TEAMBBDO The Marketing Group Germany

What TEAMBBDO The Marketing Group Germany does

TEAMBBDO The Marketing Group Germany is the German operating arm of the global BBDO network and a wholly-owned subsidiary of Omnicom Group Inc., legally organized as BBDO Holding Germany GmbH and headquartered at Königsallee 92, Düsseldorf. The company operates an integrated agency group under the TEAMBBDO umbrella, bringing together four specialist agencies — Batten & Company, BBDO, Peter Schmidt Group, and Screen Group — alongside DDB Germany offices in Berlin, Frankfurt, and Munich, for a combined headcount of approximately 1,000 creative professionals across six German locations. The business serves global brands and major corporations with full-service creative agency work spanning brand strategy, integrated marketing communications, brand experiences, creative campaigns, and performance-oriented marketing.

The company's commercial model is professional services-based, with quote-based engagements and multi-year retainers (such as the three-year BARMER contract signed in October 2025). Its enterprise client roster spans automotive (Porsche, Volkswagen, Cupra, Aumovio, SEAT), aviation (Lufthansa), loyalty programs (Miles & More), FMCG (Dr. Oetker, McDonald's), energy (E.ON), insurance (BARMER), and cryptocurrency (Bitfinex). Pricing is not publicly disclosed. Underlying technology has historically been campaign-execution tooling, but in April 2026 the agency launched "DO AI," a new agency-wide AI unit that integrates global Omnicom tools and builds customized agentic systems for business clients; earlier deployed AI use cases include the Lufthansa Inspiration Cam (image recognition for destination recommendations, generating 1.8 million visits and a 30%+ conversion rate) and the Lufthansa Digital Departures campaign (generative AI for real-time DOOH teleportation effects).

The company is led by CEO Björn Bremer (previously CEO of DDB Germany Group), Chief Strategy Director Achim Schauerte, and Chief Creative Officer Ville Ohtonen (who joined the BBDO Global Creative Council in 2025), supported by Authorized Managing Partners Leila Rykova and Helen Cavanagh, and Head of Design Christian Büry (appointed October 2025 from Meiré & Meiré). The organization has accumulated over a hundred years of industry heritage and a dense portfolio of global "Network of the Year" recognitions from Cannes, WARC, Adweek, Campaign Magazine, and the Big Won Report, plus five Most Effective Network wins from the Global Effie Index between 2011 and 2020, with a Silver Evergreen Effie awarded in 2025 for the Dr. Oetker Pizza Ristorante work. It is privately held within Omnicom, does not publish revenue, and is not subject to independent capital-market disclosure.

Name

TEAMBBDO The Marketing Group Germany

Legal name

BBDO Holding Germany GmbH

Website

https://teambbdo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TEAMBBDO The Marketing Group Germany is a full-service creative agency group and Omnicom subsidiary, operating BBDO, Batten & Company, Peter Schmidt Group, Screen Group, and DDB Germany offices. It serves global enterprise clients across automotive, aviation, FMCG, and insurance with brand strategy, creative campaigns, and a new AI agentic systems offering.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative advertising services
• Brand strategy consulting
• Integrated marketing communications
• Performance marketing services
• Brand identity design

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, advertising campaigns, brand experiences, and performance-oriented marketing activities for major brands and corporations.
2. Integrated Marketing Communications: Comprehensive marketing services including brand platforms, product launches, and integrated campaigns across multiple channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TEAMBBDO The Marketing Group Germany is a full-service creative advertising agency network offering brand strategy, creative campaign development, brand experiences, performance marketing, brand identity design, and integrated marketing communications for major global brands and ambitious marketers. The group operates through four specialist agencies (BBDO, Batten & Company, Peter Schmidt Group, Screen Group) and 1,000 creative professionals across six German locations. The agency also launched DO AI in April 2026, a comprehensive AI unit that builds customized agentic systems for business clients by integrating global Omnicom tools.

Product overview

TEAMBBDO The Marketing Group Germany is a full-service creative agency network comprising four agencies (Batten & Company, BBDO, Peter Schmidt Group, and Screen Group) operating under the TEAMBBDO umbrella, with 1,000 people across six German locations. The network also includes DDB Germany Group operations in Berlin, Frankfurt, and Munich. The agency specializes in big-idea creative campaigns for major brands, offering services including brand strategy, creative work, brand experiences, and performance marketing. In April 2026, the agency launched 'DO AI', a new AI unit providing agentic AI systems integrated with Omnicom global tools. The agency has also developed proprietary campaign technology including the Lufthansa Inspiration Cam mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• DO AI: Agency-wide AI unit providing integrated AI solutions and customized agentic systems for businesses, integrating global Omnicom tools.

Products and services

• DO AI Comprehensive agency-wide AI service that integrates global Omnicom tools and builds customized agentic systems for business clients. Sold as a standalone AI solutions offering for enterprise customers.
• Brand Strategy and Positioning Full-service brand strategy and positioning offering delivered by BBDO Holding Germany through its TEAMBBDO umbrella of four specialist agencies. Sold to enterprise clients such as BARMER as part of multi-year engagements.
• Creative Advertising Campaigns Full-service creative advertising campaign development including big-idea concepting, multi-channel execution, and brand storytelling for major global brands (Porsche, Lufthansa, Volkswagen, Dr. Oetker, E.ON, McDonald's, SEAT, Cupra, Miles & More, AUMOVIO).
• Brand Identity Design Brand identity and design services delivered through the Peter Schmidt Group specialist agency under the TEAMBBDO umbrella, including naming, identity creation, and design systems for major brand launches such as AUMOVIO.
• Brand Experiences and Performance Marketing Brand experience design and performance-oriented marketing activities delivered by BBDO Holding Germany for enterprise clients, including campaigns such as the McDonald's MC Escape sustainability experience at Gamescom and the Cupra #CrashTextAuto road safety campaign.
• Screen Media and Out-of-Home Advertising Screen media and digital out-of-home (DOOH) advertising services delivered through the Screen Group specialist agency under the TEAMBBDO umbrella.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• Omnicom Holding Germany GmbHcoreOthersParent company of BBDO Germany; BBDO is part of the Omnicom Advertising global network providing international reach and resources.
• Peter Schmidt GroupcoreOthersSpecialist agency under BBDO Germany umbrella; contributed to AUMOVIO brand launch from Continental's automotive sector.
• Batten & CompanycoreOthersSpecialist agency under BBDO Germany umbrella; contributed to AUMOVIO brand creation including naming and identity.
• Screen GroupcoreOthersSpecialist agency under BBDO Germany umbrella contributing to integrated agency offerings.
• BBDO Global NetworkcoreOthersGlobal creative network enabling international campaign execution and access to global tools and methodologies including Omnicom AI tools.
• CONFDNTsupportingTechnology or IntegrationThird-party whistleblowing system provider for internal compliance reporting; provides anonymous and confidential reporting channels.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Serviceplan Group: Largest independent German agency group with integrated creative, media, digital, and technology capabilities across multiple offices in Germany and Europe. Competes head-to-head for major German enterprise clients and offers comparable full-service scope including digital product and AI services.
• Jung von Matt: One of Germany's largest independent creative agency groups, headquartered in Hamburg with offices across Germany. Direct competitor for the same blue-chip German brand mandates (automotive, FMCG, retail) and similar full-service creative positioning, though operating as an independent rather than a network affiliate.
• DDB Germany Group: Sister agency within the same TEAMBBDO umbrella under Omnicom Advertising, with operations in Berlin, Frankfurt, and Munich. Closest structural peer given shared parent, overlapping management, and the same German full-service creative agency positioning.
• Antoni (Agency): Berlin-based creative agency operating in Germany with a strong reputation for integrated brand campaigns and content. Competes for the same German enterprise creative briefs, particularly in FMCG, retail, and automotive sectors.
• Scholz & Friends: Major German creative agency group with offices in Hamburg, Berlin, and Düsseldorf, operating as part of the WPP network. Direct peer in the German full-service creative space, serving similar automotive, FMCG, and B2B clients.
• Kolle Rebbe: Hamburg-based creative agency (part of the brand new group / Omnicom network) competing in the German full-service creative space, particularly strong in brand identity and integrated campaigns. A closer peer in scale and creative positioning than the global network incumbents.

Emerging players

• Accenture Song Germany: Experience and creative transformation arm of Accenture operating in Germany, focused on combining creative campaigns with technology and consulting. Emerging competitor at the intersection of agency services and enterprise transformation, increasingly competing for the same AI-enabled creative mandates.

Broad incumbents

• Publicis Groupe Germany: German operations of Publicis Groupe encompassing Leo Burnett, Saatchi & Saatchi, Publicis, Digitas, and MSL. Broad incumbent peer competing for enterprise German clients across creative, media, digital, and PR.
• Ogilvy Germany: German arm of WPP's Ogilvy network, offering integrated brand strategy, advertising, and experience services. Competes for major enterprise clients in Germany as part of a broader global holding company portfolio.
• Dentsu Germany: German operations of Dentsu Group including Dentsu Creative and Dentsu Media, providing full-service creative and media capabilities. Competes for enterprise-level German accounts across automotive and consumer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BBDOGermany
• LinkedInlinkedin.com/company/teambbdo-the-marketing-group-germany
• Instagraminstagram.com/bbdo_germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAMBBDO The Marketing Group Germany