RADACAD
RADACAD is a New Zealand-based Microsoft Power BI and Fabric consulting and training firm offering analytics consulting, public and corporate training, online self-paced courses, and 1:1 coaching. The founder-led firm serves enterprise organisations, data professionals, and government agencies across 80+ countries, anchored by Microsoft MVP expertise.
- Company typePrivate
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What RADACAD does
RADACAD is a New Zealand-based specialist consulting and training firm focused exclusively on Microsoft's Power BI and Microsoft Fabric analytics platforms. Founded in 2014 by Reza Rad (Microsoft Regional Director and Data Platform MVP, 15 continuous years) and the late Dr. Leila Etaati (first Microsoft AI MVP in ANZ, deceased December 31, 2023), the firm builds end-to-end Power BI architectures and Microsoft Fabric solutions - including Lakehouse, Warehouse, Data Factory pipelines, semantic models, and DAX-optimized reports - and trains data analysts, BI developers, and data architects through instructor-led public courses, bespoke corporate programs, and self-paced online learning. The company maintains what it describes as the world's largest free Power BI/Fabric content library (1,000+ articles, 10M+ annual readers), has authored 16+ books, and operates the free Power BI Helper developer utility.
The business model is a portfolio of five revenue streams: (1) end-to-end analytics consulting and project delivery for enterprise organizations; (2) public training courses delivered in major cities worldwide (Miami, Zurich, Melbourne, Chicago, London, Sydney, Auckland, New York); (3) corporate bespoke training for teams of four or more; (4) RADACAD Academy, a self-paced online learning platform sold via monthly subscription or lifetime access; and (5) 1:1 coaching and consulting calls billed by the hour or retainer with no minimum commitment. The company has a small core team (1-10 employees), is headquartered in Auckland with regional offices in Australia and the USA, and serves enterprise and government clients across 80+ countries, with named logos including Westpac, Toyota, Visa, KPMG, Domino's, Air New Zealand, NZ Customs, and Massey University.
RADACAD is a Microsoft Gold Partner in Data Analytics (5+ years), co-founded and runs the Global Power BI & Fabric Summit (the world's largest dedicated Power BI conference) and New Zealand's Difinity Conference, and co-founded user groups (Auckland Power BI 3,000+ members, Auckland AI 1,500+ members). Pricing is not publicly disclosed; corporate and public training require enquiry-based quotes. The firm is privately held, founder-controlled, bootstrapped with no institutional funding, and sources none of its revenue from software licensing - it is a services, training, and content business anchored in Microsoft's data platform ecosystem.
RADACAD firmographics
Firmographics- Name
- RADACAD
- Legal name
- RADACAD
- Website
- https://radacad.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RADACAD is a New Zealand-based Microsoft Power BI and Fabric consulting and training firm offering analytics consulting, public and corporate training, online self-paced courses, and 1:1 coaching. The founder-led firm serves enterprise organisations, data professionals, and government agencies across 80+ countries, anchored by Microsoft MVP expertise.
- Ownership category
- akta.pro rank
RADACAD industry classification
Industry- Product category
- Analytics Training and Consulting
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
- akta.pro secondary industries
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where RADACAD is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
RADACAD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Analytics Consulting & Project Delivery: RADACAD builds end-to-end Power BI and Microsoft Fabric solutions for organizations. Services include Microsoft Fabric platforms, Power BI architectures, data pipelines, semantic models, and advisory services. Delivered by MVPs with real project experience across every industry. Projects are scoped and delivered on a consulting engagement basis.
- Public Training Courses: Intensive multi-day public courses delivered worldwide in cities such as Miami, Zurich, Melbourne, Chicago, London, Sydney, Auckland, and New York. Power BI courses are 4 days; Fabric courses are 3 days. Delivered by Microsoft MVPs including Reza Rad.
- Corporate & Bespoke Training: Custom Power BI or Microsoft Fabric training built around a team's data, tools, and skill gaps. On-site or remote delivery for any group size. Cost-effective for groups of 4 or more attendees.
- RADACAD Academy (Online Learning): Hundreds of self-paced video courses on Power BI and AI by Reza Rad. Offered as monthly subscription or one-off lifetime access purchase.
- Coaching & Consulting Calls: 1:1 expert sessions with an MVP to solve specific Power BI or Fabric challenges quickly. No minimum hours required. Booked by the hour or as a retainer package. Just book a call and get expert help without lengthy setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Public Training Courses |
| Other | Multi-year contract | Corporate/Bespoke Training |
| Subscription | Monthly | RADACAD Academy Subscription |
| Usage-based | Pay-as-you-go | Coaching Calls |
| Other | One time/ perpetual license | Video Training Access with Live Course |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
RADACAD product offering
Product offeringCore offering
RADACAD designs and delivers multi-day instructor-led training programs on Microsoft Power BI and Microsoft Fabric to enterprises and individuals, supplemented by end-to-end analytics consulting engagements covering architecture design, data pipelines, semantic models, and report development. The portfolio also includes RADACAD Academy (a self-paced online learning subscription), 1:1 remote coaching with MVPs, bespoke corporate training for teams of 4+, and co-organization of the Global Power BI & Fabric Summit and Difinity Conference.
Product overview
RADACAD is a specialized Microsoft-focused consulting and training firm offering a portfolio of instructor-led and self-paced learning products alongside consulting services. The core training products are the Power BI Rookie to Rock Star program (7-module course covering Power Query, DAX, data modelling, visualization, and architecture) and the Microsoft Fabric Rookie to Rock Star program (3-day intensive covering all Fabric workloads). These are delivered through four channels: public in-person courses worldwide, bespoke corporate training, RADACAD Academy (online self-paced subscription), and remote coaching calls. RADACAD also provides end-to-end data analytics consulting projects, publishes 16+ books on Power BI and Fabric topics (including a free 1,700+ page online book), offers a free Power BI Helper tool, and co-organizes two major conferences (Global Power BI & Fabric Summit and Difinity Conference). The company is led by Microsoft MVPs and operates as a Microsoft Gold Partner in Data Analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Power BI Training - Rookie to Rock Star Premier multi-day intensive training covering Power Query, data modelling, DAX, visualization, Power BI Service, and architecture across 7 independent modules; delivered publicly worldwide and privately to corporate groups.
- Microsoft Fabric Training - Rookie to Rock Star Full end-to-end Microsoft Fabric training across all workloads, including Lakehouse, Spark notebooks, Data Factory, Dataflow Gen2, warehouse, semantic models, real-time intelligence, OneLake, Data Activator, administration, and governance; 3-day intensive format.
- Corporate & Bespoke Training Customized Power BI or Microsoft Fabric training tailored to a team's specific data scenarios, tools, and skill gaps; delivered on-site or remotely for groups of any size (cost-effective at 4+ attendees).
- RADACAD Academy Self-paced online learning platform with hundreds of video courses on Power BI and AI by Reza Rad, available via monthly subscription or one-off lifetime access.
- Data Analytics Projects (Consulting) End-to-end consulting engagements delivering Microsoft Fabric platforms, Power BI architectures, data pipelines, semantic models, Power BI reports, data pipeline integration, analytics strategy and roadmap, plus health check and audit services for organizations.
- Remote Coaching & Consulting Calls 1:1 expert sessions with Microsoft MVPs to solve specific Power BI or Fabric challenges, covering DAX troubleshooting, data model architecture, performance optimization, Power Query, Fabric architecture decisions, row-level security design, and workspace governance; booked by the hour or via retainer.
- Power BI Books Library Library of 16+ bestselling books authored by Reza Rad covering Power BI, DAX, Power Query, data modelling, visualization, Microsoft Fabric, AI, machine learning, and SQL Server; published by Apress and self-published.
- Global Power BI & Fabric Summit Annual conference described as the world's largest dedicated Power BI and Microsoft Fabric event, bringing together thousands of practitioners, MVPs, and Microsoft leaders with in-person and virtual ticketing options.
- Difinity Conference Annual data, AI, and analytics conference in New Zealand, connecting Pacific-region data professionals with world-class speakers and Microsoft experts since 2017.
Quantifiable outcome
- 10,000+ professionals trained across 80+ countries
- +4 more outcomes
Companies that use RADACAD
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
RADACAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RADACAD partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
RADACAD competitors and assessment
Company assessmentDirect peers
- SQLBI: Founded by Marco Russo and Alberto Ferrari, SQLBI is the most authoritative independent Power BI training and consulting authority and a direct competitor to RADACAD's Power BI niche, offering premium DAX/data modeling courses and consulting.
- DesignMind: A Microsoft data and analytics consultancy delivering Power BI and Azure Synapse/Fabric solutions, including corporate training for enterprise teams — comparable in consulting training mix and Microsoft Gold Partner positioning.
- Senturus: A business intelligence consulting and training firm with deep Power BI practice offering corporate training and end-to-end BI solutions — directly comparable to RADACAD's bespoke training and consulting streams.
- BlueGranite: A Microsoft-focused data and analytics consulting firm delivering Power BI, Azure Synapse, and Microsoft Fabric implementations and training — closely aligned with RADACAD's enterprise consulting and bespoke training offerings.
- EnterpriseDNA: A leading Power BI and data analytics training platform with online courses, mentoring, and a community — targeting the same data analyst/BI professional persona as RADACAD with a comparable blended training and online learning model.
Broad incumbents
- Udemy: Large online learning marketplace that hosts substantial Power BI and Fabric course catalogs from individual creators — overlaps with RADACAD Academy on self-paced Power BI learning but is much broader and creator-agnostic.
- Pluralsight: Major technology and data training platform with broad Power BI and analytics content, serving enterprise customers globally — overlaps with RADACAD Academy as a self-paced learning channel but covers many technologies beyond Microsoft.
- Coursera: Online learning platform featuring Microsoft-authored and partner Power BI / data analytics specializations — competes at the platform level for self-paced learning budgets, including Microsoft certifications, that RADACAD Academy targets.
- DataCamp: Subscription-based data and AI skills training platform offering Power BI, SQL, Python, and data engineering courses — competes with RADACAD Academy for individual learner subscriptions but addresses a much broader data skills catalog.
Regional players
- Kohera: Belgium-based Power BI and Microsoft data platform consulting and training firm — shares the Power BI/Fabric specialization and enterprise training approach with RADACAD but serves primarily the European market rather than competing directly across all 80+ countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RADACAD social profiles
Digital presenceRADACAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
RADACAD leadership team
Management profileNumber of profiles
Profiles1 record
RADACAD subsidiaries and ownership
Company hierarchySubsidiaries1 record
RADACAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RADACAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RADACAD
What does RADACAD do?
RADACAD designs and delivers multi-day instructor-led training programs on Microsoft Power BI and Microsoft Fabric to enterprises and individuals, supplemented by end-to-end analytics consulting engagements covering architecture design, data pipelines, semantic models, and report development. The portfolio also includes RADACAD Academy (a self-paced online learning subscription), 1:1 remote coaching with MVPs, bespoke corporate training for teams of 4+, and co-organization of the Global Power BI & Fabric Summit and Difinity Conference.
Is RADACAD a public or private company?
RADACAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RADACAD founded?
RADACAD was founded in 2014. It employs 1 to 10 people.
Where is RADACAD based?
RADACAD is headquartered in Auckland, New Zealand, in the Oceania region.
How does RADACAD make money?
Five revenue lines are on record. Analytics Consulting & Project Delivery is the primary driver. The others are public Training Courses, corporate & Bespoke Training, RADACAD Academy (Online Learning) and coaching & Consulting Calls.
Who are RADACAD's main competitors?
Direct peers on record are SQLBI, DesignMind, Senturus, BlueGranite and EnterpriseDNA. Broad incumbents are Udemy, Pluralsight, Coursera and DataCamp. Kohera is listed as a regional player.
Does RADACAD have an API?
No public API is recorded for RADACAD.
What industry is RADACAD in?
RADACAD's product category is Analytics Training and Consulting. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 611430 and its SIC code is 8200.