The Retrofit Source Inc

What The Retrofit Source Inc does

The Retrofit Source Inc (TRS) is an Atlanta-based direct-to-consumer e-commerce retailer specializing in aftermarket automotive lighting products, operating as a subsidiary of Driven Lighting Group (DLG), the largest designer, marketer, and online retailer in the enthusiast automotive lighting category. Founded in 2005 and legally organized as The Retrofit Source, LLC in Georgia, the company sells a catalog of over 9,000 products spanning LED headlight assemblies (vehicle-specific and universal), HID lighting systems, fog lights, tail lights, projector retrofit kits, RGB accent lighting, LED bulbs, and supporting accessories. TRS carries a portfolio of DLG-owned premium brands — most notably Morimoto, along with GTR Lighting, Xenon Depot, SV4, Profile Performance, and Acme — alongside third-party brands such as RIGID, Vision X, Philips, OSRAM, Sylvania, KC HiLites, and Diode Dynamics. Flagship products include the Morimoto XB LED headlight line with triple bi-LED projector optics, the XB Evo fog lights using Osram Oslon-PL LED chips with SAE J583 F3 and ECE R19 compliance and a 10-year warranty, the Morimoto Super7 2.0 7-inch round LED headlight built on MLED 2.0 bi-LED projector technology, and the Holley RetroBright line developed in collaboration with Morimoto to deliver modern LED output in period-correct housings for classic cars.

TRS operates a primarily direct-to-consumer go-to-market model, with vehicles sorted by year, make, and model for fitment-based shopping, supplemented by an authorized dealer network accessed through the Driven Lighting Group B2B portal that extends reach to mid-market installers and resellers across North America. Pricing is unit-based with no subscription component, ranging from $37.60 for entry-level LED bulbs to $1,789 for premium vehicle-specific assemblies (Morimoto XB LED headlights for Ford Mustang Gen II list at $759; Dodge Ram XB Evo assemblies reach the high end), with regular promotional discounts of 15-20% and quantity incentives on select SKUs. The company monetizes through one-time product purchases and captures customer attention through an extensive content marketing apparatus — a YouTube channel with over 5,000 test, comparison, and installation videos, a blog, SEO-optimized vehicle-specific landing pages, email newsletters, and community partnerships with the Headlight Junkies Facebook group and HID Planet Forum — targeting automotive enthusiasts including show car builders, off-road owners, and daily drivers seeking improved visibility and modern LED aesthetics.

The business model is essentially that of a specialized multi-brand retailer amplified by content authority rather than original hardware manufacturing. Most products are sourced from within the DLG brand portfolio or from third-party manufacturers, with differentiators resting on curation, fitment-specific merchandising, third-party-validated testing (e.g., a measured 795% brightness gain on a 2012-2015 Tacoma XB Hybrid retrofit), compliance documentation, and customer support infrastructure. Headcount is reported at 51-100 employees, the company is privately held with no disclosed funding rounds, and operations are concentrated in North America despite DLG's stated 40-distribution-center global footprint.

Name

The Retrofit Source Inc

Legal name

The Retrofit Source, LLC

Website

https://theretrofitsource.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

The Retrofit Source Inc is an Atlanta-based e-commerce retailer selling aftermarket automotive lighting products — LED headlight assemblies, HID systems, projector retrofitting components, and RGB accessories across 9,000+ SKUs — to vehicle enthusiasts and authorized dealers across North America, operating as a subsidiary of Driven Lighting Group.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Lighting

NAICS

Automotive Parts and Accessories Retailers (44133), Electric Lighting Equipment Manufacturing (33513)

SIC

Motor Vehicle Parts & Accessories (3714), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)

Keywords

• Aftermarket automotive lighting
• LED headlight assemblies
• HID conversion systems
• Projector retrofit kits
• RGB accent lighting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of automotive lighting products including LED headlights, HID systems, fog lights, tail lights, retrofitting components, and accessories. Revenue is generated through one-time product purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Retrofit Source is an online retailer (theretrofitsource.com) that sells aftermarket automotive lighting products directly to vehicle owners and to authorized installers. Its catalog of 9,000+ SKUs spans vehicle-specific and universal LED headlight assemblies (Morimoto XB/XB Evo, Super7 2.0, Holley RetroBright, Oracle), LED fog lights and tail lights, HID conversion systems (bulbs, ballasts, harnesses), projector retrofit kits, RGB halo/DRL accent lighting, wire harnesses, adapters, and installation tools and branded merchandise. The retailer differentiates with a 5,000-video YouTube content library of measured-product tests and installs, and operates as part of Driven Lighting Group's broader multi-brand distribution network.

Product overview

The Retrofit Source is an e-commerce retailer operated by Driven Lighting Group (DLG), offering a comprehensive portfolio of aftermarket automotive lighting products. The product lineup centers on premium LED and HID lighting upgrades across five core categories: (1) Headlight Assemblies including Morimoto XB LED headlights (vehicle-specific), Morimoto XB Hybrid (budget option), Morimoto Super7 2.0 and Holley RetroBright (universal sealed beam options), and Morimoto XB LED fog lights; (2) Tail Lights featuring XB LED tail light assemblies; (3) LED DRL and accent lighting including grilles, side markers, mirror lights, and license plate lights; (4) Projector Retrofitting supplies including projector kits, RGB halo kits, LED halos and strips, rock lights, wheel rings, LED DRL boards, demon eyes, RGB controllers, and switchback DRLs; (5) HID lighting systems with bulbs, ballasts, and adapters. Supporting components include LED bulbs (GTR Ultra, Morimoto 2Stroke), wire harnesses, wiring parts, tools, and build materials. The company positions itself as a testing-driven retailer with over 5,000 product videos and 9,000 products, offering TRS-branded merchandise alongside the core product catalog.

Differentiator

Problem solved

Functional benefit

Brands

• TRS Merch: Merchandise and gift cards branded with TRS logo

Products and services

• Morimoto XB LED Headlights (Vehicle-Specific) Premium vehicle-specific LED headlight assemblies featuring triple bi-LED projector optics, full-perimeter daytime running lights that double as sequential turn signals. Latest XB Evo models include a patented frost-free lens heating system. Sold to vehicle owners seeking improved visibility and modern LED aesthetics over factory halogen.
• Morimoto XB Hybrid LED Headlights Budget-conscious LED headlight option that reuses the existing halogen bulb for low beam while delivering modern styling and DRL features at a lower price point than full Morimoto XB LED assemblies.
• Morimoto Super7 2.0 LED Headlights 7-inch round LED headlight using MLED 2.0 bi-LED projector technology for universal sealed-beam applications. Direct bolt-in fit with plug-and-play wiring for Jeep Wrangler JK, JL, and Gladiator.
• Holley RetroBright LED Headlights Modern LED output inside a period-correct housing that preserves the original aesthetic of classic cars while dramatically improving light output. Built in collaboration with Morimoto. Available in 7-inch round, 5.75-inch round, 5x7, and 4x6 sizes.
• Oracle LED Halo Headlights Pre-assembled LED headlights with halos installed by Oracle-trained technicians meeting OEM quality standards. Features dynamic ColorShift RGB+A functionality and complies with FMVSS 108 and SAE safety and function requirements. Built-to-order with 5-7 business days processing time.
• Morimoto XB LED Fog Lights Entry-point LED fog light upgrades with projector optics delivering a sharp beam pattern. Direct OEM-replacement housings available for Toyota and Jeep applications.
• Morimoto XB Evo LED Fog Lights Latest-generation fog lights upgraded with Osram Oslon-PL LED chips and optics designed by Yoshi Ishida. Compliant with SAE J583 F3 and ECE R19 regulations. Available in dedicated white or switchable XB Evo+ white/yellow versions. Includes 10-year warranty.
• Morimoto 4Banger LED Pod Lights Maximum-output LED fog light pods with cast aluminum housings that double as heat sinks, UV-resistant polycarbonate lenses, and high raw lumen output.
• Diode Dynamics SS3 LED Fog Lights Mid-range LED fog light option with multiple beam patterns, adjustable output levels, weather sealing, and DOT compliance.
• XB LED Tail Lights Premium LED tail light assemblies featuring modern styling with sequential patterns and enhanced rear visibility for safety.
• Projector Retrofit Kits Complete kits for installing LED or HID projectors into existing headlight housings, offering focused sharp beam patterns that improve visibility with a high-end modern appearance. Targeted at custom builders and DIY enthusiasts.
• RGB Halo Kits Customizable RGB halo lighting kits allowing users to match light color to mood, occasion, or vehicle paint for personalized lighting effects.
• HID Conversion Systems High-Intensity Discharge universal lighting systems using xenon gas for bright, daylight-like illumination. Includes ballasts and wiring harnesses as a complete HID conversion package.
• GTR Ultra LED Bulbs Premium LED replacement bulbs available in multiple sizes (9005, H11, H7, 9006, 9012, H4, H13, 9007, 5202, H8, H9) with a lifetime warranty.
• Morimoto 2Stroke LED Bulbs Premium LED fog light bulbs with a lifetime warranty, available in multiple sizes with yellow color options.
• HID Bulbs (H Series and D Series) High-intensity discharge replacement bulbs available in H Series and D Series fitments for vehicle-specific HID lighting systems.
• HID Ballasts (Aftermarket and OEM) HID ballast units (aftermarket and OEM) that regulate power to HID lighting systems, offered across multiple applications.
• LED DRL Grilles LED daytime running light grilles that enhance vehicle visibility during daylight hours while providing modern aesthetic styling, primarily for trucks.
• LED Halos, Strips, and Switchback DRLs Decorative LED halo, strip, and switchback DRL components for creating distinctive vehicle aesthetics, including dual-function lights that transition from white DRL to amber turn signal.
• Wire Harnesses and Wiring Parts Electrical wiring components including wire harnesses, connectors, and adapters required for proper installation and integration of aftermarket lighting components with vehicle electrical systems.
• Tools and Build Materials Equipment and materials required for headlight retrofitting and custom lighting builds, supporting DIY installation projects.
• TRS Merch Branded merchandise and gift cards featuring The Retrofit Source logo, sold to enthusiasts as ancillary branded goods.

Quantifiable outcome

• 795% brighter than stock halogen headlights (measured on 2012-2015 Tacoma with XB Hybrid)
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Driven Lighting GroupcoreStrategic or Co-development PartnerDriven Lighting Group (DLG) is the parent company of The Retrofit Source. Founded in 2005, DLG is described as the largest and most well-respected designer, marketer, influencer, and online retailer of aftermarket enthusiast automotive lighting products. DLG owns multiple leading online ecommerce destinations and brands including Morimoto, GTR Lighting, Xenon Depot, SV4, and Profile Performance.
• Morimoto HIDcoreChannel Partner/ Reseller/ DistributorMorimoto HID is a flagship brand sold through TRS. TRS operates as an authorized Morimoto dealer, offering the full Morimoto product line including XB LED headlights, XB Evo fog lights, 2Stroke LED bulbs, and projector retrofitting components.
• Headlight JunkiesminorGTM or Marketing PartnerHeadlight Junkies is a Facebook community group that TRS partners with for community engagement and marketing reach within the automotive lighting enthusiast space.
• HID Planet ForumminorGTM or Marketing PartnerHID Planet Forum is an online enthusiast community where automotive lighting upgrades are discussed. TRS maintains a presence and partnership with this forum for community engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auxbeam: E-commerce-first LED automotive lighting retailer (LED bars, pods, bulbs, off-road). Comparable in online DTC model, broad product catalog, and price-competitive positioning versus TRS's premium-branded assortment.
• Diode Dynamics: Direct-to-consumer LED automotive lighting retailer with strong YouTube content presence and enthusiast focus. Closely comparable in product mix (LED bulbs, fog lights, headlight upgrades), customer persona, and content-led acquisition strategy.
• KC HiLites: Established off-road and auxiliary automotive lighting brand. Comparable in off-road LED and HID product mix, enthusiast customer segment, and availability as a third-party brand within TRS's catalog.
• Morimoto: Flagship brand of DLG sold through TRS, offering premium LED and HID lighting upgrades. Direct comparable on product portfolio, pricing tier, and target enthusiast customer, though it competes with TRS as a sibling storefront within the same parent group.
• RIGID Industries: Off-road and automotive LED lighting manufacturer (light bars, pod lights). Comparable in off-road LED product line, premium pricing, enthusiast customer, and availability as a third-party brand through TRS's B2B portal.
• Oracle Lighting: Aftermarket automotive LED lighting brand (halo headlights, RGB accent lighting) that is both a TRS partner and direct competitor. Comparable in halo/RGB product category, enthusiast customers, and FMVSS/SAE-compliant offerings.
• Xenon Depot: HID and LED automotive lighting e-commerce retailer under the same DLG parent. Directly comparable in product mix, channel model, and enthusiast customer base, and a brand distributed alongside Morimoto via TRS's B2B portal.
• Vision X Lighting: Manufacturer of automotive and off-road LED lighting (light bars, pod lights, fog lights). Comparable in off-road/utility LED product line and enthusiast/overlanding customer, distributed as a third-party brand via TRS's authorized dealer network.
• GTR Lighting: Sister brand under Driven Lighting Group selling premium LED and HID automotive lighting. Comparable in product line (LED bulbs, retrofit kits, fog lights) and enthusiast targeting, distributed in part through TRS's dealer network.

Broad incumbents

• Holley: Large performance parts conglomerate; co-developed the RetroBright LED headlight line with Morimoto sold via TRS. Comparable in enthusiast performance parts distribution and brand-led product development for the same hobbyist customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RetrofitSource
• Facebookfacebook.com/TheRetrofitSource
• Xx.com/retrofitsource
• LinkedInlinkedin.com/company/theretrofitsource

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Retrofit Source Inc