Parts Town UK
Parts Town UK is a UK-based B2B e-commerce distributor of genuine OEM spare parts, accessories, and consumables for commercial catering and refrigeration equipment, serving service engineers, equipment dealers, and commercial kitchens via exclusive manufacturer Master Distribution Agreements.
- Company typePrivate
- Founded2023
- HeadquartersCannock., Staffordshire,, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Parts Town UK does
Parts Town UK Limited is a UK-based B2B e-commerce distributor of genuine OEM spare parts, accessories, and consumables for commercial catering, cooking, refrigeration, bakery, dishwashing, and laundry equipment. Operating from headquarters in Cannock, Staffordshire and a second site in Heywood, the company serves service engineers, catering equipment dealers, and commercial kitchen operators across the United Kingdom. Its platform allows customers to search by manufacturer, equipment type, and model, and includes an integrated equipment manual and technical document library, supported by a mobile app and a Cannock trade counter for click & collect. The company previously traded as First Choice Group and is ISO 9001 certified.
The business is built on exclusive Master Distribution Agreements with 40+ equipment OEMs — including Rational, Hobart, Electrolux Professional, MKN, Merrychef, Convotherm, Winterhalter, Adande Refrigeration, Pitco, Blodgett, Comenda, Frymaster, Ambach, Middleby Marshall, and 3M — and the company claims the UK's largest stock of OEM catering spare parts with a first-time-ship rate above 90%. Distribution is reinforced by a Technical Training Division (formerly First Choice Training) offering manufacturer-certified courses and ACS Gas Training accredited by LCL Awards, creating a parts-plus-training ecosystem for the same engineer customer base.
Commercially, Parts Town UK generates revenue through two streams: transaction-based OEM parts sales priced individually and disclosed publicly on the website, and professional services revenue from technical training programmes. The go-to-market is sales-led and e-commerce-anchored, with dedicated phone support (0800 number), next-day delivery, and flexible fulfilment options including ByBox, Royal Mail PUDO, and in-boot delivery. Marketing is supplemented by content (blog, how-to guides), an email newsletter, and the PTUK-TV YouTube channel. The business remains UK-only with no disclosed international expansion, and operates as a privately held company with no disclosed investors or parent entity.
Parts Town UK firmographics
Firmographics- Name
- Parts Town UK
- Legal name
- Parts Town UK Limited
- Website
- https://partstown.co.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Parts Town UK is a UK-based B2B e-commerce distributor of genuine OEM spare parts, accessories, and consumables for commercial catering and refrigeration equipment, serving service engineers, equipment dealers, and commercial kitchens via exclusive manufacturer Master Distribution Agreements.
- Ownership category
- akta.pro rank
Parts Town UK industry classification
Industry- Product category
- Commercial Catering Equipment OEM Spare Parts Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)
Keywords
Where Parts Town UK is headquartered
LocationHeadquarters
- HQ city
- Cannock., Staffordshire,
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Parts Town UK business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- OEM Spare Parts Sales: Primary revenue stream from selling genuine OEM (Original Equipment Manufacturer) spare parts, accessories, and consumables for commercial catering, refrigeration, bakery, and laundry equipment. Revenue generated through individual part sales with transaction-based pricing.
- Technical Training Services: Revenue from technical training programs including manufacturer-specific courses (Hobart, Rational, MKN, Merrychef) and competency certifications (ACS Gas Training, electrical competency courses). Training delivered in functional professional kitchens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Parts Town UK product offering
Product offeringCore offering
Parts Town UK distributes genuine OEM spare parts, accessories, and consumables for commercial catering, refrigeration, bakery, and laundry equipment across hundreds of manufacturer brands, sold primarily through its own e-commerce platform and trade counter. The company complements parts distribution with a Technical Training Division delivering manufacturer-certified courses (Hobart, Rational, MKN, Merrychef) and ACS gas assessments, plus pre-packaged Van Stocks for field service engineers.
Product overview
Parts Town UK operates as a B2B e-commerce platform specializing in OEM catering equipment spare parts distribution. The core offering is a catalog of genuine OEM spare parts, accessories, and consumables spanning over hundreds of manufacturer brands across catering, cooking, refrigeration, food preparation, dishwashing, and laundry equipment categories. The company supplements its parts distribution with value-added services including technical training division (offering manufacturer-certified courses and ACS gas assessments), logistics solutions with next-day delivery, and a mobile app for on-the-go ordering. The business model centers on exclusive manufacturer partnerships and master distribution agreements that enable access to the UK's largest stock of OEM parts.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First-time-ship rate over 90% and high in-stock availability
- +1 more outcomes
Companies that use Parts Town UK
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Parts Town UK technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parts Town UK partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core.
- 3Mcore3M is an exclusive manufacturer partner of Parts Town UK. Parts Town UK stocks and distributes 3M OEM spare parts including water filtration products, filter cartridges, and accessories. 3M Water Filtration products are among the featured accessories on the Parts Town UK website.
- Adande RefrigerationcoreAdande Refrigeration is an exclusive manufacturer partner of Parts Town UK. Parts Town UK stocks 335+ parts for Adande refrigeration units including display controllers, drawer seals, fans, switches, and evaporator components.
- RationalcoreRational is one of the most searched manufacturers on Parts Town UK. The company stocks a wide range of Rational combi oven parts including door gaskets, solid state relays, detergent tablets, and accessories. Also provides Rational-specific training courses.
- HobartcoreHobart is one of the most searched manufacturers on Parts Town UK. Parts Town UK stocks Hobart dishwasher parts and accessories. Also provides Hobart Ecomax Dishwasher Technical Training Program.
- FalconcoreFalcon is one of the most searched manufacturers on Parts Town UK. Falcon branded parts and accessories are available through the platform.
- Electrolux ProfessionalcoreElectrolux Professional is an exclusive manufacturer partner and one of the most searched manufacturers. Parts Town UK stocks Electrolux Professional spare parts, accessories, and consumables.
- MKNcoreMKN is an exclusive manufacturer partner and one of the most searched manufacturers. Parts Town UK provides MKN FlexiCombi Oven Training courses and stocks MKN spare parts, accessories, and manuals.
- WinterhaltercoreWinterhalter is one of the most searched manufacturers on Parts Town UK. Parts Town UK stocks Winterhalter dishwasher and warewashing equipment parts.
- MerrychefcoreMerrychef is an exclusive manufacturer partner and one of the most searched manufacturers. Parts Town UK provides Merrychef Microwave Oven Training courses and stocks oven cleaners, cooking trays, and other Merrychef parts.
- WilliamscoreWilliams is one of the most searched manufacturers on Parts Town UK. Williams refrigeration spare parts and accessories are available through the platform.
- ConvothermcoreConvotherm is an exclusive manufacturer partner and one of the most searched manufacturers. Parts Town UK stocks Convotherm oven parts including CONVOClean cleaning products and provides related training.
- Foster RefrigeratorcoreFoster Refrigerator is one of the most searched manufacturers on Parts Town UK. The company stocks Foster refrigerator spare parts and accessories.
- LincatcoreLincat is one of the most searched manufacturers on Parts Town UK. Filter cartridges for Lincat FilterFlow water boilers and other Lincat parts are available.
- MeikocoreMeiko is one of the most searched manufacturers on Parts Town UK. Meiko dishwasher and warewashing equipment parts are available through the platform.
- Blue SealcoreBlue Seal is listed among the most searched manufacturers on Parts Town UK. The company stocks Blue Seal catering equipment parts.
- PitcocorePitco is an exclusive manufacturer partner and one of the most searched manufacturers. Parts Town UK stocks Pitco fryer parts and equipment.
- BlodgettcoreBlodgett is an exclusive manufacturer partner of Parts Town UK. The company stocks Blodgett oven and cooking equipment parts.
- ComendacoreComenda is an exclusive manufacturer partner of Parts Town UK. Comenda dishwasher and warewashing equipment parts are available.
- Henny PennycoreHenny Penny parts are available on Parts Town UK, including popular items like pressure gauges and basket accessories for fryers.
- TurboChefcoreTurboChef is featured prominently on Parts Town UK with oven cleaning kits and accessories. The company promotes having more TurboChef stock than ever before.
- FrymastercoreFrymaster is an exclusive manufacturer partner of Parts Town UK. Frymaster fryer parts and accessories are available through the platform.
- Roller GrillcoreRoller Grill is an exclusive manufacturer partner of Parts Town UK. Roller Grill catering equipment parts and accessories are available.
- ScotsmancoreScotsman is listed among the most searched manufacturers on Parts Town UK. Scotsman ice machine parts and accessories are available.
- Manitowoc IcecoreManitowoc Ice is available on Parts Town UK. Ice machine parts and accessories from Manitowoc are stocked.
- FrigoglasscoreFrigoglass is an exclusive manufacturer partner of Parts Town UK. The company stocks Frigoglass refrigeration and beverage equipment parts.
- ISAcoreISA is an exclusive manufacturer partner of Parts Town UK. ISA catering equipment parts are available.
- HounocoreHouno is an exclusive manufacturer partner of Parts Town UK. Houno cooking equipment parts and accessories are available.
- HuskycoreHusky is an exclusive manufacturer partner of Parts Town UK. Husky catering equipment parts are stocked.
- KruppscoreKrupps is an exclusive manufacturer partner of Parts Town UK. Krupps catering equipment parts are available.
- NordiskcoreNordisk is an exclusive manufacturer partner of Parts Town UK. Nordisk catering equipment parts are stocked.
- Synergy GrillcoreSynergy Grill is an exclusive manufacturer partner of Parts Town UK. Synergy Grill equipment parts are available.
- AmbachcoreAmbach is an exclusive manufacturer partner of Parts Town UK. Parts Town UK stocks over 1,100 Ambach cooking equipment parts, 270 fryer parts, 25 holding and warming parts, and 370 oven/combi/range parts.
- B.PROcoreB.PRO is an exclusive manufacturer partner of Parts Town UK. B.PRO catering equipment parts are available.
- Middleby MarshallcoreMiddleby Marshall is an exclusive manufacturer partner of Parts Town UK. Middleby Marshall conveyor oven and cooking equipment parts are available.
- BRITA ProfessionalcoreBRITA Professional is one of the most searched manufacturers on Parts Town UK. Water filtration products and accessories are available.
- Gram UKcoreGram UK is listed among the most searched manufacturers on Parts Town UK. Gram refrigeration equipment parts are available.
- True RefrigerationcoreTrue Refrigeration is available on Parts Town UK. Commercial refrigeration parts from True are stocked.
- Robot CoupecoreRobot Coupe is listed among the most searched manufacturers on Parts Town UK. Food processor and preparation equipment parts are available.
- MaidaidcoreMaidaid is listed among the most searched manufacturers on Parts Town UK. Dishwasher and glasswasher parts are available.
- LCL AwardscoreLCL Awards is the certifying body for Parts Town UK's training division. The training division is certified by LCL Awards to run courses and carry out assessments under the Nationally Accredited Certification Scheme for Gas Fitting Operatives (ACS).
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Parts Town UK competitors and assessment
Company assessmentBroad incumbents
- TriMark Corporation: US-based foodservice equipment manufacturer and full-line distributor, including a meaningful spare-parts aftermarket business. Comparable end-customer base (chains, dealers, end operators) and an example of a vertically integrated parts/equipment model.
- Russell Hendrix: UK/Canadian commercial foodservice equipment distributor with an established spare-parts and after-sales service offering to dealers and end operators. Comparable customer base and category breadth but bundled with new-equipment sales.
- Central Restaurant Products: US online distributor of commercial kitchen equipment, replacement parts and supplies. Competes in the same foodservice aftermarket with a similar e-commerce-first posture, though broader in equipment rather than OEM-parts-specialized.
- Nisbets: Major UK foodservice equipment retailer and after-sales parts supplier, operating both retail and online channels across the same commercial kitchen installed base. Broader catalog (equipment + parts + consumables) makes it an incumbent rather than a pure-play parts specialist.
- Restaurant Depot: US cash-and-carry foodservice supply warehouse club serving restaurants, caterers and service professionals. Adjacent model (B2B foodservice procurement) with membership-driven volumes; tangential to parts but relevant for UK foodservice B2B supply analogues.
- Edward Don & Company: Largest US distributor of foodservice equipment, supplies and replacement parts. Operates a comprehensive parts catalog with national logistics — an established incumbent demonstrating the broader scale opportunity Parts Town UK could pursue.
Direct peers
- Parts Town: US-based sister/parent operating the original Parts Town brand; runs an identical OEM-only e-commerce spare-parts model for commercial foodservice equipment with exclusive manufacturer distribution agreements. Most directly comparable peer, differing only by geography and scale.
- Caterparts: UK B2B distributor of OEM catering equipment spare parts serving the same service-engineer and dealer base. Closest UK-headquartered competitor with overlapping manufacturer coverage and similar e-commerce-plus-phone distribution model.
Others
- Genuine Parts Company: US-listed diversified parts distributor (NAPA Auto Parts, Motion Industrial) with adjacent B2B parts distribution capabilities and logistics scale. Relevant as an adjacent/thematic peer demonstrating the durable value of exclusive-distribution moats in parts.
- Faire (formerly Tundra): Global B2B wholesale marketplace connecting independent retailers and foodservice operators with suppliers. Represents an alternative discovery/purchasing channel that could compete for some lower-complexity foodservice parts orders from Parts Town UK's smaller customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Parts Town UK social profiles
Digital presenceParts Town UK compliance and trust
Trust signalCompliance1 record
Parts Town UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parts Town UK leadership team
Management profileNumber of profiles
Parts Town UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parts Town UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parts Town UK
What does Parts Town UK do?
Parts Town UK distributes genuine OEM spare parts, accessories, and consumables for commercial catering, refrigeration, bakery, and laundry equipment across hundreds of manufacturer brands, sold primarily through its own e-commerce platform and trade counter. The company complements parts distribution with a Technical Training Division delivering manufacturer-certified courses (Hobart, Rational, MKN, Merrychef) and ACS gas assessments, plus pre-packaged Van Stocks for field service engineers.
Is Parts Town UK a public or private company?
Parts Town UK is a private company. It is currently operating.
When was Parts Town UK founded?
Parts Town UK was founded in 2023. It employs 101 to 250 people.
Where is Parts Town UK based?
Parts Town UK is headquartered in Cannock., Staffordshire,, United Kingdom, in the Europe region.
How does Parts Town UK make money?
Two revenue lines are on record. OEM Spare Parts Sales are the primary driver. The others are technical Training Services.
Who are Parts Town UK's main competitors?
Broad incumbents on record are TriMark Corporation, Russell Hendrix, Central Restaurant Products, Nisbets, Restaurant Depot and Edward Don & Company. Direct peers are Parts Town and Caterparts. Others are Genuine Parts Company and Faire (formerly Tundra).
Does Parts Town UK have an API?
No public API is recorded for Parts Town UK.
What industry is Parts Town UK in?
Parts Town UK's product category is Commercial Catering Equipment OEM Spare Parts Distribution. Its primary akta.pro industry code is CRAEAEAA, Traditional Cash & Carry Wholesalers (No/Low Membership), with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42374 and its SIC code is 5040.