Better Homes and Gardens Real Estate Gary Greene

What Better Homes and Gardens Real Estate Gary Greene does

Better Homes and Gardens Real Estate Gary Greene is a privately held residential real estate brokerage headquartered in Houston, Texas, operating under the legal entity GH III Management, LLC. Founded in 1963 by Gary Greene, the firm has built a 61-year operating history in the Greater Houston market and is affiliated as a franchise of Better Homes and Gardens Real Estate LLC, a Meredith Corporation-licensed brand. The company's core function is intermediating residential property transactions — home sales, purchases, leases, open houses, and relocation coordination — delivered through a network of 900+ affiliated agents operating across 10 counties in the Greater Houston metropolitan area, including Inner Loop, NW Houston, and The Woodlands submarkets.

The product surface extends beyond brokerage into vertically integrated ancillary services through The Gibraltar Group, which provides mortgage lending, insurance, and title services under shared ownership, and a separate Galveston Vacation Rentals sub-brand for short-term rental property management. The firm also operates the Gary Greene Realtor Foundation, a philanthropic entity that has contributed over $4 million to community programs. Distribution is sales-led and agent-mediated, with consumer-facing channels including a property search portal, a "What's My Home Worth" home valuation tool, social media presence (Facebook, Instagram, LinkedIn, YouTube), and content marketing through a blog/news section.

The revenue model is transaction-based commission income on closed residential sales and leases, supplemented by ancillary revenue from The Gibraltar Group's mortgage, insurance, and title operations, and vacation rental management fees from Galveston Vacation Rentals. Commission rates are not publicly disclosed, consistent with standard industry practice. There is no proprietary technology platform evidenced in the source data, and the company is not a public-market entity.

Name

Better Homes and Gardens Real Estate Gary Greene

Legal name

GH III Management, LLC

Website

https://GaryGreene.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Better Homes and Gardens Real Estate Gary Greene is a Houston-based residential real estate brokerage founded in 1963, operating 900+ agents across 10 counties in the Greater Houston market, with integrated mortgage, insurance, and title services.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and leases. Agents represent buyers and sellers in transactions with the firm earning a percentage of each closed transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Better Homes and Gardens Real Estate Gary Greene is a residential real estate brokerage that represents home buyers, sellers, and tenants across the Greater Houston area through 900+ affiliated agents operating in 10 counties. Core services include residential property sales, leasing, open house coordination, and relocation assistance. Ancillary mortgage, insurance, and title services are provided through affiliated entity The Gibraltar Group.

Product overview

Better Homes and Gardens Real Estate Gary Greene is a real estate brokerage platform offering a unified suite of services centered on residential property transactions. The core offerings include property search for buying and leasing, open house coordination, home valuation tools, and agent representation. The platform is augmented by The Gibraltar Group, which provides ancillary services including mortgage lending, insurance, and title services. Additional specialized services include relocation assistance and Galveston vacation rentals. The company operates with 900+ agents serving 10 counties in the Greater Houston area since 1963.

Differentiator

Problem solved

Functional benefit

Products and services

• Properties for Sale (Residential Sales Representation) Agent representation for sellers and buyers of residential real estate across 10 Greater Houston counties, supported by the firm's property listing search on garygreene.com.
• Properties for Lease (Residential Leasing Representation) Rental property search and agent representation for tenants and landlords leasing residential properties in the Greater Houston area.
• Relocation Services Coordination and support services for clients relocating to or from the Greater Houston area, including cross-market referrals through the Better Homes and Gardens international network.
• The Gibraltar Group (Mortgage, Insurance, and Title Services) Affiliated provider of mortgage lending, home insurance, and title services for Gary Greene clients, offering home loan pre-approval and insurance quotes alongside property transactions.
• Galveston Vacation Rentals Vacation rental property management and listings for short-term rental properties in the Galveston coastal area, operated as a sub-brand of the Gary Greene brokerage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Better Homes and Gardens Real EstatecoreChannel Partner/ Reseller/ DistributorFranchise affiliation providing international brand recognition, global referral network, and standardized brand standards. The Gary Greene brokerage operates under this franchise brand, gaining access to international alliances with brokerages worldwide and the trusted brand identity.
• The Gibraltar GroupcoreStrategic or Co-development PartnerIntegrated services provider offering mortgage, insurance, and title services. This affiliated company provides ancillary real estate services under the Gary Greene brand umbrella, creating a comprehensive one-stop solution for home buyers and sellers.
• Gary Greene Realtor FoundationminorOthersPhilanthropic arm of the company that has contributed over $4 million to local communities. Focuses on meaningful change and community support initiatives.
• CompassminorStrategic or Co-development PartnerDiscussions about potential acquisition were mentioned in a 2026 news report. The nature of the relationship is under discussion and not yet finalized.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Compass: National tech-forward residential brokerage and franchise platform. Most directly comparable given the reported acquisition discussions and overlapping agent-network business model in major US metros.
• RE/MAX: Global residential real estate franchise network with a similar independent-agent, commission-based model serving suburban and mid-metro markets comparable to Greater Houston.
• Redfin: Tech-led residential brokerage active in major US metros including Houston. Direct competitor for both listing clients and buyer-side representation, with a contrasting technology-led model.
• Sotheby's International Realty: Luxury-leaning international residential franchise; comparable as a franchise-brand affiliate competing for premium Houston-area listings and relocation referrals.
• Keller Williams Realty: Largest US residential brokerage franchise by agent count, headquartered in Austin, Texas — extremely comparable given its similar agent-network model, regional dominance strategy, and shared Texas footprint.
• eXp Realty: Cloud-based residential brokerage franchise with rapidly growing agent counts; competes with Gary Greene for agent recruitment and share-of-transactions in Houston suburbs.
• HomeSmart: Residential brokerage with a low-fee, tech-enabled agent model scaling rapidly nationwide; competing for independent agents and homeowners in the same Houston regional market.
• Coldwell Banker: Long-established US residential franchise brand operating under the same broad franchise-brokerage category; directly comparable to BHGRE Gary Greene on commission-based agent representation.
• Howard Hanna Real Estate: Regional residential brokerage with a long operating history and full-service model similar to Gary Greene — comparable as a similarly sized multi-office, multi-state regional player.
• Berkshire Hathaway HomeServices: National residential franchise brokerage with similar brand-franchise structure and full-service residential representation; competes for the same agent and buyer/seller relationships in major metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bhgregarygreene
• Facebookfacebook.com/betterhomesandgardensrealestategarygreene
• LinkedInlinkedin.com/company/better-homes-and-gardens-real-estate-gary-greene
• Instagraminstagram.com/bhgregarygreene/?hl=en
• Xx.com/bhgregarygreene

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate Gary Greene