Hemro Group

What Hemro Group does

Hemro Group is a privately held Swiss-domiciled coffee grinder manufacturer that operates four specialty brands — Mahlkönig (founded 1924 in Hamburg, Germany), Ditting (Swiss precision engineering), Anfim (Italian, founded 1981 in Milan), and HeyCafé — along with the recently acquired Xenia Espresso brand (2025). The company designs and manufactures professional and home coffee grinders, espresso machines, and OEM grinding components, with production sites in Germany, Italy, and China, and a US regional office opened in 2022. Core proprietary technologies include Grind-by-Weight (real-time scale dosing to 0.1 gram accuracy), Grind-by-Sync (cloud-connected grinder-to-machine communication that auto-adjusts grind size based on real-time brew feedback, co-developed with La Marzocco), and in-house specialty-steel burr manufacturing at the Hamburg facility.

Hemro serves four primary customer segments: specialty coffee shops and cafés requiring precision espresso and filter grinding; coffee roasters needing high-capacity, consistent dosing; OEM Component Solutions partners (coffee chain manufacturers, hotel chains, fully automatic machine producers) who integrate Hemro-built grinders and burrs into their equipment; and home baristas, an emerging segment addressed through the Xenia home espresso machine, E64 WS home grinder, and Sync Scale bridging product launched in late 2025. Revenue is generated through three primary streams: hardware sales of branded grinders and the Xenia machine, sale of replacement burrs and built-in grinder modules to OEM partners, and aftermarket spare parts distribution through official partners REPA and Parts Town (UK / North America).

The go-to-market model is channel-led: 140+ sales and distribution partners (some sources cite 300+) reach end customers in 100+ countries, augmented by exclusive regional distributors (e.g., FETCO for Ditting in the USA), event-driven engagement at World of Coffee, SCA Expo and HOST Milano, brand ambassador programs (Dale Harris, 2017 World Barista Champion), and hands-on Brand Gathering events in major coffee hubs. Pricing is quote-based and not publicly disclosed, consistent with premium B2B positioning. The group employs more than 320 people and reports no public revenue, parent company, or funding rounds.

Name

Hemro Group

Legal name

Hemro International AG

Website

https://hemrogroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Hemro Group is a Swiss-headquartered coffee grinder manufacturer operating four specialty brands (Mahlkönig, Ditting, Anfim, HeyCafé) plus the acquired Xenia Espresso, producing professional and home grinders, OEM grinding components, and the Xenia home espresso machine for coffee shops, roasters, OEMs, and home baristas across 100+ countries.

Ownership category

akta.pro rank

Product category

Commercial Coffee Grinders

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Coffee grinder manufacturing
• Professional espresso equipment
• Burr grinding technology
• Specialty coffee equipment
• OEM grinding components

Headquarters

HQ city

Bachenbülach

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Grinder Sales: Sale of professional and home coffee grinders under Mahlkönig, Ditting, Anfim, and HeyCafé brands. Products range from entry-level to premium professional equipment for coffee shops, roasters, and home baristas.
2. Burr and Component Sales: Sale of replacement burrs/grinding discs and built-in grinder components to Component Solutions partners including coffee chain manufacturers and fully automatic machine producers worldwide.
3. Spare Parts Distribution: Distribution of genuine spare parts for all four brands through official distributors like REPA and Parts Town UK, providing rapid access to components for maintenance and repairs.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hemro Group manufactures professional and home coffee grinders through four owned brands—Mahlkönig, Ditting, Anfim, and HeyCafé. The company produces espresso grinders, shop grinders, and home grinders featuring proprietary dosing technologies (Grind-by-Weight and Grind-by-Sync). It also offers OEM component solutions including built-in grinders and grinding burrs, with manufacturing facilities in Germany, Italy, and China.

Product overview

Hemro Group is a global leader in coffee grinding technology and burr manufacturing, operating four world-renowned brands: Mahlkönig, Ditting, Anfim, and HeyCafé. The company offers a comprehensive portfolio spanning professional espresso grinders (EK Omnia, EK43), home grinders (X54, E64 WS), espresso machines (Xenia), and component solutions (grinding burrs, built-in grinders). Core technologies include Grind-by-Weight (precision dosing to 0.1g), Grind-by-Sync (grinder-to-machine communication via cloud connectivity), and the La Marzocco Sync System partnership. With production sites in Germany, Italy, and China and distribution in over 100 countries, Hemro Group serves coffee shops, roasters, retailers, home baristas, and OEM partners through its brand portfolio and Component Solutions division.

Differentiator

Problem solved

Functional benefit

Brands

• Mahlkönig: Premium coffee grinder brand specializing in professional espresso and filter grinders with innovative technologies like Grind-by-Weight and Grind-by-Sync. Founded 1924 in Hamburg, Germany.
• Ditting
• Anfim
• HeyCafé

Products and services

• EK Omnia Grinder Flagship professional Mahlkönig grinder combining the iconic EK43 grinding profile with Sync System and Grind-by-Weight technology, designed for coffee shops, roasters, and high-volume specialty cafés.
• EK43 Grinder Mahlkönig's flagship professional shop grinder widely used by specialty coffee shops, roasters, and baristas globally.
• E64 WS Grinder

Quantifiable outcome

• Reduces coffee waste and labor costs by approximately $13,500 annually per grinder
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered strategic and core.

• Dale HarrisstrategicGTM or Marketing Partner · 29 March 2026Dale Harris, 2017 World Barista Champion and owner of Ithaka Coffee Roastery, appointed as Brand Ambassador. Long-standing connection with Mahlkönig grinders throughout his career on competition stages and in training. Will present and deep dive into Grind-by-Sync system and latest grinder innovations at international trade fairs including World of Coffee San Diego 2026. Collaboration includes high-quality videos and online classes.
• Parts Town UKcoreChannel Partner/ Reseller/ Distributor · 24 February 2026Official spare parts distributor in the United Kingdom covering all four Hemro brands (Mahlkönig, Anfim, Ditting, HeyCafé). Provides faster and more reliable access to genuine spare parts for distributors and professional end-users. Offers same-day shipping for in-stock orders placed before 7pm. Full range accessible via website and mobile app with technical documentation and 360-degree parts images.
• REPA (Parts Town Unlimited)coreChannel Partner/ Reseller/ Distributor · 16 September 2025REPA serves as official alternative spare parts distributor for Mahlkönig, Anfim, Ditting and HeyCafé. Initially launched in 8 countries (Italy, Spain, France, Saudi Arabia, South Korea, India, Australia, New Zealand) in June 2024, then expanded to 7 more countries (China, Switzerland, Greece, Germany, Turkey, Thailand, UAE) in February 2025, and went global in September 2025. Offers 3,900 spare part articles with 24-hour delivery in Italy, France, Spain. No minimum order requirement. REPA is a division of Parts Town Unlimited.
• FETCOcoreChannel Partner/ Reseller/ Distributor · 25 February 2025FETCO named exclusive distributor of Ditting brand in the U.S. market. Established leader in U.S. specialty coffee industry known for innovative brewing equipment and decades of expertise. Partnership brings together two industry leaders to enhance accessibility and support of premium grinding solutions for the specialty coffee sector in the United States.
• Xenia Espresso (Holger Dreissig)strategicStrategic or Co-development Partner · 1 January 2025Hemro Group acquired Germany-based Xenia Espresso. Founder Holger Dreissig joined the Hemro family. This acquisition enabled Mahlkönig to enter the home espresso machine market with the Xenia model, featuring Grind-by-Sync technology, dual boiler system, and advanced controls.
• Parts Town Unlimited (North America & Mexico)coreChannel Partner/ Reseller/ Distributor · 11 June 2024Parts Town Unlimited division serves as Mahlkönig, Anfim, and Ditting spare parts distributor across North America and Mexico, providing access to genuine OEM parts for professional service centers and end-users.
• Hands for Songwa Foundation (La Marzocco partnership)strategicStrategic or Co-development Partner · 1 March 2024Hemro Group partnered with La Marzocco to support Hands for Songwa Foundation, creating multiple opportunities for global social responsibility at origin in Tanzania. Coffee farmers are the backbone of the industry yet face the hardest challenges, and this partnership forges opportunities for social and environmental responsibility.
• La MarzoccostrategicStrategic or Co-development Partner · 1 June 2023Mahlkönig and La Marzocco jointly presented the Sync System (originally called Grind-by-Sync). Partnership for integrating grinders with espresso machines. Co-sponsored Roaster Village East at World of Coffee events. Collaboration on Hands for Songwa Foundation social responsibility initiative.

Scale indicators9 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Eureka: Italian manufacturer of professional espresso grinders (e.g., Atom, Mignon, Oro series) competing directly with Mahlkönig, Ditting, and Anfim in cafes and roasteries. Most direct head-to-head competitor in the professional grinder category.
• Mazzer: Italian coffee grinder manufacturer founded in 1948 producing professional espresso grinders (Super Jolly, Robur, Kony) for cafes and specialty shops. Direct competitor with overlapping distribution channels and similar premium positioning.
• Compak: Spanish manufacturer of professional coffee grinders (PK, K10, E10 series) used in espresso bars and roasteries globally. Directly competes with Hemro's professional brands on price-performance in specialty coffee.
• Rancilio Group: Italian commercial espresso machine and grinder manufacturer (Rancilio, Rocket Espresso, Egro). Overlaps with Hemro in espresso equipment and grinder solutions for cafes, restaurants, and the home/prosumer market.

Broad incumbents

• La Marzocco: Italian premium espresso machine manufacturer (Linea, GS3, Leva) that is both Hemro's strategic Sync System partner and a broader competitor in specialty cafe equipment. Comparable premium brand positioning and specialty coffee channel.
• Breville Group: Australian-based home and prosumer coffee equipment company (Sage in Europe) producing grinders and espresso machines. Directly relevant as Hemro's Xenia/E64 WS launch enters the same home category.
• Jura: Swiss manufacturer of premium automatic home espresso machines. Overlaps with Hemro's home segment push via Xenia and competes in the prosumer/connected coffee machine category.
• BUNN: U.S. commercial coffee brewing equipment manufacturer serving foodservice, convenience, and specialty coffee. FETCO (BUNN-owned) is exclusive distributor of Ditting, making BUNN both a channel partner and a broader commercial coffee equipment competitor.

Emerging players

• Rocket Espresso: Italian prosumer and home espresso machine manufacturer owned partly by Rancilio Group. Directly competes with Hemro's Xenia and E64 WS in the growing home/prosumer espresso segment.
• Baratza: U.S.-based home coffee grinder manufacturer (Encore, Vario, Forte) specializing in prosumer and home grinding. Relevant peer as Hemro expands into the home grinder category with X54 Allround and E64 WS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hemrogroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemro Group