What Movistar Colombia does

Movistar Colombia (legal entity Colombia Telecomunicaciones S.A. ESP BIC, NIT 830.122.566-1) is the Colombian operating subsidiary of Spain's Telefónica Group, headquartered in Bogotá at Avenida Suba No. 114 A-55. The company provides integrated telecommunications services to Colombian consumers, small and medium enterprises (Pymes), and large corporate clients (Empresas), spanning mobile (postpaid Pospago and prepaid Prepago), fixed-line fiber optic home internet (Internet Hogar, up to 500 Mbps), pay-TV (Movistar TV and Movistar Play), and device retail across major smartphone brands including Apple, Samsung, Xiaomi, Motorola, Oppo, Vivo, Honor, and TECNO. Its core technology stack is built on 4G/5G mobile network infrastructure, fiber-to-the-home networks, eSIM provisioning, and the Mi Movistar self-service application, all governed under Colombian regulatory frameworks issued by the Comisión de Regulación de Comunicaciones (CRC).

Movistar Colombia operates a subscription-led revenue model anchored in monthly postpaid mobile contracts, recurring fiber home internet subscriptions, pay-TV subscriptions, and convergent Movistar Total bundles that combine mobile and home internet into a single contract with integrated entertainment and productivity benefits. Usage-based revenue from prepaid recharges and international roaming supplements the recurring base, while one-time device sales (including installment-financed smartphones tied to postpaid plans) provide secondary revenue. Distribution is omnichannel: a network of Centros de Experiencia (physical experience centers), authorized dealer and convenience store resellers, the movistar.com.co e-commerce storefront, the Mi Movistar mobile app, WhatsApp commerce, phone sales (#709), and dedicated enterprise and SME sales channels. The product ecosystem is extended through partnerships with major streaming platforms (Netflix, Disney+, Paramount+, HBO, YouTube Premium, Win Sports), music (Spotify Premium), gaming (Xbox Game Pass), security (McAfee), home assistance, mobile insurance, transportation (Uber), and AI services (Perplexity). All operations, spectrum, and licensing are subject to Colombian telecom regulation under the CRC, and the company is marketed and operated under the global Movistar brand owned by the Telefónica Group.

Name

Movistar Colombia

Legal name

Colombia Telecomunicaciones S.A. ESP BIC

Website

https://movistar.com.co

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Movistar Colombia is the Colombian subsidiary of Spain's Telefónica Group, offering mobile, fiber home internet, pay-TV, and device retail services to consumers, SMEs, and enterprises across Colombia under the Movistar brand.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications services
• Fiber optic internet
• Postpaid mobile plans
• Pay television services
• Convergent telecom bundles

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Postpaid (Pospago): Monthly subscription plans for mobile services including voice, data, and SMS with various data allowances and unlimited options. Revenue generated through recurring monthly billing.
2. Mobile Prepaid (Prepago): Prepaid mobile services with airtime credits and data packages. Customers purchase recharge credits to access voice, data, and messaging services.
3. Home Internet (Internet Hogar): Fixed internet services for residential customers using fiber optic technology, including standalone internet or bundled with TV and telephony services.
4. Television (TV): Pay-TV services including live TV channels and streaming content through Movistar TV and Movistar Play platforms.
5. Device Sales (Celulares y Tecnología): Sales of mobile phones including iPhone, Samsung, Xiaomi, Motorola, Oppo, Vivo, Honor, and Tecno brands. Phones available with installment payment options tied to postpaid plans.
6. International Roaming: International roaming services allowing customers to use mobile services while traveling abroad, with special rates for CAN (Andean Community) countries.
7. Value-Added Services: Additional services including Spotify Premium, Xbox Game Pass, McAfee security, Amazon Prime, Paramount+, Perplexity AI, Uber partnership, cloud storage, home assistance services, and Arena Music.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Movistar Colombia is a telecommunications service provider offering mobile services (prepaid and postpaid), fixed fiber optic home internet, pay-TV and streaming, and convergent service bundles under the Movistar brand. The company also retails smartphones from multiple brands and provides value-added digital services such as cloud storage, security (McAfee), eSIM activation, and international roaming for individual consumers, SMEs (Pymes), and enterprise customers in Colombia.

Product overview

Movistar Colombia operates as a telecommunications company offering a comprehensive portfolio of mobile and fixed-line services. The core offerings include prepaid and postpaid mobile plans (Pospago and Prepago), fixed-line fiber optic internet for homes (Internet Hogar with speeds up to 500 Mbps), and the convergent Movistar Total service combining both. The product ecosystem extends through the App Mi Movistar for self-service management, digital services including eSIM activation, digital invoicing, and cloud storage (Movistar Cloud). Entertainment offerings are bundled through partnerships with major streaming platforms including Netflix, Disney+, Paramount+, HBO, YouTube Premium, Win Sports, and Spotify Premium, as well as gaming (Xbox Game Pass) and AI services (Perplexity). The company retails multiple smartphone brands including iPhone, Samsung, Xiaomi, Motorola, Oppo, Vivo, Honor, and TECNO through its stores. Security services include McAfee-powered security (Seguridad Total), mobile insurance, and home assistance packages. International roaming is available for travelers. The company is owned by Colombia Telecomunicaciones S.A. ESP BIC under the Telefónica group.

Differentiator

Problem solved

Functional benefit

Brands

• Movistar Total: Converged service bundle combining home internet and postpaid mobile services.
• Mi Movistar

Products and services

• Internet Hogar (Planes Internet Fibra Óptica)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Apple (iPhone)coreChannel Partner/ Reseller/ DistributorMovistar Colombia sells iPhone devices through its retail and online stores as an authorized reseller. iPhones are available with installment payment options through postpaid plans.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung smartphones sold through Movistar Colombia stores and website, available with plan捆绑 and installment payment options.
• XiaomicoreChannel Partner/ Reseller/ DistributorXiaomi devices available for purchase through Movistar Colombia retail and online channels.
• MotorolacoreChannel Partner/ Reseller/ DistributorMotorola smartphones sold through Movistar Colombia distribution network.
• OppocoreChannel Partner/ Reseller/ DistributorOppo mobile devices available for purchase through Movistar Colombia stores and website.
• VivocoreChannel Partner/ Reseller/ DistributorVivo smartphones sold through Movistar Colombia retail and online channels. Top 5 fastest-growing phone brand in Colombia.
• HonorcoreChannel Partner/ Reseller/ DistributorHonor smartphones available through Movistar Colombia stores and website.
• TECNO MobilecoreChannel Partner/ Reseller/ DistributorTECNO Mobile devices sold through Movistar Colombia. TECNO positioned in top 5 most sold phone brands in Colombia.
• NetflixminorGTM or Marketing PartnerNetflix streaming subscription available as add-on to Movistar plans for entertainment content access.
• Disney+minorGTM or Marketing PartnerDisney+ streaming service available through Movistar plan bundles.
• Paramount+minorGTM or Marketing PartnerParamount+ streaming service offered through Movistar plan packages.
• HBOminorGTM or Marketing PartnerHBO content available through Movistar TV and entertainment bundles.
• YouTube PremiumminorGTM or Marketing PartnerYouTube Premium subscription offered as benefit with select Movistar plans.
• Win SportsminorGTM or Marketing PartnerWin Sports sports streaming content available through Movistar services.
• Spotify PremiumminorGTM or Marketing PartnerSpotify Premium music streaming offered as add-on benefit for postpaid customers.
• Xbox Game PassminorGTM or Marketing PartnerXbox Game Pass gaming subscription available through select Movistar postpaid plans.
• Amazon PrimeminorGTM or Marketing PartnerAmazon Prime Video subscription offered as promotional benefit with certain Movistar plans.
• McAfee (Seguridad Total)minorGTM or Marketing PartnerMcAfee security software offered as Seguridad Total package for home internet protection.
• Perplexity AIminorGTM or Marketing PartnerPerplexity AI subscription service available for select Movistar postpaid customers.
• UberminorGTM or Marketing PartnerUber Pospago Recurrente partnership offering ride-hailing benefits integrated with mobile plans.
• TruecallerminorGTM or Marketing PartnerTruecaller caller ID and spam protection available as promotional offer through Movistar.
• Movistar ArenaminorStrategic or Co-development PartnerMovistar Arena venue partnership for concerts and events. Branding rights and promotional collaborations for live entertainment events.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Virgin Mobile Colombia: MVNO operating on a Colombian MNO network, targeting youth and digital-first segments with flexible plans. Competes with Movistar's postpaid and prepaid offerings without owning infrastructure.
• WOM Colombia: Chilean-backed challenger MNO that re-entered the Colombian mobile market with aggressive pricing. Competes primarily in prepaid/postpaid mobile rather than fixed, but pressures Movistar's mobile-only customer base.
• Flash Mobile Colombia: Low-cost prepaid-focused MNO/MVNO that has grown rapidly through digital distribution. Competes primarily on price in the prepaid segment where Movistar also has material share.
• Kalley Mobile: Colombian handset-and-mobile-service brand associated with the Cencosud / Metro retail ecosystem. Competes in prepaid mobile and bundled device-sales channels similar to Movistar's retail strategy.
• Avatel (formerly Avantel Colombia): Colombian operator historically focused on trunking and enterprise wireless services. Provides niche competition in corporate and specialized connectivity segments.

Direct peers

• Claro Colombia (América Móvil): Largest mobile and fixed-line operator in Colombia, owned by América Móvil. Directly competes with Movistar across prepaid, postpaid, fixed fiber, and pay-TV — the closest comparable in scale, product portfolio, and convergent strategy.
• Tigo Colombia (Millicom / UNE EPM): Second major Colombian MNO offering mobile, fixed internet, and pay-TV bundles. Directly competes with Movistar Total and is a primary rival in convergent and enterprise segments.

Regional players

• Hughes Colombia (satellite internet): Satellite broadband provider focused on rural and underserved regions of Colombia. Indirectly competes with Movistar's fixed broadband in areas where fiber rollout is uneconomic.
• ETB (Empresa de Telecomunicaciones de Bogotá): Bogotá-based fixed-line operator owned by the city government, offering fiber internet, TV, and mobile (as an MVNO). Overlaps with Movistar's fixed and Hogar bundles, particularly in Bogotá.

Broad incumbents

• DirecTV Colombia (AT&T / Vrio): Major pay-TV operator in Colombia with satellite and streaming offerings. Overlaps with Movistar TV / Movistar Play in content distribution and competes for entertainment wallet share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MovistarCo
• Facebookfacebook.com/movistarcolombiaoficial
• Instagraminstagram.com/movistarcolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar Colombia