What RIGID Industries does

RIGID Industries, LLC is a manufacturer of high-performance LED lighting solutions for off-road, automotive, marine, and commercial applications, founded in 2006 and headquartered in Gilbert, Arizona. The company sells nine product series—Phoenix, PRO, Revolve, Adapt, Laser, Radiance+, Chase, Reflect, and A-Series—spanning light bars, light pods, fog lights, rear-facing lights, SAE-compliant street-legal lights, scene lighting, vehicle-specific mount kits, and accessories. Its technical differentiators center on patented optic and reflector technology, with the Phoenix modular platform offering five selectable color modes, three power modes, and interchangeable Spot/Drive/Combo lenses controlled from the cab.

The company monetizes exclusively through one-time hardware sales, with unit prices ranging from approximately $17.99 for accessories to $3,299.99 for the largest modular light bars. Distribution flows through three parallel channels: a direct-to-consumer e-commerce storefront built on Adobe Commerce, an authorized dealer/reseller network, and OEM partnerships with Ford, Toyota, Jeep (Stellantis), and Polaris, where RIGID products are offered as factory- or dealer-installed accessories for specific vehicle platforms. Customer segments span off-road enthusiasts, professional and amateur off-road racers, OEM partner ecosystems, and a secondary marine and commercial-fleet channel.

RIGID operates as a subsidiary of Clarience Technologies, which oversees corporate functions and most recently directed a November 2025 website redesign in partnership with Human Element. The company also invests in community-driven brand-building through racing sponsorships at events such as the Baja 1000 and Mint 400, an ambassador and content-creator program, and presence at overlanding and off-road expos, which reinforces its category leadership in a market alongside other premium LED lighting brands.

Name

RIGID Industries

Legal name

Rigid Industries, LLC

Website

https://rigidindustries.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

RIGID Industries, LLC is a US LED lighting manufacturer founded in 2006 producing high-performance light bars, pods, and modular lighting systems for off-road, automotive, marine, and commercial applications. It distributes via direct e-commerce, authorized dealers, and OEM partnerships with Ford, Toyota, Jeep, and Polaris.

Ownership category

akta.pro rank

Product category

Off-Road LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG)

akta.pro secondary industries

Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• LED off-road lighting
• Automotive light bars
• Vehicle-specific light kits
• Marine LED illumination
• Powersports lighting accessories

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. LED Lighting Products: Sale of LED light bars, light pods, fog lights, and accessories for off-road vehicles, trucks, UTVs, marine vessels, and commercial applications. Products sold as one-time purchases with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RIGID Industries manufactures and sells high-performance LED lighting products including light bars, light pods, fog lights, rear-facing lights, scene lights, and SAE-compliant street-legal lights for off-road vehicles, trucks, UTVs, marine vessels, and commercial applications. The product line spans multiple series (PRO, Phoenix, Revolve, Adapt, Laser, Radiance+, Chase, Reflect, A-Series) and includes vehicle-specific kits for major OEM brands plus accessories such as lenses, covers, and mounting hardware.

Product overview

RIGID Industries is a manufacturer of high-performance LED lighting solutions primarily for off-road, automotive, and commercial applications. The product portfolio consists of multiple product series including PRO, Phoenix, Revolve, Adapt, Laser Edition, Radiance+ (RGBW), Chase, Reflect, and A-Series, each offering distinct technologies such as modular adjustability, color-changing capabilities, adaptive beam patterns, and laser-enhanced long-range illumination. Core product categories include Light Pods, Light Bars, Fog Lights, Rear Facing Lights, SAE-Compliant Street Legal Lights, and Scene Lighting, complemented by accessories such as lenses, covers, and vehicle-specific Kits & Mounts. The Phoenix Series represents the latest product family featuring instant adjustable lighting with five selectable color modes, three power modes, and interchangeable lens options (Spot, Drive, Combo) controlled from the vehicle cab. Products are available for vehicles including Toyota, Ford, Jeep, Polaris, and other manufacturers, as well as general-purpose off-road applications.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix: Next-generation modular lighting system designed to deliver maximum output, adaptability and control for off-road enthusiasts. Features five selectable color modes, three power modes, and interchangeable lens options including Spot, Drive, and Combo.
• PRO
• Radiance+
• Adapt
• Revolve
• Laser
• Chase
• Reflect
• A-Series

Products and services

• Light Pods Compact LED light pods providing focused illumination for off-road vehicles, available in various sizes and beam patterns including spot, driving, and combo configurations.
• Light Bars Long LED light bars delivering wide-area illumination for off-road and professional applications, available in multiple lengths from 5 to 50 inches.
• Fog Lights LED fog lights designed to enhance visibility in adverse weather conditions, SAE-compliant for street-legal use.
• Rear Facing Lights LED lights designed for rear-facing installation on vehicles, providing illumination behind the vehicle for backup or work lighting.
• Street Legal (SAE-Compliant) Lights LED lighting products meeting SAE standards for on-road legal use, allowing installation for street driving in addition to off-road applications.
• Scene Lighting Wide-beam LED lights designed for illuminating large work areas, ideal for emergency services, worksites, and camp lighting.
• Kits & Mounts Vehicle-specific mounting kits and hardware for secure installation of RIGID LED lights on various makes and models.
• Phoenix Series Next-generation modular LED lighting system featuring adjustable color temperature modes, interchangeable lenses (Spot, Drive, Combo), and three power modes controlled from the cab.
• PRO Series Professional-grade LED lighting series featuring high output and durability for demanding off-road and commercial applications.
• Revolve Series Rotational LED lighting series designed for adjustable beam angle control.
• Adapt Series Adaptive LED lighting series with electronically adjustable beam patterns.
• Laser Edition Series High-performance LED series incorporating laser technology for extended range illumination.
• Radiance+ Series (RGBW) Color-changing LED lighting series featuring RGBW capability for customizable lighting colors and effects.
• Chase Series Rear-facing LED lighting series designed for chase, brake, and reverse lighting applications.
• Reflect Series Reflector-based LED lighting series offering diffuse lighting patterns.
• A-Series Compact A-Series LED lights designed for auxiliary lighting in various applications.
• Vehicle-Specific Light Kits Pre-configured lighting packages designed for specific vehicle models including Toyota (4Runner, Tacoma, Tundra, Land Cruiser, Sequoia), Ford (Bronco, F-150, F-250, F-350, Raptor, Ranger), Jeep (Wrangler JK, JL, Gladiator), Polaris RZR, Lexus, Nissan, RAM, Subaru, Can-Am, and Harley-Davidson.
• Accessories Supplementary products including light covers, replacement lenses (Spot, Drive, Combo), and mounting accessories for RIGID LED lighting systems.

Quantifiable outcome

• Chosen by top off-road racers competing in Baja 1000 and Mint 400 endurance races

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Human ElementminorImplementation/ SI/ Consulting Partner · 19 November 2025Human Element redesigned the RIGID Industries website on Adobe Commerce platform. The project involved collaboration between RIGID, its parent company Clarience Technologies, and Human Element, resulting in a visually enhanced site with improved user experience and dynamic content showcasing RIGID's LED products.
• Clarience TechnologiescoreOthersRIGID Industries is a subsidiary of Clarience Technologies. The parent company manages corporate functions and recently oversaw a website redesign project for the subsidiary.
• Ford Motor CompanycoreOEM/ Whitelabel/ Licensing PartnerFord offers RIGID lighting products as dealer-installed accessories for Ford vehicles including Bronco, F-150, F-250, F-350, Raptor, and Ranger. Vehicle-specific kits are available through Ford's accessory program.
• Toyota Motor CorporationcoreOEM/ Whitelabel/ Licensing PartnerToyota offers RIGID lighting products as dealer-installed accessories for Toyota vehicles including 4Runner, Land Cruiser, Sequoia, Tacoma, and Tundra. Vehicle-specific kits are available through Toyota's accessory program.
• Jeep (Stellantis)coreOEM/ Whitelabel/ Licensing PartnerJeep offers RIGID lighting products as dealer-installed accessories for Jeep vehicles including Wrangler JK, Wrangler JL, and Gladiator JT. Vehicle-specific kits available through Jeep's accessory program.
• Polaris Inc.coreOEM/ Whitelabel/ Licensing PartnerPolaris offers RIGID lighting products as accessories for Polaris vehicles including RZR UTVs. Vehicle-specific kits available through Polaris dealers.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Baja Designs: Specialty manufacturer of high-performance LED lighting for off-road, racing, and powersports applications — the closest head-to-head competitor to RIGID in the U.S. off-road LED bar and pod category.
• KC HiLites: Long-established off-road and auxiliary lighting brand offering LED light bars, pods, and fog lights for trucks, Jeeps, and UTVs. Directly competes with RIGID across the same enthusiast OEM and aftermarket channels.
• Lightforce: Australian-headquartered off-road and hunting LED lighting brand with global distribution. Comparable in product architecture (LED bars, driving lights, accessories) and target customer (off-road enthusiasts, fleets, government).
• Oracle Lighting: Aftermarket automotive LED lighting and accessories brand with comparable product breadth (light bars, halos, RGB accents) and similar enthusiast/JEEP/Truck customer base.
• Diode Dynamics: U.S.-based automotive LED lighting company specializing in replacement LED bulbs, light bars, and vehicle-specific kits — competes with RIGID in the truck/Jeep enthusiast aftermarket with strong DTC e-commerce presence.
• Vision X Lighting: Manufacturer of LED lighting for off-road, industrial, military, and commercial applications with proprietary optic technology, overlapping RIGID's product range in light bars, pods, and scene/work lighting.
• JW Speaker: Manufacturer of LED automotive, motorcycle, and off-road lighting including headlights, tail lights, and work lights. Comparable in OEM-grade build quality and channel mix (aftermarket plus OEM supply).

Broad incumbents

• Truck-Lite: Established commercial vehicle lighting and harness manufacturer serving heavy-duty trucking, trailer, and fleet markets. Overlaps with RIGID's commercial/marine scene lighting applications but operates as a broader portfolio incumbent.
• PIAA: Long-tenured automotive lighting brand covering LED, HID, and halogen bulbs plus driving/fog lights. Competes with RIGID in auxiliary lighting for cars and trucks but with a broader, less off-road-specialized portfolio.

Emerging players

• Auxbeam: Value-positioned online-led LED light bar and pod brand competing on price/availability through Amazon and DTC. Represents the downmarket, commoditizing tier that pressures premium players like RIGID on lower-end SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RigidIndustriesMedia
• Facebookfacebook.com/rigidindustries
• LinkedInlinkedin.com/company/rigid-industries
• Instagraminstagram.com/rigidindustries
• Xx.com/polarisrzr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIGID Industries