Enterprise DNA
Enterprise DNA operates the EDNA Learn data and AI education platform and the Omni Command Centre, a managed AI operations layer deploying AI agents, voice AI, and custom AI apps for professional services firms, founder-led businesses, and SMBs globally.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Enterprise DNA does
Enterprise DNA is a New Zealand-founded, Australia-incorporated (Enterprise DNA Pty Ltd) AI and data company that operates a dual-track business combining a self-serve education platform (EDNA Learn) with a managed AI operations service (Omni Command Centre) and a Training & Advisory consultancy. Founded in 2018 by Sam McKay, CFA, originally as a Power BI, SQL, and Python analytics education business, the company pivoted in 2023-2024 to also build and operate AI systems for businesses, and is currently bootstrapped and founder-owned with no disclosed external funding.
The Omni Command Centre is the company's core offering: a model-agnostic AI orchestration layer that integrates OpenAI, Anthropic Claude, Google Gemini, Codex, and Llama, and connects to existing business tools including Xero, HubSpot, Microsoft 365, Google, Slack, ElevenLabs, Cursor, Supabase, Power BI, Google Cloud, and Azure. Its modules cover Omni Ops (deployable AI agents for communication, scheduling, reporting, and research), Omni Voice (24/7 voice agents), Omni Apps / Omni Factory (custom AI-powered applications built in weeks), Omni Advisory (fractional Chief AI Officer and strategy), and Sovereign AI (an architecture where the customer owns the data, workflows, agent memory, prompts, permissions, and audit logs while renting intelligence from interchangeable model providers). Adjacent products include the MENTOR AI copilot with 40+ specialist assistants, KnowCode code generation, ContentLead content engine, the Builders premium community, and the daily AI Pulse newsletter.
The company monetizes through three streams: EDNA Learn freemium and paid subscriptions, Omni Command Centre monthly managed-services retainers, and per-outcome Training & Advisory engagements (Strategy Audits, AI Advisory, Fractional Chief AI Officer retainers, Custom Builds, Managed AI Agents, and Live Training/Workshops). It targets professional services firms (law, accounting, finance, consulting, medical and dental), founder-led businesses, and SMBs in the $1M-$20M revenue range. Enterprise DNA claims to have impacted 1,500+ companies, trained 220K+ professionals, and operated across 190+ countries, with 50+ AI agents deployed on client engagements.
Enterprise DNA firmographics
Firmographics- Name
- Enterprise DNA
- Legal name
- Enterprise DNA Pty Ltd
- Website
- https://enterprisedna.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enterprise DNA operates the EDNA Learn data and AI education platform and the Omni Command Centre, a managed AI operations layer deploying AI agents, voice AI, and custom AI apps for professional services firms, founder-led businesses, and SMBs globally.
- Ownership category
- akta.pro rank
Enterprise DNA industry classification
Industry- Product category
- AI Implementation and Managed AI Operations
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
Keywords
Where Enterprise DNA is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Enterprise DNA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- EDNA Learn Platform Subscription: Self-serve learning platform with courses, certifications, and community access. Paid plans renew automatically (monthly or annual). Freemium tier with limited access.
- Omni Command Centre Retainer: Ongoing managed AI operations layer. One retainer, one team. Includes AI systems audit, core Command Centre build, connections to existing CRM/email/tools, custom agents, live dashboard, ongoing operation/monitoring.
- Training & Advisory Engagements: Scoped per-outcome engagements including Strategy Audit, AI Advisory, Fractional Chief AI Officer, Managed AI Agents, Custom Builds, and Live Training. One-off projects or ongoing retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | EDNA Learn Free Tier |
| Subscription | Monthly | EDNA Learn Paid Plans |
| Per seat | Annual | Teams & Business Pricing |
| Outcome Based/ Performance | Multi-year contract | Training & Advisory - Scoped Engagements |
| Subscription | Monthly | Omni Command Centre |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Enterprise DNA product offering
Product offeringCore offering
Enterprise DNA operates a dual-track business. EDNA Learn is an online learning platform with 100+ courses, certifications, and the MENTOR AI copilot for data and AI skills. The Omni Command Centre is a managed AI operations layer that Enterprise DNA designs, deploys, and runs for client businesses—installing AI agents, voice AI, dashboards, custom apps, and reporting on existing tool stacks. Training & Advisory provides scoped engagements such as Strategy Audit, AI Advisory, Fractional Chief AI Officer, Managed AI Agents, Custom Builds, and Live Workshops.
Product overview
Enterprise DNA operates as a dual-track company offering both AI learning platforms and AI deployment services. The EDNA Learn platform provides 100+ online courses, MENTOR AI copilot with 40+ specialist tools, and a Builders community for data and AI professionals. The Omni suite is the managed AI operations layer consisting of six integrated modules: Omni Command Centre (core platform), Omni Ops (AI agent workforce), Omni Apps (custom app development), Omni Voice (24/7 voice AI), Omni Advisory (strategic guidance), and Sovereign AI (ownership architecture). Together with Training & Advisory services including Fractional Chief AI Officer, Strategy Audit, Managed AI Agents, Custom Builds, and Live Workshops, these products enable businesses to learn AI skills or deploy complete AI operating systems.
Differentiator
Problem solved
Functional benefit
Brands
- EDNA Learn: Online learning platform with 100+ courses on Power BI, Python, SQL, ChatGPT, and more, featuring certifications and a global community.
- Omni
- MENTOR
- Builders Community
- ContentLead
- KnowCode
- AI Pulse
Products and services
- Omni Command Centre Managed AI operations layer for businesses. Enterprise DNA designs, deploys, and runs an integrated stack of AI agents, voice AI, live executive dashboards, weekly CEO briefs, client portals, reporting, and custom apps on top of the customer's existing tools (Xero, HubSpot, Microsoft 365, Google, Slack). Delivered as one retainer with one team.
- EDNA Learn Online learning platform with 100+ courses on Power BI, Python, SQL, ChatGPT, and AI, including certifications, structured learning paths, MENTOR AI copilot, and access to the global Builders community. Offered via freemium plus monthly/annual subscription, with Teams & Business seat pricing.
- MENTOR
Quantifiable outcome
- 38% reduction in month-end close time for accounting firms
- +4 more outcomes
Companies that use Enterprise DNA
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Enterprise DNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability12 records
Feature7 records
Enterprise DNA partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- OpenAIcoreTechnology integration partner. Enterprise DNA builds AI solutions using OpenAI models. Claude, Codex, GPT, Gemini, Llama and any model can be swapped freely in the Omni Command Centre architecture.
- AnthropiccoreTechnology integration partner. Claude is a primary model used in the Omni Command Centre. Model-agnostic architecture allows swapping between Claude, Codex, and other models.
- Google (Gemini)coreTechnology integration partner. Gemini model available in the Omni Command Centre alongside Claude, Codex, and other models.
- Google CloudsupportingCloud infrastructure partner. Listed among technologies Enterprise DNA works with.
- Microsoft AzuresupportingCloud infrastructure partner. Listed among technologies Enterprise DNA works with.
- CursorsupportingAI coding tool integrated into the Omni Command Centre. Works alongside Claude Code and Codex.
- ElevenLabssupportingVoice generation technology for Omni Voice solutions. Powers voice agents that answer, qualify, and book.
- SupabasesupportingBackend database technology. Listed among technologies Enterprise DNA works with.
- Power BIsupportingBusiness intelligence and reporting. Decade-deep BI experience baked into workshops and reporting solutions.
- StripesupportingPayment processing for subscriptions and purchases. Mentioned in privacy policy as third-party service provider.
- NetlifysupportingWeb hosting platform. Mentioned in privacy policy as third-party service provider.
- CalendlysupportingScheduling platform for discovery calls. Used for booking 30-minute and 60-minute sessions with Sam McKay.
- XerosupportingAccounting software integration. Omni Command Centre connects to existing tool stack including Xero.
- HubSpotsupportingCRM integration. Omni Command Centre connects to existing CRM, email, and tools.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Enterprise DNA competitors and assessment
Company assessmentEmerging players
- Maven: Maven is a cohort-based learning and live cohort platform for professional upskilling, used by enterprises and individual learners. It overlaps with Enterprise DNA's EDNA Learn self-serve subscription plus Live Training & Workshops, particularly for cohort-style professional development in data and AI.
- Vapi: Vapi is a developer platform for building and deploying AI voice agents and telephony automation, often used by agencies and consultancies to ship voice solutions. It is comparable to Enterprise DNA's Omni Voice product, both targeting businesses that want 24/7 AI call answering, qualification, and booking.
Direct peers
- DataCamp: DataCamp is an online learning platform for data, analytics, Python, SQL, and AI skills, with self-serve subscriptions and team plans. It maps to Enterprise DNA's EDNA Learn and MENTOR offerings, competing for the same learners of Power BI, Python, SQL, and now AI skills.
- Decagon: Decagon builds AI agents for customer support and operations, deploying them inside mid-market and enterprise businesses. It is directly comparable to Enterprise DNA's Omni Ops agent workforce and Omni Voice answering/booking agents, both competing for the same 'AI agent for the business' budget line.
- AKTERA: AKTERA is an AI implementation agency that designs, deploys, and operates AI agents and automation for mid-market companies. It is directly comparable to Enterprise DNA's Omni Command Centre and Training & Advisory engagement model, both targeting professional services and SMB customers with managed AI builds.
- Jasper: Jasper is an AI content and marketing workflow platform for businesses, sold on subscriptions to marketing and content teams. It overlaps with Enterprise DNA's ContentLead and the content-engine use cases in Omni Ops, targeting similar business customers looking to scale content production with AI.
- Sierra AI: Sierra develops autonomous AI agents for enterprise customer experience, with an emphasis on production-grade, brand-safe deployment. It is comparable to Enterprise DNA's Omni Ops and Omni Voice stack for SMB and mid-market deployments, and to its managed-services delivery model.
- Tribe AI: Tribe AI is an AI-native consultancy that builds and ships applied AI products for enterprises. It is directly comparable to Enterprise DNA because both sell AI implementation, custom builds, and AI advisory services to organisations that need more than off-the-shelf tools, and Tribe AI also runs a talent/engineering network model analogous to Enterprise DNA's Builder community.
Broad incumbents
- Slalom: Slalom is a global technology and business consulting firm with a significant AI and data practice serving mid-market and enterprise clients. It is comparable to Enterprise DNA as a broader incumbent in technology consulting and custom AI builds, though it operates at a much larger scale and across more verticals.
- Pluralsight: Pluralsight is a large-scale technology and cloud skills training platform sold to enterprises and individuals. It is a broader incumbent in the same technical training category as EDNA Learn, with overlap on data, AI, and software engineering curricula, though at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Enterprise DNA social profiles
Digital presenceEnterprise DNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enterprise DNA leadership team
Management profileNumber of profiles
Profiles1 record
Enterprise DNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enterprise DNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enterprise DNA
What does Enterprise DNA do?
Enterprise DNA operates a dual-track business. EDNA Learn is an online learning platform with 100+ courses, certifications, and the MENTOR AI copilot for data and AI skills. The Omni Command Centre is a managed AI operations layer that Enterprise DNA designs, deploys, and runs for client businesses—installing AI agents, voice AI, dashboards, custom apps, and reporting on existing tool stacks. Training & Advisory provides scoped engagements such as Strategy Audit, AI Advisory, Fractional Chief AI Officer, Managed AI Agents, Custom Builds, and Live Workshops.
Is Enterprise DNA a public or private company?
Enterprise DNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enterprise DNA founded?
Enterprise DNA was founded in 2018. It employs 11 to 50 people.
Where is Enterprise DNA based?
Enterprise DNA is headquartered in Auckland, New Zealand, in the Oceania region.
How does Enterprise DNA make money?
Three revenue lines are on record. EDNA Learn Platform Subscription is the primary driver. The others are omni Command Centre Retainer and training & Advisory Engagements.
Who are Enterprise DNA's main competitors?
Emerging players on record are Maven and Vapi. Direct peers are DataCamp, Decagon, AKTERA, Jasper, Sierra AI and Tribe AI. Broad incumbents are Slalom and Pluralsight.
Does Enterprise DNA have an API?
No public API is recorded for Enterprise DNA.
What industry is Enterprise DNA in?
Enterprise DNA's product category is AI Implementation and Managed AI Operations. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 61143 and its SIC code is 7373.