Adevinta
- Company typePrivate
- Founded2019
- HeadquartersOslo, Norway
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Adevinta firmographics
Firmographics- Name
- Adevinta
- Legal name
- Aurelia Netherlands TargetCo B.V.
- Website
- https://adevinta.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Adevinta industry classification
Industry- Product category
- Online Classifieds Marketplaces
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)
Keywords
Where Adevinta is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
Adevinta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- B2B Subscriptions: Professional subscription tiers for automotive dealers, real estate agents, and other businesses, representing approximately 65% of total turnover
- C2C Transactional Fees: Consumer-to-consumer transactional fees from marketplace listings and payments, representing approximately 20% of turnover, with strong double-digit growth in payout numbers across all EU5 markets
- Display Advertising: Display advertising revenues across marketplace platforms, representing approximately 15% of turnover
- B2B Monetization Services: Expansion of B2B monetization services projected to drive significant revenue growth through 2026
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional subscription tiers for automotive and real estate professionals |
Distribution channels3 records
Marketing channels5 records
Adevinta product offering
Product offeringCore offering
Adevinta operates a portfolio of more than 25 digital online classifieds marketplaces across Europe and Canada, connecting buyers and sellers of consumer goods, vehicles, real estate, holiday rentals, and jobs. Its platforms include horizontal generalist sites such as Leboncoin, Kleinanzeigen, Marktplaats, Subito and Kijiji, as well as vertical specialists such as Mobile.de (automotive), Fotocasa (real estate) and InfoJobs (jobs). The company earns revenue through B2B professional subscriptions (~65%), C2C transactional fees (~20%) and display advertising (~15%), and is increasingly shifting from listing-only classifieds toward full-stack recommerce with embedded payment and shipping.
Product overview
Adevinta operates a portfolio of 25+ digital marketplaces across Europe and Canada, encompassing generalist horizontal platforms (Leboncoin, Kleinanzeigen, Marktplaats, Subito, Kijiji, OLX) and vertical specialized marketplaces spanning automotive (Mobile.de, Coches.net, Automobile.it, Truckscorner, MachineryZone), real estate (Fotocasa with its Gestor de Oportunidades and Datavenues agent tools), employment (InfoJobs), and consumer goods recommerce. The company generates revenue through B2B subscriptions (~65% of turnover), C2C transactional fees (~20%), and display advertising (~15%). Post-2024 privatization by Blackstone and Permira, Adevinta is strategically shifting from classified advertising toward full transactional services with embedded payment/shipping capabilities and AI-driven personalization across 120 million monthly active users, targeting 15% C2C volume CAGR growth through 2027.
Differentiator
Problem solved
Functional benefit
Brands
- Ada: In-house AI assistant developed by Adevinta to minimize hallucination risks by relying on training data and acknowledging knowledge limitations
- Adevinta Ventures
- COCOLI
- Second Hand Effect
Products and services
- Leboncoin France's leading generalist online classifieds marketplace for consumer goods, real estate, vehicles, and jobs, with AI-powered search and virtual-staging tools.
- Kleinanzeigen Germany's leading generalist classifieds platform for consumer goods and services, operated as part of the eBay Classifieds Group acquisition.
- Mobile.de Germany's leading online automotive marketplace connecting car buyers and sellers with dealer workflow tools, premium subscriptions, and AI assistant capabilities.
- Marktplaats Netherlands' leading online classifieds platform for consumer goods, vehicles, and services.
- Subito Italy's leading online marketplace for generalist classifieds including real estate, automotive, and consumer goods.
- Kijiji Canada's leading online classifieds platform for consumer goods, vehicles, real estate, and services.
- Automobile.it Italy's automotive marketplace for vehicle sales and listings, part of Adevinta's European mobility portfolio.
- 2ememain (eBay.be) Belgium's generalist online classifieds platform for second-hand consumer goods and services.
- 2dehands Belgium's generalist online marketplace for second-hand goods, vehicles, and services.
- Truckscorner Specialized online marketplace for commercial trucks and logistics vehicles within Adevinta's mobility vertical.
- MachineryZone Online marketplace for construction and agricultural machinery within Adevinta's vertical marketplace portfolio.
Quantifiable outcome
- Double-digit revenue growth in 2024 following €14 billion privatization
- +5 more outcomes
Companies that use Adevinta
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Adevinta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
Adevinta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, major and core.
- Navent GroupminorAdevinta sold its Mexican online classifieds businesses Segundamano and Vivanuncios to Navent Group as part of portfolio optimization strategy.
- DeloittemajorDeloitte supported Adevinta's post-acquisition integration of eBay Classifieds Group across multiple functions including HR, Finance, Procurement, and Technology. Six months post-close, Adevinta reported being ahead of synergy targets with Deloitte's support.
- COCOLIminorAdevinta Ventures co-invested €3 million in COCOLI's seed funding round alongside impact-focused funds Ship2B Ventures and IBB Ventures. COCOLI is a Berlin-based online platform for pre-loved design furniture that achieved triple-digit growth during its founding year.
- eBaycoreeBay sold a 10.2% stake in Adevinta to Permira for $2.25 billion to facilitate classified ads partnership and address regulatory concerns. eBay maintains a 34% stake in Adevinta following the transaction. Original partnership involved $9.2 billion acquisition of eBay Classifieds Group.
Scale indicators17 records
Recent moves13 records
Expansion highlights6 records
Adevinta competitors and assessment
Company assessmentRegional players
- Craigslist: Long-standing US horizontal classifieds platform with global brand recognition. Comparable C2C marketplace model with classified listings across consumer goods, real estate, and jobs; primarily US-focused and a useful reference point for the long-tail classifieds category.
- Avito: Leading horizontal classifieds platform in Morocco (and historically Russia) operated by OLX Group/Prosus. Highly comparable business model (C2C horizontal classifieds with B2B subscriptions) but serves different geographies than Adevinta's European core.
Broad incumbents
- Indeed: Global recruitment marketplace operated by Recruit Holdings, dominant in the same jobs vertical that Adevinta's InfoJobs serves in Spain and Italy. Directly comparable in vertical (employment) and monetization (employer-sponsored listings), though much larger and broader.
- Schibsted: Norwegian media and online classifieds group that originally incubated Adevinta before its 2019 spin-off. Operates a comparable horizontal marketplace portfolio (Finn.no, Tori.fi, Willhaben stake historically) and shares deep DNA in Nordic classifieds. Comparable as the original parent and ongoing competitor in Northern Europe.
Direct peers
- Rightmove: UK's largest property portal with dominant market position in real estate listings and agent subscriptions. Directly comparable to Adevinta's Fotocasa, Habitaclia, and Subito real estate verticals, sharing the same agent subscription-driven revenue model.
- AutoScout24: Pan-European online automotive marketplace operating across 20+ countries with 30M+ monthly visits. Closest direct competitor to Adevinta's mobile.de and Coches.net in automotive vertical classifieds with similar dealer subscription model.
- OLX Group: Prosus/Naspers-owned global classifieds operator active in Europe, LatAm, and emerging markets. Direct competitor in C2C horizontal classifieds with similar marketplace economics, although OLX has divested from many European markets that Adevinta still serves.
- SeLoger: France's leading real estate portal owned by AVIV Group (Axel Springer). Direct competitor to LeBonCoin's real estate vertical in France, with identical agent subscription model and adjacent audience.
- Scout24: German-listed operator of vertical digital marketplaces including ImmobilienScout24 (real estate) and AutoScout24 (automotive). Direct competitor to Adevinta's mobile.de, Fotocasa, and Subito, with overlapping verticals and similar subscription-driven B2B monetization model.
- StepStone: European-focused online job board operating in Germany, Belgium, and other EU markets. Directly comparable to Adevinta's InfoJobs employment vertical with the same employer-paid posting and B2B subscription model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adevinta social profiles
Digital presenceAdevinta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adevinta leadership team
Management profileNumber of profiles
Profiles6 records
Adevinta subsidiaries and ownership
Company hierarchySubsidiaries16 records
Adevinta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adevinta M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adevinta
What does Adevinta do?
Adevinta operates a portfolio of more than 25 digital online classifieds marketplaces across Europe and Canada, connecting buyers and sellers of consumer goods, vehicles, real estate, holiday rentals, and jobs. Its platforms include horizontal generalist sites such as Leboncoin, Kleinanzeigen, Marktplaats, Subito and Kijiji, as well as vertical specialists such as Mobile.de (automotive), Fotocasa (real estate) and InfoJobs (jobs). The company earns revenue through B2B professional subscriptions (~65%), C2C transactional fees (~20%) and display advertising (~15%), and is increasingly shifting from listing-only classifieds toward full-stack recommerce with embedded payment and shipping.
Is Adevinta a public or private company?
Adevinta is a private company. It is classified as private equity controlled and is currently operating.
When was Adevinta founded?
Adevinta was founded in 2019. It employs 5,001 to 10,000 people.
Where is Adevinta based?
Adevinta is headquartered in Oslo, Norway, in the Europe region.
How does Adevinta make money?
Four revenue lines are on record. B2B Subscriptions are the primary driver. The others are C2C Transactional Fees, display Advertising and B2B Monetization Services.
Who are Adevinta's main competitors?
Regional players on record are Craigslist and Avito. Broad incumbents are Indeed and Schibsted. Direct peers are Rightmove, AutoScout24, OLX Group, SeLoger, Scout24 and StepStone.
Does Adevinta have an API?
No public API is recorded for Adevinta.
What industry is Adevinta in?
Adevinta's product category is Online Classifieds Marketplaces. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAGAL, Trade-in, Buyback & Instant Cashout Recommerce.