Coldwell Banker D'Ann Harper, REALTORS
Coldwell Banker D'Ann Harper, REALTORS is a privately held Texas real estate brokerage operating 12+ offices across Central and South Texas with 550+ agents, delivering residential, luxury, commercial, ranch/land, and property management services under the Coldwell Banker franchise brand.
- Company typePrivate
- Founded1985
- HeadquartersSan Antonio, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Coldwell Banker D'Ann Harper, REALTORS does
Coldwell Banker D'Ann Harper, REALTORS is a privately held, full-service residential and commercial real estate brokerage operating across Central and South Texas since 1985. The firm runs an affiliated Coldwell Banker franchise (the franchise brand itself was founded in 1906 and is owned by Anywhere Advisors LLC) and serves individual consumers and businesses through 550+ sales agents distributed across 12+ offices in markets including San Antonio, Boerne, Bandera, Laredo, Houston, New Braunfels, San Marcos, and Victoria. Service lines span residential brokerage, Coldwell Banker Global Luxury, a Land & Ranch Division for acreage and agricultural properties, three Coldwell Banker Commercial divisions, and Harper Property Management for residential rentals.
The company's platform is built on a standard real estate brokerage technology stack: a public website (cbharper.com) running on Luxury Presence for property search and lead capture, AppFolio-backed owner and resident portals for property management, BoomPay for rental applications, and broad MLS data exchange via ACTARIS, Sabor MLS, MLS Grid, and the Houston Association of REALTORS' RDesk data. Supporting tools include a Home Valuation Tool (algorithmic property estimates from comparable sales and market trends), a Move Meter city comparison utility, and a Mortgage Calculator. Marketing and brand differentiation are anchored by the in-house Powerhouse Marketing Division, which produces professional photography, video, drone footage, and single-listing websites for every property, and by the Lone Star Living weekly TV show, which has aired for 24 years on News 4 WOAI (NBC) and reaches approximately 225,560 monthly viewers.
Revenue is generated through transaction-based commissions on residential, luxury, commercial, and ranch/land sales (typical industry rate of 5–6%, split between sides with the brokerage retaining a percentage), supplemented by recurring property management fees in San Antonio, Laredo, and Victoria. Distribution runs through a sales-led, agent-driven model in which full-time, non-competing management provides 24/7 tech support and in-house marketing resources. The customer base is a long tail of residential buyers and sellers with no disclosed enterprise concentration, and inventory signals (2,744+ active residential listings at $50K+ and 618+ luxury listings at $600K+) point to a high-volume, fragmented consumer transaction profile.
Coldwell Banker D'Ann Harper, REALTORS firmographics
Firmographics- Name
- Coldwell Banker D'Ann Harper, REALTORS
- Legal name
- Coldwell Banker D'Ann Harper, REALTORS
- Website
- https://cbharper.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coldwell Banker D'Ann Harper, REALTORS is a privately held Texas real estate brokerage operating 12+ offices across Central and South Texas with 550+ agents, delivering residential, luxury, commercial, ranch/land, and property management services under the Coldwell Banker franchise brand.
- Ownership category
- akta.pro rank
Coldwell Banker D'Ann Harper, REALTORS industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where Coldwell Banker D'Ann Harper, REALTORS is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Coldwell Banker D'Ann Harper, REALTORS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: Traditional real estate commission model where the brokerage earns a percentage (typically 5-6%) on property sales, split between listing agent and buyer's agent, with the brokerage taking a portion.
- Property Management Fees: Ongoing property management services for residential rentals in San Antonio, Laredo, and Victoria markets, including tenant placement and property maintenance.
- Commercial Brokerage Services: Commercial real estate sales and leasing commissions across Central and South Texas through Coldwell Banker Commercial divisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions - quote-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Coldwell Banker D'Ann Harper, REALTORS product offering
Product offeringCore offering
Coldwell Banker D'Ann Harper, REALTORS is a full-service real estate brokerage operating across Central and South Texas since 1985, employing 550+ agents across 12+ offices to deliver residential home buying and selling, luxury property marketing via the Coldwell Banker Global Luxury program, ranch and land transactions through a specialized Land & Ranch division, commercial brokerage under three Coldwell Banker Commercial divisions, and ongoing residential rental management through Harper Property Management. The firm supplements its brokerage with an in-house Powerhouse Marketing Division that provides professional photography, video production, drone footage, and dedicated single-listing websites.
Product overview
Coldwell Banker D'Ann Harper, REALTORS is a full-service real estate brokerage operating across Central and South Texas since 1985. The company offers a comprehensive portfolio organized into distinct divisions: core residential and commercial real estate services, the Global Luxury sub-brand for high-end property marketing, the Land & Ranch Division for acreage and agricultural properties, and Harper Property Management for residential rental management. Supporting tools include a Home Valuation tool, Move Meter city comparison tool, Mortgage Calculator, and the Lone Star Living TV Show marketing platform. The company leverages the Coldwell Banker franchise brand established in 1906, with over 550 agents across multiple strategically located offices serving markets including San Antonio, Boerne, Laredo, Victoria, New Braunfels, and Houston. Marketing support is provided through the Powerhouse Marketing Division offering professional photography, video, drone footage, and targeted advertising.
Differentiator
Problem solved
Functional benefit
Brands
- Coldwell Banker Global Luxury: Luxury real estate marketing and representation program for high-value properties
- Lone Star Living
- Harper Property Management
- Texas Land & Ranch
Products and services
- Residential Real Estate Services Full-service residential real estate brokerage offering home buying and selling representation across Central and South Texas through more than 550 agents, supported by professional marketing services and digital listing distribution.
- Commercial Real Estate Services
Quantifiable outcome
- Serving Central and South Texas with 550+ agents and 12+ offices
- +2 more outcomes
Companies that use Coldwell Banker D'Ann Harper, REALTORS
Customer profileSegments5 records
Ideal customer profiles5 records
Coldwell Banker D'Ann Harper, REALTORS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Coldwell Banker D'Ann Harper, REALTORS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coldwell BankercoreColdwell Banker D'Ann Harper is an affiliated franchisee of the Coldwell Banker brand, operating under the Coldwell Banker System. The company uses the Coldwell Banker brand name, marketing materials, technology platform, and training resources. The Coldwell Banker brand was founded in 1906 and is the oldest residential real estate franchise in North America.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Coldwell Banker D'Ann Harper, REALTORS competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled residential brokerage and iBuyer-adjacent platform that competes for Texas listings and sellers with lower-fee models. Represents the discount-brokerage threat to traditional commission-based franchises like CB D'Ann Harper.
- eXp Realty: Cloud-based, virtual brokerage with high commission splits and rapid agent recruiting in Texas. Disrupts the brick-and-mortar brokerage model and competes for the same independent-contractor agent pool that anchors CB Harper's 550+ agent network.
- Compass: Tech-enabled, agent-focused brokerage aggressively expanding into Texas markets with high commission splits and proprietary marketing/IP tools. Increasingly competing for top-producing agents in San Antonio and other regional metros while reshaping recruiter economics across the industry.
Direct peers
- RE/MAX: Global residential and commercial real estate franchise with heavy Texas presence. Competes head-to-head on agent recruitment, franchise fees, listing volume, and small-to-mid-market broker services, using a similar independent-contractor agent model and transaction-commission revenue structure.
- Keller Williams Realty: Texas-headquartered residential real estate franchise with a similarly large agent-driven model across the same Central/South Texas geographies. Directly competes for agents, listings, and luxury buyers in San Antonio, Austin, and surrounding metros, and shares the same transaction-commission revenue model.
- United Real Estate: Residential franchise emphasizing high agent commission splits and cloud-based operations, with growing Texas footprint. Competes for independent-producer agents and listings in similar suburban and secondary-metro submarkets.
- Sotheby's International Realty: Luxury-focused residential franchise competing directly for the same $600K+ affluent seller and buyer segments that CB Harper's Global Luxury division targets. Shares the international referral network concept and high-end listing marketing model.
- Better Homes and Gardens Real Estate: Residential franchise with growing Texas presence offering similar agent-driven brokerage services and franchise brand support. Competes for agents and listings across overlapping Central/South Texas submarkets.
- Century 21: Long-established global residential real estate franchise with comparable broker model, commission structure, and franchise-affiliated operating economics. Competes for similar agents and sellers in Texas metros and across the same price tiers.
- Berkshire Hathaway HomeServices: National residential real estate franchise leveraging a premium parent brand, with active Texas offices in San Antonio and other metros. Directly competes for high-performing agents and luxury/specialty listings, and serves similar move-up and luxury buyer segments.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coldwell Banker D'Ann Harper, REALTORS social profiles
Digital presenceColdwell Banker D'Ann Harper, REALTORS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coldwell Banker D'Ann Harper, REALTORS leadership team
Management profileNumber of profiles
Profiles1 record
Coldwell Banker D'Ann Harper, REALTORS subsidiaries and ownership
Company hierarchySubsidiaries5 records
Coldwell Banker D'Ann Harper, REALTORS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coldwell Banker D'Ann Harper, REALTORS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coldwell Banker D'Ann Harper, REALTORS
What does Coldwell Banker D'Ann Harper, REALTORS do?
Coldwell Banker D'Ann Harper, REALTORS is a full-service real estate brokerage operating across Central and South Texas since 1985, employing 550+ agents across 12+ offices to deliver residential home buying and selling, luxury property marketing via the Coldwell Banker Global Luxury program, ranch and land transactions through a specialized Land & Ranch division, commercial brokerage under three Coldwell Banker Commercial divisions, and ongoing residential rental management through Harper Property Management. The firm supplements its brokerage with an in-house Powerhouse Marketing Division that provides professional photography, video production, drone footage, and dedicated single-listing websites.
Is Coldwell Banker D'Ann Harper, REALTORS a public or private company?
Coldwell Banker D'Ann Harper, REALTORS is a private company. It is classified as family owned and is currently operating.
When was Coldwell Banker D'Ann Harper, REALTORS founded?
Coldwell Banker D'Ann Harper, REALTORS was founded in 1985. It employs 501 to 1,000 people.
Where is Coldwell Banker D'Ann Harper, REALTORS based?
Coldwell Banker D'Ann Harper, REALTORS is headquartered in San Antonio, United States, in the North America region.
How does Coldwell Banker D'Ann Harper, REALTORS make money?
Three revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are property Management Fees and commercial Brokerage Services.
Who are Coldwell Banker D'Ann Harper, REALTORS's main competitors?
Emerging players on record are Redfin, eXp Realty and Compass. Direct peers are RE/MAX, Keller Williams Realty, United Real Estate, Sotheby's International Realty, Better Homes and Gardens Real Estate, Century 21 and Berkshire Hathaway HomeServices.
Does Coldwell Banker D'Ann Harper, REALTORS have an API?
No public API is recorded for Coldwell Banker D'Ann Harper, REALTORS.
What industry is Coldwell Banker D'Ann Harper, REALTORS in?
Coldwell Banker D'Ann Harper, REALTORS's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.