Carole Nash Insurance

What Carole Nash Insurance does

Carole Nash Insurance Consultants Ltd (trading as Carole Nash) is a UK- and Ireland-focused insurance intermediary, incorporated in England and Wales and authorised and regulated by the Financial Conduct Authority (firm reference 307243). Founded in 1985, the company operates from a registered office in Salford and a listed city location of Altrincham, employing 251-500 staff. Its core business is broking rather than underwriting: a panel of motorcycle and specialist insurers sits behind the front-end, and Carole Nash earns commission on the policies it places.

The product range is centred on motorcycle insurance, including multi-bike, scooter, trike, moped and classic motorcycle variants, with two coverage tiers (Platinum and Diamond) and optional extras such as personal accident and helmet & leathers cover. Adjacent lines cover standard and classic car, van, campervan, motorhome (via sister brand Safeguard), specialist vehicles (Land Rover, American Classic, Kit Car, VW, Military) and biker-focused travel insurance (via SunWorld underwritten by AXA UK). Distribution is direct-to-consumer through dedicated quote portals, a 0333-numbered call centre covering sales, renewals, claims and product-specific lines, and an existing-customer portal.

The revenue model is subscription-style annual policy commissions across multiple recurring product lines, supplemented by partner economics (RAC breakdown, Jaunt short-term car). Customers are primarily retail/SMB consumers in the UK and Ireland, with a stated cumulative book of 200,000+ bikes and scooters insured over the company's history. Strategic emphasis is on specialist expertise and community engagement within the biking and classic car scenes rather than on technology-led differentiation.

Name

Carole Nash Insurance

Legal name

Carole Nash Insurance Consultants Ltd

Website

https://carolenash.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Carole Nash is a UK- and Ireland-focused insurance broker founded in 1985, specialising in motorcycle and classic car cover and offering adjacent car, van, campervan, motorhome and biker travel policies via direct quote portals and a call centre.

Ownership category

akta.pro rank

Product category

Specialist Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Motorcycle insurance
• Classic car insurance
• Insurance brokerage services
• Vehicle insurance
• Specialist vehicle cover

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Carole Nash earns commissions from their panel of insurers for placing business. They offer a wide range of policies including motorbike, classic car, car, van, travel, and motorhome insurance, earning revenue through intermediation between customers and insurance underwriters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Carole Nash Insurance Consultants Ltd is a UK-based insurance broker that arranges motorcycle, classic car, scooter, moped, trike, van, motorhome, campervan, specialist vehicle, and motorcycle travel insurance on behalf of consumers. The company operates through a panel of trusted underwriters and provides online quotation, telephone sales, in-policy administration, 24/7 claims support, and optional extras such as breakdown cover and legal protection. Core offerings are organised in two coverage tiers (Platinum and Diamond for bikes; Essentials, Classic and Premier for car/van) with annual policies.

Product overview

Carole Nash Insurance is a UK-based insurance broker specializing in motorcycle and classic car insurance. The company operates as an insurance broker using a panel of insurers to match customers with suitable policies. The core product portfolio centers on motorbike insurance (including multi-bike, scooter, trike, moped, and classic motorcycle variants) and classic car insurance, supplemented by broader vehicle coverage including car, van, campervan, motorhome, and travel insurance. The company offers two primary coverage tiers (Platinum and Diamond) across most products, with standard benefits including UK & European breakdown cover, legal expenses cover up to £100,000, and 24/7 claims support. Optional extras such as personal accident cover, helmet & leathers cover, and return your excess insurance are available across motorbike products.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorbike Insurance Annual motorcycle insurance brokered through a panel of specialist underwriters for UK and Ireland riders, available in two coverage tiers (Platinum and Diamond) with optional extras including personal accident cover, helmet and leathers cover, and motor legal protection.
• Multi-bike Insurance Annual insurance policy covering up to four motorcycles owned by the same policyholder, consolidated under one premium and one set of paperwork with two coverage tiers.
• Scooter Insurance Specialist insurance for scooter owners, available in Platinum and Diamond tiers with standard breakdown, legal expenses and personal accident benefits.
• Trike Insurance Annual insurance for three-wheeled motorcycles (trikes), including custom-built variants, with Platinum and Diamond tier options and optional extras.
• Moped Insurance Insurance for mopeds offered with three coverage types and Platinum and Diamond tiers, including breakdown and personal accident cover.
• Classic Motorcycle Insurance Specialist cover for vintage, classic and future classic motorcycles (10 to 30+ years old) with agreed-value options, unlimited mileage, no excess and club member discounts.
• Car Insurance Annual car insurance for UK drivers, offered in Essentials, Classic and Premier tiers, with bundled features such as breakdown cover, courtesy car, legal cover, key cover and audio/sat nav cover.
• Classic Car Insurance Specialist cover for classic and vintage cars over 15 years old, including modern classic car insurance and wedding car cover, with comprehensive and laid-up options.
• Van Insurance Annual van insurance for personal and business use, available in Essentials, Classic and Premier tiers, with optional extras such as return your excess insurance, motor legal protection and breakdown cover.
• Motorcycle Travel Insurance Worldwide travel insurance tailored to motorcycle riders, underwritten by AXA Insurance UK PLC via SunWorld Travel, with medical cover up to £15 million and cover for motorcycle clothing and accessories.
• Motorhome Insurance Annual motorhome insurance delivered through Carole Nash's sister brand Safeguard, covering classic motorhomes, campervans and American RVs with AA breakdown, windscreen repair, European cover and personal contents protection.
• Campervan Insurance Insurance for classic campervans (Early Bay, Late Bay, Split Screen, T3, VW T4/T5 and self-build conversions), with comprehensive and laid-up cover options, owners' club discounts and optional breakdown and legal protection.
• Specialist Vehicle Insurance Specialist insurance for enthusiast vehicles including Land Rover, American Classic, Custom Car, Military Vehicle, Kit Car and VW models, with tailored coverage and owners' club discounts.
• Short Term Car Insurance Temporary car insurance from 1 hour to 28 days distributed through partner Jaunt as a white-label offering, designed not to impact the car owner's No Claims Bonus.

Quantifiable outcome

• Over 200,000 bikes and scooters insured in the UK and Ireland
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• RACcoreTechnology or IntegrationRAC provides breakdown cover services for Carole Nash motorbike insurance policyholders. Services include unlimited call outs, roadside assistance, national recovery, European cover, and onward travel assistance. Breakdown cover is provided as standard with many motorbike insurance policies.
• JauntcoreChannel Partner/ Reseller/ DistributorJaunt provides short-term car insurance (temporary car insurance from 1 hour to 28 days) as a white-label partner. Available through Carole Nash website for customers needing temporary car coverage without affecting the car owner's No Claims Bonus.
• SafeguardcoreChannel Partner/ Reseller/ DistributorSafeguard is Carole Nash's trusted sister brand providing motorhome insurance. They are lifestyle insurance specialists with over 30 years of experience offering motorhome coverage including breakdown cover from the AA, windscreen repair, European cover, and personal contents cover.
• SunWorld Travel / AXA InsurancecoreChannel Partner/ Reseller/ DistributorSunWorld Travel, underwritten by AXA Insurance UK PLC, provides motorcycle travel insurance for Carole Nash customers. Includes medical claims coverage due to coronavirus, up to £15 million medical expenses, baggage cover, and biker-specific benefits including motorcycle protective clothing and accessories coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lancaster Insurance: UK specialist broker focused on classic and vintage car insurance, including multi-vehicle and modern classic cover. Overlaps directly with Carole Nash's classic car and specialist vehicle product lines.
• Footman James: UK specialist broker focused on classic car, classic motorcycle, and enthusiast vehicle insurance. Directly comparable on the classic car and classic bike side of Carole Nash's portfolio, with similar agreed-value and owners' club propositions.
• Peter James Insurance: UK specialist broker for modified, imported, performance, and classic cars as well as motorbikes. Closely comparable to Carole Nash's specialist vehicle and modified cover offerings.
• Devitt Insurance: UK motorcycle insurance broker with a panel of insurers and a heritage in two-wheeled cover. Competes head-to-head with Carole Nash for UK bike owners across standard, classic, and multi-bike policies.
• Adrian Flux: UK specialist insurance broker covering motorbikes, classic cars, modified vehicles, and other niche transport risks. Comparable to Carole Nash for non-standard, enthusiast, and modified-vehicle customers.
• Bikesure: UK-based specialist motorcycle insurance broker offering a panel-based quote model across bike types. Closest like-for-like competitor to Carole Nash, competing for the same UK motorbike owner customer with a similar multi-channel distribution approach.
• Bennetts: Long-established UK motorcycle insurance specialist broker targeting bike owners with tailored cover and content-led marketing. Directly comparable in customer segment, product focus, and specialist broker value proposition to Carole Nash.

Others

• Compare the Market: UK price-comparison platform that lists motorcycle, car, van, and travel insurance. Important adjacent competitor because it aggregates specialist panels (including Carole Nash's) and drives price-led acquisition pressure on specialist brokers.

Broad incumbents

• Direct Line Group: Major UK personal lines insurer with a direct-to-consumer model across motor, home, and travel. Relevant as a scaled incumbent that competes for the broader vehicle insurance wallet of the same UK customer segments Carole Nash targets.
• Hagerty: Global classic and enthusiast vehicle insurance specialist with a growing UK operation. Comparable to Carole Nash's classic car and classic motorcycle book, and a relevant scale competitor entering the UK market with content, events, and valuation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carole Nash Insurance