Auto I.D.
Auto I.D. is a Nashville-based private company, founded in 2013, that develops a VIN-specific vehicle identification and information platform. Its flagship Auto ID Car Evaluator delivers real-time vehicle data to enterprise automotive-industry users via an Experian-hosted authentication integration.
- Company typePrivate
- Founded2013
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Auto I.D. does
Auto I.D. is a Nashville, Tennessee-based private company founded in 2013 that develops a vehicle identification and information platform designed to deliver VIN-specific vehicle information in real time. Its flagship product, the Auto ID Car Evaluator, is deployed in production environments and accessed via an Experian-hosted Okta single-sign-on authentication flow, suggesting the platform serves enterprise or institutional automotive-industry users rather than a consumer market.
The company's technical footprint appears narrow: publicly accessible information consists almost entirely of the Okta SSO login page for the production evaluator application, and no documentation of APIs, SDKs, integrations, proprietary models, or underlying data architecture is available in the source material. There are no disclosed patents, trademarks, or certifications, and no marketing or distribution channels are documented. The leadership team is small — a Founder/CEO (Sean Smith), a VP of Sales and Business Development (Andy Sallee), and a Director of IT (Kathy Carbone) — consistent with a sub-50-employee operation.
On the commercial side, no pricing model, customer segments, named customers, or revenue disclosures are available. The company raised approximately $1.12M across three disclosed rounds between November 2013 and April 2015, with investors and lead investors unrecorded, and no subsequent capital activity is documented. The implication is a low-capital, long-running private company whose current operating state, revenue scale, and strategic momentum cannot be reliably inferred from the limited public footprint.
Auto I.D. firmographics
Firmographics- Name
- Auto I.D.
- Website
- https://autoidinc.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Auto I.D. is a Nashville-based private company, founded in 2013, that develops a VIN-specific vehicle identification and information platform. Its flagship Auto ID Car Evaluator delivers real-time vehicle data to enterprise automotive-industry users via an Experian-hosted authentication integration.
- Ownership category
- akta.pro rank
Auto I.D. industry classification
Industry- Product category
- Automotive Data & Vehicle Identification Services
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Auto Refinance (FSAKADAB)
Keywords
Where Auto I.D. is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Auto I.D. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Auto I.D. product offering
Product offeringCore offering
Auto I.D. develops the Auto ID Car Evaluator, a vehicle identification and information platform that delivers VIN-specific vehicle information in real-time. The platform is deployed in production environments and is accessed by users via single sign-on authentication, serving automotive industry professionals who require accurate, real-time vehicle data.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto ID Car Evaluator A vehicle evaluation tool deployed in a production environment that delivers VIN-specific vehicle information in real-time. It is offered to automotive industry professionals who require accurate vehicle identification and evaluation data, accessed via Okta SSO authentication through Experian.
Companies that use Auto I.D.
Customer profileIdeal customer profiles1 record
Auto I.D. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto I.D. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Auto I.D. competitors and assessment
Company assessmentDirect peers
- AutoCheck: Experian-owned vehicle history report service competing head-to-head with Carfax for dealer and lender vehicle evaluation workflows. Directly comparable to Auto I.D.'s Car Evaluator product in functionality and target buyer.
- Black Book: Provides vehicle valuation data specifically to dealers, lenders, and remarketers. Closely aligned with Auto I.D.'s dealer/lender target buyer on the vehicle evaluation workflow.
- VinAudit: Lower-cost alternative provider of VIN-based vehicle history reports targeted at consumers and small dealers. Operates in the same VIN-lookup niche as Auto I.D. with a similar low-overhead model.
- DataOne Software: Vehicle data and descriptive VIN decoding platform serving automotive software vendors, dealers, and lenders. Overlaps directly with Auto I.D.'s VIN-specific vehicle information offering.
- ChromeData: Provides vehicle specifications, configuration data, and imagery feeds to automotive software platforms. Comparable to Auto I.D. on the structured vehicle information layer used in dealer and lender systems.
Broad incumbents
- Carfax: Dominant U.S. vehicle history report provider used by dealers, lenders, and consumers. Carfax is the primary incumbent in the VIN-based vehicle data category in which Auto I.D. operates, with vastly greater brand recognition, data coverage, and distribution.
- Edmunds: Long-standing vehicle pricing, specification, and editorial data provider serving consumers, dealers, and partners. Comparable to Auto I.D. on the vehicle evaluation/information use case at a much larger scale.
- Kelley Blue Book (Cox Automotive): Best-known U.S. vehicle valuation and specification data provider, owned by Cox Automotive. Comparable to Auto I.D. on the vehicle valuation side of the "Car Evaluator" use case.
- Experian Automotive: Automotive data and credit division of Experian that supplies VIN-level vehicle history and credit data to lenders and dealers. Experian is both Auto I.D.'s apparent platform/data partner and a major competitor offering overlapping vehicle information products.
Emerging players
- Recall Masters: Niche automotive data provider focused on recall and compliance information layered on top of VIN data. Adjacent to Auto I.D.'s vehicle identification focus, with a narrower but specialized use case in dealer and lender workflows.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Auto I.D. social profiles
Digital presenceAuto I.D. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto I.D. leadership team
Management profileNumber of profiles
Profiles3 records
Auto I.D. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto I.D. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto I.D.
What does Auto I.D. do?
Auto I.D. develops the Auto ID Car Evaluator, a vehicle identification and information platform that delivers VIN-specific vehicle information in real-time. The platform is deployed in production environments and is accessed by users via single sign-on authentication, serving automotive industry professionals who require accurate, real-time vehicle data.
When was Auto I.D. founded?
Auto I.D. was founded in 2013. It employs 11 to 50 people.
Where is Auto I.D. based?
Auto I.D. is headquartered in Nashville, United States, in the North America region.
Who are Auto I.D.'s main competitors?
Direct peers on record are AutoCheck, Black Book, VinAudit, DataOne Software and ChromeData. Broad incumbents are Carfax, Edmunds, Kelley Blue Book (Cox Automotive) and Experian Automotive. Recall Masters is listed as an emerging player.
Does Auto I.D. have an API?
No public API is recorded for Auto I.D..
What industry is Auto I.D. in?
Auto I.D.'s product category is Automotive Data & Vehicle Identification Services. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance. Its SIC code is 5500.