Batten & Company
Batten & Company is a Düsseldorf-based management consultancy, founded in 2000 and owned by Omnicom Group, that provides specialized marketing and sales advisory to large international corporations and German Mittelstand across six interconnected practices supported by proprietary frameworks like BEVA and CX-Rad.
- Company typePrivate
- Founded2000
- HeadquartersDüsseldorf, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Batten & Company does
Batten & Company GmbH is a Düsseldorf-headquartered management consulting firm founded in 2000 that specializes exclusively in marketing and sales advisory for large international corporations and German Mittelstand. The firm operates six interconnected consulting practices — Brand Management & Communication, Customer Experience & Digitalization, Marketing & Sales Organization, Sales Excellence & Price Management, Business & Marketing Strategy, and Culture & Change Management — supported by five proprietary methodologies: BEVA (ISO-certified brand valuation), Brand Gravity Model, CX-Rad, Marketing Operating Model (MOM), and Mind & Heart. Across 25+ years the firm claims more than 2,000 completed projects, 400+ clients, and 150,000+ project days sold.
The firm's underlying 'technology' is therefore its codified consulting IP rather than a software platform. Delivery is partner-led through direct, enterprise field sales: senior consultants engage C-level and senior marketing and sales buyers, begin with a free initial consultation, and progress to bespoke, quote-based, typically multi-year mandates executed as 'colleagues for a time' embedded with client teams. Pricing is not publicly disclosed; engagements are project-specific and typically multi-year.
Batten & Company is a wholly owned subsidiary of Omnicom Group operating through the TEAMBBDO alliance (branded 'The Marketing & Sales Consultants of BBDO'), giving it access to 290+ offices across 80 countries. The firm runs from four German offices (Düsseldorf headquarters confirmed, Munich confirmed), serves verticals including automotive, energy & utilities, financial services & insurance, retail & consumer, industrial goods, and telecommunications, and counts enterprise logos such as Siemens, Audi, Consorsbank, LANXESS, and Migros among its references. Revenue is generated solely through professional services fees and is not publicly disclosed.
Batten & Company firmographics
Firmographics- Name
- Batten & Company
- Legal name
- Batten & Company GmbH
- Website
- https://batten-company.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Batten & Company is a Düsseldorf-based management consultancy, founded in 2000 and owned by Omnicom Group, that provides specialized marketing and sales advisory to large international corporations and German Mittelstand across six interconnected practices supported by proprietary frameworks like BEVA and CX-Rad.
- Ownership category
- akta.pro rank
Batten & Company industry classification
Industry- Product category
- Management Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
Keywords
Where Batten & Company is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Batten & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Management Consulting Services: Batten & Company generates revenue exclusively through professional consulting engagements. Services span strategy development, brand management, customer experience, sales excellence, marketing organization, and change management. Projects range from analysis and strategy development through to implementation management. Engagement models involve senior consultants working directly with client teams on bespoke engagements, typically sold as project-based consulting mandates rather than standardized retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements — no standardized tiers publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Batten & Company product offering
Product offeringCore offering
Batten & Company is a B2B management consulting firm that delivers strategic marketing and sales consulting services to large international corporations and German mid-sized companies. The firm sells bespoke consulting engagements spanning six practice areas (brand management, customer experience, marketing and sales organization, sales excellence, business and marketing strategy, change management), applied through proprietary methodologies such as the ISO-certified BEVA brand valuation method, Brand Gravity Model, CX-Rad, Marketing Operating Model, and Mind & Heart change approach.
Product overview
Batten & Company is a strategic marketing and sales consulting firm offering a portfolio of interconnected consulting services. The core offering consists of six main consulting practices: Brand Management & Communication, Customer Experience & Digitalization, Marketing & Sales Organization, Sales Excellence & Price Management, Business & Marketing Strategy, and Culture & Change Management. These services are supported by proprietary methodologies including the BEVA-Methode for brand valuation, the CX-Rad framework for customer experience, the Marketing Operating Model (MOM) for organizational design, and the Mind & Heart approach for change management. The firm operates from offices in Düsseldorf and Munich, serving international corporations and mid-market companies primarily in the DACH region across industries including automotive, energy, financial services, retail, industrial goods, and telecommunications.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Management & Communication Strategic brand positioning and differentiation consulting to help clients reach target audiences and achieve sustainable growth through consistent brand experiences.
- Customer Experience & Digitalization Customer-centric experience design and digital transformation consulting, including customer journey mapping, omnichannel strategy, and data-driven CX management.
- Marketing & Sales Organization Organizational design and restructuring for marketing and sales functions, including operating model development, process optimization, and partner/agency management.
- Sales Excellence & Price Management Sales performance optimization and pricing strategy consulting to increase margins, revenue, and sustainable business success through intelligent sales and pricing strategies.
- Business & Marketing Strategy Strategic marketing planning and growth strategy development, including go-to-market strategies, business model transformation, and product/service innovation.
- Culture & Change Management Organizational transformation and change management consulting using the 'Mind & Heart' approach to help companies successfully navigate change and build future resilience.
Quantifiable outcome
- Over 2000 successfully completed consulting projects across national and international clients
- +2 more outcomes
Companies that use Batten & Company
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Batten & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
Batten & Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Omnicom GroupcoreBatten & Company is embedded within the global Omnicom Group communications network. This affiliation provides access to resources, competencies, insights, and market knowledge from over 77 countries, with more than 290 offices in 80 countries. The Omnicom partnership enables Batten & Company to form agency-wide and interdisciplinary teams across the network as needed for client engagements.
- TEAMBBDOcoreBatten & Company is a proud part of TEAMBBDO, a network within Omnicom. The firm brands itself as 'The Marketing & Sales Consultants of BBDO.' This relationship provides deep integration with BBDO's global creative and communications network, combining Batten & Company's specialized marketing and sales consulting expertise with BBDO's broad communications capabilities.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Batten & Company competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Batten & Company social profiles
Digital presenceBatten & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batten & Company leadership team
Management profileNumber of profiles
Profiles8 records
Batten & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batten & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batten & Company
What does Batten & Company do?
Batten & Company is a B2B management consulting firm that delivers strategic marketing and sales consulting services to large international corporations and German mid-sized companies. The firm sells bespoke consulting engagements spanning six practice areas (brand management, customer experience, marketing and sales organization, sales excellence, business and marketing strategy, change management), applied through proprietary methodologies such as the ISO-certified BEVA brand valuation method, Brand Gravity Model, CX-Rad, Marketing Operating Model, and Mind & Heart change approach.
Is Batten & Company a public or private company?
Batten & Company is a private company. It is classified as corporate owned and is currently operating.
When was Batten & Company founded?
Batten & Company was founded in 2000. It employs 51 to 100 people.
Where is Batten & Company based?
Batten & Company is headquartered in Düsseldorf, Germany, in the Europe region.
How does Batten & Company make money?
One revenue line is on record: management Consulting Services.
Does Batten & Company have an API?
No public API is recorded for Batten & Company.
What industry is Batten & Company in?
Batten & Company's product category is Management Consulting. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 541613 and its SIC code is 8742.