Peter Best Insurance Services

What Peter Best Insurance Services does

Peter Best Insurance Services is an independent UK insurance intermediary founded in 1985 by Peter and Marian Best, originally established to serve MG Car Club members and subsequently expanded into specialist schemes for multiple prominent UK car clubs. The company is authorised and regulated by the Financial Conduct Authority (FRN: 307045) and registered in England and Wales (company number 2210270), operating as a brokerage rather than an underwriter, meaning it places customer premiums with specialist UK underwriters and earns commission on placements. Its core product portfolio spans classic car, classic motorcycle, car, multi-car, multi-bike, van, motorhome, campervan, touring caravan, horsebox, travel, home, and high-value insurance, with commercial lines routed through sister company Grove & Dean Insurance Brokers.

The technology stack is a conventional brokerage platform comprising a self-service online quote engine (myquote.peterbestinsurance.co.uk), a customer insurance account portal (myaccount.peterbestinsurance.co.uk), and a native mobile application released in 2024 for iOS and Android supporting policy management, claims reporting, document uploads, biometric authentication, and live chat. Specialist process logic centres on agreed-value declarations for classic vehicles, with photographic evidence and 3-year valuation review cycles. No AI/ML capabilities, APIs, SDKs, or external developer integrations are disclosed.

The business model is sales-led and multi-channel: customers can quote and bind online, by phone (01376 574000), or via the mobile app, with supplementary acquisition through car-club referrals and a content-marketing blog. Pricing is quote-based and individually risk-priced; commission revenue is recurring on annual or monthly premium cycles. Customer segments include classic car enthusiasts, motorcycle enthusiasts, motorhome/campervan owners, van owners, homeowners with non-standard properties, and high-net-worth clients, with no disclosed enterprise or named-customer concentration. The company remains privately held, founder-influenced, and operates as a single-country UK broker with 11-50 employees.

Name

Peter Best Insurance Services

Legal name

Peter Best Insurance Services

Website

https://peterbestinsurance.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Peter Best Insurance Services is a UK-based independent insurance broker founded in 1985, specialising in classic car, motorcycle, motorhome, van, home, and high-value insurance for enthusiast and non-standard-risk consumers, distributing via online, phone, mobile app, and car-club referral channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industries

Full-Coverage Personal Auto Insurance (FSAJAAAF), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Classic car insurance
• Specialist insurance broker
• Vehicle insurance
• Home insurance
• Leisure vehicle insurance

Headquarters

HQ city

Witham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Peter Best Insurance Services acts as an independent insurance intermediary, earning commissions from insurance underwriters for placing business. As an FCA-authorised broker (FRN: 307045), the company works with multiple specialist insurers to offer tailored coverage, earning commission on premiums paid by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Peter Best Insurance Services is an FCA-authorised independent UK insurance broker (FRN: 307045) that intermediates specialist insurance policies from underwriters to individual consumers. Its core offering is classic car, classic motorcycle, motorhome, campervan, van, multi-vehicle, home, and travel insurance, with agreed-value coverage as a key specialty. The firm supplements brokerage with digital self-service tools including an online quote platform, customer account portal, and iOS/Android mobile app.

Product overview

Peter Best Insurance Services is an independent UK insurance broker established in 1985, offering a comprehensive portfolio of specialist insurance products primarily focused on classic and collector vehicles. The company operates a platform-plus-services model combining core insurance products with digital customer tools. The main product portfolio includes Motor Insurance (Car, Classic Car, Multi Car, Motorcycle, Classic Motorcycle, Multi Bike, Van, Multi Vehicle, Kit Car, Ex-Military, Temporary Car, Temporary Van), Leisure Insurance (Travel, Motorhome, Campervan, Classic Campervan, Touring Caravan, Horsebox), and Other Products (Commercial via Grove & Dean, Home, High Value, Agreed Value). Supporting the core products are digital platforms including an Insurance Account Portal and Mobile App for iOS/Android. The company is authorized and regulated by the FCA (FRN: 307045) and was originally founded to serve MG Car Club members before expanding to multiple car club schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Insurance Specialist insurance for classic and collector vehicles, offering agreed value coverage, tailored policies for car club members, and cover for vehicles stored in secure locations.
• Car Insurance

Quantifiable outcome

• Agreed values reviewed every 3 years to maintain accurate coverage
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MG Car ClubcoreStrategic or Co-development Partner · 1 January 1985Original founding partner - Peter Best Insurance was established in 1985 by Peter and Marian Best specifically to serve the insurance needs of MG Car Club members. Being classic car owners themselves, they developed the business model around meeting the high service expectations of car club members.
• UK Car Clubs (Multiple)coreStrategic or Co-development PartnerPeter and Marian Best developed specialist car club insurance schemes for many prominent car clubs across the UK beyond the MG Car Club. These partnerships provide exclusive coverage options for club members and serve as a key customer acquisition channel.
• Grove & Dean Insurance BrokerscoreChannel Partner/ Reseller/ DistributorSister company and part of the Grove & Dean Group, established in 1974. Grove & Dean is a leading independent Chartered Insurance Broker offering commercial insurance products. Peter Best refers commercial insurance customers to Grove & Dean and the two companies share the same ownership group.
• Specialist UK Insurance UnderwriterscoreTechnology or IntegrationPeter Best Insurance works closely with specialist insurers to offer tailored insurance solutions. For high-value insurance and classic vehicle coverage, the company partners with multiple specialist underwriters capable of providing bespoke coverage not available from standard insurers.
• Apple App StoreminorChannel Partner/ Reseller/ DistributorMobile app distribution partnership through Apple's App Store for iOS devices, enabling customers to download and install the Peter Best Insurance app on iPhones and iPads.
• Google Play StoreminorChannel Partner/ Reseller/ DistributorMobile app distribution partnership through Google Play for Android devices, enabling customers to download and install the Peter Best Insurance app on Android smartphones and tablets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hagerty: Global specialist classic car insurance and enthusiast media company operating in the UK — competes for the same classic vehicle insurance customer segment with a digitally-led brand.
• Adrian Flux: UK independent specialist insurance broker focused on non-standard and enthusiast vehicles, classic cars, motorhomes, and home insurance for unusual risks — directly comparable specialist broker model to Peter Best.
• Carole Nash: UK specialist broker for classic and modern motorcycles, classic cars, and other enthusiast vehicles — overlapping product set and target customer base with Peter Best.
• Lancaster Insurance Services: Specialist UK broker focused on classic car, classic motorcycle, and modified vehicle insurance — directly competing in the same agreed-value enthusiast niche Peter Best serves.
• Chris Knott Insurance: UK broker specialising in modified, classic, and performance car insurance as well as motorhomes — overlapping specialist enthusiast product portfolio with Peter Best.
• Footman James: Specialist UK classic and collector vehicle insurance broker offering agreed value, multi-vehicle, and club-member schemes — directly comparable niche broker to Peter Best.
• Heritage Insurance Brokers: UK broker specialising in classic, vintage, and modified car insurance with agreed value cover — directly comparable classic vehicle specialist competitor.

Broad incumbents

• Direct Line Group: Major UK personal lines insurer with direct and aggregator distribution in motor, home, and travel — broad incumbent setting competitive commission and pricing benchmarks for personal lines.
• Howden Insurance Brokers (UK): Large UK insurance broking group offering personal, commercial, and specialist lines — broader incumbent competitor that competes for higher-value home and commercial customers.

Others

• Grove & Dean Insurance Brokers: UK Chartered Insurance Broker and sister company handling Peter Best's commercial referrals — adjacent relationship enabling cross-sell rather than direct consumer competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PBestInsurance
• Facebookfacebook.com/PeterBestInsuranceServices
• Instagraminstagram.com/peterbestins

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Best Insurance Services