What Claro Colombia does

Claro Colombia is the largest mobile and fixed telecommunications operator in Colombia, operating as a wholly-owned subsidiary of the Latin American conglomerate América Móvil (AMX). Founded in 1994-1996, the company is headquartered in Bogotá, employs more than 10,000 people, and reported revenues exceeding 15 trillion Colombian pesos (~$3.75B USD) in 2024. It serves three primary customer segments: residential consumers (Personas), small and medium businesses (Negocios), and large enterprises and government entities (Empresas). Across these segments it provides prepaid and postpaid mobile services, fiber-to-the-home broadband (up to 900 Mbps), pay television (Claro TV, satellite), fixed telephony, and a broad portfolio of value-added services including entertainment (Claro Música, Claro Video, Claro Drive, Claro Gaming Cloud), security (Escudo Claro, McAfee, Lookout), connectivity solutions for vehicles and homes (Vehículo Conectado, Hogar Conectado), and financial services (Claro Pay).

Name

Claro Colombia

Legal name

Comunicación Celular S. A. COMCEL S. A.

Website

https://claro.com.co

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Claro Colombia is Colombia's largest telecommunications operator, a subsidiary of América Móvil, providing mobile, fiber broadband, pay TV, and enterprise ICT services to consumers, businesses, and government clients nationwide.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

akta.pro primary industry

Competitive Local Exchange Carriers (CLECs) (HDAIABAB)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Pay television services
• Enterprise ICT solutions
• Mobile financial services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Services: Recurring mobile service revenue from prepaid and postpaid subscribers. Prepaid users purchase airtime credit; postpaid subscribers pay monthly plans. Includes roaming, international long distance, and data packages.
2. Fixed Broadband and Home Services: Fiber optic internet, television (Claro TV, satellite TV), and fixed telephony services delivered to residential customers. Often bundled as triple-play packages. Represents approximately $7 billion sector revenue in Colombia with Claro holding ~38% market share.
3. Device and Hardware Sales: Retail sales of smartphones (Apple, Samsung, Xiaomi, Huawei, Motorola, etc.), tablets, smartwatches, televisions, laptops, and accessories through the Claro store and e-commerce platform. Devices sold outright or on installment plans.
4. Entertainment and Streaming Platforms: Claro Drive (cloud storage), Claro música (music streaming), Claro video, and bundling of third-party streaming platforms (Netflix, Disney+, HBO Max, Amazon Prime, Win Sports). Revenue from platform subscriptions and partnerships.
5. Enterprise ICT Services: Managed services, cloud hosting, connectivity solutions, IoT, and business continuity services delivered to enterprise and government customers through dedicated B2B divisions.
6. Financial Services (Claro Pay): Mobile financial services including low-cost deposits (Depósito bajo costo), loans (Préstamo tu desvare), and credit card offerings through Claro's digital ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Claro Colombia is a Colombian telecommunications operator that provides mobile (prepaid and postpaid) voice and data services, fixed fiber-optic broadband, pay television, and bundled triple-play packages to consumers and businesses. It also sells smartphones and devices through its own retail and e-commerce channels, offers enterprise ICT and data center services through Datacenter Triara, and operates digital entertainment platforms and the Claro Pay mobile financial service.

Product overview

Claro Colombia operates as a telecommunications platform offering a comprehensive suite of mobile and fixed-line services. The core mobile offerings include Prepago (prepaid) and Postpago (postpaid) plans, while fixed services encompass Internet Hogar (fiber optic broadband up to 900 Mbps), Claro TV (pay TV including satellite), and Tripleplay bundles. The platform extends through multiple add-on modules: entertainment services (Claro Gaming, Claro Gaming Cloud, Claro Música, Claro Video, Claro Drive), financial services (Claro Pay), connected devices (Claro Sync, Hogar Conectado, Vehículo Conectado), and security offerings (Escudo Claro, McAfee, Lookout). The ecosystem is managed through Mi Claro App, with 5G network coverage across 63 cities as the flagship infrastructure product. The company also offers B2B solutions under the Empresas segment.

Differentiator

Problem solved

Functional benefit

Brands

• Claro Up: Postpaid loyalty program offering exclusive benefits
• Claro Pay
• Claro Club
• Claro Gaming
• Claro Gaming Cloud
• Claro TV+
• Claro Drive
• Claro Música
• Claro Video
• Mi Claro
• Claro Sync
• Escudo Claro
• EcoSIM
• T-Resuelve
• Claro Aliados
• Claro por Colombia

Products and services

• Prepago (Prepaid Mobile) Prepaid mobile service that allows customers to pay in advance for voice, SMS, and data without monthly commitment. Includes packages, benefits such as platform access, and digital recharge. Targeted at mass-market individual consumers.
• Postpago (Postpaid Mobile) Postpaid mobile plans billed monthly with higher data allowances, premium service access, and bundled streaming platform subscriptions. Targeted at individual consumers seeking higher data tiers.
• Internet Hogar (Fiber-to-the-Home Broadband) Fiber-optic fixed broadband internet for residential customers with plans up to 900 Mbps, often bundled with TV and streaming services. Targeted at households across Colombia.
• Claro TV (Pay Television) Subscription pay television service providing satellite and cable channels, premium content, and on-demand programming. Targeted at residential subscribers.
• Tripleplay (Bundled Internet + TV + Phone) Bundled service package combining home internet, television, and fixed telephony at a combined price. Targeted at residential customers seeking consolidated billing.
• Claro Pay (Mobile Financial Services) Mobile financial services including low-cost deposits, micro-loans, and digital payment capabilities distributed through Claro's channels. Targeted at underbanked consumer and SMB customers.
• 5G Network Service Fifth-generation mobile network service offering approximately 10x faster speeds than 4G with coverage across 63 cities and municipalities. Available to consumers and enterprise customers with compatible devices.
• Datacenter Triara (Enterprise Data Center & Cloud Hosting) Tier-grade data center offering hosting, cloud, and business continuity services to enterprise and government customers. ISO 22301:2019 certified and ICREA Diamond Level V certified for 12 consecutive years.
• Tienda Claro (Device Retail / E-commerce) Retail and e-commerce store selling smartphones, tablets, smartwatches, televisions, laptops, and accessories on installment plans with financing partners. Targeted at individual consumers and SMBs.
• Roaming Internacional (International Roaming) International roaming service enabling customers to use mobile voice, SMS, and data abroad through dedicated travel packages. Targeted at outbound travelers from Colombia.

Quantifiable outcome

• 5G speeds approximately 10x faster than 4G network
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Colombian Football Federation (Federación Colombiana de Fútbol)flagshipStrategic or Co-development Partner · 13 June 2026Claro Colombia is the official sponsor of the Colombian national football teams (Selección Colombia). As part of the partnership, Claro delivered eSIMs with data to all players, coaching staff, and executives of the Colombian delegation for the 2026 FIFA World Cup held in the US, Mexico, and Canada. The company was also named official broadcaster of the national soccer teams.
• Sitios LatAm (Sitios Latinoamerica)coreStrategic or Co-development Partner · 1 October 2025Sitios Latinoamerica, the infrastructure entity spun off from América Móvil, finalized the sale of its Colombian portfolio and all related shares to Claro Colombia in Q4 2025. This marks the first country in Latin America where América Móvil reacquired its tower assets from Sitios LatAm following the spin-off. The transaction reflects a restructuring of América Móvil's infrastructure ownership model.
• Win SportscoreGTM or Marketing PartnerClaro Colombia announced a new benefit program for prepaid mobile clients through an alliance with sports content provider Win Sports. Eligible prepaid users can stream sports content on Smart TVs, tablets, computers, and smartphones after completing a purchase and registration process. This partnership enhances value for the prepaid customer base through sports content access.
• NokiacoreTechnology or IntegrationClaro Colombia uses Nokia equipment for 5G network installation. América Móvil previously earmarked US$500 million for spectrum and 5G network installation in Colombia using Nokia equipment.
• Streaming Content Partners (Netflix, Disney+, HBO Max, Amazon Prime)coreGTM or Marketing PartnerClaro bundles third-party streaming platforms (Netflix, Disney+, HBO Max, Amazon Prime, Win Sports) with postpaid and home internet plans, providing customers with access to entertainment content through the Claro ecosystem. These partnerships provide additional value to subscribers and generate revenue-sharing or wholesale arrangements.
• Claro Aliados (Partner Network)coreChannel Partner/ Reseller/ DistributorClaro Aliados is the company's formal partner and supplier program covering technology partners, system integrators, and resellers. The program includes registration, evaluation, and habilitation processes, supplier ethics guidelines, and a sustainability development program. The program supports B2B sales and service delivery.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movistar Colombia (now part of Tigo): Formerly a separate #2 mobile operator, Movistar Colombia merged with Tigo under a single combined entity in 2024-2025. Historically a direct peer offering mobile, fixed broadband, and pay-TV services with similar customer profiles to Claro.
• Avantel Colombia: Colombian wireless carrier offering mobile and enterprise trunking services, targeting corporate and government segments. Competes with Claro's enterprise and business divisions for B2B connectivity contracts.
• Tigo Colombia: Tigo is Colombia's closest direct competitor to Claro in mobile and fixed broadband, formed by the merger of Tigo (Millicom) and Movistar (Telefónica) operations. It directly competes for prepaid/postpaid subscribers, FTTH customers, and enterprise connectivity, controlling 34-36% of fixed broadband share.
• WOM Colombia: Chilean-origin mobile virtual network operator (MVNO) and challenger brand in Colombia, competing primarily in the prepaid mass market with disruptive pricing. Comparable to Claro in targeting value-conscious Colombian consumers.

Broad incumbents

• Telefónica: Spanish global telecom incumbent that previously operated Movistar Colombia directly before merging into the Tigo-Movistar entity. Comparable as a broad incumbent exiting/partnering in the Colombian market and shaping competitive dynamics.
• Millicom (Tigo parent): Luxembourg-based telecom group operating Tigo-branded services across Latin America. Owns the Tigo Colombia joint venture with Telefónica, making it a direct portfolio-level competitor to América Móvil's Colombian operations.
• Liberty Latin America: US-based telecom group operating Cable & Wireless and Flow brands across the Caribbean and Latin America. Comparable as a regional broadband and pay-TV provider operating in adjacent Latin American geographies.
• América Móvil (parent): Parent conglomerate operating the Claro brand across 17 Latin American countries plus the US. As the corporate parent, it defines capital allocation (US$6.7B group capex for 2025) and strategic direction for the Colombian subsidiary.

Regional players

• ETB (Empresa de Telecomunicaciones de Bogotá): State-owned Bogotá telecommunications operator providing fixed-line telephony, broadband, mobile (via partnerships), and TV services. Competes primarily in the Bogotá region with overlapping FTTH and enterprise offerings to Claro's footprint.

Emerging players

• Virgin Mobile Colombia: MVNO operating on Claro's own network infrastructure in Colombia, focused on digital-first prepaid and youth segments. While relying on Claro's network, it competes for the same digital-native prepaid customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/claro-colombia
• Xx.com/ClaroColombia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claro Colombia