Recall Masters
Recall Masters is a US-based B2B software company providing automotive recall management and customer retention solutions to franchised dealerships, OEMs, fleets, rental agencies, and auctions via its R+ Premium platform, combining aggregated recall data, multi-channel communications, contact center services, and retention card campaigns.
- Company typePrivate
- Founded2015
- HeadquartersLaguna Hills, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Recall Masters does
Recall Masters is a US-based B2B software company that provides recall management and customer retention solutions to the automotive industry. Founded in 2015 and headquartered in Laguna Hills, California, the company aggregates VIN-specific recall and vehicle owner data from more than 50 sources covering 46 vehicle brands, 78+ million vehicles, and 23,500+ recalls dating back to model year 2000. Its primary customers are franchised automotive dealerships, with secondary segments including automakers (OEMs), fleet operators, rental car agencies, auto auctions, independent used-car dealers, and technology platforms serving the automotive sector.
The company's core product is R+ Premium, a subscription platform that combines aggregated data, multi-channel communications (first-class direct mail, escalated email, TCPA-compliant SMS via live agents, and inbound/outbound telephony), a US-based live-agent contact center, and retention card campaigns. Its proprietary digital forensics and recall-scoring methodology identify 2nd, 3rd, and 4th generation vehicle owners — reportedly reaching 3X more customers than manufacturers can identify from their own databases — and rank recalls by safety risk and repair profitability. A real-time JSON API plus batch CSV upload product power integrations with more than 30 channel partners including major DMS providers (Reynolds and Reynolds, CDK Global), scheduling platforms (TimeHighway, Xtime, DealerFX), CRM/BDC platforms (AutoLoop, AutoPoint, DealerMine), and fleet/rental systems (Donlen, Auto Rental Systems). The company offers a 5-to-1 ROI guarantee on R+ Premium, suspending billing if revenue targets are not met within 90 days.
Recall Masters generates revenue through monthly subscriptions for R+ Premium, usage-based fees for CallCapture contact-center minutes, unit-based pricing for retention card campaigns, and enterprise API/data licensing agreements with platform partners. Pricing is quote-based and varies with dealer market area, VIN volume, and campaign scope. The company operates a direct enterprise sales motion supplemented by a dense channel partner network that embeds its recall data in third-party dealer software platforms. In June 2026, Recall Masters acquired Smart Contact, a Daytona Beach-based call center, expanding its live-agent capabilities and adding a second US operating geography.
Recall Masters firmographics
Firmographics- Name
- Recall Masters
- Legal name
- Recall Masters Inc.
- Website
- https://recallmasters.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Recall Masters is a US-based B2B software company providing automotive recall management and customer retention solutions to franchised dealerships, OEMs, fleets, rental agencies, and auctions via its R+ Premium platform, combining aggregated recall data, multi-channel communications, contact center services, and retention card campaigns.
- Ownership category
- akta.pro rank
Recall Masters industry classification
Industry- Product category
- Automotive Recall Management Software
- NAICS
- General Automotive Repair (811111)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Product Liability & Recall (FSAJAGAG)
Keywords
Where Recall Masters is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Recall Masters business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- R+ Premium Subscription / Software Services: Recall Masters generates revenue primarily through subscription-based software services sold to automotive dealerships, dealer groups, automakers, fleet operators, rental car agencies, and auto auctions. The R+ Premium platform bundles data, multi-channel communications, contact center services, and retention card campaigns into a turnkey monthly subscription. Pricing is customized per dealer based on market area, VIN volume, and campaign parameters, with a guaranteed 5-to-1 ROI.
- Contact Center Services: Revenue is generated through CallCapture call support services, which provide live-agent inbound/outbound telephony, overflow call handling, and after-hours support for dealership service departments. Call minutes are bundled with R+ Premium (free minutes included) with additional 125-minute overage bundles available for purchase. Unused minutes rollover to the next month.
- Retention Card Campaigns (R+): High-engagement retention card campaigns involve mailing personalized, embossed gift cards to targeted customers. Each card is valid for one transaction with set terms and conditions. Dealers customize the card amount (default $50) and campaign parameters. This is included within R+ Premium subscriptions and may also carry a per-card or per-campaign fee component.
- API / Data Access (Enterprise Services): Recall Masters generates revenue through API access and data licensing agreements with enterprise partners including DMS providers, fleet management platforms, rental car systems, and strategic platform providers who embed recall data into their own software workflows. B2B platforms serving car dealers, rental agencies, fleet management, and rideshare companies pay for integrated recall data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | R+ Premium (Full Platform Bundle) |
| Usage-based | Monthly | CallCapture Standalone Minutes |
| Unit Pricing | Multi-year contract | Retention Card Campaigns (R+) |
| Subscription | Monthly | Recall Lookup / API Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Recall Masters product offering
Product offeringCore offering
Recall Masters operates a cloud-based automotive recall data and customer engagement platform that aggregates VIN-specific recall information from 50+ data sources, applies digital forensics to identify current and secondary vehicle owners, and scores recalls by safety risk and repair profitability. Its R+ Premium subscription bundles multi-channel communications (direct mail, email, SMS, telephony), a US-based live-agent contact center, retention card campaigns, and API integrations with dealer management systems (DMS) and third-party dealer platforms.
Product overview
Recall Masters offers a platform-plus-modules architecture centered on R+ Premium, a comprehensive customer acquisition and retention platform designed specifically for automotive recall management. The core R+ Premium platform integrates Best-In-Class Data (aggregating 50+ sources for 46 vehicle brands), Communications Services (multi-channel: direct mail, email, SMS, telephony), Contact Center Services (virtual recall department with live agents), and CallCapture (call handling and appointment booking). Modules include Inventory Monitoring, MarketSMART Reports, Recall Department Webpage, Recall Check Mobile App, In-Store Retention Solutions (gift cards), R+ Retention Card Campaigns, Point of Sale Solutions, and RM Academy Learning Portal. The company also offers dedicated Enterprise Services for B2B partners and a Consumer Portal (MotorSafety.org). API products include Recall Lookup (real-time and batch VIN processing) and Strategic Partnerships API for DMS integration. The integrated platform enables dealers to identify 2nd/3rd/4th generation vehicle owners, communicate across multiple channels, schedule service appointments, and convert recall visits into retention and sales opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- R+ Premium: Comprehensive recall and retention solution platform for automotive dealerships, combining best-in-class data, multi-channel communications, contact center services, and retention card campaigns.
- R+
- CallCapture
- MotorSafety.org
- RecallCheck
- MarketSMART Reports
- RM Academy
- State of Recalls
- RecallCheck Mobile App
- Recall Department Webpage
Products and services
- R+ Premium Turnkey monthly subscription platform bundling best-in-class recall data, multi-channel communications, live-agent contact center, retention card campaigns, Recall Department webpage, MarketSMART reports, inventory monitoring, and CallCapture phone support. Targeted at automotive dealerships, dealer groups, OEMs, fleet operators, rental car agencies, and auto auctions, with a guaranteed 5-to-1 ROI.
- CallCapture Call center service providing live-agent inbound/outbound telephony, overflow call handling, and after-hours support for dealerships. Agents book appointments directly into dealer scheduling platforms (TimeHighway, Xtime, DealerFX), confirm and update customer contact information, perform instant RecallCheck for every caller, and provide detailed online reporting. Free minutes included with R+ Premium; 125-minute overage bundles available.
- Recall Lookup API
Quantifiable outcome
- 3X more customer reach: R+ Premium connects with 2nd/3rd/4th generation owners — 3X more customers and prospects than what is visible to manufacturers.
- +6 more outcomes
Companies that use Recall Masters
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
Recall Masters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability6 records
Feature11 records
Recall Masters partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AutoLoopcoreRecall Masters was integrated into AutoLoop's Fixed Ops Suite — the industry's first and only totally integrated, end-to-end service platform — enabling real-time recall lookup of vehicles during service appointment scheduling and the vehicle check-in and inspection process. This partnership was publicly announced in May 2016.
- Reynolds and ReynoldscoreReynolds and Reynolds develops software for automotive retailers, including industry-leading dealership management systems (DMS). Recall Masters partnered with Reynolds and Reynolds to enhance auto dealers' ability to identify vehicles with open recalls through automated software integration, helping dealers avoid penalties while driving recall completion.
- CDK GlobalcoreCDK Global serves automotive and related industries with an open platform connecting manufacturers, dealers, and customers with solutions for every customer touchpoint. CDK integrates Recall Masters' recall data into its dealer management platform.
- Dealer.com (Cox Automotive)coreDealer.com is the premier web platform and digital marketing solution for top dealerships and dealer groups, part of Cox Automotive. The platform integrates Recall Masters' recall data capabilities.
- TekioncoreTekion's cloud-based platform delivers efficiencies to power fixed operations intelligently with the first end-to-end digital service experience in the industry. Integrates Recall Masters' recall data for real-time recall lookup during service scheduling and check-in.
- Dealer-FXcoreFounded in 2007, Dealer-FX provides a customer experience management platform using advanced data analysis and mobile applications to deliver benefits to consumers, OEMs, and dealers. Integrates Recall Masters' recall data into its service workflow platform.
- TimeHighwaycoreTimeHighway provides real-time, online scheduling services and technology, linking consumers to service centers with convenient appointment scheduling. Recall Masters' CallCapture books appointments directly into TimeHighway scheduling platform.
- AutoLoopcoreAutoLoop is a leading provider of marketing solutions for effective and profitable customer relationship management at the dealer level. In May 2016, AutoLoop integrated Recall Masters into its Fixed Ops Suite, enabling real-time recall lookup during service appointment scheduling, vehicle check-in, and inspection processes.
- InfomediacoreInfomedia is a leading global provider of SaaS solutions to the parts and service sector of the automotive industry, allowing dealerships to grow parts sales by identifying and ordering replacement parts manufactured by OEMs. Through its partnership with AutoLoop, Infomedia's technology is part of the integrated Fixed Ops Suite alongside Recall Masters.
- MotorSafety.orgcoreMotorSafety.org is the most comprehensive consumer-facing website utilizing Recall Masters' technology to provide consumers with access to the largest database of up-to-date VIN and recall data. Recall Masters powers all vehicle recall data provided by the site's VIN check service.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Recall Masters competitors and assessment
Company assessmentDirect peers
- RecallChek: Direct competitor providing vehicle recall lookup services for dealers, lenders, and rental/fleet operators. Closest peer to Recall Masters' recall-data core offering.
- DataOne Software: Provides VIN decoding, vehicle data, and recall data APIs to dealers, OEMs, and aftermarket platforms. Comparable on the recall/VIN data and API distribution business.
- VinAudit: Vehicle history and recall data provider serving consumers, dealers, and partners. Comparable as a recall-aware vehicle history and data service.
Broad incumbents
- S&P Global Mobility: Large automotive data and analytics provider (formerly IHS Markit) offering VIN-level recall, specification, and ownership data to OEMs, dealers, and lenders. Overlaps with Recall Masters' recall data layer at significantly greater scale.
- Carfax: Vehicle history brand (owned by S&P Global) that surfaces open recall information alongside history reports. Comparable on the consumer- and dealer-facing recall visibility layer.
- Experian Automotive (AutoCheck): Provides AutoCheck vehicle history reports and VIN-level data services to dealers, lenders, and consumers. Comparable as a broad automotive data incumbent with recall coverage.
- Solera Holdings: Large automotive data, claims, and software platform serving dealers, insurers, and OEMs. Overlaps with Recall Masters on dealer-facing recall and fixed-ops data workflows at a much broader portfolio scale.
- Cox Automotive: Parent of Dealer.com, Autotrader, Kelley Blue Book, and Manheim. Broad automotive technology and marketplace incumbent whose Dealer.com platform integrates Recall Masters' data; a comparable but vastly larger platform.
Others
- CDK Global: Major dealer management system provider and integration partner of Recall Masters. Comparable as an adjacent ecosystem participant with overlapping fixed-ops and recall functionality inside its platform.
Emerging players
- Podium: Customer communication and engagement platform widely used by auto dealerships for messaging, reviews, and lead conversion. Comparable on the multi-channel customer engagement layer that complements recall outreach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Recall Masters compliance and trust
Trust signalCompliance3 records
Recall Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recall Masters leadership team
Management profileNumber of profiles
Profiles6 records
Recall Masters subsidiaries and ownership
Company hierarchySubsidiaries1 record
Recall Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recall Masters M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recall Masters
What does Recall Masters do?
Recall Masters operates a cloud-based automotive recall data and customer engagement platform that aggregates VIN-specific recall information from 50+ data sources, applies digital forensics to identify current and secondary vehicle owners, and scores recalls by safety risk and repair profitability. Its R+ Premium subscription bundles multi-channel communications (direct mail, email, SMS, telephony), a US-based live-agent contact center, retention card campaigns, and API integrations with dealer management systems (DMS) and third-party dealer platforms.
Is Recall Masters a public or private company?
Recall Masters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recall Masters founded?
Recall Masters was founded in 2015. It employs 51 to 100 people.
Where is Recall Masters based?
Recall Masters is headquartered in Laguna Hills, United States, in the North America region.
How does Recall Masters make money?
Four revenue lines are on record. R+ Premium Subscription / Software Services are the primary driver. The others are contact Center Services, retention Card Campaigns (R+) and API / Data Access (Enterprise Services).
Who are Recall Masters's main competitors?
Direct peers on record are RecallChek, DataOne Software and VinAudit. Broad incumbents are S&P Global Mobility, Carfax, Experian Automotive (AutoCheck), Solera Holdings and Cox Automotive. CDK Global is listed as an others. Podium is listed as an emerging player.
Does Recall Masters have an API?
Yes. Recall Masters offers a Real-time API for instant vehicle recall lookups that returns results in JSON format. The API provides VIN-specific recall information and is available for batch uploads via CSV file upload. The API is integrated with dealer management systems (DMS) and service scheduling platforms including TimeHighway, Xtime, and DealerFX. Developer documentation is at www.recallmasters.com/recall-lookup.
What industry is Recall Masters in?
Recall Masters's product category is Automotive Recall Management Software. Its primary akta.pro industry code is FSAJAGAG, Product Liability & Recall. Its NAICS code is 811111 and its SIC code is 7600.