle — from selection and financing through purchase, insurance, and servicing to resale — including dealership management systems, online car marketplaces, vehicle verification, analytics, and digital marketing solutions for automotive businesses and end consumers.

Product overview

EAG is an international investment group (holding company) focused on digital transformation of the automotive market, operating as a multi-brand portfolio ecosystem. Rather than a single unified product, EAG functions as a platform of 14 acquired companies that collectively cover the entire vehicle lifecycle from selection and financing through purchase, insurance, and servicing to resale. The portfolio is organized around three strategic pillars: (1) marketplaces and sales channels (Carvago — B2C/B2B used car marketplace, Fastback — B2B trading platform, Instamotion — online car dealer); (2) dealer management and enterprise systems (Omnetic, Teas, Autrado, Automotive Systems, Softvig, JBR — various DMS/ERP solutions across CEE, DACH, and Poland regions); and (3) data and analytics services (Cebia — vehicle verification, CarsData — market analytics, CarAudit — vehicle inspection, CarObserver — margin optimization). Dotzilla provides digital marketing support across the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Carvago: European used car online marketplace offering 800K+ vehicles with integrated services including inspections, logistics, financing, insurance, and servicing across Europe.
• Omnetic
• Cebia
• Fastback
• Softvig
• TEAS
• CarsData
• CarAudit
• JBR
• Instamotion
• Autrado
• CarObserver
• Dotzilla
• Automotive Systems

Products and services

• Carvago European used car online marketplace offering 800K+ vehicles with integrated services including inspections, logistics, financing, insurance, and servicing across 9 European markets with 30,000+ professional partners.
• Omnetic Dealership management system (DMS) and ERP solution for authorized dealerships and automotive third parties in the CEE region, serving 5,700 clients across 12 countries.
• Cebia Vehicle verification and security services providing vehicle history checks, operating in Czechia, Slovakia, and Romania with access to 30M+ verified cars and data from 32+ countries.
• Fastback Online B2B trading platform for used vehicle stock management and trade-ins, facilitating 75,000+ cars sold in 2022 across 2,300+ dealerships.
• Softvig IT solutions provider for automotive importers and dealerships in Poland, serving 800+ clients including 8 Top 10 dealers in Poland.
• TEAS Dealership management system (DMS) and ERP for dealerships and service centers, operating in Czech Republic and Slovakia with 120B CZK yearly revenue and 250K vehicles sold yearly.
• CarsData Market and dealership analytics tool covering 16 European nations, analyzing 6.5M ads daily from 135 data sources.
• CarAudit Mobile app for digitized vehicle inspection and fleet management, checking 10K vehicles monthly across 13 car manufacturers.
• JBR Polish IT system developer providing solutions for automotive manufacturers with 30+ years of experience and 24/7 customer service.
• Instamotion Largest online dealer of used and nearly-new cars in the German market, operating with 400+ partners and 30,000+ offers.
• Autrado Dealer Management System (DMS) software for dealerships offering vehicle management and lead tools, with 320+ partners across Europe.
• CarObserver Professional margin optimization solution providing pricing analytics for manufacturers and dealerships, with 50M vehicle analyses and 500+ dealership clients.
• Dotzilla Digital marketing solutions provider including SEO and DMS middleware for dealerships, serving 1,000+ dealerships.
• Automotive Systems IT solutions and dealer management system for car dealerships across Belgium, Luxembourg, and Switzerland, with 300+ active sites.

Quantifiable outcome

• 900,000 vehicles on offer from 30,000 partners (2020 Carvago launch)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cox Automotive: Global automotive services group owning dealer software (Dealertrack/Reynolds), marketplaces (Autotrader, Kelley Blue Book), and inventory/financing tools. The clearest direct analog to EAG's multi-brand automotive platform strategy, but at vastly larger scale and primarily US-anchored.
• CDK Global: Major provider of DMS, digital retailing, and data solutions to automotive dealers globally. Directly comparable to EAG's Omnetic/Teas/Autrado/Automotive Systems portfolio; much larger scale but serves overlapping dealer-customer base.
• Solera Holdings: Automotive data, software, and workflow platform covering vehicle lifecycle (claims, repair, salvage, fleet). Comparable to EAG in lifecycle coverage and data-centric positioning, but with a heavier insurance/claims focus.
• Reynolds and Reynolds: Established US-focused automotive DMS and retailing solutions provider. Broad incumbent serving overlapping dealer workflows with EAG's DMS portfolio.

Direct peers

• AutoScout24: Largest pan-European online vehicle marketplace with multi-country presence. Closely comparable to Carvago's consumer-facing marketplace offering across Europe.
• Mobile.de: Germany's leading online vehicle marketplace (owned by Adevinta). Directly comparable to Instamotion and Carvago in the German/DACH used-car marketplace segment.
• Carfax: Vehicle history and verification service built on a large aggregated vehicle records database. Closely comparable to Cebia's verification business across 32+ countries.
• Lightspeed (Dealertrack DMS): DMS and dealer software provider in North America/Europe. Direct competitor to Omnetic, Teas, and Autrado in the dealership management systems market.

Regional players

• TÜV SÜD Auto Service: European vehicle inspection, verification, and certification services group. Comparable to CarAudit's digitalized inspection and Cebia's verification offerings, though primarily operating under a regulatory/inspection lens.

Emerging players

• Adevinta (OLX/eBay Classifieds Group): Operator of pan-European online classifieds marketplaces including vertical automotive channels. Comparable to Carvago and Fastback's marketplace model, though Adevinta operates across broader vertical categories beyond automotive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eaggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAG