Hypoxi

Name

Hypoxi

Legal name

HYPOXI Holdings Australia Pty Limited

Website

https://hypoxi.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Weight Loss & Body Shaping Services

NAICS

Diet and Weight Reducing Centers (812191), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Vacuum compression fitness
• Targeted fat reduction
• Low impact exercise
• Body shaping studios
• Women weight loss

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices56 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: HYPOXI generates primary revenue through recurring membership subscriptions. Memberships are available in 6, 12, or 26-week programs with personalized coaching. Three membership tiers offer different intensity levels (Transform, Revolutionise, Transcend) with pricing starting from $45 per session for longer commitments. Customers attend 3 sessions per week as recommended protocol.
2. Single Session Sales: Individual HYPOXI sessions and HYPOXI-DERMOLOGY treatments are available for purchase. Introductory offer provides 3 sessions over 7 days. Sessions include L250/S120 (30 minutes) and HDC (20 minutes).
3. Cookbooks and Merchandise: HYPOXI sells cookbooks (HYPOXI Cookbook and HYPOXI Vegan Cookbook) through studios, containing recipes, meal plans, and nutrition guidance to support the HYPOXI program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hypoxi operates a chain of nearly 70 studio locations across Australia that deliver a low-impact exercise method combining patented vacuum and compression technology with nutrition coaching to target stubborn fat in the stomach, hips, thighs, and bottom. The company sells recurring memberships (6, 12, and 26-week programs), structured 8- and 12-week transformation programs, individual HYPOXI sessions, and supplementary nutrition cookbooks through its franchised studios embedded in Fernwood Women's Health Clubs.

Product overview

HYPOXI is a low-impact exercise method that combines cutting-edge vacuum and compression technology with healthy nutrition to target stubborn fat burning. The core product portfolio includes four specialized training devices: S120 (upright bike), L250 (lying bike), and Vacunaut (for stomach targeting), all using patented vacuum-compression technology for targeted fat loss; plus HYPOXI-DERMOLOGY Comfort (HDC) for skin toning and cellulose reduction. HYPOXI offers structured transformation programs (8-Week and 12-Week), three membership tiers (Transform, Revolutionise, Transcend), and complementary nutrition products including the HYPOXI Cookbook and HYPOXI Vegan Cookbook. The company operates through a network of nearly 70 studio locations across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• HYPOXI S120 An upright stationary bike set inside a vacuum chamber that uses negative and positive pressure cycles to target stubborn fat and cellulite around the hips, bottom, thighs, lower back, and lower stomach in 30-minute sessions.
• HYPOXI L250 A recumbent stationary bike positioned within a vacuum chamber that delivers low-impact targeted fat and cellulite reduction in the lower body while reducing joint pressure.
• HYPOXI Vacunaut A compact vacuum-based training device targeting stubborn fat and cellulite around the stomach area through alternating vacuum and compression therapy.
• HYPOXI-DERMOLOGY Comfort (HDC) A 20-minute treatment using a 400-chamber suit that applies alternating vacuum and compression to skin connective tissue, reducing the appearance of cellulite, puffy skin, and uneven skin tone while stimulating the lymphatic system.
• HYPOXI 8-Week Transformation An 8-week structured weight loss journey combining three 30-minute HYPOXI sessions per week, personal coaching, nutritional guidance, progress tracking, and a HYPOXI gift bag.
• HYPOXI 12-Week Transformation A 12-week personalised wellness and weight loss program combining three HYPOXI sessions per week, tailored nutrition guidance, accountability coaching, and progress tracking.
• HYPOXI Transform Membership A 6-week membership tier offering up to 7 kg weight loss with three HYPOXI sessions per week, personalised coaching, and nutrition guidance, billed monthly from $53 per session.
• HYPOXI Revolutionise Membership A 12-week membership tier targeting up to 10 kg weight loss with comprehensive support, billed monthly from $49 per session.
• HYPOXI Transcend Membership A 26-week membership tier offering up to 11+ kg weight loss at the lowest per-session price of $45 with full coaching and nutrition support.
• HYPOXI Intro Offer An introductory 3-session package usable over 7 days, allowing new customers to experience the HYPOXI method before committing to a longer membership, saving $150.
• HYPOXI Cookbook A printed cookbook sold through HYPOXI studios featuring HYPOXI-friendly recipes for breakfasts, lunches, dinners, snacks, and desserts plus a 31-day meal plan to support the body transformation program.
• HYPOXI Vegan Cookbook A plant-based cookbook for vegan or vegetarian customers containing HYPOXI-friendly recipes and a 31-day meal plan.

Quantifiable outcome

• Up to 3 times more effective at targeting stubborn fat than traditional exercise
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Fernwood Women’s Health Clubs AustraliacoreChannel Partner/ Reseller/ Distributor · 1 January 2022In 2022, Fernwood Women’s Health Clubs Australia acquired HYPOXI Holdings Australia Pty Ltd. HYPOXI studios are located within Fernwood Women's Health club locations throughout Australia. This partnership provides access to HYPOXI's advanced vacuum and compression technology and nutrition programmes for Fernwood's 80,000+ women members. Fernwood Fitness Clubs are women's-only fitness centres, and while HYPOXI studios are located within these facilities, HYPOXI customers do not need to be members of Fernwood to access HYPOXI services.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Curves International: Global women-only 30-minute fitness franchise focused on weight loss and toning for a similar female demographic; closest structural analog to HYPOXI's membership-based, women-only studio model in Australia.
• Slimming World: Membership-based weight management program with tiered group coaching and long-term subscription cycles; directly comparable to HYPOXI on subscription duration, female targeting, and weight-loss outcomes focus.
• WW International (Weight Watchers): Subscription-based weight management brand with structured programs, recurring member engagement, and global licensing; directly competes for the same women-seeking-transformation customer with a comparable paid-membership revenue model.
• Jenny Craig: Structured weight-loss program combining coaching and meal plans with center-based engagement, targeting the same transformation-seeking female demographic through multi-week subscription programs.
• Dr. Bernstein Health & Diet Centers: Center-based, medically-informed weight-loss programs operating on a structured multi-week membership model; directly comparable to HYPOXI on in-center weight-loss service delivery and female-skewing client base.

Regional players

• Lite n' Easy: Australia-focused weight management service offering portioned meals and structured plans targeting women seeking weight loss; competes with HYPOXI in the Australian female weight-loss market via a different (meal-based) mechanism.

Emerging players

• CoolSculpting (AbbVie): Non-invasive fat-freezing body contouring treatment targeting stubborn fat areas; competing technology-based alternative to HYPOXI's vacuum method for women seeking targeted fat reduction.
• Emsculpt NEO (BTL Industries): Non-invasive body sculpting technology positioned for targeted fat reduction and muscle toning; competes with HYPOXI for the same stubborn-fat customer through a different (electromagnetic) clinical mechanism in clinics rather than studios.
• BODYTEC EMS: EMS (electrical muscle stimulation) technology-based personal training studios offering 20-minute sessions for body toning and weight loss; comparable as a technology-enabled, time-efficient fitness alternative targeting similar demographics.

Broad incumbents

• Fernwood Women's Health Clubs: Australian women-only fitness chain and HYPOXI's parent acquirer; comparable because it serves the same female membership base, hosts HYPOXI studios, and competes for the broader women's wellness wallet with broader fitness services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HYPOXIAustralia
• Facebookfacebook.com/HYPOXIAustralia
• Instagraminstagram.com/hypoxiaus
• Xx.com/HypoxiAustralia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypoxi